DICK'S Sporting Goods Announces the Launch of Cookie Jar & A Dream Studios, Solidifying the Company's Position in Original Sports Filmmaking
DICK'S Sporting Goods (NYSE: DKS) has officially launched Cookie Jar & A Dream Studios, an in-house content and production studio focused on sports storytelling. The studio, named after the company's founding story, builds on DICK'S successful track record in sports documentaries, including two Sports Emmy awards for "We Could Be King" and "The Turnaround."
The studio's latest project, "Big Dreams: The Little League World Series 2024," produced in partnership with Imagine Entertainment and MLB Studios, will premiere on ESPN on August 12 at 9:30 p.m. ET. Over the past decade, DICK'S has produced five feature-length films and ten short-form documentaries, establishing itself as a serious producer of sports-focused content.
DICK'S Sporting Goods (NYSE: DKS) ha ufficialmente lanciato Cookie Jar & A Dream Studios, uno studio interno dedicato alla produzione e alla narrazione sportiva. Lo studio, il cui nome richiama la storia delle origini dell'azienda, si basa sul successo di DICK'S nel campo dei documentari sportivi, avendo vinto due Emmy Sports per "We Could Be King" e "The Turnaround".
Il progetto più recente dello studio, "Big Dreams: The Little League World Series 2024," realizzato in collaborazione con Imagine Entertainment e MLB Studios, debutterà su ESPN il 12 agosto alle 21:30 ET. Negli ultimi dieci anni, DICK'S ha prodotto cinque film di lungometraggio e dieci documentari brevi, affermandosi come un produttore di contenuti sportivi di rilievo.
DICK'S Sporting Goods (NYSE: DKS) ha lanzado oficialmente Cookie Jar & A Dream Studios, un estudio interno de contenido y producción centrado en la narración deportiva. El estudio, cuyo nombre se inspira en la historia fundacional de la empresa, se basa en el exitoso historial de DICK'S en documentales deportivos, incluyendo dos premios Sports Emmy por "We Could Be King" y "The Turnaround."
El último proyecto del estudio, "Big Dreams: The Little League World Series 2024," producido en colaboración con Imagine Entertainment y MLB Studios, se estrenará en ESPN el 12 de agosto a las 9:30 p.m. ET. En la última década, DICK'S ha producido cinco largometrajes y diez documentales cortos, consolidándose como un productor serio de contenido deportivo.
DICK'S Sporting Goods (NYSE: DKS)가 스포� 스토리텔링에 중점� � 사내 콘텐� � 제작 스튜디오� Cookie Jar & A Dream Studios� 공식 출범했습니다. 회사 창립 이야기를 따서 이름 지어진 � 스튜디오� "We Could Be King"� "The Turnaround"� � 차례 스포� 에미상을 수상� DICK'S� 스포� 다큐멘터� 성공 기록� 기반으로 합니�.
스튜디오� 최신 프로젝트� "Big Dreams: The Little League World Series 2024,"� Imagine Entertainment � MLB Studios와 협력하여 제작되었으며, 8� 12� 오후 9� 30�(동부시간)� ESPN에서 � 방송됩니�. 지� 10년간 DICK'S� 장편 영화 5편과 단편 다큐멘터� 10�� 제작하며 스포� 중심 콘텐츠의 진지� 제작사로 자리매김했습니다.
DICK'S Sporting Goods (NYSE : DKS) a officiellement lancé Cookie Jar & A Dream Studios, un studio interne de contenu et de production axé sur la narration sportive. Le studio, nommé d'après l'histoire fondatrice de l'entreprise, s'appuie sur le succès de DICK'S dans les documentaires sportifs, avec notamment deux Sports Emmy Awards pour "We Could Be King" et "The Turnaround."
Le dernier projet du studio, "Big Dreams : The Little League World Series 2024,", produit en partenariat avec Imagine Entertainment et MLB Studios, sera diffusé en première sur ESPN le 12 août à 21h30 ET. Au cours de la dernière décennie, DICK'S a produit cinq longs métrages et dix documentaires courts, s'imposant comme un producteur sérieux de contenus axés sur le sport.
DICK'S Sporting Goods (NYSE: DKS) hat offiziell Cookie Jar & A Dream Studios gestartet, ein internes Content- und Produktionsstudio, das sich auf Sportgeschichten spezialisiert. Das Studio, benannt nach der Gründungsgeschichte des Unternehmens, baut auf DICK'S erfolgreicher Bilanz im Bereich Sportdokumentationen auf, darunter zwei Sports Emmy Awards für "We Could Be King" und "The Turnaround."
Das neueste Projekt des Studios, "Big Dreams: The Little League World Series 2024," produziert in Partnerschaft mit Imagine Entertainment und MLB Studios, wird am 12. August um 21:30 Uhr ET auf ESPN Premiere haben. In den letzten zehn Jahren hat DICK'S fünf Spielfilme und zehn Kurz-Dokumentationen produziert und sich als ernstzunehmender Produzent von sportbezogenen Inhalten etabliert.
- Won two prestigious Sports Emmy awards for documentary productions
- Established track record with 5 feature films and 10 short documentaries over past decade
- Strategic partnerships with major entertainment companies (Imagine Entertainment, MLB Studios)
- Expansion into content creation diversifies business beyond retail
- Significant investment required in non-core business activity
- Competitive landscape in sports content production is challenging
Founded on the belief that sports have the power to change lives and build community, Cookie Jar & A Dream Studios aims to deliver transformative storytelling that positions sports at the heart of culture. The studio's work will spotlight the grit, triumphs and heartbreak behind every athlete's journey, with a mission to create emotionally resonant content that inspires long after the final whistle blows. At its core, the studio believes sports are more than just competition; they are universal stories of hope, resilience and connection.
Although Cookie Jar & A Dream Studios was just recently established, DICK'S began shaping its legacy in sports storytelling over a decade ago. In 2014, the company debuted its first feature documentary, , through its Foundation, which won the Emmy Award for Outstanding Sports Documentary, an extraordinary achievement for a consumer brand. This past spring, DICK'S added a second Sports Emmy � the first award for Cookie Jar & A Dream Studios � to their resume with , a documentary that tells the story of Philadelphia Phillies' superfan Jon McCann, who helped inspire an unlikely 2023 standing ovation for Phillies shortstop Trea Turner, which helped turn the team around after hitting a major roadblock. With two Sports Emmys, DICK'S has cemented its reputation as a serious producer of documentary films. In the last 10 years, the company has built an impressive catalog of five feature-length films and ten short-form or episodic documentaries, with additional projects forthcoming.
"DICK'S believes that sports have the power to change lives," said Mark Rooks, VP of Creative, Entertainment & Sponsorships at DICK'S Sporting Goods. "And we've seen through our work how true that is for so many who have excelled, triumphed against the odds, and been defeated in sport. There are so many incredible and inspiring human stories that deserve to be told, and we could not be more excited to showcase how individuals, teams and communities are shaping sport, bringing people together and unifying and building communities for thousands."
The official announcement of Cookie Jar & A Dream Studios coincides with the premiere of , a new documentary that explores the magic and meaning behind one of America's most iconic youth sporting events. It takes viewers to
"Big Dreams is a great example of the kind of projects Cookie Jar & A Dream Studios aims to produce," said Rebecca Covington, Sr. Director, Creative Production at DICK'S Sporting Goods. "Being able to share big sports moments with fans is something that drives our team, and we look at the upcoming years with great excitement as we know there will be so many unforgettable stories deserving of the spotlight."
The name of the studio, Cookie Jar & A Dream, honors the founding story of DICK'S Sporting Goods: In 1948, an 18-year-old Dick Stack borrowed
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on , , , and on , , and .
Media Contact
DICK'S Sporting Goods –�[email protected]
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