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It's Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades

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Goodyear (NYSE:GT) has announced a unique marketing partnership with rap legend Ice Cube to celebrate both the Goodyear Blimp's 100th Anniversary and Ice Cube's "Truth to Power: 4 Decades of Attitude" tour. The collaboration pays homage to Ice Cube's iconic 1993 lyric about the Goodyear Blimp from "It Was a Good Day."

The partnership kicked off at the BIG3 Championship in Orlando on August 24, 2025, featuring a special blimp flyover. The collaboration will continue through September and October 2025, with the Goodyear Blimp making appearances at select concert venues in Denver, San Diego, Los Angeles, and Cleveland.

Goodyear (NYSE:GT) ha annunciato una partnership di marketing esclusiva con la leggenda del rap Ice Cube per celebrare sia il 100° anniversario del Goodyear Blimp sia il tour "Truth to Power: 4 Decades of Attitude" di Ice Cube. La collaborazione rende omaggio all'iconico verso del 1993 su Goodyear Blimp tratto da "It Was a Good Day."

La partnership è iniziata al BIG3 Championship di Orlando il 24 agosto 2025 con un sorvolo speciale del dirigibile. L'iniziativa proseguirà durante settembre e ottobre 2025, con il Goodyear Blimp presente in alcune tappe dei concerti a Denver, San Diego, Los Angeles e Cleveland.

Goodyear (NYSE:GT) ha anunciado una alianza de marketing única con la leyenda del rap Ice Cube para celebrar tanto el 100.º aniversario del Goodyear Blimp como la gira "Truth to Power: 4 Decades of Attitude" de Ice Cube. La colaboración rinde homenaje a la icónica letra de 1993 sobre el Goodyear Blimp en "It Was a Good Day."

La asociación arrancó en el BIG3 Championship en Orlando el 24 de agosto de 2025, con una pasada especial del dirigible. La colaboración continuará durante septiembre y octubre de 2025, con el Goodyear Blimp haciendo apariciones en conciertos seleccionados en Denver, San Diego, Los Ángeles y Cleveland.

Goodyear (NYSE:GT)가 � 전설 Ice Cube와 독특� 마케� 파트너십� 발표했습니다. � 협업은 구디� 블림프의 100주년� Ice Cube� "Truth to Power: 4 Decades of Attitude" 투어� 기념합니�. 이번 제휴� Ice Cube가 1993� "It Was a Good Day"에서 구디� 블림프를 언급� 상징적인 가사를 기립니다.

파트너십은 2025� 8� 24� 올랜� BIG3 챔피언십에서 특별 블림� 비행� 함께 시작되었습니�. � 협업은 2025� 9월과 10�까지 이어지�, 구디� 블림프는 덴버, 샌디에이�, 로스앤젤레스, 클리블랜드의 일부 공연장에 등장� 예정입니�.

Goodyear (NYSE:GT) a annoncé un partenariat marketing inédit avec la légende du rap Ice Cube pour célébrer à la fois le 100e anniversaire du Goodyear Blimp et la tournée "Truth to Power: 4 Decades of Attitude" d'Ice Cube. La collaboration rend hommage à l'iconique phrase de 1993 sur le Goodyear Blimp extraite de "It Was a Good Day."

Le partenariat a débuté au BIG3 Championship à Orlando le 24 août 2025, avec un survol spécial du dirigeable. La collaboration se poursuivra pendant septembre et octobre 2025, le Goodyear Blimp faisant des apparitions dans certaines salles de concert à Denver, San Diego, Los Angeles et Cleveland.

Goodyear (NYSE:GT) hat eine ungewöhnliche Marketingpartnerschaft mit Rap-Legende Ice Cube bekanntgegeben, um sowohl das 100-jährige Jubiläum des Goodyear Blimp als auch Ice Cubes Tour "Truth to Power: 4 Decades of Attitude" zu feiern. Die Zusammenarbeit ehrt die ikonische Textzeile von 1993 über den Goodyear Blimp aus "It Was a Good Day."

Die Partnerschaft begann beim BIG3 Championship in Orlando am 24. August 2025 mit einem besonderen Blimp-Überflug. Die Aktion läuft weiter durch September und Oktober 2025, wobei der Goodyear Blimp bei ausgewählten Konzerten in Denver, San Diego, Los Angeles und Cleveland auftauchen wird.

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ORLANDO, Fla., Aug. 25, 2025 /PRNewswire/ -- In a year marking both the Goodyear Blimp's 100th Anniversary and Ice Cube's first headlining tour in over a decade, these two icons will collaborate to bring his classic hits, like "It Was a Good Day," and the legendary airships to fans throughout North America.

Goodyear and Ice Cube, who have both made their respective marks in pop culture, will celebrate the timeless lyric from his 1993 single, "Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'," during the tour.

The partnership launched on Sunday, August 24, in Orlando at the , a 3-on-3 basketball league founded by the artist, with a special blimp flyover. Goodyear's airships have a storied legacy of appearing at big events � and this moment continues that tradition.

"From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, 'Ice Cube's a Pimp!'," said Ice Cube. "I'm honored to have Goodyear sponsoring my Truth to Power tour, where we will take people through a musical journey over my four-decade career."

Then, in September and October, Ice Cube concertgoers at select venues in the U.S. will experience the Goodyear Blimp in new and exciting ways. From inside arenas to overheard in the skies, fans attending concerts in Denver, Colorado, San Diego, California, Los Angeles, California and Cleveland, Ohio will be treated to a memorable experience.

"When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact," said Doug Grassian, Vice President, Global External Communications, Social Media and Partnerships, at Goodyear. "Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations."

Follow the @ and @ on social media to see more from this iconic duo!

About The Goodyear Tire & Rubber Company
Goodyear (NASDAQ: GT) is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to .

GOODYEAR CONTACT:
THERESA HOLZ
330.815.6834
THERESA_HOLZ @GOODYEAR.COM

PROSPECT PARK CONTACT:
JEFF KWATINETZ
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SOURCE The Goodyear Tire & Rubber Company

FAQ

When and where did Goodyear (NYSE:GT) launch its partnership with Ice Cube?

The partnership launched on August 24, 2025 at the BIG3 Championship in Orlando with a special Goodyear Blimp flyover.

Which cities will feature Goodyear Blimp appearances during Ice Cube's 2025 tour?

The Goodyear Blimp will appear at concert venues in Denver, San Diego, Los Angeles, and Cleveland during September and October 2025.

What is the significance of the Goodyear Blimp in Ice Cube's music?

Ice Cube referenced the Goodyear Blimp in his iconic 1993 song 'It Was a Good Day' with the lyric 'Even saw the lights of the Goodyear Blimp and it read, Ice Cube's a Pimp.'

What anniversary is Goodyear celebrating with this Ice Cube partnership?

This partnership coincides with the 100th Anniversary of the Goodyear Blimp in 2025.
Goodyear Tire & Rubr Co

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