MGM RESORTS & BETMGM EXPAND RESPONSIBLE GAMING PRESENCE WITH INCREASED GAMESENSE MESSAGING IN NFL STADIUMS
MGM Resorts (NYSE: MGM) and BetMGM are expanding their responsible gaming initiatives during Responsible Gaming Education Month (RGEM 2025) in September. The companies will enhance GameSense® messaging presence across 10 NFL stadiums, including a new venue, Philadelphia Eagles' Lincoln Financial Field. The initiative includes expanded visibility on stadium scoreboards and gameday magazines.
Key developments include a $250,000 contribution to the International Center for Responsible Gaming for research, and the certification of over 1,900 GameSense Advisors. The program will feature responsible gaming messages at BetMGM Sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio, promoting "take a time-out" and "budget before you bet" messaging with QR codes linking to resources.
MGM Resorts (NYSE: MGM) e BetMGM rafforzano le iniziative per il gioco responsabile in occasione del Responsible Gaming Education Month (RGEM 2025) a settembre. Le società aumenteranno la presenza dei messaggi GameSense® in 10 stadi della NFL, includendo una nuova sede: il Lincoln Financial Field dei Philadelphia Eagles. L’iniziativa prevede inoltre una maggiore visibilità su tabelloni e magazine di giornata.
Tra gli sviluppi principali figura una contribuzione di 250.000$ all’International Center for Responsible Gaming per finanziare la ricerca e la certificazione di oltre 1.900 GameSense Advisor. Il programma porterà messaggi sul gioco responsabile nei BetMGM Sportsbook, sui grandi schermi di Las Vegas e nel nuovo studio MGM Grand Live Dealer, promuovendo messaggi come “prenditi una pausa� e “stabilisci un budget prima di scommettere� con codici QR che rimandano alle risorse utili.
MGM Resorts (NYSE: MGM) y BetMGM amplían sus iniciativas de juego responsable durante el Responsible Gaming Education Month (RGEM 2025) en septiembre. Las compañías incrementarán la presencia de mensajes GameSense® en 10 estadios de la NFL, incluyendo una nueva sede: el Lincoln Financial Field de los Philadelphia Eagles. La iniciativa también contempla mayor visibilidad en los marcadores y las revistas del día de partido.
Entre las novedades clave se incluye una donación de 250.000$ al International Center for Responsible Gaming para investigación, y la certificación de más de 1.900 GameSense Advisors. El programa difundirá mensajes de juego responsable en los BetMGM Sportsbooks, en los carteles de Las Vegas y en el nuevo estudio MGM Grand Live Dealer, promoviendo mensajes como “tómate un descanso� y “fija un presupuesto antes de apostar�, con códigos QR que dirigen a recursos de apoyo.
MGM Resorts (NYSE: MGM)왶 BetMGM은 9� Responsible Gaming Education Month(RGEM 2025)� 맞아 책임 있는 게임 이니셔티브를 확대합니�. 양사� 10� NFL 경기장에 GameSense® 메시지 노출� 확대하며 � 장소� 필라델피� 이글스의 링컨 파이낸셜 필드� 포함됩니�. � 프로그램은 경기� 전광판과 경기� 매거진에서의 가시성 확대� 포함합니�.
주요 내용으로� 연구� 위한 국제 책임 있는 게임 센터(International Center for Responsible Gaming)� 대� 25� 달러 기부왶 1,900� 이상� GameSense 어드바이저 인증� 있습니다. � 프로그램은 BetMGM 스포츠북, 라스베가� 대� 간판, � MGM Grand Live Dealer 스튜디오에서 ‘잠� 쉬세요’왶� ‘베� � 예산 설정� 같은 책임 있는 게임 메시지� QR 코드� 연결� 자료왶 함께 전파� 예정입니�.
MGM Resorts (NYSE: MGM) et BetMGM renforcent leurs initiatives de jeu responsable à l’occasion du Responsible Gaming Education Month (RGEM 2025) en septembre. Les sociétés vont accroître la présence des messages GameSense® dans 10 stades de la NFL, incluant un nouveau site : le Lincoln Financial Field des Philadelphia Eagles. L’initiative prévoit également une visibilité accrue sur les tableaux d’affichage et les magazines du jour de match.
Parmi les principales avancées figure une contribution de 250 000 $ à l’International Center for Responsible Gaming pour la recherche, ainsi que la certification de plus de 1 900 GameSense Advisors. Le programme diffusera des messages de jeu responsable dans les BetMGM Sportsbooks, sur les enseignes de Las Vegas et dans le nouveau studio MGM Grand Live Dealer, promouvant des messages comme « faites une pause » et « fixez un budget avant de parier », avec des codes QR renvoyant vers des ressources d’aide.
MGM Resorts (NYSE: MGM) und BetMGM bauen ihre Maßnahmen zum verantwortungsvollen Spielen im Responsible Gaming Education Month (RGEM 2025) im September aus. Die Unternehmen verstärken die Präsenz von GameSense®-Botschaften in 10 NFL-Stadien, darunter ein neuer Standort: das Lincoln Financial Field der Philadelphia Eagles. Die Initiative umfasst zudem erhöhte Sichtbarkeit auf Stadion-Leinwänden und Spieltagsmagazinen.
Zu den wichtigsten Entwicklungen gehört eine Spende in Höhe von 250.000$ an das International Center for Responsible Gaming zur Forschungsförderung sowie die Zertifizierung von über 1.900 GameSense Advisors. Das Programm wird verantwortungsvolle Spielbotschaften in BetMGM Sportsbooks, auf Las-Vegas-Leuchtreklamen und im neuen MGM Grand Live Dealer-Studio platzieren und mit QR-Codes auf Ressourcen verweisen, die Aufforderungen wie „Mach eine Pause� und „Lege ein Budget fest, bevor du setzt� unterstützen.
- Expanded GameSense messaging presence to 10 NFL stadiums, reaching millions of fans weekly
- $250,000 research contribution to International Center for Responsible Gaming
- Certification of over 1,900 employees through GameSense Advisor program
- Strategic partnership with AGA's Have A Game Plan campaign enhancing responsible gaming practices
- Increased operational costs for responsible gaming program implementation
- Potential impact on gaming revenue due to enhanced responsible gaming measures
Insights
MGM's expanded responsible gambling initiatives in NFL stadiums demonstrate commitment to player protection while potentially capturing new customers.
MGM Resorts and BetMGM are strategically expanding their responsible gaming footprint by increasing GameSense messaging across NFL stadiums for the 2025 season, including a new venue (Lincoln Financial Field). This initiative gives them direct access to millions of potential customers weekly while simultaneously promoting responsible gambling practices.
The
The certification of 1,900+ GameSense Advisors further demonstrates MGM's operational commitment to responsible gambling. This employee training initiative creates tangible touchpoints for customer education at BetMGM Sportsbooks and MGM Rewards desks nationwide.
What's particularly strategic is how MGM is integrating responsible gaming messaging into high-visibility assets—stadium scoreboards, gameday magazines, and LED ribbons—essentially converting player protection messaging into brand building opportunities. This approach allows MGM to simultaneously satisfy regulatory expectations while building consumer trust in regulated markets.
This expansion of responsible gaming initiatives is likely driven by MGM's long-term strategy to position itself as a sustainable gaming operator in an increasingly competitive landscape where regulatory compliance and corporate responsibility are becoming key competitive advantages.
Companies also announce
GameSense messaging will be promoted at the following stadiums:
- Acrisure Stadium (Pittsburgh Steelers)
- Allegiant Stadium (Las Vegas Raiders)
- Empower Field at Mile High (Denver Broncos)
- Ford Field (Detroit Lions)
- GEHA Field at Arrowhead Stadium (Kansas City Chiefs)
- Lincoln Financial Field (Philadelphia Eagles) *new for 2025*
- M&T Bank Stadium (Baltimore Ravens)
- MetLife Stadium (New York Jets)
- Nissan Stadium (Tennessee Titans)
- State Farm Stadium (Arizona Cardinals)
"Placing GameSense in league stadiums gives us direct access to millions of fans each week," said Rhea Loney, Chief Compliance Officer, BetMGM. "It's a powerful platform to promote public awareness and amplify our company's commitment to provide a safe and informed gambling experience."
In September, GameSense and the AGA's messaging will reach guests via digital platforms, retail sportsbooks,
Trained GameSense Advisors will continue supporting guests at BetMGM Sportsbooks and MGM Rewards desks nationwide. MGM Resorts has now certified over 1,900 employees through the GameSense Advisor program, while BetMGM has continued its partnership with EPIC Global Solutions to deliver lived–experience training to all employees.
Also, coinciding with RGEM 2025, MGM Resorts is announcing a
Stephen Martino, SVP and Chief Compliance Officer, MGM Resorts, said, "Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate."
Building on that commitment, both MGM Resorts and BetMGM continue to support the AGA's Have A Game Plan.® Bet Responsibly.� public-service campaign, which educates both new and experienced sports bettors on safe wagering practices and choosing licensed operators in regulated markets.
Joe Maloney, SVP Strategic Communications, American Gaming Association, said, "Collaboration plays a vital role in enhancing responsible gaming outcomes. We're proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference."
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About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations[SH1]featuring best-in-class hotels andcasinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About British Columbia Lottery Corporation
BCLC is a social purpose company based in
About the AGA
As the national trade group representing the
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts' and BetMGM's expectations regarding the partnership with the AGA, planned GameSense messaging at NFL stadiums, and other responsible gaming initiatives and donations. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout
CONTACTS
MGM Resorts
Marc Jacobson
[email protected]
BetMGM
Jennifer Arapoff
[email protected]
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