FANTA庐 TEAMS UP WITH UNIVERSAL PICTURES AND BLUMHOUSE TO BRING TOGETHER INFAMOUS HORROR ICONS FOR THE FIRST TIME IN A GLOBAL PARTNERSHIP
Coca-Cola's (NYSE:KO) Fanta庐 brand has announced a major global Halloween partnership with Universal Pictures and Blumhouse, bringing together five iconic horror characters for the first time. The collaboration features Chucky, Freddy Fazbear, The Grabber, M3gan, and Michael Myers in a unique marketing campaign centered around Fanta beverages.
The partnership introduces Chucky's Punch, a limited-edition fruit punch flavor, alongside character-themed packaging across Fanta's product range. Each horror icon is paired with specific flavors: Chucky (Chucky's Punch), The Grabber (Strawberry), Freddy Fazbear (Orange), M3gan (Grape), and Michael Myers (Pineapple). The campaign coincides with upcoming theatrical releases of Black Phone 2 (October 17) and Five Nights at Freddy's 2 (December 5).
贵补苍迟补庐, marchio di Coca-Cola (NYSE:KO), ha annunciato una grande collaborazione globale per Halloween con Universal Pictures e Blumhouse, riunendo per la prima volta cinque iconici personaggi horror. L鈥檌niziativa vede protagonisti Chucky, Freddy Fazbear, The Grabber, M3gan e Michael Myers in una campagna di marketing incentrata sulle bevande Fanta.
La partnership presenta Chucky's Punch, una edizione limitata al gusto frutta, insieme a confezioni a tema dedicate ai singoli personaggi su tutta la gamma Fanta. A ogni icona horror 猫 abbinato un gusto specifico: Chucky (Chucky's Punch), The Grabber (Fragola), Freddy Fazbear (Arancia), M3gan (Uva) e Michael Myers (Ananas). La campagna 猫 collegata alle prossime uscite cinematografiche di Black Phone 2 (17 ottobre) e Five Nights at Freddy's 2 (5 dicembre).
贵补苍迟补庐, la marca de Coca-Cola (NYSE:KO), ha anunciado una importante colaboraci贸n global de Halloween con Universal Pictures y Blumhouse, reuniendo por primera vez a cinco ic贸nicos personajes de terror. La asociaci贸n incluye a Chucky, Freddy Fazbear, The Grabber, M3gan y Michael Myers en una campa帽a de marketing centrada en las bebidas Fanta.
La colaboraci贸n presenta Chucky's Punch, un sabor limitado tipo ponche de frutas, junto con envases tem谩ticos de personajes en toda la gama de productos de Fanta. A cada icono del terror se le asigna un sabor espec铆fico: Chucky (Chucky's Punch), The Grabber (Fresa), Freddy Fazbear (Naranja), M3gan (Uva) y Michael Myers (Pi帽a). La campa帽a coincide con los pr贸ximos estrenos en cines de Black Phone 2 (17 de octubre) y Five Nights at Freddy's 2 (5 de diciembre).
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韺岉姼雱堨嫮鞚� 韱淀暣 頃滌爼韺� 瓿检澕 韼�旃� 毵涭澑 Chucky's Punch臧赌 於滌嫓霅橂┌, 韺愴儉 鞝滍拡甑� 鞝勲皹鞐� 旌愲Ν韯� 韰岆 韺偆歆�霃� 霃勳瀰霅╇媹雼�. 臧� 瓿淀彫 鞎勳澊旖橃棎電� 韸轨爼 毵涭澊 歆�鞝曤惄雼堧嫟: 觳橅偆(Chucky's Punch), 雿� 攴鸽灅氩�(霐戈赴), 頂勲爤霐� 韼橃氩犾柎(鞓る爩歆�), 氅旉贝(韽弰), 毵堨澊韥� 毵堨澊鞏挫姢(韺岇澑鞎犿攲). 鞚� 旌犿帢鞚胳潃 瓿� 臧滊磯頃橂姅 鞓來檾 Black Phone 2 (10鞗� 17鞚�)鞕赌 Five Nights at Freddy's 2 (12鞗� 5鞚�)鞚� 鞚检爼瓿� 毵炿毽诫媹雼�.
贵补苍迟补庐, la marque de Coca-Cola (NYSE:KO), a annonc茅 un important partenariat mondial pour Halloween avec Universal Pictures et Blumhouse, r茅unissant pour la premi猫re fois cinq personnages d鈥檋orreur embl茅matiques. La collaboration met en sc猫ne Chucky, Freddy Fazbear, The Grabber, M3gan et Michael Myers dans une campagne marketing ax茅e sur les boissons Fanta.
Le partenariat d茅voile Chucky's Punch, une 茅dition limit茅e de punch aux fruits, accompagn茅e de packagings 脿 th猫me pour chaque personnage sur l鈥檈nsemble de la gamme Fanta. Chaque ic么ne de l鈥檋orreur se voit associer un go没t sp茅cifique : Chucky (Chucky's Punch), The Grabber (Fraise), Freddy Fazbear (Orange), M3gan (Raisin) et Michael Myers (Ananas). La campagne co茂ncide avec les sorties cin茅ma prochaines de Black Phone 2 (17 octobre) et Five Nights at Freddy's 2 (5 d茅cembre).
贵补苍迟补庐, die Marke von Coca-Cola (NYSE:KO), hat eine gro脽e globale Halloween-Partnerschaft mit Universal Pictures und Blumhouse angek眉ndigt und bringt erstmals f眉nf ikonische Horrorfiguren zusammen. Die Zusammenarbeit umfasst Chucky, Freddy Fazbear, The Grabber, M3gan und Michael Myers in einer Marketingkampagne rund um Fanta-Getr盲nke.
Teil der Partnerschaft ist Chucky's Punch, ein limitiertes Fruchtpunsch-Produkt, sowie charakterbezogene Verpackungen 眉ber das gesamte Fanta-Sortiment. Jeder Horror-Ikone ist ein bestimmter Geschmack zugeordnet: Chucky (Chucky's Punch), The Grabber (Erdbeere), Freddy Fazbear (Orange), M3gan (Traube) und Michael Myers (Ananas). Die Kampagne f盲llt zeitlich mit den Kinostarts von Black Phone 2 (17. Oktober) und Five Nights at Freddy's 2 (5. Dezember) zusammen.
- Marketing synergy with major film franchises could boost brand visibility
- Strategic timing with two upcoming theatrical releases
- Global reach of the campaign across multiple markets
- QR code integration enables digital engagement and exclusive content
- Limited availability of certain products (M3gan on Grape only in select locations)
- Regional restrictions (Michael Myers Pineapple exclusive to US market)
Halloween fans rejoice as horror film icons both old and new return to get their hands on a new Limited-Edition flavor!
The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy's 2), The Grabber (Black Phone 2), M3gan (M3GAN 2.0)** and Michael Myers* (Halloween 2) united over one insatiable craving: Fanta庐! Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween. They may be from very different worlds, but this time, they share the same desire 鈥� They Wanta Fanta庐.
Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres October 17) and Five Nights at Freddy's 2 (in theatres December 5). Both films are from Blumhouse, the leader in horror.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta庐 flavors, but for a limited time, they're also after Chucky's custom flavor: Chucky's Punch. This fruit punch flavor Fanta庐 is available worldwide from today alongside all five* icons on cans across the full Fanta庐 flavor range. Portraits include Chucky on Chucky's Punch; The Grabber on Strawberry; Freddy Fazbear on Orange and Orange Zero Sugar; M3gan on Grape** and Michael Myers* on Pineapple. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
Ibrahim Salim Khan, Global VP, Fanta庐 at The Coca-Cola Company says "Fanta promises deliciousness, and only deliciousness. What better occasion to have a little fun with that, than Halloween? The festival of tricks and treats.听 This Halloween, in a delicious, thrilling partnership with Universal Pictures and Blumhouse, we will bring back the most legendary horror icons for the first time ever. They're back. But they're not here to haunt you. They just... Wanta Fanta!"
From September to October and beyond, fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta庐 does, from the limited-edition packaging, to retail, vending machines, factories and real-life experiences, all to get their hands on a delicious 贵补苍迟补庐, so you need to grab yours before they do!
Don't let these horror icons steal all the Fanta庐!听The full Fanta庐听Halloween Collection flavor range is now available nationwide.** To find out more information on the partnership and听They Wanta Fanta庐, please visit
* Michael Myers on Pineapple is a US-exclusive horror icon.
**M3gan on Grape will only be available via Freestyle machines in select Cinemas across the
Notes to Editors
About The Coca-Cola Company听
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE 鈥撎�) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television.听 UFEG is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.听 NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Blumhouse
Founded by CEO Jason Blum in 2015, Blumhouse is the home of horror across film, television and gaming. Following its merger with James Wan's Atomic Monster in January 2024, the combined companies are responsible for nearly
Blumhouse was honored by Fast Company as one of its Most Innovative Companies in 2024 and one of its Brands That Matter in 2023. The company also invests in immersive real-world and virtual experiences including newsletter; consumer products at ; its consistent presence at Universal Studios' annual Halloween Horror Nights; its annual Halfway to Halloween Film Festival and BlumFest; the Blumhouse HorrorVerse in Meta Horizon on Meta Quest; and its upcoming transformation of an exhibit space at the iconic Stanley Hotel from The Shining.
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