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Canopy USA Welcomes Cannabis Veteran Eric Ruhle as New Vice President of Brand Sales

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Canopy USA (NASDAQ:CGC) has appointed Eric Ruhle as Vice President of Brand Sales to oversee sales strategy across its cannabis brand portfolio. Ruhle brings over 11 years of cannabis industry experience, most recently serving as Senior Regional Sales Manager at Kiva Sales & Services.

In his new role, Ruhle will focus on expanding retail presence, strengthening distributor partnerships, and launching go-to-market initiatives to drive revenue growth. His previous leadership positions at Marley Natural, dosist, and Final Bell demonstrate his expertise in scaling multi-brand portfolios and developing retail partnerships.

Canopy USA (NASDAQ:CGC) ha nominato Eric Ruhle Vicepresidente delle Vendite del Brand, con il compito di guidare la strategia commerciale per il suo portafoglio di marchi cannabis. Ruhle vanta oltre 11 anni di esperienza nel settore, provenendo dall'incarico di Senior Regional Sales Manager presso Kiva Sales & Services.

Nella sua nuova posizione, Ruhle si concentrerà sull'ampliamento della presenza al dettaglio, sul rafforzamento delle collaborazioni con i distributori e sul lancio di iniziative go-to-market per stimolare la crescita dei ricavi. I suoi precedenti ruoli dirigenziali in Marley Natural, dosist e Final Bell testimoniano la sua capacità di scalare portafogli multi-brand e sviluppare partnership retail.

Canopy USA (NASDAQ:CGC) ha nombrado a Eric Ruhle Vicepresidente de Ventas de Marca para supervisar la estrategia comercial de su cartera de marcas de cannabis. Ruhle aporta más de 11 años de experiencia en la industria, procedente de su puesto como Senior Regional Sales Manager en Kiva Sales & Services.

En su nuevo cargo, Ruhle se centrará en ampliar la presencia en el comercio minorista, fortalecer las alianzas con distribuidores y lanzar iniciativas go-to-market para impulsar el crecimiento de ingresos. Sus anteriores puestos de liderazgo en Marley Natural, dosist y Final Bell demuestran su experiencia en escalar carteras multi-marca y desarrollar asociaciones retail.

Canopy USA (NASDAQ:CGC)ëŠ� ìžì‚¬ 대마초 브랜ë“� í¬íЏí´ë¦¬ì˜¤ì˜ íŒë§¤ ì „ëžµì� ì´ê´„í•� 브랜ë“� ì˜ì—… 부사장으로 Eric Ruhleë¥� 임명했습니다. RuhleëŠ� 업계 경력 11ë…� ì´ìƒì� 보유하고 있으ë©�, ì§ì „ì—는 Kiva Sales & Servicesì—서 ìˆ˜ì„ ì§€ì—� ì˜ì—… 관리ìžë¡� 재ì§í–ˆìŠµë‹ˆë‹¤.

ìƒ� ì§ë¬´ì—서 RuhleëŠ� 소매 ìž…ì§€ 확대, 유통업체와ì� 파트너십 ê°•í™”, 매출 성장ì� 촉진í•� 고투마켓(go-to-market) ì „ëžµ 실행ì—� 주력í•� 예정입니ë‹�. Marley Natural, dosist ë°� Final Bellì—서ì� ì´ì „ 리ë”ì‹� ê²½í—˜ì€ ë‹¤ì¤‘ 브랜ë“� í¬íЏí´ë¦¬ì˜� 확장ê³� 소매 파트너십 개발 역량ì� ìž…ì¦í•©ë‹ˆë‹�.

Canopy USA (NASDAQ:CGC) a nommé Eric Ruhle Vice-président des ventes de marque afin de piloter la stratégie commerciale de son portefeuille de marques de cannabis. Ruhle apporte plus de 11 ans d'expérience dans le secteur, ayant récemment exercé la fonction de Senior Regional Sales Manager chez Kiva Sales & Services.

Dans ses nouvelles fonctions, Ruhle se concentrera sur l'élargissement de la présence en points de vente, le renforcement des partenariats avec les distributeurs et le lancement d'initiatives go-to-market pour stimuler la croissance des revenus. Ses précédents postes de direction chez Marley Natural, dosist et Final Bell témoignent de son savoir-faire pour développer des portefeuilles multi-marques et des partenariats retail.

Canopy USA (NASDAQ:CGC) hat Eric Ruhle zum Vice President of Brand Sales ernannt, der die Verkaufsstrategie für das Cannabis-Markenportfolio leiten soll. Ruhle bringt über 11 Jahre Branchenerfahrung mit und war zuletzt Senior Regional Sales Manager bei Kiva Sales & Services.

In seiner neuen Rolle wird Ruhle sich auf die Erweiterung der Einzelhandelspräsenz, die Stärkung von Vertriebspartnerschaften und die Einführung von Go-to-Market-Initiativen zur Umsatzsteigerung konzentrieren. Seine früheren Führungspositionen bei Marley Natural, dosist und Final Bell belegen seine Erfahrung im Ausbau von Multi-Brand-Portfolios und in der Entwicklung von Retail-Partnerschaften.

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BOULDER, Colo., Aug. 27, 2025 /PRNewswire/ -- ("Canopy USA"), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced the appointment of Eric Ruhle as Vice President of Brand Sales, overseeing sales strategy across the full Canopy USA portfolio.

With more than 11 years of experience in the regulated cannabis industry, Ruhle brings deep expertise in building and leading high-performing sales organizations. Most recently, he served as Senior Regional Sales Manager at Kiva Sales & Services, where he navigated the highly competitive Southern California market. His prior leadership roles at Marley Natural, dosist, and Final Bell further underscore his track record of driving growth, cultivating retail partnerships, and scaling multi-brand portfolios.

"Eric's extensive experience and proven success across some of the most competitive markets in cannabis make him a valuable addition to our team," said Brooks Jorgensen, President at Canopy USA. "As Canopy USA's portfolio continues to expand, his leadership will be instrumental in strengthening our retail partnerships and unlocking new growth opportunities."

In his new role, Ruhle will be responsible for shaping and executing the sales strategy for Canopy USA's family of brands, with a focus on expanding retail presence in core and emerging markets, strengthening distributor partnerships to increase product accessibility, and launching innovative go-to-market initiatives to accelerate revenue growth.

"I'm thrilled to join Canopy USA at such a pivotal time in the industry," said Ruhle. "Their portfolio represents some of the most trusted and innovative brands in cannabis, and I look forward to helping accelerate their growth while continuing to set new standards for excellence in sales."

About Canopy USA
Canopy USA, LLC ("Canopy USA") is a U.S. based holding company in which Canopy Growth (NASDAQ: CGC; TSX: WEED) holds a non-participating, non-controlling interest. Strategically positioned across the fastest growing states and highest potential segments of the U.S. cannabis market, Canopy USA owns 100% of Wana Brands ("Wana") a leader in North American edibles, 100% of Acreage Holdings, Inc. ("Acreage"), a vertically integrated multi-state cannabis operator with principal operations in densely populated states across the Midwest and Northeast, and 77% of the shares of Lemurian, Inc. ("Jetty"), a California-based producer of high-quality cannabis extracts and pioneer of clean vape technology.

Media Contact:
Trailblaze for Canopy USA
[email protected]

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SOURCE Canopy USA

FAQ

Who is the new Vice President of Brand Sales at Canopy USA (CGC)?

Eric Ruhle has been appointed as Vice President of Brand Sales at Canopy USA, bringing over 11 years of cannabis industry experience.

What is Eric Ruhle's previous experience in the cannabis industry?

Prior to joining Canopy USA, Ruhle served as Senior Regional Sales Manager at Kiva Sales & Services and held leadership roles at Marley Natural, dosist, and Final Bell.

What will be Eric Ruhle's responsibilities at Canopy USA (CGC)?

Ruhle will be responsible for shaping and executing sales strategy for Canopy USA's brands, expanding retail presence, strengthening distributor partnerships, and launching go-to-market initiatives.

Why did Canopy USA (CGC) appoint Eric Ruhle?

Canopy USA appointed Ruhle for his extensive experience in building high-performing sales organizations and proven success across competitive cannabis markets.
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