Instacart Partners with MDI to Offer E-Commerce Solutions for Independent Grocers
Instacart (NASDAQ: CART) has announced a strategic partnership with Merchants Distributors, LLC (MDI), a wholesale grocery distributor, to provide e-commerce solutions to MDI's network of independent grocers. The partnership enables MDI's retailers to join the Instacart App for same-day delivery and implement Storefront Pro, Instacart's customizable e-commerce platform.
Through this collaboration, independent grocers will gain access to advanced customization capabilities, data analytics tools, and full-stack fulfillment technologies for pickup and delivery services. The partnership also includes access to Instacart Carrot Ads, allowing retailers to monetize their digital and physical presence through a unified retail media network. MDI's retailers join over 600 retail banners currently using Instacart's white-label e-commerce solutions.
Instacart (NASDAQ: CART) ha annunciato una partnership strategica con Merchants Distributors, LLC (MDI), un distributore all'ingrosso di generi alimentari, per offrire soluzioni di e-commerce alla rete di drogherie indipendenti di MDI. La collaborazione permette ai rivenditori MDI di unirsi all'Instacart App per la consegna lo stesso giorno e di implementare Storefront Pro, la piattaforma e-commerce personalizzabile di Instacart.
Grazie a questa alleanza, i negozi indipendenti avranno accesso a funzionalit脿 avanzate di personalizzazione, strumenti di analisi dei dati e tecnologie complete per l'evasione degli ordini per ritiro e consegna. La partnership comprende anche l'accesso a Instacart Carrot Ads, che consente ai rivenditori di monetizzare la loro presenza digitale e fisica tramite una rete di retail media unificata. I rivenditori MDI si aggiungono a oltre 600 insegne retail che gi脿 utilizzano le soluzioni e-commerce white-label di Instacart.
Instacart (NASDAQ: CART) ha anunciado una asociaci贸n estrat茅gica con Merchants Distributors, LLC (MDI), un mayorista de productos de alimentaci贸n, para ofrecer soluciones de comercio electr贸nico a la red de tiendas independientes de MDI. La alianza permite a los minoristas de MDI unirse a la Instacart App para entregas el mismo d铆a e implementar Storefront Pro, la plataforma de comercio electr贸nico personalizable de Instacart.
A trav茅s de esta colaboraci贸n, las tiendas independientes obtendr谩n acceso a capacidades avanzadas de personalizaci贸n, herramientas de an谩lisis de datos y tecnolog铆as integrales de cumplimiento para recogida y entrega. La asociaci贸n tambi茅n incluye acceso a Instacart Carrot Ads, lo que permite a los minoristas monetizar su presencia digital y f铆sica mediante una red de medios minoristas unificada. Los minoristas de MDI se suman a m谩s de 600 marcas minoristas que ya usan las soluciones de comercio electr贸nico white-label de Instacart.
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Instacart (NASDAQ: CART) a annonc茅 un partenariat strat茅gique avec Merchants Distributors, LLC (MDI), un distributeur en gros d'茅picerie, afin de fournir des solutions e鈥慶ommerce au r茅seau d'茅piciers ind茅pendants de MDI. Ce partenariat permet aux d茅taillants MDI de rejoindre l'Instacart App pour la livraison le jour m锚me et d'impl茅menter Storefront Pro, la plateforme e鈥慶ommerce personnalisable d'Instacart.
Gr芒ce 脿 cette collaboration, les 茅piciers ind茅pendants auront acc猫s 脿 des capacit茅s avanc茅es de personnalisation, des outils d'analyse de donn茅es et des technologies compl猫tes de fulfillment pour le retrait et la livraison. Le partenariat inclut 茅galement l'acc猫s 脿 Instacart Carrot Ads, permettant aux d茅taillants de mon茅tiser leur pr茅sence digitale et physique via un r茅seau m茅dia retail unifi茅. Les d茅taillants MDI rejoignent plus de 600 enseignes qui utilisent d茅j脿 les solutions e鈥慶ommerce en marque blanche d'Instacart.
Instacart (NASDAQ: CART) hat eine strategische Partnerschaft mit Merchants Distributors, LLC (MDI), einem Gro脽handels-Lebensmitteldistributor, angek眉ndigt, um E鈥慍ommerce鈥慙枚sungen f眉r MDIs Netzwerk unabh盲ngiger Lebensmittelh盲ndler bereitzustellen. Die Partnerschaft erm枚glicht es MDIs H盲ndlern, der Instacart App f眉r Same鈥慏ay鈥慙ieferungen beizutreten und Storefront Pro, Instacarts anpassbare E鈥慍ommerce鈥慞lattform, einzusetzen.
Durch diese Zusammenarbeit erhalten unabh盲ngige H盲ndler Zugang zu erweiterten Anpassungsm枚glichkeiten, Datenanalysetools und Full鈥慡tack鈥慒ulfillment鈥慣echnologien f眉r Abholung und Lieferung. Die Partnerschaft umfasst au脽erdem den Zugang zu Instacart Carrot Ads, sodass H盲ndler ihre digitale und physische Pr盲senz 眉ber ein einheitliches Retail鈥慚edia鈥慛etzwerk monetarisieren k枚nnen. Die MDI鈥慔盲ndler schlie脽en sich 眉ber 600 Retail鈥態annern an, die bereits Instacarts White鈥慙abel鈥慐鈥慍ommerce鈥慙枚sungen nutzen.
- Partnership expands Instacart's reach to MDI's extensive network of independent grocers
- Enables new revenue stream through Instacart Carrot Ads retail media capabilities
- Provides MDI retailers with advanced data analytics and customization tools
- Adds same-day delivery capabilities for participating independent grocers
- None.
Insights
Instacart's MDI partnership expands its digital footprint to independent grocers, creating new revenue streams through technology licensing and marketplace growth.
This partnership with MDI represents a strategic expansion of Instacart's business model beyond its marketplace platform. By providing Storefront Pro to MDI's network of independent grocers, Instacart is positioning itself as an essential technology partner for smaller retailers trying to compete in the digital economy. This dual-pronged approach鈥攁dding retailers to both the Instacart marketplace and licensing their white-label technology solution鈥攃reates multiple revenue streams.
What's particularly valuable here is Instacart's penetration into the independent grocery segment, which collectively represents a significant portion of the grocery market but has historically struggled with digital transformation. By partnering with MDI, a wholesaler with 90+ years of history and established relationships, Instacart gains efficient access to numerous smaller retailers without having to negotiate individual deals.
The inclusion of Carrot Ads capabilities is especially noteworthy as it enables Instacart to expand its retail media network鈥攐ne of its highest-margin business segments鈥攖o these independent grocers. This allows smaller retailers to monetize their digital properties while Instacart likely takes a percentage of this new advertising revenue.
The reference to 600+ retail banners already using Instacart's white-label solutions indicates this is part of a broader strategy to become the technology backbone for grocery e-commerce, diversifying beyond its core marketplace business. For Instacart, this represents both a defensive move to embed itself more deeply in the grocery ecosystem and an offensive play to capture more value from the digital transformation of grocery shopping.
Independent grocers across MDI's retailer network to adopt Instacart Storefront Pro and launch on the Instacart App with new partnership
"We've long admired MDI and how, for over 90 years, they have supported independent grocers with essential expertise, infrastructure, and scale, so that they can thrive and grow. It's a privilege to team up with MDI and their retailers to enhance the guest experience with the adoption of Instacart's platform," said Nick Nickitas, General Manager of Independent Grocery and Mid-Market Retail Partnerships at Instacart. "Together we'll empower leading local grocers to deliver a seamless, flexible way to shop while preserving the local connection that sets them apart in the communities they serve. We're so proud to partner with a distributor that's leading the way in digital transformation for independent grocers."
"As a wholesaler, it's important that we equip our retail partners with the ability to connect with customers however they shop," said Mary Kellmanson, SVP Marketing at MDI. "By powering our e-commerce service with Instacart, we're able to support our independent retailers with a comprehensive solution that gives us the merchandising flexibility we need to help our retailers grow their digital presence and better serve their communities"
Storefront Pro gives MDI's independent retail partners advanced customization capabilities and robust control over their digital storefronts, including access to data and analytic tools powered by Instacart's technology to help identify growth opportunities. Their independent grocers will also have access to complete, full-stack fulfillment technologies to power pickup and delivery. The white-label e-commerce solution will also give MDI's independents the ability to unlock new retail media capabilities by giving them access to Instacart , enabling retailers to monetize its digital and physical footprint through a unified retail media network.
With the rollout of Storefront Pro and retailer availability on the Instacart App, MDI's independent retail partners are positioned to bring an elevated omnichannel shopping experience to the communities they serve, while unlocking new avenues for growth and customer engagement. MDI's independent retailers join over 600 retail banners now leveraging Instacart's white-label e-commerce solutions.
To learn more about Instacart Retailer Storefronts, including Storefront Pro, visit: .
About Instacart
Instacart, the leading grocery technology company in
About Merchants Distributors LLC
Founded in 1931, Merchants Distributors (MDI) is a privately-owned wholesale grocery store distributor headquartered in
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SOURCE Maplebear Inc. dba Instacart
FAQ
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