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Retailer shares upcoming beauty trends and highlights new items hitting the shelves

CINCINNATI, Sept. 3, 2025 /PRNewswire/ --听The Kroger Co. (NYSE: KR), America's grocer, is sharing the season's most anticipated fall beauty trends with a lineup of new wellness, beauty and makeup products hitting the aisles.

"As the seasons change, grocery hauls are not the only routines getting the fall treatment," said Kate Meyer, Kroger Health & Beauty Care vice president. "This time of year, we see our customers reaching for soft tones, warm scents and extra facial hydration, alongside ingredients for cozy meals and savory dishes.听Your beauty refresh has never been easier when shopping at Kroger."

Soft and Earthy Tones: This fall, makeup trends are shifting towards a more subdued and natural look with pops of unexpected color.听Expect to see听a rise in earthy and soft tones alongside pastel eyeshadow with holographic or shimmery toppers.听Customers can achieve this trend by shopping the Australia听clean beauty brand听Nude by Nature,听offering matte colors, nudes and muted tones and more, available exclusively at Kroger.

Bright Berry Lips: Lip color is making a vibrant statement this season with rich, saturated berry tones that blend drama and sophistication. From deep wine-inspired burgundies to vibrant raspberry hues, berry lip colors are emerging as the season's trend. A fan favorite returns to stores鈥� is back in the Revlon lineup with the same formula as before and even more moisture.

Warm and Nutty Scents: It went viral for a reason, and now eos is back with a fresh fall scent with notes of toasted pistachio, vanilla toffee and blonde woods. Introducing eos Cr猫me de Pistachio Body Lotion鈥攏ow in Kroger stores across the country. Layer with , 听or a final touch of .

Signature Sunscreens: Sunscreen is always on trend, regardless of the season.听Even as the weather cools down, the sun's harmful UV rays are still potent. Find all types of facial sunscreen at Kroger including Kroger Gimme Some Glow Sunscreen Lotion, Kroger Refreshing Setting Mist Sunscreen SPF 40听补苍诲 more.

Introducing KBeauty: Korean beauty brands have been on the rise for years and will continue to remain on customers' shopping lists this fall. These beauty products are known for their innovative formulas, focus on hydration and use of natural ingredients. A popular line of KBeauty products include COSRX and their best-selling . Find additional KBeauty products at Kroger throughout the year.

Skincare Repair: Now that the temps are dropping and leaves are changing color, it is time to move on from lightweight moisturizers and focus on hydration, barrier protection and gentle exfoliation听to combat the drying effects of cooler weather. Try moisturizers with ceramides, hyaluronic acid and glycerin鈥攑roducts like 听补苍诲 CeraVe AM Facial Moisturizing Lotion.听

Customers can save $5 on their favorite beauty products when spending $15 or more from now until September 13. Find new inspiration and even 听on the app or website.

Shopping at Kroger, customers will see lower prices on more than 1,000 items across the store in every aisle. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.

About Kroger鈥�
At The鈥�Kroger鈥疌o. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit鈩�. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of鈥�banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our鈥�newsroom鈥痑苍诲鈥�investor relations鈥痵颈迟别.鈥�舛寞��

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SOURCE The Kroger Co.