Derek Jeter Joins BetMGM's Team of Legendary Ambassadors
BetMGM (OTC:GMVHY) has announced a multi-year partnership with baseball legend Derek Jeter as its newest brand ambassador. The five-time World Series champion and Hall of Famer will be featured in national marketing campaigns, including the upcoming "Legendary Plays" spot premiering July 15, 2025.
Jeter joins BetMGM's roster of sports legends alongside Barry Sanders, Tim Howard, and Wayne Gretzky. The partnership includes the launch of an exclusive Jeter-themed slot game, marking the first online casino game featuring a current or former professional baseball player. Additionally, Jeter will promote BetMGM's responsible gambling initiatives in the United States and Canada, participate in VIP events, and be featured across digital platforms.
BetMGM (OTC:GMVHY) ha annunciato una partnership pluriennale con la leggenda del baseball Derek Jeter come nuovo ambasciatore del marchio. Il cinque volte campione delle World Series e membro della Hall of Fame sar脿 protagonista di campagne pubblicitarie nazionali, incluso il prossimo spot "Legendary Plays" in uscita il 15 luglio 2025.
Jeter si unisce al gruppo di leggende sportive di BetMGM, tra cui Barry Sanders, Tim Howard e Wayne Gretzky. La collaborazione prevede il lancio di un esclusivo gioco di slot a tema Jeter, il primo gioco da casin貌 online con protagonista un giocatore di baseball professionista, attuale o ex. Inoltre, Jeter promuover脿 le iniziative di gioco responsabile di BetMGM negli Stati Uniti e in Canada, parteciper脿 a eventi VIP e sar脿 presente sulle piattaforme digitali.
BetMGM (OTC:GMVHY) ha anunciado una asociaci贸n multianual con la leyenda del b茅isbol Derek Jeter como su nuevo embajador de marca. El cinco veces campe贸n de la Serie Mundial y miembro del Sal贸n de la Fama aparecer谩 en campa帽as nacionales de marketing, incluyendo el pr贸ximo anuncio "Legendary Plays" que se estrenar谩 el 15 de julio de 2025.
Jeter se une a la lista de leyendas deportivas de BetMGM junto a Barry Sanders, Tim Howard y Wayne Gretzky. La asociaci贸n incluye el lanzamiento de un exclusivo juego de tragamonedas con tem谩tica de Jeter, siendo el primer juego de casino en l铆nea que presenta a un jugador profesional de b茅isbol actual o retirado. Adem谩s, Jeter promover谩 las iniciativas de juego responsable de BetMGM en Estados Unidos y Canad谩, participar谩 en eventos VIP y aparecer谩 en plataformas digitales.
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BetMGM (OTC:GMVHY) a annonc茅 un partenariat pluriannuel avec la l茅gende du baseball Derek Jeter en tant que nouveau porte-parole de la marque. Quintuple champion des World Series et membre du Hall of Fame, il sera mis en avant dans des campagnes marketing nationales, notamment dans le spot "Legendary Plays" pr茅vu pour le 15 juillet 2025.
Jeter rejoint la liste des l茅gendes sportives de BetMGM aux c么t茅s de Barry Sanders, Tim Howard et Wayne Gretzky. Ce partenariat inclut le lancement d'un jeu de machine 脿 sous exclusif 脿 th猫me Jeter, marquant le premier jeu de casino en ligne mettant en vedette un joueur de baseball professionnel actuel ou ancien. De plus, Jeter promouvra les initiatives de jeu responsable de BetMGM aux 脡tats-Unis et au Canada, participera 脿 des 茅v茅nements VIP et sera pr茅sent sur les plateformes digitales.
BetMGM (OTC:GMVHY) hat eine mehrj盲hrige Partnerschaft mit der Baseball-Legende Derek Jeter als neuen Markenbotschafter bekanntgegeben. Der f眉nfmalige World-Series-Champion und Hall-of-Famer wird in nationalen Marketingkampagnen zu sehen sein, darunter der kommende Spot "Legendary Plays", der am 15. Juli 2025 Premiere feiert.
Jeter schlie脽t sich der Reihe von Sportlegenden bei BetMGM an, zu denen auch Barry Sanders, Tim Howard und Wayne Gretzky geh枚ren. Die Partnerschaft umfasst die Einf眉hrung eines exklusiven Jeter-Themen-Slotspiels, das erste Online-Casinospiel mit einem aktuellen oder ehemaligen professionellen Baseballspieler. Au脽erdem wird Jeter BetMGMs Initiativen zum verantwortungsvollen Spielen in den USA und Kanada f枚rdern, an VIP-Events teilnehmen und auf digitalen Plattformen pr盲sent sein.
- First-ever online casino game featuring a professional baseball player
- Strategic partnership with highly respected sports legend enhances brand credibility
- Expansion of marketing reach through multi-channel campaign featuring Jeter
- Significant marketing and partnership costs not disclosed
- Potential regulatory risks in gaming industry mentioned in forward-looking statements
Insights
BetMGM's Jeter partnership strengthens brand positioning with a prestigious sports icon, potentially expanding market reach.
BetMGM's multi-year partnership with Derek Jeter represents a strategic brand enhancement that could deliver substantial ROI. The deal's structure is particularly noteworthy - leveraging Jeter's prestige across multiple channels including national marketing campaigns, digital platforms, VIP events, and responsible gambling initiatives in both the US and Canada.
The exclusivity element stands out significantly. BetMGM plans to release a Jeter-themed slot game that would be the first online casino game featuring a current or former professional baseball player. This creates a unique market differentiator in the competitive online gambling space.
By adding Jeter to what they're positioning as their "Mount Rushmore of legendary athletes" alongside Sanders, Howard, and Gretzky, BetMGM is executing a cohesive ambassador strategy targeting diverse sports demographics. Jeter's universal appeal and squeaky-clean reputation provides BetMGM with a valuable asset for navigating the complex regulatory landscape of US gambling markets where public perception remains critical.
The timing aligns with BetMGM's market expansion efforts. As they enter new territories, Jeter's reputation for consistency and leadership reinforces their responsible gambling messaging - an increasingly important component for operators seeking to maintain regulatory goodwill while expanding their customer base.
Hall of Famer to appear in marketing campaigns, star in exclusive slot game and champion responsible gambling initiatives
to download and view campaign photos (credit: BetMGM)
"BetMGM's commitment to excellence and overall approach help them stand out as an innovator in their space," Jeter said. "They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company's continued growth."
to view the "Legendary Plays" spot
The Hall of Fame shortstop joins BetMGM's prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM's responsible gambling initiatives in both
Casey Hurbis, Chief Marketing Officer, BetMGM, said, "As BetMGM's brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. 'The Captain's' universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM."
Over his storied 20-year career with the New York Yankees, Jeter earned a reputation as a game-changing athlete, revered for his consistency, clutch performances and leadership. "The Captain" collected more than 3,000 hits, won five Gold Gloves and was a 14-time All-Star while serving as the cornerstone of numerous championship teams. His legacy on the field, and his presence off it, continues to inspire generations of baseball fans.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible听gambling听tools which serve to provide customers with an entertaining and safe digital experience.
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About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its partnership with Derek Jeter. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results or events to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that the partnership described herein does not occur or does not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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