ElementalTV Brings AI-Powered Audience Intelligence to Cineverse's FAST Ecosystem
Cineverse (NASDAQ: CNVS) has partnered with ElementalTV to enhance its FAST (Free Ad-Supported Television) streaming platform through AI-powered audience intelligence. The partnership centers on integrating ElementalTV's 1Audience platform into Cineverse's technology stack, enabling advanced audience segmentation and data unification.
The collaboration focuses on three key areas: 1Audience Integration for enhanced ad impression intelligence and higher CPMs, Ad tech innovation for streamlined operations, and improved transparency and efficiency in the advertising supply chain. This strategic move aims to deliver more targeted advertising solutions and drive revenue growth across Cineverse's streaming portfolio.
Cineverse (NASDAQ: CNVS) ha stretto una collaborazione con ElementalTV per potenziare la sua piattaforma FAST (Free Ad鈥慡upported Television) sfruttando l'intelligenza artificiale per l'analisi del pubblico. L'accordo prevede l'integrazione della piattaforma 1Audience di ElementalTV nello stack tecnologico di Cineverse, consentendo segmentazioni avanzate del pubblico e l'unificazione dei dati.
La partnership si concentra su tre ambiti principali: l'integrazione di 1Audience per migliorare l'intelligenza sulle impression pubblicitarie e ottenere CPM pi霉 elevati, innovazione nell'ad tech per snellire le operazioni e una maggiore trasparenza ed efficienza nella supply chain pubblicitaria. L'obiettivo strategico 猫 offrire soluzioni pubblicitarie pi霉 mirate e incrementare i ricavi del portfolio streaming di Cineverse.
Cineverse (NASDAQ: CNVS) se ha asociado con ElementalTV para mejorar su plataforma FAST (Free Ad鈥慡upported Television) mediante inteligencia artificial aplicada al conocimiento de audiencias. La alianza contempla la integraci贸n de la plataforma 1Audience de ElementalTV en la infraestructura tecnol贸gica de Cineverse, permitiendo segmentaciones avanzadas de audiencia y la unificaci贸n de datos.
La colaboraci贸n se centra en tres 谩reas clave: la integraci贸n de 1Audience para optimizar la informaci贸n sobre impresiones publicitarias y lograr CPM m谩s altos, la innovaci贸n en ad tech para agilizar operaciones y una mayor transparencia y eficiencia en la cadena de suministro publicitaria. Este movimiento estrat茅gico busca ofrecer publicidad m谩s segmentada y aumentar los ingresos del portafolio de streaming de Cineverse.
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Cineverse (NASDAQ: CNVS) s'est associ茅 脿 ElementalTV pour renforcer sa plateforme FAST (Free Ad鈥慡upported Television) gr芒ce 脿 l'intelligence artificielle appliqu茅e 脿 l'audience. Le partenariat pr茅voit l'int茅gration de la plateforme 1Audience d'ElementalTV dans l'茅cosyst猫me technologique de Cineverse, permettant des segmentations d'audience avanc茅es et l'unification des donn茅es.
La collaboration porte sur trois axes principaux聽: l'int茅gration de 1Audience afin d'am茅liorer l'intelligence sur les impressions publicitaires et d'atteindre des CPM plus 茅lev茅s, l'innovation ad tech pour rationaliser les op茅rations, et une meilleure transparence et efficience dans la cha卯ne d'approvisionnement publicitaire. Cette initiative strat茅gique vise 脿 proposer des solutions publicitaires plus cibl茅es et 脿 stimuler la croissance des revenus du portefeuille streaming de Cineverse.
Cineverse (NASDAQ: CNVS) hat eine Partnerschaft mit ElementalTV geschlossen, um seine FAST (Free Ad鈥慡upported Television) Streaming鈥慞lattform mittels KI鈥慻est眉tzter Zielgruppen鈥慖ntelligenz zu verbessern. Im Mittelpunkt der Kooperation steht die Integration der 1础耻诲颈别苍肠别鈥慞濒补迟迟蹿辞谤尘 von ElementalTV in den Technologie鈥慡tack von Cineverse, wodurch erweiterte Zielgruppensegmentierungen und Datenvereinheitlichung m枚glich werden.
Die Zusammenarbeit fokussiert sich auf drei Bereiche: die 1础耻诲颈别苍肠别鈥慖苍迟别驳谤补迟颈辞苍 zur Optimierung von Ad鈥慖mpression鈥慖nsights und h枚heren CPMs, 础诲鈥惯别肠丑鈥慖苍苍辞惫补迟颈辞苍别苍 zur Straffung der Abl盲ufe sowie erh枚hte Transparenz und Effizienz in der Werbelieferkette. Ziel dieser strategischen Ma脽nahme ist es, zielgerichtetere Werbel枚sungen zu bieten und das Umsatzwachstum des Streaming鈥慞ortfolios von Cineverse voranzutreiben.
- Integration of AI-powered audience intelligence platform for better ad targeting
- Potential for higher CPMs and increased revenue through improved bid density
- Reduction in supply chain intermediaries leading to better revenue retention
- Access to exclusive demand connections from top-tier brands and advertisers
- None.
Insights
Cineverse's partnership with ElementalTV brings advanced AI audience targeting that should increase ad revenues and margins across their FAST channels.
This partnership represents a significant technological upgrade for Cineverse's advertising capabilities. By integrating ElementalTV's 1Audience platform, Cineverse is addressing a critical challenge in the FAST (Free Ad-Supported Television) space 鈥� converting fragmented viewership data into actionable, monetizable audience segments.
The integration delivers three key competitive advantages: enhanced CPMs through better audience targeting, simplified ad operations with faster onboarding, and a more efficient revenue chain by reducing intermediaries between advertisers and inventory.
This move aligns with broader industry trends where streaming platforms are racing to improve advertising yield management as the FAST sector becomes increasingly competitive. The partnership should enable Cineverse to extract more value from its existing content library and viewer base without requiring additional content investments or subscriber growth.
While specific financial projections aren't provided, the emphasis on "significant revenue uplift" and "higher-margin advertising opportunities" suggests material potential impact. For Cineverse, whose business model relies heavily on advertising revenue across its streaming channels, improving ad yield is a direct path to enhancing profitability.
This partnership demonstrates Cineverse's strategic focus on improving monetization efficiency rather than solely pursuing audience growth 鈥� a prudent approach in the maturing streaming landscape where profitability has become as important as scale.
As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, , into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.
The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.
"Cineverse is one of the most exciting players in the FAST space right now," said Omer Latif, CEO of ElementalTV. "They've cultivated these passionate fandoms across their channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance."
Key Partnership Highlights
- 1Audience Integration: By leveraging 1Audience, every ad impression across Cineverse's FAST channels is enriched with deep audience intelligence at the bid request level, layered with deep identity, behavioral, contextual, and content-affinity signals, resulting in higher bid density and stronger CPMs, as advertisers can better identify and compete for the audiences they care about. With 1Audience's granular view of CTV traffic, the curated audience segments are precisely aligned with what buyers are actively seeking, making them easier to activate and more effective at driving revenue.
- Ad tech innovation:聽By integrating ElementalTV's demand-side facilitation and AI-powered programmatic systems, Cineverse benefits from faster onboarding, simplified ad ops, and full SPO transparency, matched with their internal AI monetization roadmap.
- Transparency & Efficiency: The direct integration between ElementalTV and Cineverse's ad stack reduces the number of middlemen, creating a cleaner, optimized supply path. Demand partners gain transparent, direct-to-publisher access to Cineverse's inventory, which enhances trust, brand safety, and campaign performance. For Cineverse, this means more revenue reaches the platform itself, and advertisers enjoy cost-effective campaigns with fewer middlemen fees.
About ElementalTV
is a full-stack CTV monetization platform empowering publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.
About Cineverse
(Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the ; dozens of streaming fandom channels; a premier podcast network; top horror destination Bloody Disgusting; and more. Powering visionary storytelling with cutting-edge innovation, Cineverse's proprietary streaming tools and AI technology drive revenue and reach to redefine the next era of entertainment. For more information, visit
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SOURCE Elemental TV
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