LG Display Begins Mass Production of Ultra-large Automotive Display Solutions to Revolutionize Driving Experience
LG Display (LPL) has commenced mass production of the industry's first 40-inch Pillar to Pillar (P2P) automotive display, marking a significant advancement in Software-Defined Vehicle (SDV) technology. The ultra-large display spans the entire front area of both driver and passenger seats, enabling simultaneous access to multiple functions including digital dashboard, navigation, climate control, entertainment, and games without screen transitions.
The display features innovative Switchable Privacy Mode (SPM) technology, allowing passengers to enjoy entertainment while keeping content invisible to the driver. It also incorporates local dimming technology to reduce heat generation and power consumption, particularly beneficial for electric vehicles. The P2P display will be installed in the Afeela, a next-generation electric vehicle from Sony Honda Mobility, combining Sony's IT expertise with Honda's manufacturing capabilities.
LG Display (LPL) ha avviato la produzione di massa del primo display automobilistico Pillar to Pillar (P2P) da 40 pollici del settore, segnando un avanzamento significativo nella tecnologia dei Veicoli Definiti dal Software (SDV). Il display ultra-grande copre l'intera area anteriore sia del sedile del conducente che del passeggero, consentendo l'accesso simultaneo a pi霉 funzioni, tra cui cruscotto digitale, navigazione, controllo climatico, intrattenimento e giochi, senza transizioni dello schermo.
Il display presenta una tecnologia innovativa di Modalit脿 Privacy Switchable (SPM), che consente ai passeggeri di godere dell'intrattenimento mantenendo invisibile il contenuto per il conducente. Inoltre, incorpora tecnologia di oscuramento locale per ridurre la generazione di calore e il consumo energetico, particolarmente vantaggiosa per i veicoli elettrici. Il display P2P sar脿 installato nell'Afeela, un veicolo elettrico di nuova generazione di Sony Honda Mobility, che combina l'expertise IT di Sony con le capacit脿 produttive di Honda.
LG Display (LPL) ha comenzado la producci贸n en masa del primer pantalla automotriz Pillar to Pillar (P2P) de 40 pulgadas de la industria, marcando un avance significativo en la tecnolog铆a de Veh铆culos Definidos por Software (SDV). La pantalla ultra grande abarca toda el 谩rea frontal de los asientos del conductor y del pasajero, permitiendo el acceso simult谩neo a m煤ltiples funciones, incluyendo el tablero digital, navegaci贸n, control clim谩tico, entretenimiento y juegos sin transiciones de pantalla.
La pantalla cuenta con una innovadora tecnolog铆a de Modo de Privacidad Cambiable (SPM), que permite a los pasajeros disfrutar del entretenimiento mientras mantiene el contenido invisible para el conductor. Tambi茅n incorpora tecnolog铆a de atenuaci贸n local para reducir la generaci贸n de calor y el consumo de energ铆a, siendo especialmente beneficiosa para los veh铆culos el茅ctricos. La pantalla P2P se instalar谩 en el Afeela, un veh铆culo el茅ctrico de nueva generaci贸n de Sony Honda Mobility, combinando la experiencia en TI de Sony con las capacidades de fabricaci贸n de Honda.
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霐旍姢顶岆爤鞚措姅 鞀れ渼旃� 臧�電ロ暅 頂勲澕鞚措矂鞁� 氇摐 (SPM) 旮办垹鞚� 韸轨鞙茧 頃橃棳 鞀龟皾鞚� 旖橅厫旄犽ゼ 鞖挫爠鞛愱皜 氤� 靾� 鞐嗠弰搿� 頃橂┐靹滊弰 鞐旐劙韰岇澑毹柬姼毳� 歃愱父 靾� 鞛堦矊 頃╇媹雼�. 霕愴暅 鞐� 氚滌儩瓿� 鞝勲牓 靻岆箘毳� 欷勳澊旮� 鞙勴暣 搿滌滑 霐旊皪 旮办垹鞚� 韱淀暕頃橃棳 鞝勱赴彀棎 韸鬼瀳 鞙犾毄頃╇媹雼�. P2P 霐旍姢顶岆爤鞚措姅 靻岆媹鞚� IT 鞝勲靹标臣 順茧嫟鞚� 鞝滌“ 電ル牓鞚� 瓴绊暕頃� 靻岆媹 順茧嫟 氇箤毽嫲鞚� 彀劯雽� 鞝勱赴彀澑 Afeela鞐� 鞛レ癌霅� 鞓堨爼鞛呺媹雼�.
LG Display (LPL) a commenc茅 la production de masse du premier 茅cran automobile Pillar to Pillar (P2P) de 40 pouces de l'industrie, marquant une avanc茅e significative dans la technologie des V茅hicules D茅finis par Logiciel (SDV). L'茅cran ultra-large couvre toute la zone avant des si猫ges conducteur et passager, permettant un acc猫s simultan茅 脿 plusieurs fonctions, y compris le tableau de bord num茅rique, la navigation, le contr么le climatique, le divertissement et les jeux sans transitions d'茅cran.
L'茅cran dispose d'une technologie innovante de Mode de Confidentialit茅 Commutable (SPM), permettant aux passagers de profiter de l'entertainement tout en gardant le contenu invisible pour le conducteur. Il int猫gre 茅galement une technologie de gradation locale pour r茅duire la g茅n茅ration de chaleur et la consommation d'茅nergie, particuli猫rement b茅n茅fique pour les v茅hicules 茅lectriques. L'茅cran P2P sera install茅 dans l'Afeela, un v茅hicule 茅lectrique de nouvelle g茅n茅ration de Sony Honda Mobility, combinant l'expertise informatique de Sony avec les capacit茅s de fabrication de Honda.
LG Display (LPL) hat mit der Massenproduktion des ersten 40-Zoll Pillar to Pillar (P2P) Automobildisplays der Branche begonnen, was einen bedeutenden Fortschritt in der Technologie der Software-definierten Fahrzeuge (SDV) darstellt. Das ultra-gro脽e Display erstreckt sich 眉ber den gesamten vorderen Bereich sowohl des Fahrer- als auch des Beifahrersitzes und erm枚glicht den gleichzeitigen Zugriff auf mehrere Funktionen, darunter digitales Armaturenbrett, Navigation, Klimakontrolle, Unterhaltung und Spiele, ohne Bildschirmwechsel.
Das Display verf眉gt 眉ber innovative wechselbare Datenschutzmodus (SPM) Technologie, die es Passagieren erm枚glicht, Unterhaltung zu genie脽en, w盲hrend der Inhalt f眉r den Fahrer unsichtbar bleibt. Es integriert auch lokale Dimmtechnologie, um die W盲rmeentwicklung und den Stromverbrauch zu reduzieren, was besonders vorteilhaft f眉r Elektrofahrzeuge ist. Das P2P-Display wird im Afeela installiert, einem Elektrofahrzeug der n盲chsten Generation von Sony Honda Mobility, das Sonys IT-Expertise mit Hondas Fertigungskapazit盲ten kombiniert.
- First-to-market with 40-inch P2P automotive display mass production
- Secured contract with Sony Honda Mobility for Afeela EV
- Proprietary SPM technology provides competitive advantage
- Local dimming technology reduces power consumption
- None.
Insights
LG Display's commencement of mass production for 40-inch P2P automotive displays represents a strategic breakthrough in the rapidly evolving automotive interface market. The technology's integration into Sony Honda Mobility's Afeela sedan provides immediate validation and a high-profile launch platform, potentially catalyzing adoption by other manufacturers.
The technical specifications reveal several competitive advantages:
- The proprietary Switchable Privacy Mode (SPM) technology addresses a critical safety concern while maintaining ultra-high-definition resolution - a combination that competitors haven't matched.
- The implementation of local dimming technology delivers dual benefits: reduced heat generation and lower power consumption, particularly important for EVs where energy efficiency directly impacts range.
- The full-width display integration eliminates the need for physical buttons, reducing manufacturing complexity and component costs while enabling software-based interface updates.
From a market perspective, this positions LG Display at the forefront of two converging trends: the shift toward software-defined vehicles and the increasing importance of in-car entertainment systems. The ability to mass-produce these sophisticated displays demonstrates manufacturing capability that creates significant barriers to entry for competitors.
The timing is particularly strategic as the automotive industry undergoes a fundamental transformation toward electric and autonomous vehicles. These vehicles require more sophisticated interfaces for both control and entertainment, making LG Display's P2P solution particularly relevant. The partnership with Sony Honda Mobility also suggests potential for premium pricing and higher margins compared to traditional automotive displays.
The technology's ability to simultaneously display multiple functions without compromising visibility or functionality addresses a key user experience challenge in modern vehicles. This could accelerate the adoption of larger displays across various vehicle segments, potentially expanding LG Display's addressable market beyond premium vehicles.
A P2P display is an ultra-large automotive panel that fully covers the area in front of the driver's and front passenger's seats.
The performance of an SDV, which is controlled by software to enhance driving convenience, requires the installation of large displays that make it easy to see a variety of information and control vehicle functions. As a result, the ultra-large P2P solution is gaining attention as a next-generation mobility display.
LG Display is ramping up its SDV strategy through the mass production of its 40-inch P2P, which offers a personalized infotainment experience for both the driver and passengers. It raises user convenience by allowing the simultaneous display of advanced infotainment functions, from a digital dashboard and navigation to climate control, movies, music, and even games - all without screen transitions.
As a result, this ultra-large display enables immediate access to varied information and easy control of vehicle functions without limitations, as opposed to previous automotive displays where navigation instructions might disappear or shrink when accessing other functions like climate control or music.
Switchable Privacy Mode (SPM) viewing angle control technology has also been applied to help the driver stay focused on the road. SPM, which LG Display was the first in the industry to commercialize, allows the front passenger to watch movies or play games on the display in front of them even as it remains invisible from the driver's seat.
As viewing angle control technology has emerged as a key safety feature amid the trend toward larger automotive displays, LG Display's SPM is distinguished by achieving ultra-high-definition resolution while still controlling the viewing angle.
In addition, local dimming technology has been applied for the first time, reducing heat generation and power consumption. This further increases the driving efficiency of next-generation mobility options such as electric vehicles.
The innovative design potential of future mobility is also maximized as physical buttons are minimized and various functions can be controlled via the ultra-large display.
The company's 40-inch P2P will be installed in the Afeela, the first sedan from Japanese joint venture Sony Honda Mobility. The Afeela is a next-generation electric vehicle that combines Sony's advanced IT and entertainment technologies with Honda's expertise in vehicle manufacturing. The ultra-large display is expected to maximize AI-based driver assistance systems and various entertainment functions.
"Based on our industry-leading proprietary technology, outstanding product competitiveness, and stable supply capabilities, we will continue to present innovative solutions that provide differentiated customer value in the SDV era." said Keuk-sang Kwon, Head of Auto Business Group at LG Display.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, automobiles, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in
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