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European Wax Center Debuts Its First-Ever All Over Deodorant

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European Wax Center (NASDAQ: EWCZ), the leading franchisor of waxing services, has launched its first-ever EWC TREAT® All Over Deodorant, expanding its product portfolio. The $18 aluminum-free cream deodorant is designed for full-body use, featuring a unique formula that combines odor protection with hair thickness reduction properties.

The product contains key ingredients including Glycolic Acid for odor neutralization, Prebiotics for skin balance, and Narcissus Bulb Extract for hair thickness reduction. The dermatologist and gynecologist-tested formula is available through waxcenter.com and European Wax Center locations nationwide.

European Wax Center (NASDAQ: EWCZ), il principale franchisor di servizi di ceretta, ha lanciato il suo primo EWC TREAT® Deodorante Corpo Intero, ampliando così il suo portafoglio prodotti. Il deodorante crema senza alluminio da 18 dollari è pensato per l'uso su tutto il corpo e presenta una formula unica che unisce protezione dagli odori e proprietà per la riduzione dello spessore dei peli.

Il prodotto contiene ingredienti chiave come Acido Glicolico per neutralizzare gli odori, Prebiotici per l'equilibrio della pelle e Estratto di Bulbo di Narciso per ridurre lo spessore dei peli. La formula, testata da dermatologi e ginecologi, è disponibile su waxcenter.com e presso le sedi European Wax Center in tutto il paese.

European Wax Center (NASDAQ: EWCZ), el principal franquiciador de servicios de depilación, ha lanzado su primer EWC TREAT® Desodorante para Todo el Cuerpo, ampliando su portafolio de productos. El desodorante en crema sin aluminio de 18 dólares está diseñado para uso corporal completo y presenta una fórmula única que combina protección contra olores con propiedades para reducir el grosor del vello.

El producto contiene ingredientes clave como Ácido Glicólico para neutralizar olores, ʰóپDz para equilibrar la piel y Extracto de Bulbo de Narciso para reducir el grosor del vello. La fórmula, probada por dermatólogos y ginecólogos, está disponible en waxcenter.com y en las ubicaciones de European Wax Center a nivel nacional.

European Wax Center (NASDAQ: EWCZ)� 왁싱 서비� 분야� 선도적인 프랜차이저로서 최초� EWC TREAT® 전신� 데오도란�� 출시하며 제품 라인업을 확장했습니다. 18달러짜리 알루미늄 무첨가 크림 데오도란트로, 전신 사용� 위해 설계되었으며 냄새 차단� 모발 두께 감소 효과� 결합� 독특� 포뮬러를 특징으로 합니�.

제품에는 냄새 중화� 도움� 주는 긶리콜�, 피부 균형� 위한 리바이오틱�, 모발 두께 감소� 위한 나르시스 구근 추출� � 주요 성분� 포함되어 있습니다. 피부� 전문의와 산부인과 전문의가 테스트한 � 포뮬러는 waxcenter.com� 전국 European Wax Center 매장에서 구입� � 있습니다.

European Wax Center (NASDAQ : EWCZ), le principal franchiseur de services d'épilation à la cire, a lancé son tout premier EWC TREAT® Déodorant Corps Entier, élargissant ainsi sa gamme de produits. Ce déodorant crème sans aluminium à 18 $ est conçu pour une utilisation sur tout le corps, avec une formule unique alliant protection contre les odeurs et réduction de l'épaisseur des poils.

Le produit contient des ingrédients clés tels que Acide Glycolique pour neutraliser les odeurs, ʰédzپܱ pour l'équilibre de la peau, et Extrait de Bulbe de Narcisse pour réduire l'épaisseur des poils. La formule testée par des dermatologues et gynécologues est disponible sur waxcenter.com et dans les centres European Wax Center à travers le pays.

European Wax Center (NASDAQ: EWCZ), der führende Franchisegeber für Wachsentfernung, hat sein erstes EWC TREAT® Ganzkörper-Deodorant auf den Markt gebracht und erweitert damit sein Produktportfolio. Das 18-Dollar teure aluminiumfreie Creme-Deodorant ist für die Anwendung am ganzen Körper konzipiert und verfügt über eine einzigartige Formel, die Geruchsschutz mit Eigenschaften zur Verringerung der Haarstärke kombiniert.

Das Produkt enthält wichtige Inhaltsstoffe wie ұDZäܰ zur Geruchsneutralisation, ʰädzپ첹 zur Hautbalance und Narzissenzwiebelextrakt zur Verringerung der Haarstärke. Die von Dermatologen und Gynäkologen getestete Formel ist über waxcenter.com und in European Wax Center Filialen landesweit erhältlich.

Positive
  • Product diversification into the growing body care market
  • New revenue stream through retail product sales
  • Leverages existing customer base and distribution channels
Negative
  • Enters highly competitive deodorant market
  • Premium price point at $18 may limit mass market adoption

Formulated for full body use, the aluminum-free cream deodorant neutralizes odor, helps reduce hair
thickness, and keeps skin smooth between waxes

PLANO, Texas, Aug. 1, 2025 /PRNewswire/ -- (ٴ: EWCZ), the leading franchisor and operator of out-of-home waxing services, is thrilled to unveil the newest addition to its award-winning EWC TREAT® line: EWC TREAT® All Over Deodorant.

The brand's first-ever full-body cream deodorant goes beyond underarms to deliver long-lasting odor protection and skin-smoothing benefits across the entire body, including underarms, bikini area, inner thighs, chest, and feet. The gentle yet powerful formula is aluminum-free, pH balanced, and dermatologist and gynecologist tested, making it safe for even the most sensitive areas.

Lightly fragranced with a refreshing blend of bergamot, orange blossom, and sage, the deodorant is infused with skin-loving ingredients designed to keep you fresh, smooth, and confident between waxes, including:

  • Glycolic Acid (AHA): Helps neutralize odor and gently exfoliates
  • Prebiotics: Support the skin's natural balance
  • Narcissus Bulb Extract: A sustainable, daffodil-derived ingredient that helps to visibly reduce hair thickness between waxes

"We're thrilled to expand our EWC TREAT® line with the All Over Deodorant—an addition to our product lineup that reflects our commitment to full body confidence," said Katie Mullen, Chief Commercial Officer of European Wax Center. "This clinically tested formula was thoughtfully created for guests who want clean, effective solutions that go beyond underarms. The All Over Deodorant is a natural extension of our expertise in body grooming and aims to help every person feel comfortable, confident, and cared for in their skin."

Formulated without aluminum, sulfates, parabens, or phthalates, the EWC TREAT® All Over Deodorant is ideal for those who want a multitasking deodorant that doesn't stain—and doesn't stop at the underarms.

The EWC TREAT® All Over Deodorant is available for $18  and in European Wax Center locations nationwide.

About European Wax Center

European Wax Center, Inc. (NASDAQ:) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values � We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome � the Company is proud to be Certified� by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 44 states, generated sales of $951 million in fiscal 2024. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.

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SOURCE European Wax Center

FAQ

What is the price of European Wax Center's new All Over Deodorant (NASDAQ: EWCZ)?

The EWC TREAT® All Over Deodorant is priced at $18 and is available at waxcenter.com and European Wax Center locations nationwide.

What are the key ingredients in EWCZ's new All Over Deodorant?

The deodorant contains Glycolic Acid for odor neutralization and exfoliation, Prebiotics for skin balance, and Narcissus Bulb Extract for hair thickness reduction.

Is European Wax Center's All Over Deodorant aluminum-free?

Yes, the EWC TREAT® All Over Deodorant is aluminum-free and formulated without sulfates, parabens, or phthalates.

Where can I buy European Wax Center's new All Over Deodorant?

The product is available for purchase through waxcenter.com and at European Wax Center locations across the United States.

What areas can European Wax Center's All Over Deodorant be used on?

The deodorant can be used on multiple body areas including underarms, bikini area, inner thighs, chest, and feet.
European Wax Center, Inc.

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200.66M
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Household & Personal Products
Services-personal Services
United States
PLANO