GoTo Foods庐 and DoorDash Take to the Skies with Wing's Drone Delivery Service
DoorDash (NYSE:DASH) has partnered with GoTo Foods to launch drone delivery services for multiple food brands in three Texas markets. The service, powered by Wing, is now operational in Frisco, Fort Worth, and Plano, serving brands including Auntie Anne's, Jamba, McAlister's Deli, and Schlotzsky's.
The initiative targets areas within four miles of participating locations, offering delivery times measured in minutes. The service aims to modernize mall-based brands and cater to Gen Z consumers, who drive an estimated $360B in global spending. The pilot, launched in June 2025, has already demonstrated improved delivery speeds and is available through the DoorDash app for eligible orders.
DoorDash (NYSE:DASH) ha collaborato con GoTo Foods per lanciare un servizio di consegna con droni per pi霉 marchi alimentari in tre mercati del Texas. Il servizio, gestito da Wing, 猫 ora operativo a Frisco, Fort Worth e Plano, e serve marchi come Auntie Anne's, Jamba, McAlister's Deli e Schlotzsky's.
L'iniziativa copre aree entro quattro miglia dalle sedi partecipanti, offrendo tempi di consegna misurati in minuti. L'obiettivo 猫 modernizzare i brand presenti nei centri commerciali e rivolgersi ai consumatori della Generazione Z, che guidano una spesa globale stimata in $360B. Il progetto pilota, avviato nel giugno 2025, ha gi脿 mostrato miglioramenti nelle velocit脿 di consegna ed 猫 disponibile tramite l'app DoorDash per ordini idonei.
DoorDash (NYSE:DASH) se ha asociado con GoTo Foods para lanzar un servicio de entrega con drones para varias marcas de comida en tres mercados de Texas. El servicio, impulsado por Wing, ya est谩 operativo en Frisco, Fort Worth y Plano, atendiendo a marcas como Auntie Anne's, Jamba, McAlister's Deli y Schlotzsky's.
La iniciativa cubre 谩reas dentro de cuatro millas de las ubicaciones participantes, ofreciendo tiempos de entrega medidos en minutos. Busca modernizar las marcas en centros comerciales y atraer a consumidores de la Generaci贸n Z, que impulsan un gasto global estimado en $360B. El piloto, lanzado en junio de 2025, ya ha demostrado una mayor rapidez en las entregas y est谩 disponible a trav茅s de la app de DoorDash para pedidos elegibles.
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DoorDash (NYSE:DASH) s'est associ茅 脿 GoTo Foods pour lancer des livraisons par drone pour plusieurs enseignes alimentaires dans trois march茅s du Texas. Le service, op茅r茅 par Wing, est d茅sormais en service 脿 Frisco, Fort Worth et Plano, et dessert des marques telles qu'Auntie Anne's, Jamba, McAlister's Deli et Schlotzsky's.
L'initiative couvre les zones dans un rayon de quatre miles autour des points participants, offrant des d茅lais de livraison mesur茅s en minutes. L'objectif est de moderniser les marques pr茅sentes en centre commercial et de cibler les consommateurs de la g茅n茅ration Z, qui g茅n猫rent une d茅pense mondiale estim茅e 脿 $360B. Le pilote, lanc茅 en juin 2025, a d茅j脿 montr茅 une am茅lioration de la rapidit茅 des livraisons et est disponible via l'application DoorDash pour les commandes 茅ligibles.
DoorDash (NYSE:DASH) hat sich mit GoTo Foods zusammengeschlossen, um Drohnenlieferungen f眉r mehrere Lebensmittelmarken in drei texanischen M盲rkten einzuf眉hren. Der von Wing betriebene Service ist jetzt in Frisco, Fort Worth und Plano verf眉gbar und beliefert Marken wie Auntie Anne's, Jamba, McAlister's Deli und Schlotzsky's.
Die Initiative richtet sich auf Gebiete innerhalb von vier Meilen von teilnehmenden Standorten und bietet Lieferzeiten, die in Minuten gemessen werden. Ziel ist es, mall-basierte Marken zu modernisieren und die Generation Z anzusprechen, die einen gesch盲tzten globalen Konsum von $360B antreibt. Der Pilot, im Juni 2025 gestartet, hat bereits schnellere Lieferungen gezeigt und ist f眉r berechtigte Bestellungen 眉ber die DoorDash-App verf眉gbar.
- None.
- Limited service area of only three Texas markets currently
- Delivery restricted to customers within four miles of participating locations
- Service availability dependent on weather and operational factors
Insights
DoorDash's drone partnership with GoTo Foods enhances last-mile logistics, potentially driving new revenue streams and suburban market penetration.
DoorDash's integration of Wing's drone delivery technology with GoTo Foods represents a strategic advancement in last-mile logistics that addresses multiple industry pain points. By partnering with GoTo Foods' portfolio of mall-based brands, DoorDash has cleverly solved the suburban delivery efficiency challenge while expanding accessibility to traditionally mall-bound concepts like Auntie Anne's and Jamba.
The technology implementation across three Texas markets (Frisco, Fort Worth, and Plano) demonstrates a calculated geographic approach, targeting suburban areas where traditional delivery logistics face higher costs and longer timeframes. The four-mile delivery radius from participating locations significantly expands the serviceable footprint without proportional cost increases that would be incurred with human couriers.
What's particularly notable is how this partnership addresses the Gen Z demographic's expectations for immediacy and frictionless experiences. With delivery times measured in minutes rather than the industry standard 30+ minutes, DoorDash positions itself at the forefront of speed-focused innovation in food delivery鈥攁 critical differentiator in the competitive delivery marketplace.
From an infrastructure perspective, this represents DoorDash's evolution into a comprehensive logistics platform rather than merely a delivery app. By creating an ecosystem where emerging technologies like Wing can integrate seamlessly, DoorDash is building sustainable competitive advantages through technological infrastructure that extends beyond traditional delivery parameters.
The waitlist feature mentioned indicates demand-testing capabilities that will likely inform DoorDash's expansion roadmap for drone delivery, allowing data-driven deployment to areas with highest predicted adoption rates. This measured approach to scaling innovative technology demonstrates prudent resource allocation while maintaining first-mover advantage in the drone delivery space.
Off-Premise Innovation Advances Modernization of Legacy Mall Brands, including Auntie Anne's and聽Jamba
Expanding Accessibility Through Scalable Innovation
GoTo Foods is one of the first national foodservice companies to offer drone delivery across multiple brands, expanding its longstanding partnership with DoorDash. Tens of thousands of households in Wing's drone service areas now have more ways to access mall-based brands like Auntie Anne's and Jamba. GoTo Foods is accelerating its shift to a digital-first, off-premise future with the bold launch of drone delivery, an innovative extension of its investment in convenience, access and relevance.
Next-Gen Delivery for the Gen Z Consumer
With Gen Z driving an estimated
"Drone delivery is one way that GoTo Foods is unlocking innovation with purpose, to expand accessibility and drive frequency," said Kieran Donahue, Chief Commercial Officer at GoTo Foods. "Today's consumer expects brands to meet them where they are, on their terms and that's exactly why we're modernizing through convenience and personalized experiences. GoTo Foods is focused on innovating in ways that are intuitive and seamless 鈥� all while staying rooted in the trusted experiences that our brands have created for decades."
Active Locations:
Frisco, TX - Stonebriar Centre- Auntie Anne's
Fort Worth, TX -聽Hulen Mall- Jamba, Auntie Anne's
Plano, TX - Brick and mortar locations- McAlister's Deli,聽Schlotzsky's
Meeting the Moment with Seamless Delivery
Customers living within about four miles of participating Auntie Anne's, Jamba, McAlister's Deli and Schlotzsky's locations can order through the DoorDash app, with drone deliveries typically arriving in minutes for eligible orders. Drone delivery offers a fast, sustainable and convenient way to enjoy their favorite meals without needing to leave home or sit in traffic. Since the pilot launched in June, GoTo Foods has already seen strong early results demonstrating improved delivery speed and is continuing to test and optimize the experience. This next-gen capability is coming to life through:
- Expanded reach into high-growth suburban areas, extending access well beyond traditional mall locations.
- Delivery times measured in minutes, designed to help maintain ideal temperature and freshness for both hot and cold menu items.
- For GoTo Foods locations, DoorDash increases visibility by connecting brands with more customers and helping drive incremental sales beyond the four walls.
"We're thrilled to expand our partnership with GoTo Foods and help bring their iconic mall favorites directly to their customers' doors," said Harrison Shih, Head of the DoorDash Drone Program. "Drone delivery lets us recreate the magic of the in-store experience at home with the unmatched speed and convenience of autonomous technology. As we continue scaling our drone operations, we remain focused on building a world-class logistics platform that enables partners like Wing to integrate seamlessly into our ecosystem, provides a smooth, reliable delivery experience for merchants and offers consumers fast and affordable access to brands they love."
"By making it easy for brands like GoTo Foods to expand customer access to fast, fresh food deliveries from the skies, Wing continues to lead in residential drone delivery," said Kent Ferguson, Head of Partnerships at Wing. "Through our partnership with DoorDash, orders arrive to customers' homes in as little as 20 minutes, advancing what's possible today for speed and quality in the delivery experience."聽
By leveraging its platform company infrastructure and partnering on emerging technology like drone delivery, GoTo Foods is deepening brand relevance in a marketplace shaped by immediacy and convenience. Through shared digital engines, enterprise-scale operations and unified loyalty platforms, the company is able to rapidly test, learn and scale innovation across its portfolio, bringing future-ready solutions to franchisees and guests alike.
DoorDash customers can look for the drone icon in their app homescreen or check their address for drone eligibility at . Anyone who isn't eligible today can join the waitlist to be notified when drone delivery expands to their neighborhood. The partnership with Wing and GoTo Foods was born out of DoorDash Labs, DoorDash's robotics and automation arm. Learn more about DoorDash's drone delivery offering on the .
Drone delivery is currently available for select orders within eligible delivery zones and may be temporarily unavailable due to weather, real-time conditions or other operational factors.
About GoTo Foods听听
GoTo Foods is proud to be Certified鈩� by Great Place To Work庐, the most definitive "employer-of-choice" recognition and the only recognition based entirely on what employees report about their workplace experience. 听听聽
About DoorDash
DoorDash (NASDAQ: DASH) is one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.聽
About Wing
,聽an Alphabet company, is the global leader in residential drone delivery. Our highly automated aircraft have completed hundreds of thousands of deliveries across three continents and in multiple major
*According to a 2023 Bloomberg report.
Media Contact: Kelly Hammond, Fishman PR, 847-945-1300, [email protected]
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SOURCE GoTo Foods
FAQ
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