MediaAlpha Announces $32.9 Million Private Stock Repurchase
MediaAlpha (NYSE: MAX), a leading insurance marketing technology platform, has announced a significant private stock repurchase of 3,234,894 shares of its Class A common stock from Insignia Capital Group at $10.17 per share, totaling approximately $32.9 million.
The purchase price represents a 5.5% discount to the closing price on September 2, 2025. The repurchased shares will be canceled and retired. The transaction involved Insignia exchanging Class B common stock and Class B-1 units of QL Holdings LLC for Class A common stock. The repurchase was approved by a Special Committee of independent directors.
MediaAlpha (NYSE: MAX), piattaforma tecnologica leader nel marketing assicurativo, ha annunciato il riacquisto privato di 3.234.894 azioni della sua azione ordinaria di Classe A da Insignia Capital Group a $10,17 per azione, per un valore complessivo di circa $32,9 milioni.
Il prezzo di acquisto corrisponde a uno sconto del 5,5% rispetto al prezzo di chiusura del 2 settembre 2025. Le azioni riacquistate saranno annullate e ritirate. L鈥檕perazione ha previsto che Insignia scambiasse azioni di Classe B e unit脿 Class B-1 di QL Holdings LLC con azioni di Classe A. Il riacquisto 猫 stato approvato da un Comitato Speciale composto da amministratori indipendenti.
MediaAlpha (NYSE: MAX), una plataforma tecnol贸gica l铆der en marketing de seguros, ha anunciado la recompra privada de 3.234.894 acciones de su capital social Clase A a Insignia Capital Group a $10,17 por acci贸n, por un total aproximado de $32,9 millones.
El precio de compra representa un 5,5% de descuento con respecto al cierre del 2 de septiembre de 2025. Las acciones recompradas ser谩n canceladas y retiradas. La transacci贸n implic贸 que Insignia intercambiara acciones Clase B y unidades Clase B-1 de QL Holdings LLC por acciones Clase A. La recompra fue aprobada por un Comit茅 Especial de directores independientes.
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MediaAlpha (NYSE: MAX), plateforme technologique leader dans le marketing d鈥檃ssurance, a annonc茅 un rachat priv茅 significatif de 3 234 894 actions de ses actions ordinaires de Classe A aupr猫s d鈥橧nsignia Capital Group au prix de 10,17 $ par action, soit environ 32,9 M$ au total.
Le prix d鈥檃chat repr茅sente une remise de 5,5% par rapport au cours de cl么ture du 2 septembre 2025. Les actions rachet茅es seront annul茅es et radi茅es. La transaction a impliqu茅 l鈥櫭ヽhange par Insignia d鈥檃ctions de Classe B et d鈥檜nit茅s Classe B-1 de QL Holdings LLC contre des actions de Classe A. Le rachat a 茅t茅 approuv茅 par un Comit茅 sp茅cial compos茅 d鈥檃dministrateurs ind茅pendants.
MediaAlpha (NYSE: MAX), eine f眉hrende Technologieplattform im Versicherungsmarketing, hat einen bedeutenden privaten R眉ckkauf von 3.234.894 Aktien ihrer Stammaktien Klasse A von Insignia Capital Group zu $10,17 je Aktie angek眉ndigt, insgesamt rund $32,9 Millionen.
Der Kaufpreis entspricht einem 5,5%igen Abschlag auf den Schlusskurs vom 2. September 2025. Die zur眉ckgekauften Aktien werden annulliert und eingezogen. Im Rahmen der Transaktion tauschte Insignia Class-B-Aktien und Class B-1 Einheiten von QL Holdings LLC gegen Class-A-Aktien. Der R眉ckkauf wurde von einem Sonderausschuss unabh盲ngiger Direktoren genehmigt.
- Stock repurchase executed at a 5.5% discount to market price, demonstrating immediate accretion
- Company reports robust cash flow generation and strong balance sheet
- Strategic reduction in shares outstanding through cancellation of repurchased shares
- Management expresses confidence in company's multi-year growth prospects
- Significant cash outlay of $32.9 million for share repurchase
- Major shareholder (Insignia Capital) exits position, potentially signaling end of growth-stage backing
Insights
MediaAlpha's $32.9M discounted stock repurchase signals management confidence while immediately boosting per-share metrics for existing investors.
MediaAlpha's
The transaction's structure is particularly noteworthy. By repurchasing 3,234,894 shares from Insignia Capital Group through a private negotiation rather than open market purchases, MediaAlpha achieved two significant benefits: First, they captured a meaningful discount versus current trading prices. Second, they executed a large block transaction without creating market pressure that typically accompanies programmatic buybacks of this size.
This repurchase also represents intelligent capital recycling from a private equity investor (Insignia) with fund lifecycle considerations to long-term shareholders who will benefit from improved ownership economics. The retirement of these shares will immediately reduce the outstanding share count, effectively increasing each remaining shareholder's proportional ownership.
The CFO's comments regarding "robust cash flow generation and a strong balance sheet" suggest this repurchase won't impair the company's ability to invest in growth initiatives. For insurance technology investors, this balanced approach to capital allocation - investing in innovation while opportunistically returning capital - indicates disciplined financial management that doesn't sacrifice long-term competitiveness for short-term financial engineering.
LOS ANGELES, Sept. 04, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the leading marketing technology platform powering real-time customer acquisition for the insurance industry, today announced that it has repurchased 3,234,894 shares of its Class A common stock at a price of
鈥淭his stock repurchase reflects our confidence in MediaAlpha鈥檚 strategy, execution and multi-year growth prospects,鈥� said Pat Thompson, Chief Financial Officer. 鈥淧rivately repurchasing these shares at a discount is immediately accretive, underscoring our disciplined approach to capital allocation and commitment to creating value for shareholders. With robust cash flow generation and a strong balance sheet, we are well-positioned to continue investing in innovation while also returning capital to shareholders.鈥�
Tony Broglio, Insignia Managing Partner, said, 鈥淥ur desire to sell our remaining shares in MediaAlpha is tied to the lifecycle of our private equity fund. We are proud to have supported MediaAlpha鈥檚 journey and are confident the company will continue to thrive in the years ahead.鈥�
The private stock repurchase was approved by a Special Committee of MediaAlpha鈥檚 Board of Directors, comprised solely of independent and disinterested directors not affiliated with Insignia. Insignia exchanged its 3,234,894 shares of Class B common stock, together with an equivalent number of Class B-1 units of the Company鈥檚 QL Holdings, LLC subsidiary, for the 3,234,894 shares of Class A common stock repurchased. The repurchased shares will be canceled and retired.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation statements regarding the Company鈥檚 confidence in its strategy, execution and multi-year growth prospects, and its expectations regarding cash flow generation, continued investment, and returning capital to shareholders. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These forward-looking statements are based on current expectations, estimates, and projections about our industry, management鈥檚 beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results expressed or implied by the forward-looking statements.
There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha鈥檚 filings with the Securities and Exchange Commission (鈥淪EC鈥�), including the Form 10-K filed on February 24, 2025 and the Forms 10-Q filed on April 30, 2025 and August 6, 2025. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this press release.
About MediaAlpha
We believe we are the insurance industry鈥檚 leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and generated nearly 119 million Consumer Referrals in 2024. Our programmatic advertising technology over the twelve months ended June 30, 2025 powered
Investor Contact
Denise Garcia
Hayflower Partners
FAQ
What is the size and price of MediaAlpha's (MAX) stock repurchase in September 2025?
Why is Insignia Capital Group selling its MediaAlpha (MAX) shares?
How will the MAX stock repurchase affect shareholders?
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How was the MediaAlpha (MAX) stock repurchase transaction approved?
