SPECTRUM REACH ACQUIRES SHOWSEEKER
Charter Communications' (NASDAQ:CHTR) advertising division, Spectrum Reach, has completed the acquisition of ShowSeeker, a leading cloud-based order management system provider. The strategic acquisition aims to revolutionize media buying processes by integrating ShowSeeker's planning and proposal tools with Spectrum Reach's operational automation suite.
The combined solution will streamline advertising workflows through Spectrum's Innovar automation suite, offering comprehensive campaign management across linear, streaming, and CTV inventory. ShowSeeker's founder and CEO, Dave Hardy, will join Spectrum Reach as Vice President and General Manager to support the integration and continued innovation in AdTech solutions.
Charter Communications (NASDAQ:CHTR), tramite la sua divisione pubblicitaria Spectrum Reach, ha completato l'acquisizione di ShowSeeker, fornitore leader di sistemi di gestione ordini basati sul cloud. L'operazione strategica punta a innovare i processi di acquisto media integrando gli strumenti di pianificazione e proposta di ShowSeeker con la suite di automazione operativa di Spectrum Reach.
La soluzione integrata semplificher脿 i flussi di lavoro pubblicitari attraverso la suite di automazione Innovar di Spectrum, offrendo una gestione completa delle campagne su inventory lineare, streaming e CTV. Dave Hardy, fondatore e CEO di ShowSeeker, entrer脿 in Spectrum Reach come Vicepresidente e Direttore Generale per supportare l'integrazione e lo sviluppo continuo delle soluzioni AdTech.
Charter Communications (NASDAQ:CHTR), a trav茅s de su divisi贸n publicitaria Spectrum Reach, ha completado la adquisici贸n de ShowSeeker, un proveedor l铆der de sistemas de gesti贸n de pedidos en la nube. La compra estrat茅gica busca transformar los procesos de compra de medios al integrar las herramientas de planificaci贸n y propuesta de ShowSeeker con la suite de automatizaci贸n operativa de Spectrum Reach.
La soluci贸n combinada agilizar谩 los flujos de trabajo publicitarios mediante la suite de automatizaci贸n Innovar de Spectrum, ofreciendo una gesti贸n integral de campa帽as en inventarios lineales, streaming y CTV. Dave Hardy, fundador y CEO de ShowSeeker, se incorporar谩 a Spectrum Reach como Vicepresidente y Director General para apoyar la integraci贸n y la continua innovaci贸n en soluciones AdTech.
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Charter Communications (NASDAQ:CHTR), via sa division publicitaire Spectrum Reach, a finalis茅 l'acquisition de ShowSeeker, un leader des syst猫mes de gestion des commandes bas茅s sur le cloud. Cette acquisition strat茅gique vise 脿 transformer les processus d'achat m茅dia en int茅grant les outils de planification et de proposition de ShowSeeker 脿 la suite d'automatisation op茅rationnelle de Spectrum Reach.
La solution combin茅e rationalisera les flux de travail publicitaires gr芒ce 脿 la suite d'automatisation Innovar de Spectrum, offrant une gestion compl猫te des campagnes sur les inventaires lin茅aires, le streaming et la CTV. Dave Hardy, fondateur et CEO de ShowSeeker, rejoindra Spectrum Reach en tant que Vice-pr茅sident et Directeur G茅n茅ral pour soutenir l'int茅gration et l'innovation continue des solutions AdTech.
Charter Communications (NASDAQ:CHTR) hat 眉ber seine Werbesparte Spectrum Reach die Akquisition von ShowSeeker, einem f眉hrenden Anbieter cloudbasierter Order-Management-Systeme, abgeschlossen. Die strategische 脺bernahme soll die Media-Einkaufsprozesse revolutionieren, indem ShowSeekers Planungs- und Angebotswerkzeuge in Spectrum Reachs operative Automatisierungssuite integriert werden.
Die kombinierte L枚sung wird Werbeabl盲ufe 眉ber die Spectrum Innovar Automatisierungssuite straffen und eine umfassende Kampagnenverwaltung f眉r lineare, Streaming- und CTV-Inventare bieten. Dave Hardy, Gr眉nder und CEO von ShowSeeker, wird als Vice President und General Manager zu Spectrum Reach wechseln, um die Integration und die weitere Innovation im AdTech-Bereich zu unterst眉tzen.
- Integration of ShowSeeker's cloud-based technology enhances Spectrum's advertising solutions portfolio
- Acquisition streamlines media planning and buying workflow for advertisers of all sizes
- Expansion of operational automation capabilities across linear, streaming, and CTV inventory
- Addition of ShowSeeker's leadership expertise to strengthen Spectrum's AdTech capabilities
- Potential integration challenges between existing systems and ShowSeeker's platform
- Financial terms of acquisition not disclosed, impact on balance sheet unknown
Insights
Charter's acquisition of ShowSeeker enhances their advertising tech stack, streamlining operations and expanding service offerings to advertisers.
Charter Communications' advertising arm, Spectrum Reach, has completed a strategic acquisition of ShowSeeker, acquiring valuable cloud-based order management technology that addresses critical pain points in media buying. This deal represents a vertical integration move that will allow Charter to streamline the fragmented media buying process.
The acquisition delivers three key strategic benefits: (1) enhanced operational efficiency through integration with Spectrum's existing Innovar automation suite; (2) expanded service offerings across the advertising value chain from planning to execution; and (3) acquisition of specialized expertise with ShowSeeker's leadership team joining Spectrum Reach.
This move positions Charter to better compete in the evolving advertising technology landscape where efficiency and cross-platform capabilities are increasingly critical differentiators. By integrating ShowSeeker's planning, order, and proposal tools with their existing technology, Charter creates a more comprehensive end-to-end solution that should appeal to advertisers ranging from local businesses to national brands.
The strategic rationale aligns with industry trends toward consolidated advertising technology stacks that can manage campaigns across traditional linear TV and streaming/connected TV environments. ShowSeeker's experience since 2003 brings established technology and industry relationships that would have required significant time and investment for Charter to develop internally.
Deal Will Transform Media Buying for
Key Takeaways:
- Integration streamlines media buying for advertisers, enhancing efficiency and value.
- Acquisition expands Spectrum's advertising solutions for businesses of all sizes.
- ShowSeeker's leadership expertise advances Spectrum Reach's transformative goals.
Since its founding in 2003, ShowSeeker has become known industrywide for its robust and scalable cloud-based campaign management systems, which have transformed how advertisers execute orders and campaigns. Spectrum Reach's acquisition of ShowSeeker will enable it to offer even more comprehensive, flexible and efficient advertising solutions for its clients of all sizes, from small local businesses to national brands.
This strategic acquisition will result in a comprehensive, end-to-end media intelligence solution combining ShowSeeker's cutting-edge planning, order and proposal tools with Spectrum Reach's operational automation suite. It will include Spectrum Reach's Innovar operational automation suite to simplify media planning workflows, automate ad operations and maximize campaign value and efficiency. It also will provide a media buying workflow that includes research, proposal and campaign negotiation and approval processes, automated ad trafficking, creative rotation, media delivery and inventory optimization across all media types, including linear, streaming and other CTV inventory.
"Bringing the ShowSeeker team's extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients," said Rob Klippel, Senior Vice President, Product, Technology & Operations for Spectrum Reach. "In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time."
"We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker's capability to deliver innovative AdTech solutions to all of our current and future customers," said Dave Hardy, ShowSeeker's founder and CEO who will join Spectrum Reach as Vice President and General Manager. "Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers."
More information about Spectrum Reach is available at
About Spectrum Reach
Spectrum Reach庐, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a
About ShowSeeker
ShowSeeker streamlines the ad sales, buying and planning process for video service providers with an easy-to-use, cloud-based platform that facilitates every step from proposal generation to campaign performance tracking. ShowSeeker's robust AdTech tools help optimize and better monetize ad sales by automating tasks, reducing manual workloads, and increasing operational efficiencies. Integrated data insights ensure ad buys are targeted, effective, and highly customizable, all to ultimately drive better ROI for buyers and sellers alike.
Since its founding in 2003, ShowSeeker has become a leading provider of ad sales management, planning and workflow solutions for the cable TV industry. In today's fragmented TV landscape, operators have come to rely on the incremental revenue generated by the ShowSeeker platform. Additional information about ShowSeeker can be found at .
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SOURCE Charter Communications, Inc.
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