Nutri-Grain Launches "Not Sorry" Campaign with AG真人官方ity TV's Most Unapologetic Stars
Kellanova (NYSE:K) has launched its "Not Sorry" marketing campaign for Nutri-Grain, featuring reality TV personalities Chris Hughes, Cirie Fields, and Aesha Scott. The social-first campaign aligns with Nutri-Grain's recent brand refresh, highlighting its improved nutritional profile that now includes 10 grams of whole grains and 10 essential vitamins and minerals.
The campaign showcases these personalities delivering over-the-top "apologies" for their on-screen moments, reinforcing Nutri-Grain's positioning as a guilt-free snacking choice. The initiative includes snackable videos across social media platforms, with content being shared under the hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) ha lanciato la campagna marketing "Not Sorry" per Nutri-Grain, con la partecipazione delle celebrit脿 dei reality TV Chris Hughes, Cirie Fields e Aesha Scott. La campagna, focalizzata principalmente sui social, si allinea al recente restyling del marchio Nutri-Grain, mettendo in evidenza il suo profilo nutrizionale migliorato che ora comprende 10 grammi di cereali integrali e 10 vitamine e minerali essenziali.
La campagna presenta queste personalit脿 che offrono esagerate "scuse" per i loro momenti televisivi, rafforzando la posizione di Nutri-Grain come scelta di snack senza sensi di colpa. L'iniziativa include video brevi e coinvolgenti sui social media, con contenuti condivisi sotto l'hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) ha lanzado su campa帽a de marketing "Not Sorry" para Nutri-Grain, con la participaci贸n de las personalidades de reality Chris Hughes, Cirie Fields y Aesha Scott. La campa帽a, enfocada principalmente en redes sociales, se alinea con la reciente renovaci贸n de la marca Nutri-Grain, destacando su perfil nutricional mejorado que ahora incluye 10 gramos de granos enteros y 10 vitaminas y minerales esenciales.
La campa帽a muestra a estas personalidades ofreciendo exageradas "disculpas" por sus momentos en pantalla, reforzando la posici贸n de Nutri-Grain como una opci贸n de snack sin culpa. La iniciativa incluye videos cortos y atractivos en redes sociales, con contenido compartido bajo el hashtag #NutriGrainNotSorry.
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Kellanova (NYSE:K) a lanc茅 sa campagne marketing "Not Sorry" pour Nutri-Grain, mettant en vedette les personnalit茅s de t茅l茅-r茅alit茅 Chris Hughes, Cirie Fields et Aesha Scott. Cette campagne ax茅e sur les r茅seaux sociaux s'aligne sur le r茅cent rafra卯chissement de la marque Nutri-Grain, mettant en avant son profil nutritionnel am茅lior茅 qui comprend d茅sormais 10 grammes de grains entiers et 10 vitamines et min茅raux essentiels.
La campagne montre ces personnalit茅s pr茅sentant des "excuses" exag茅r茅es pour leurs moments 脿 l'茅cran, renfor莽ant la position de Nutri-Grain comme un choix de collation sans culpabilit茅. L'initiative inclut des vid茅os courtes diffus茅es sur les plateformes sociales, avec du contenu partag茅 sous le hashtag #NutriGrainNotSorry.
Kellanova (NYSE:K) hat seine "Not Sorry" Marketingkampagne f眉r Nutri-Grain gestartet, mit den AG真人官方ity-TV-Pers枚nlichkeiten Chris Hughes, Cirie Fields und Aesha Scott. Die social-first Kampagne passt zur j眉ngsten Markenauffrischung von Nutri-Grain und hebt das verbesserte N盲hrwertprofil hervor, das nun 10 Gramm Vollkorn und 10 essentielle Vitamine und Mineralien 别苍迟丑盲濒迟.
Die Kampagne zeigt diese Pers枚nlichkeiten, die 眉bertriebene "Entschuldigungen" f眉r ihre Momente auf dem Bildschirm abgeben, und unterstreicht Nutri-Grains Positionierung als schuldfreier Snack. Die Initiative umfasst kurze Videos auf Social-Media-Plattformen, wobei Inhalte unter dem Hashtag #NutriGrainNotSorry geteilt werden.
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A social-first activation celebrates bold choices and the snack that always delivers.
The campaign stars Chris Hughes, Cirie Fields and Aesha Scott 鈥� three personalities known for their unfiltered charm and legendary moments on-screen 鈥� each delivering their own over-the-top "apology" for something they've said or done in front of millions. But of course, they're not actually sorry 鈥� because when you're living unapologetically, there's nothing to apologize for.
"Nutri-Grain gives you the kind of nutrition you never have to feel sorry for鈥� and is delicious," said Bryndl Fahey, Senior Brand Manager at Kellanova. "It's the kind of snack you can feel great about choosing, which makes it a perfect fit for a campaign that's all about celebrating the things we're not sorry for. Partnering with bold, culturally relevant personalities felt like a natural way to bring that message to life."
Not Sorry听builds on the brand's recent refresh, which introduced Nutri-Grain's upgraded nutrition鈥� now featuring 10 grams of whole grains and 10 essential vitamins and minerals 鈥� and an updated look that reflects the real pace and priorities of modern life. The new campaign positions Nutri-Grain as the snack you never have to apologize for: a satisfying, better-for-you choice that delivers where it counts 鈥� in nutrition, taste and convenience.
With snackable videos rolling out across social media this week, the campaign is designed to spark conversation 鈥� from fans revisiting infamous TV moments to people reflecting on their own unapologetic choices. Each video ends with a simple message: Nutri-Grain. Not Sorry.
To follow along and join the conversation 鈥� or to share your own "Not Sorry" moments 鈥� visit @nutrigrain on social and use the hashtag #NutriGrainNotSorry.
Nutri-Grain's full lineup of upgraded bars 鈥� including favorites like Strawberry, Blueberry, and Apple Cinnamon 鈥� is available now nationwide.
For more information, please visit听.
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Kellanova (NYSE:听) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at听.
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