RXBAR Offers Fed-Up Flyers a $500 "Get Out of Travel B.S. Free" Card
Kellanova (NYSE:K) subsidiary RXBAR has launched a creative marketing campaign addressing the frustrations of summer air travelers. The company is offering a national sweepstakes called the "Get Out of Travel B.S. Free Card," which gives winners a $500 bank-issued prepaid gift card plus RXBAR protein bars.
The campaign responds to record travel disruptions, with major U.S. airports experiencing over 30% delay rates in 2025. The sweepstakes runs from August 21 to September 4, 2025, allowing travelers who had plans between May 1 and September 30, 2025, to enter by sharing their travel cancellation stories on RXBAR.com/NoBSTravel.
Kellanova (NYSE:K) e la sua controllata RXBAR hanno lanciato una campagna pubblicitaria originale per rispondere alle frustrazioni dei viaggiatori estivi. L'azienda propone un concorso nazionale chiamato "Get Out of Travel B.S. Free Card", che premia i vincitori con una carta prepagata bancaria da $500 e con barrette proteiche RXBAR.
La campagna nasce in reazione ai disagi record nei viaggi: nel 2025 molti grandi aeroporti statunitensi hanno registrato tassi di ritardo superiori al 30%. Il concorso 猫 aperto dal 21 agosto al 4 settembre 2025 e permette di partecipare 鈥� per i viaggi previsti tra il 1掳 maggio e il 30 settembre 2025 鈥� raccontando la propria esperienza di cancellazione su RXBAR.com/NoBSTravel.
Kellanova (NYSE:K), a trav茅s de su filial RXBAR, ha lanzado una campa帽a creativa dirigida a las frustraciones de los viajeros veraniegos. La compa帽铆a ofrece un concurso nacional llamado "Get Out of Travel B.S. Free Card", que otorga a los ganadores una tarjeta prepaga bancaria de $500 adem谩s de barras de prote铆na RXBAR.
La campa帽a responde a las interrupciones r茅cord en los viajes: en 2025 muchos aeropuertos importantes de EE. UU. experimentaron tasas de retraso de m谩s del 30%. El concurso se desarrolla del 21 de agosto al 4 de septiembre de 2025 y permite participar a quienes ten铆an planes entre el 1 de mayo y el 30 de septiembre de 2025 compartiendo sus historias de cancelaci贸n en RXBAR.com/NoBSTravel.
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鞚� 旌犿帢鞚胳潃 2025雲� 欤检殧 氙戈淡 瓿淀暛霌れ澊 30%臧� 雱橂姅 歆�鞐半鞚� 旮半頃橂姅 霌� 旮半鞝侅澑 鞐枆 順检灐鞐� 雽�鞚戫暅 瓴冹瀰雼堧嫟. 瓴巾拡 鞚戨 旮瓣皠鞚� 2025雲� 8鞗� 21鞚检棎靹� 9鞗� 4鞚�鞚措┌, 2025雲� 5鞗� 1鞚茧秬韯� 9鞗� 30鞚� 靷澊 鞐枆 鞓堨爼鞚挫棃雿� 靷瀸霌れ潃 RXBAR.com/NoBSTravel鞐� 頃车 旆唽 瓴巾棙鞚� 瓿奠湢頃� 彀胳棳頃� 靾� 鞛堨姷雼堧嫟.
Kellanova (NYSE:K) et sa filiale RXBAR ont lanc茅 une campagne cr茅ative pour r茅pondre aux frustrations des voyageurs estivaux. L'entreprise propose un concours national intitul茅 芦 Get Out of Travel B.S. Free Card 禄, offrant aux gagnants une carte pr茅pay茅e bancaire de 500 $ ainsi que des barres prot茅in茅es RXBAR.
La campagne fait suite aux perturbations record des voyages : en 2025, de grands a茅roports am茅ricains ont enregistr茅 des taux de retard sup茅rieurs 脿 30 %. Le concours se d茅roule du 21 ao没t au 4 septembre 2025 et permet aux voyageurs ayant eu des projets entre le 1er mai et le 30 septembre 2025 de participer en partageant leurs histoires d'annulation sur RXBAR.com/NoBSTravel.
Kellanova (NYSE:K)-Tochter RXBAR hat eine kreative Marketingaktion gestartet, die sich an die Frustrationen von Sommerreisenden richtet. Das Unternehmen veranstaltet ein landesweites Gewinnspiel mit dem Namen "Get Out of Travel B.S. Free Card", bei dem Gewinner eine bankausgestellte Prepaid-Karte im Wert von $500 sowie RXBAR-Proteinriegel erhalten.
Die Kampagne reagiert auf rekordverd盲chtige Reisebeeintr盲chtigungen: 2025 verzeichneten viele gro脽e US-Flugh盲fen Verz枚gerungsraten von 眉ber 30%. Das Gewinnspiel l盲uft vom 21. August bis 4. September 2025. Reisende, die zwischen dem 1. Mai und 30. September 2025 gebucht hatten, k枚nnen teilnehmen, indem sie ihre Stornierungserfahrungen auf RXBAR.com/NoBSTravel teilen.
- None.
- Limited financial impact on Kellanova's overall business
- Temporary promotion with short-term engagement (2-week window)
With record delays and cancellations this summer, the protein bar brand is giving travelers a chance to skip the stress听
Whether you're backing out of a delayed flight, bracing for an hours-long layover, or missing your already brutally tight connection, RXBAR has your back. Because canceling the chaos shouldn't come at a cost.
"Travel has pushed a lot of people to their limit this summer, and finding a way out usually means jumping through hoops," said Regina Cabrera, Senior Brand Manager at Kellanova. "As the Proud Sponsor of No B.S.鈥攆rom the ingredients in our protein bars to the way we show up for consumers鈥擱XBAR wanted to offer something refreshingly simple:听no receipts to track down, no endless hold music, just a chance to back out on your own terms and feel good about it."
Consumers can visit and fill out a brief entry form including their name, email, date of travel, and why they're canceling, for a chance to receive a Get Out of Travel B.S. Free Card. The sweepstakes runs for two weeks and closes on September 4, 2025, after which winners will be selected. Winners will receive a
For RXBAR, this initiative is a natural extension of its No B.S. ethos. RXBAR is built on transparency: simple ingredients, clear labels, and a No B.S. promise that extends beyond the bar. In a season where travel has become one of the most universally chaotic and B.S.-filled experiences, the brand is bringing that same mindset to an unexpected place. The Get Out of Travel B.S. Free Card offers travelers something real and refreshingly straightforward: a
For updates, product information, or to follow along, head to @rxbar or visit.听
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About Kellanova
Kellanova (NYSE:) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at听.
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FAQ
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