General Millsâ� Cereal Training Camp Returns for Year Two with Justin Jefferson, JaâMarr Chase and Amon-Ra St. Brown and Exciting New Cereal Drops
The star-studded roster of wide receivers are taking their end-zone celebrations straight to the breakfast table with new must-have boxes and hand-picked cereal mix
General Mills partners with JaâMarr Chase, Justin Jefferson and Amon-Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle.
This electrifying trio is known for lighting up the end zone with their signature touchdown celebrations â� and now, theyâre bringing that same flair to the breakfast aisle with âtastes like a touchdownâ� flavors. Like last year, Cereal Training Camp includes a new, limited-edition custom cereal, this time created by Jefferson. Named the Jettas Mix, itâs a fruity fusion created by Jefferson himself, combining fan-favorite Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry.
âCinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,â� said Jefferson. âI canât wait for everyone to try my custom Jettas Mix. It's a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavor you wonât want to fumble.â�
In addition to the Jettas Mix, Cereal Training Camp delivers these football phenoms front-and-center on their own limited-edition boxes of beloved General Mills cereals, arriving on shelves beginning in August. âOur fleet-footed wide receiver partners â� with their love of cereal, big personalities and signature end-zone dances â� bring heart, hustle and humor so cereal and football fans everywhere start their day with a win,â� said Mindy Murray, brand experience director for General Millsâ� Morning Foods.
Each iconic box showcases a different player sporting a custom cereal jersey on the front, with the back panel capturing their iconic moves in action. The full lineup includes:
- Justin Jefferson bringing his viral victory dance, âThe Griddy,â� on Cinnamon Toast Crunch
- JaâMarr Chase showing off his swagger with the âLucky Strutâ� on Lucky Charms
- Amon-Ra St. Brownâs head-turning âHoney Handstandâ� on Honey Nut Cheerios
- REESEâS PUFFS cereal boxes featuring all three phenoms together on one standout box
- And for the ultimate superfans, beginning September 4, Walmart.com will drop a collectorâs edition of the REESEâS PUFFS cereal box, complete with custom trading cards and a Bluetooth speaker, available while supplies last
âGrowing up, I never would have thought Iâd be on a cereal box, and I had a blast recreating my headstand for Honey Nut Cheerios â� the OG cereal for me,â� Amon-Ra St. Brown said.
âCereal always takes me back to my childhood, and Lucky Charms was one of my all-time favorites,â� JaâMarr Chase said. âThe marshmallow charms were always the best part â� well, maybe second best now that my âLucky Strutâ� is on the back of the box.â�
Football fans and cereal lovers can find the four limited-edition boxes, as well as the Jettas Mix, at retailers nationwide beginning in August for
"REESE'S and REESE'S PUFFS trademarks and trade dress and the REESE'S Orange Color and Crown Design are used under license."
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totinoâs, Annieâs, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of
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