Harmonic Amplifies Video Streaming and Broadcast Monetization with VOS360 Ad Enhancements
Harmonic (NASDAQ: HLIT) has announced significant enhancements to its VOS360 Ad SaaS solution, focusing on improving video streaming and broadcast monetization capabilities. The upgraded platform introduces AI-powered contextual ad triggering for advanced in-stream advertising and new programmatic advertising workflows for traditional broadcasters.
Key features include real-time video analysis for identifying high-value monetization moments, seamless integration with platforms like Google Ad Manager and Magnite SpringServe, and support for innovative ad formats such as overlays, L-shapes, and double boxes. The solution particularly benefits live sports content monetization and helps broadcasters transition to more efficient digital advertising models.
Harmonic (NASDAQ: HLIT) ha annunciato importanti potenziamenti della sua piattaforma VOS360 Ad SaaS, con l'obiettivo di ottimizzare lo streaming video e le capacit脿 di monetizzazione broadcast. La versione aggiornata integra un triggering contestuale degli annunci basato su AI per pubblicit脿 in-stream pi霉 efficaci e nuovi flussi di lavoro programmatico pensati per le emittenti tradizionali.
Tra le funzionalit脿 principali figurano l'analisi video in tempo reale per individuare momenti a maggiore valore pubblicitario, l'integrazione fluida con soluzioni come Google Ad Manager e Magnite SpringServe, e il supporto a formati pubblicitari innovativi quali overlay, L-shape e double box. La soluzione 猫 particolarmente indicata per la monetizzazione dei contenuti sportivi live e facilita la transizione dei broadcaster verso modelli pubblicitari digitali pi霉 efficienti.
Harmonic (NASDAQ: HLIT) ha anunciado mejoras significativas en su soluci贸n VOS360 Ad SaaS, enfocadas en optimizar la transmisi贸n de video y las capacidades de monetizaci贸n en broadcast. La plataforma actualizada incorpora activaci贸n contextual de anuncios impulsada por IA para publicidad in-stream m谩s avanzada y nuevos flujos program谩ticos para emisoras tradicionales.
Las caracter铆sticas clave incluyen an谩lisis de video en tiempo real para identificar momentos de alto valor publicitario, integraci贸n fluida con plataformas como Google Ad Manager y Magnite SpringServe, y compatibilidad con formatos publicitarios innovadores como overlays, L-shapes y double boxes. La soluci贸n resulta especialmente 煤til para monetizar contenidos deportivos en vivo y ayuda a los broadcasters a migrar hacia modelos publicitarios digitales m谩s eficientes.
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Harmonic (NASDAQ: HLIT) a annonc茅 des am茅liorations majeures de sa solution VOS360 Ad SaaS, visant 脿 renforcer le streaming vid茅o et les capacit茅s de mon茅tisation broadcast. La plateforme mise 脿 jour int猫gre un d茅clenchement contextuel des publicit茅s aliment茅 par l'IA pour des annonces in-stream plus performantes, ainsi que de nouveaux workflows programmatiques pour les diffuseurs traditionnels.
Parmi les fonctionnalit茅s cl茅s figurent l'analyse vid茅o en temps r茅el pour rep茅rer les moments de forte valeur publicitaire, l'int茅gration fluide avec des plateformes comme Google Ad Manager et Magnite SpringServe, et la prise en charge de formats publicitaires innovants tels que overlays, L-shapes et double boxes. La solution est particuli猫rement utile pour la mon茅tisation des contenus sportifs en direct et aide les diffuseurs 脿 茅voluer vers des mod猫les publicitaires num茅riques plus efficaces.
Harmonic (NASDAQ: HLIT) hat bedeutende Erweiterungen seiner VOS360 Ad SaaS-L枚sung angek眉ndigt, die auf die Verbesserung des Videostreamings und der Broadcast-Monetarisierung abzielen. Die aktualisierte Plattform f眉hrt KI-gestuertes kontextuelles Ad-Triggering f眉r fortschrittliche In-Stream-Werbung ein sowie neue programmatische Werbe-Workflows f眉r klassische Broadcaster.
Wesentliche Funktionen umfassen Echtzeit-Videoanalyse zur Identifizierung wertvoller Monetarisierungs-Momente, nahtlose Integration mit Plattformen wie Google Ad Manager und Magnite SpringServe sowie Unterst眉tzung innovativer Anzeigenformate wie Overlays, L-Shapes und Double Boxes. Die L枚sung ist besonders vorteilhaft f眉r die Monetarisierung von Live-Sportinhalten und unterst眉tzt Broadcaster beim 脺bergang zu effizienteren digitalen Werbemodellen.
- Introduction of AI-powered contextual ad triggering for enhanced monetization
- Integration with major platforms like Google Ad Manager and Magnite SpringServe
- New revenue opportunities through innovative ad formats for live sports content
- Streamlined programmatic advertising workflow for traditional broadcasters
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Insights
Harmonic's VOS360 Ad upgrades introduce AI-powered ad triggering and programmatic capabilities, potentially expanding revenue in the digital advertising ecosystem.
Harmonic's enhanced VOS360 Ad SaaS solution introduces two significant technological advancements that position the company strategically in the evolving video monetization landscape. The AI-powered contextual ad triggering capability represents a sophisticated technical achievement that solves a persistent problem in sports broadcasting鈥攈ow to monetize content without disrupting viewer experience. By using real-time video analysis to identify optimal moments for ad insertions like overlays and L-shapes, Harmonic is creating premium ad inventory that didn't previously exist.
The second major enhancement is the programmatic advertising capability with integrations to major platforms like Google Ad Manager and Magnite SpringServe. This is particularly significant as it bridges the gap between traditional broadcasting and digital advertising ecosystems, allowing linear TV operators to access programmatic demand without overhauling their infrastructure.
These enhancements are noteworthy because they address the industry-wide challenge of monetizing content while preserving user experience. By enabling contextually relevant advertising during live events and facilitating programmatic transactions, Harmonic is helping broadcasters maximize yield through automation while potentially improving targeting precision. The SDK support for popular video players further broadens the solution's applicability across different streaming platforms, suggesting Harmonic is focused on wide market adoption rather than a narrow implementation approach.
The timing aligns with the industry's accelerating shift toward streaming and programmatic advertising models, with Harmonic positioning itself as an enabler of this transition rather than just a participant. The technology could give Harmonic a competitive edge in the video monetization space, particularly for sports content where advertising opportunities are valuable but technically challenging to implement without disrupting viewership.
New Capabilities Offer AI-Powered Contextual Ad Triggering and Advanced Programmatic Advertising Through Seamless Integration with Google Ad Manager and Magnite SpringServe
"The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized," said Gil Rudge, senior vice president, solutions and
Unlocking Revenue Streams with AI-Powered Contextual Ad Triggering
VOS360 Ad opens up new frontiers in premium ad inventory for live sports content, delivering seamless in-stream (in-game) advertising that preserves the viewer experience. Leveraging AI-driven real-time video analysis, the platform extracts scene-level metadata to identify high-value monetization moments as they happen. This enables broadcasters to dynamically insert contextually relevant ads such as overlays, L-shapes and double boxes during peak engagement, maximizing impact without disrupting the action.
This powerful capability offered by VOS360 Ad enables sports publishers to deliver innovative, high-performing ad inventory to brands and agencies 鈥� transforming how live sporting events are monetized in real time.
Modernizing Linear TV with Programmatic Advertising
Programmatic advertising is transforming TV ad sales, allowing broadcasters and publishers to harness the efficiency and scale of the digital ad ecosystem. By leveraging the advanced programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and maximize yield through automated data-driven transactions and measurements.
VOS360 Ad seamlessly integrates with leading demand-side platforms, supply-side platforms and measurement platforms, including Google Ad Manager and Magnite SpringServe, to enable unified, efficient programmatic ad delivery. Designed to simplify operations and elevate viewer satisfaction, the solution empowers broadcasters to monetize new channels and services without the cost and complexity of traditional broadcast infrastructure.
Harmonic will demonstrate the latest VOS360 Ad SaaS innovations at IBC2025, Sept. 12-15 in booth 1.B20. To schedule a meeting with Harmonic, visit . More information about Harmonic and the company's solutions is available at听.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at .听
Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic's business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2024, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.
Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.
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FAQ
What new features has Harmonic (HLIT) added to its VOS360 Ad platform?
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