The Internet鈥檚 New Punching Bag: Fiverr Unveils Garry, the Unhinged AI Character Taking on Internet Culture 鈥� from the Nicki Minaj Stiletto Challenge to WNBA Mayhem
Fiverr (NYSE:FVRR) has launched "Prompt and Punishment," an innovative AI-generated marketing campaign featuring Garry, a middle-aged character who encounters viral internet moments. The campaign demonstrates how Fiverr's AI-expert freelancers can create high-quality content at 10% of traditional production costs.
The campaign, produced using Google's VEO3 engine and Runway AI tools, showcases real-time marketing capabilities by inserting Garry into trending scenarios like the Nicki Minaj stiletto challenge and WNBA events. The production combined Fiverr's in-house creative team with freelance AI experts, including directors from "Too Short For Modeling," demonstrating how smaller teams can compete with traditional agencies in content creation.
This initiative highlights a shift in creative production, where brands can directly leverage AI algorithms through skilled freelancers instead of traditional agency workflows, enabling faster iteration and execution of marketing concepts.
Fiverr (NYSE:FVRR) ha lanciato 鈥淧rompt and Punishment鈥�, una campagna di marketing innovativa generata con l鈥橝I che ha per protagonista Garry, un personaggio di mezza et脿 che si trova coinvolto in momenti virali del web. La campagna dimostra come i freelancer esperti in AI di Fiverr siano in grado di produrre contenuti di alta qualit脿 a circa il 10% dei costi delle produzioni tradizionali.
AG真人官方izzata con il motore VEO3 di Google e gli strumenti Runway AI, la campagna mostra capacit脿 di marketing in tempo reale inserendo Garry in trend come la sfida dei tacchi di Nicki Minaj e eventi WNBA. La produzione ha unito il team creativo interno di Fiverr con freelancer esperti in AI, tra cui registi di "Too Short For Modeling", dimostrando come team pi霉 snelli possano competere con le agenzie tradizionali nella creazione di contenuti.
L鈥檌niziativa segnala un cambiamento nella produzione creativa: i brand possono sfruttare direttamente algoritmi AI tramite freelancer qualificati anzich茅 seguire i tradizionali flussi di lavoro delle agenzie, permettendo iterazioni e realizzazioni di concept pi霉 rapide.
Fiverr (NYSE:FVRR) ha lanzado "Prompt and Punishment", una innovadora campa帽a de marketing generada por IA que presenta a Garry, un personaje de mediana edad que vive momentos virales en internet. La campa帽a demuestra c贸mo los freelancers expertos en IA de Fiverr pueden crear contenido de alta calidad por aproximadamente el 10% del coste de las producciones tradicionales.
Producida con el motor VEO3 de Google y las herramientas de Runway AI, la campa帽a muestra capacidades de marketing en tiempo real al insertar a Garry en tendencias como el reto de los tacones de Nicki Minaj y eventos de la WNBA. La producci贸n combin贸 el equipo creativo interno de Fiverr con freelancers expertos en IA, incluidos directores de "Too Short For Modeling", demostrando c贸mo equipos m谩s peque帽os pueden competir con las agencias tradicionales en la creaci贸n de contenidos.
Esta iniciativa subraya un cambio en la producci贸n creativa: las marcas pueden aprovechar directamente algoritmos de IA a trav茅s de freelancers capacitados en lugar de los flujos de trabajo tradicionales de agencias, lo que permite iteraciones y ejecuciones de ideas de marketing m谩s r谩pidas.
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Fiverr (NYSE:FVRR) a lanc茅 "Prompt and Punishment", une campagne marketing innovante g茅n茅r茅e par IA mettant en sc猫ne Garry, un personnage d'芒ge moyen confront茅 脿 des moments viraux en ligne. La campagne illustre comment les freelances experts en IA de Fiverr peuvent produire des contenus de haute qualit茅 pour environ 10 % du co没t des productions traditionnelles.
Produite avec le moteur VEO3 de Google et les outils Runway AI, la campagne met en avant des capacit茅s marketing en temps r茅el en int茅grant Garry dans des tendances telles que le d茅fi des stilettos de Nicki Minaj et des 茅v茅nements WNBA. La production a r茅uni l'茅quipe cr茅ative interne de Fiverr et des freelances sp茅cialistes de l'IA, dont des r茅alisateurs de "Too Short For Modeling", montrant que des 茅quipes plus petites peuvent rivaliser avec les agences traditionnelles dans la cr茅ation de contenu.
Cette initiative souligne une 茅volution de la production cr茅ative : les marques peuvent exploiter directement des algorithmes d'IA via des freelances qualifi茅s plut么t que de passer par les processus classiques d'agence, permettant des it茅rations et des d茅ploiements de concepts marketing plus rapides.
Fiverr (NYSE:FVRR) hat "Prompt and Punishment" gestartet, eine innovative, KI-generierte Marketingkampagne mit Garry, einer mittelalten Figur, die in virale Internetmomente ger盲t. Die Kampagne zeigt, wie Fiverrs KI-erfahrene Freelancer hochwertige Inhalte zu etwa 10% der Kosten traditioneller Produktionen erstellen k枚nnen.
Produziert mit dem VEO3-Engine von Google und Runway AI-Tools demonstriert die Kampagne Echtzeit-Marketingf盲higkeiten, indem Garry in aktuelle Trends wie die Nicki Minaj Stiletto-Challenge und WNBA-Events eingef眉gt wird. Die Produktion vereinte Fivvers internes Kreativteam mit freiberuflichen KI-Experten, darunter Regisseure von "Too Short For Modeling", und zeigt, wie kleinere Teams mit traditionellen Agenturen in der Inhaltserstellung konkurrieren k枚nnen.
Die Initiative markiert einen Wandel in der kreativen Produktion: Marken k枚nnen direkt KI-Algorithmen 眉ber qualifizierte Freelancer nutzen statt 眉ber traditionelle Agenturabl盲ufe, was schnellere Iterationen und Umsetzungen von Marketingkonzepten erm枚glicht.
- Campaign production costs reduced by 90% compared to traditional methods
- Demonstrates rapid content creation capabilities with real-time response to cultural moments
- Showcases successful integration of in-house creative team with AI-expert freelancers
- Proves ability to produce Super Bowl-quality ads with smaller teams and budgets
- None.
Prompted and directed by Fiverr freelancers, Garry鈥檚 chaotic misadventures show how brands can tap into viral moments in real time 鈥� without big agency timelines or budgets.
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- An AI-generated hapless middle-aged man named Garry just became the internet鈥檚 favorite punching bag, thanks to , a new brand campaign from (NYSE: FVRR), highlighting how an in-house creative team and a small team of AI-expert freelancers with a clever prompt can turn any idea into a Super Bowl-quality ad before most big agencies can schedule a kick off call.
Produced, directed, and edited entirely through AI prompts by freelancers on Fiverr, Garry stumbles straight into the internet鈥檚 biggest moments 鈥� whether it鈥檚 failing the Nicki Minaj stiletto challenge or taking a hit from a flying object at a WNBA game. Beyond the laughs, Garry demonstrates how Fiverr鈥檚 AI-savvy freelancers can transform culturally relevant ideas into polished video content with extreme agility. For small and mid-size businesses, startups, and solopreneurs, this means access to the same caliber of marketing once reserved for Fortune 500 brands 鈥� without the Fortune 500 team and budget.
By combining human creativity with expert-level knowledge and the most advanced AI tools currently available, businesses can test more campaigns, iterate faster, engage with their audience more, and find what resonates without risking everything on a single big agency-produced spot and a budget-breaking production. Today, more than ever, with AI readily available, this ad shows that businesses will find their competitive edge in human talent.
Ushering in a new era of real-time marketing for brands, the social-first campaign cost about
To prove this, Fiverr has been crowdsourcing ideas for Garry鈥檚 next punishments since launch 鈥� and putting its money where its mouth is by producing them in real time. Spinoff Garry vignettes have already gone live, including scenes of him lost at , , and squaring off against in the viral 鈥淥ne man vs. 100 gorillas鈥� thought experiment. Fiverr also rolled out a the night of the Monday broadcast, underscoring just how quickly freelancers can turn cultural moments into fully produced content.
"Human creativity combined with the power and speed of AI is the future of the marketing industry," said Matti Yahav, Fiverr CMO. "Smaller, nimble teams that can tap into flexible, freelance talent quickly in today's competitive market will be responding to pop culture and trending before big agency competitors move past the approval phase for a campaign.鈥�
The production process itself tells the story of creative disruption. Fully utilizing the capabilities of Google's VEO3 engine alongside other AI tools like Runway, the film is
The campaign also signals a broader shift in creative production workflows. Rather than briefing big agencies, brands can now brief algorithms 鈥� with freelancers serving as creative directors who guide today鈥檚 best available AI tools to produce specific results. This AI-native approach enables rapid iteration, instant concept testing, and immediate execution.
鈥淜nowing the high level of AI talent among Fiverr鈥檚 freelancers, we initiated the campaign to 'walk the walk' 鈥� let AI directors from Fiverr edit, prompt, and direct our ad,鈥� said Nir Refuah, Creative Director at Fiverr. 鈥淭he creative concept, which talks about the god-like powers AI experts possess, is also supporting that mechanism. Never underestimate the powers of Fiverr's AI experts. Ask Garry!鈥�
Credits for the brand campaign include:
- Creative Director, Fiverr: Nir Refuah
- Creative Team, Fiverr: Nimrod Maiman, Shiran Romano, Adi Gueta
- Producer, Fiverr: Tamar Yoffe
- Directed & Edited by Too Short For Modeling
- AI & VFX: Daniel Turuntsev (turu.studio)
About Fiverr
Fiverr鈥檚 mission is to transform the way the world creates and works together. We鈥檙e shaping the future of work with the world鈥檚 leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services 鈥� helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at . Follow us on , , , and .
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