GameSquare's Stream Hatchet Publishes 2025 Q2 Live Streaming Trends Report
GameSquare's (NASDAQ:GAME) subsidiary Stream Hatchet has released its Q2 2025 Live Streaming Trends Report, revealing significant growth in the streaming industry. Global live streaming viewership reached 9.1 billion hours watched in Q2 2025, marking a 5% year-over-year increase and the highest quarterly level since 2021.
The report highlights major platform shifts, with YouTube Gaming achieving record viewership of 2.2 billion hours watched, while Twitch's market share declined by 4.6% to 54%. Notably, Kick's market share grew by 5.5% to 11%. Despite hosting 37% fewer tournaments compared to Q2 2024, esports viewership increased by 6% to 729 million hours watched, with viewership equally distributed between co-streaming and official esports channels.
La societ脿 controllata di GameSquare (NASDAQ:GAME), Stream Hatchet, ha pubblicato il suo Rapporto sulle Tendenze del Live Streaming del secondo trimestre 2025, evidenziando una crescita significativa nel settore dello streaming. La visione globale di live streaming ha raggiunto 9,1 miliardi di ore guardate nel Q2 2025, segnando un incremento del 5% rispetto allo stesso periodo dell'anno precedente e il livello trimestrale pi霉 alto dal 2021.
Il rapporto mette in luce importanti cambiamenti nelle piattaforme, con YouTube Gaming che ha raggiunto un record di 2,2 miliardi di ore guardate, mentre la quota di mercato di Twitch 猫 diminuita del 4,6% attestandosi al 54%. Notevolmente, la quota di mercato di Kick 猫 cresciuta del 5,5% arrivando all'11%. Nonostante l'organizzazione di tornei sia diminuita del 37% rispetto al Q2 2024, la visione degli esports 猫 aumentata del 6%, raggiungendo 729 milioni di ore guardate, con un'equa distribuzione tra co-streaming e canali ufficiali di esports.
La filial de GameSquare (NASDAQ:GAME), Stream Hatchet, ha publicado su Informe de Tendencias de Streaming en Vivo del segundo trimestre de 2025, revelando un crecimiento significativo en la industria del streaming. La audiencia global de streaming en vivo alcanz贸 9.1 mil millones de horas vistas en el Q2 2025, marcando un aumento interanual del 5% y el nivel trimestral m谩s alto desde 2021.
El informe destaca cambios importantes en las plataformas, con YouTube Gaming logrando un r茅cord de 2.2 mil millones de horas vistas, mientras que la cuota de mercado de Twitch disminuy贸 un 4.6% hasta el 54%. Notablemente, la cuota de mercado de Kick creci贸 un 5.5% alcanzando el 11%. A pesar de albergar un 37% menos de torneos en comparaci贸n con el Q2 2024, la audiencia de esports aument贸 un 6% hasta 729 millones de horas vistas, con la audiencia distribuida equitativamente entre co-streaming y canales oficiales de esports.
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La filiale de GameSquare (NASDAQ:GAME), Stream Hatchet, a publi茅 son rapport sur les tendances du streaming en direct pour le deuxi猫me trimestre 2025, r茅v茅lant une croissance significative dans l'industrie du streaming. Le visionnage mondial de streaming en direct a atteint 9,1 milliards d'heures regard茅es au T2 2025, marquant une augmentation de 5 % en glissement annuel et le niveau trimestriel le plus 茅lev茅 depuis 2021.
Le rapport met en 茅vidence des changements majeurs sur les plateformes, avec YouTube Gaming atteignant un record de 2,2 milliards d'heures regard茅es, tandis que la part de march茅 de Twitch a diminu茅 de 4,6 % pour s'茅tablir 脿 54 %. Notamment, la part de march茅 de Kick a augment茅 de 5,5 % pour atteindre 11 %. Malgr茅 un nombre de tournois h茅berg茅s inf茅rieur de 37 % par rapport au T2 2024, le visionnage des esports a augment茅 de 6 % pour atteindre 729 millions d'heures regard茅es, avec une r茅partition 茅quitable entre le co-streaming et les cha卯nes officielles d'esports.
Die Tochtergesellschaft von GameSquare (NASDAQ:GAME), Stream Hatchet, hat ihren Bericht zu den Live-Streaming-Trends f眉r das zweite Quartal 2025 ver枚ffentlicht und ein bedeutendes Wachstum in der Streaming-Branche aufgezeigt. Die weltweiten Live-Streaming-Zuschauerzahlen erreichten im Q2 2025 9,1 Milliarden Stunden, was einem 5%igen Anstieg im Jahresvergleich entspricht und das h枚chste Quartalsniveau seit 2021 darstellt.
Der Bericht hebt wesentliche Plattformverschiebungen hervor, wobei YouTube Gaming mit 2,2 Milliarden Stunden die Rekordzuschauerzahl erreichte, w盲hrend der Marktanteil von Twitch um 4,6% auf 54% zur眉ckging. Bemerkenswert ist, dass der Marktanteil von Kick um 5,5% auf 11% zunahm. Trotz 37% weniger ausgerichteter Turniere im Vergleich zum Q2 2024 stieg die Esports-Zuschauerzahl um 6% auf 729 Millionen Stunden, wobei die Zuschauerzahlen gleichm盲脽ig zwischen Co-Streaming und offiziellen Esports-Kan盲len verteilt waren.
- Global live streaming viewership grew 5% YoY to record 9.1 billion hours watched
- YouTube Gaming achieved highest ever quarterly viewership at 2.2 billion hours
- Kick platform showed strong growth with 5.5% market share increase
- Esports tournament viewership increased 6% despite fewer events
- Twitch's market share declined 4.6% to 54%
- 37% reduction in number of esports tournaments compared to Q2 2024
Global live streaming viewership grew
FRISCO, TEXAS / / July 30, 2025 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its Q2 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment.
Access to the report is available at:
"The Q2 2025 report from Stream Hatchet underscores the continued growth of live streaming as a dominant force in media consumption," said Justin Kenna, CEO of GameSquare. "These insights highlight how audiences are shifting toward interactive, creator-led content experiences that offer greater engagement than traditional formats."
Key Insights from Stream Hatchet's 2025 Q2 Report:
9.1 billion hours watched in 2025 Q2, reflecting the highest quarterly level since 2021
Live streaming viewership continues to grow, up
5% year-on-year, surpassing the 9 billion mark for the first time since 2021
YouTube Gaming recorded its highest ever quarterly viewership at 2.2 billion hours watched
Twitch's market share continues to decline, down
4.6% in 2025 Q2 to54% YouTube Gaming holds onto just under a quarter of the market share
Kick continues to grow, with their market share up
5.5% to almost11% of the streaming market
Despite
37% fewer tournaments compared to 2024 Q2, esports tournaments recorded a6% increase in viewership to 729 million hours watchedViewership was evenly split between co-streaming channels and official esports channels, highlighting audiences growing preference for creator-driven content
For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit .
About Stream Hatchet
Stream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools.
For more information visit .
Forward-Looking Information
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the performance of the live streaming market . These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
SOURCE: GameSquare Holdings, Inc.
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