The Better Homes and Gardens AG真人官方 Estate Brand Unveils Trendmaker Course to Elevate Agent Knowledge
Better Homes and Gardens AG真人官方 Estate (NYSE:HOUS) has officially launched its comprehensive Trendmaker鈩� Accreditation program for affiliated brokers and agents following a successful 2024 pilot. The innovative program leverages the brand's connection with Better Homes & Gardens庐 media brand to provide agents with exclusive insights into consumer behaviors and lifestyle trends shaping the housing market.
Led by President Ginger Wilcox, the program features industry experts including Lauren Bengtson and Caleb Silver, focusing on three key areas: design trends, consumer psychology, and marketing application. The initiative aims to transform agents into Home Trend Specialists, enabling them to deliver more personalized services based on clients' design and living preferences.
Better Homes and Gardens AG真人官方 Estate (NYSE:HOUS) ha ufficialmente lanciato il suo completo programma di accreditamento Trendmaker鈩� per broker e agenti affiliati, dopo un pilota di successo nel 2024. Il programma innovativo sfrutta il legame del marchio con il brand mediatico Better Homes & Gardens庐 per offrire agli agenti approfondimenti esclusivi sui comportamenti dei consumatori e sulle tendenze di lifestyle che influenzano il mercato immobiliare.
Guidato dalla presidente Ginger Wilcox, il programma vede la partecipazione di esperti del settore come Lauren Bengtson e Caleb Silver e si concentra su tre aree chiave: tendenze del design, psicologia del consumatore e applicazioni di marketing. L'iniziativa mira a trasformare gli agenti in Home Trend Specialists, permettendo loro di offrire servizi pi霉 personalizzati basati sulle preferenze di design e di vita dei clienti.
Better Homes and Gardens AG真人官方 Estate (NYSE:HOUS) ha lanzado oficialmente su completo programa de acreditaci贸n Trendmaker鈩� para corredores y agentes afiliados, tras un piloto exitoso en 2024. El innovador programa aprovecha la vinculaci贸n de la marca con la marca medi谩tica Better Homes & Gardens庐 para proporcionar a los agentes informaci贸n exclusiva sobre los comportamientos de los consumidores y las tendencias de estilo de vida que est谩n dando forma al mercado inmobiliario.
Dirigido por la presidenta Ginger Wilcox, el programa cuenta con expertos del sector como Lauren Bengtson y Caleb Silver, y se centra en tres 谩reas clave: tendencias de dise帽o, psicolog铆a del consumidor y aplicaci贸n en marketing. La iniciativa busca transformar a los agentes en Home Trend Specialists, permiti茅ndoles ofrecer servicios m谩s personalizados basados en las preferencias de dise帽o y estilo de vida de los clientes.
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Ginger Wilcox 雽�響滉皜 欤茧弰頃橂姅 鞚� 頂勲攴鸽灗鞐愲姅 Lauren Bengtson瓿� Caleb Silver 霌� 鞐呹硠 鞝勲臧�霌れ澊 彀胳棳頃橂┌ 霐旍瀽鞚� 韸鸽爩霌�, 靻岆箘鞛� 鞁Μ, 毵堨紑韺� 鞝侅毄鞚� 靹� 臧�歆� 頃奠嫭 攵勳暭鞐� 欷戩爯鞚� 霊‰媹雼�. 鞚� 鞚措媹靺旐嫲敫岆姅 鞐愳澊鞝勴姼毳� 頇� 韸鸽爩霌� 鞝勲臧�(Home Trend Specialists)搿� 鞏戩劚頃� 瓿犼皾鞚� 霐旍瀽鞚� 氚� 靸濏櫆 靹犿樃霃勳棎 旮半皹頃� 氤措嫟 臧滌澑頇旊悳 靹滊箘鞀るゼ 鞝滉车頃� 靾� 鞛堧弰搿� 頃橂姅 瓴冹潉 氇╉憸搿� 頃╇媹雼�.
Better Homes and Gardens AG真人官方 Estate (NYSE:HOUS) a officiellement lanc茅 son complet programme d'accr茅ditation Trendmaker鈩� destin茅 aux courtiers et agents affili茅s, apr猫s un projet pilote concluant en 2024. Ce programme innovant s'appuie sur le lien de la marque avec la marque m茅dia Better Homes & Gardens庐 pour fournir aux agents des informations exclusives sur les comportements des consommateurs et les tendances de mode de vie qui fa莽onnent le march茅 immobilier.
Dirig茅 par la pr茅sidente Ginger Wilcox, le programme r茅unit des experts du secteur, dont Lauren Bengtson et Caleb Silver, et se concentre sur trois axes principaux : tendances du design, psychologie du consommateur et application marketing. L'initiative vise 脿 transformer les agents en Home Trend Specialists, leur permettant d'offrir des services plus personnalis茅s en fonction des pr茅f茅rences de design et de mode de vie des clients.
Better Homes and Gardens AG真人官方 Estate (NYSE:HOUS) hat nach einem erfolgreichen Pilotprojekt 2024 offiziell sein umfassendes 罢谤别苍诲尘补办别谤鈩�-础办办谤别诲颈迟颈别谤耻苍驳蝉辫谤辞驳谤补尘尘 f眉r angeschlossene Makler und Agenten gestartet. Das innovative Programm nutzt die Verbindung der Marke zur Medienmarke Better Homes & Gardens庐 und bietet Agenten exklusive Einblicke in das Verbraucherverhalten und die Lifestyle-Trends, die den Wohnungsmarkt pr盲gen.
Unter der Leitung von Pr盲sidentin Ginger Wilcox arbeitet das Programm mit Branchenexperten wie Lauren Bengtson und Caleb Silver und konzentriert sich auf drei zentrale Bereiche: Designtrends, Konsumentenpsychologie und Marketinganwendung. Ziel der Initiative ist es, Agenten zu Home Trend Specialists auszubilden, damit sie auf Basis der Design- und Lebensstilpr盲ferenzen ihrer Kunden individuellere Dienstleistungen anbieten k枚nnen.
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Trendmaker course empowers affiliated agents with behavioral trends and lifestyle insights from industry leaders and the Better Homes & Gardens media brand
The program formalizes a key BHGRE庐 brand differentiator by offering agents exclusive access to trend intelligence, psychological insights into buyer behavior, and professional commentary across key real estate-adjacent sectors鈥攊ncluding new home construction, smart home technology, and outdoor living. Through the designation course, agents become Home Trend Specialists who have a greater ability to tailor service for their clients based on their design and living preferences.
Led by President Ginger Wilcox, VP of Learning Karrie-Ann Sheppard, and Director of Brand Marketing Leah Wright, the initiative deepens collaboration with People, Inc., the publisher of the Better Homes & Gardens magazine. Curated content from top industry voices equips agents with practical tools to help enhance service and drive their business forward.
"Not only do BHGRE affiliated agents help people find a house, they play a critical role in helping them turn it into their home," said Wilcox. "By connecting the dots between the trusted Better Homes & Gardens brand and highly engaged BHGRE network of affiliated real estate professionals, we're delivering unmatched value to today's lifestyle-driven consumer."
Featured Industry Leaders in the Trendmaker Program:
- Lauren Bengtson, Senior Home Editor, Better Homes & Gardens听听
- Caleb Silver, Editor-in-Chief,听Investopedia
High-Level Takeaways from the Course:
- Design Trends: Agents gain curated insight into seasonal and emerging home design preferences, sourced from Better Homes & Gardens editors, to help them to advise clients on staging, renovations, and lifestyle fit.
- Consumer Psychology: The course explores how economic shifts, generational values, and behavioral insights shape buying decisions. Affiliated agents can learn to apply this knowledge to better understand client motivations and personalize their approach throughout the transaction.
- Marketing Application: Interactive workshops show agents how to turn trend insights into compelling marketing, from social media content to listing presentations, enhancing client engagement and brand visibility.
Why It Matters to Clients
The TrendmakerSM Accreditation program empowers agents with lifestyle and behavioral insights to better serve today's buyers and sellers. Buyers benefit from professionals who understand how evolving design preferences impact home selection and long-term value, while sellers gain professional guidance on staging strategies that align with current trends. Trendmaker accredited agents deliver a more personalized, insight-driven experience throughout the real estate journey.
"The Trendmaker class was incredibly informative," said Nichole Fecteau, real estate agent at Better Homes and Gardens AG真人官方 Estate The Masiello Group. "Staying ahead of the curve in style and innovation empowers me to better guide my listing clients in preparing their homes for sale and assist new construction buyers in designing their future homes. I left the class with a deeper understanding of home design and the choices that truly make a difference."
In addition to the course, the brand has launched bi-monthly snap polls of BHGRE庐 affiliated agents, providing frontline insights into trends and supporting client engagement.
Since its launch in 2008, the Better Homes and Gardens庐 AG真人官方 Estate brand has empowered affiliated professionals with deep consumer insights into how buyers and sellers design their homes. The Trendmaker Accreditation program builds on this legacy, reinforcing the brand's commitment to delivering meaningful value at every stage of the real estate journey.
About Better Homes and Gardens AG真人官方 Estate LLC
The network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens AG真人官方 Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens AG真人官方 Estate LLC is a subsidiary of Anywhere AG真人官方 Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens庐 AG真人官方 Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across
Better Homes and Gardens庐, BHGRE庐 and the Better Homes and Gardens AG真人官方 Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens AG真人官方 Estate LLC. Better Homes and Gardens AG真人官方 Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact: Misty Beard, [email protected]听
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