Dentsu Expands Partnership with Magnite to Streamline CTV and Video Activation Across EMEA
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has expanded its strategic partnership with dentsu in EMEA to enhance CTV and video advertising capabilities. The collaboration leverages Magnite's SpringServe video platform across multiple EMEA markets, including Spain and the UK.
The partnership aims to power dentsu Total TV and support its "Algorithmic Era" advertising vision, focusing on interoperability, automation, and outcome-driven planning. The technology enables dentsu to establish more efficient, data-rich connections to inventory and create premium media experiences with improved precision and scale.
Magnite (NASDAQ: MGNI), la pi霉 grande societ脿 indipendente di pubblicit脿 lato venditore, ha ampliato la sua partnership strategica con dentsu in EMEA per potenziare le capacit脿 di pubblicit脿 CTV e video. La collaborazione sfrutta la piattaforma video SpringServe di Magnite in diversi mercati EMEA, tra cui Spagna e Regno Unito.
La partnership mira a supportare dentsu Total TV e la sua visione pubblicitaria dell鈥�"Era Algoritmica", concentrandosi su interoperabilit脿, automazione e pianificazione basata sui risultati. La tecnologia consente a dentsu di stabilire connessioni pi霉 efficienti e ricche di dati con gli inventari, creando esperienze media premium con maggiore precisione e scala.
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad del lado de venta, ha ampliado su asociaci贸n estrat茅gica con dentsu en EMEA para mejorar las capacidades de publicidad en CTV y video. La colaboraci贸n aprovecha la plataforma de video SpringServe de Magnite en varios mercados de EMEA, incluyendo Espa帽a y Reino Unido.
La asociaci贸n tiene como objetivo impulsar dentsu Total TV y apoyar su visi贸n publicitaria de la "Era Algor铆tmica", enfoc谩ndose en interoperabilidad, automatizaci贸n y planificaci贸n orientada a resultados. La tecnolog铆a permite a dentsu establecer conexiones m谩s eficientes y enriquecidas con datos hacia el inventario, creando experiencias de medios premium con mayor precisi贸n y escala.
Magnite (NASDAQ: MGNI)電� 斓滊寑 霃呺 韺愲Г旄� 甏戧碃 須岇偓搿滌劀, EMEA 歆�鞐棎靹� dentsu鞕�鞚� 鞝勲灥鞝� 韺岉姼雱堨嫮鞚� 頇曤寑頃橃棳 CTV 氚� 牍勲敂鞓� 甏戧碃 鞐焿鞚� 臧曧檾頄堨姷雼堧嫟. 鞚� 順戨牓鞚� 鞀ろ帢鞚戈臣 鞓侁淡鞚� 韽暔頃� 鞐煬 EMEA 鞁滌灔鞐愳劀 Magnite鞚� SpringServe 牍勲敂鞓� 頂岆灚韽�鞚� 頇滌毄頃╇媹雼�.
鞚措矆 韺岉姼雱堨嫮鞚� dentsu Total TV毳� 歆�鞗愴晿瓿� '鞎岅碃毽 鞁滊寑' 甏戧碃 牍勳爠鞚� 鞁ろ槃頃橂姅 雿� 欷戩爯鞚� 霊愱碃 鞛堨溂氅�, 靸來樃鞖挫毄靹�, 鞛愲彊頇�, 瓴瓣臣 欷戩嫭 瓿勴殟鞐� 齑堨爯鞚� 毵烄稊瓿� 鞛堨姷雼堧嫟. 鞚� 旮办垹鞚� 韱淀暣 dentsu電� 鞚鸽菠韱犽Μ鞕� 氤措嫟 須湪鞝侅澊瓿� 雿办澊韯瓣皜 頀嶋秬頃� 鞐瓣舶鞚� 甑稌頃橃棳 鞝曤皜霃勳檧 攴滊臧� 頄レ儊霅� 頂勲Μ氙胳梽 氙鸽敂鞏� 瓴巾棙鞚� 鞝滉车頃╇媹雼�.
Magnite (NASDAQ : MGNI), la plus grande entreprise ind茅pendante de publicit茅 c么t茅 vendeur, a 茅tendu son partenariat strat茅gique avec dentsu en EMEA pour renforcer les capacit茅s publicitaires en CTV et vid茅o. Cette collaboration exploite la plateforme vid茅o SpringServe de Magnite sur plusieurs march茅s EMEA, dont l鈥橢spagne et le Royaume-Uni.
Le partenariat vise 脿 soutenir dentsu Total TV et sa vision publicitaire de 芦 l鈥櫭╮e algorithmique 禄, en se concentrant sur l鈥檌nterop茅rabilit茅, l鈥檃utomatisation et la planification ax茅e sur les r茅sultats. La technologie permet 脿 dentsu d鈥櫭﹖ablir des connexions plus efficaces et riches en donn茅es avec les inventaires, cr茅ant ainsi des exp茅riences m茅dias premium avec une meilleure pr茅cision et une plus grande 茅chelle.
Magnite (NASDAQ: MGNI), das gr枚脽te unabh盲ngige Werbeunternehmen auf der Verk盲uferseite, hat seine strategische Partnerschaft mit dentsu in der EMEA-Region erweitert, um die F盲higkeiten im Bereich CTV- und Video-Werbung zu verbessern. Die Zusammenarbeit nutzt die SpringServe-Videoplattform von Magnite in mehreren EMEA-M盲rkten, darunter Spanien und das Vereinigte K枚nigreich.
Die Partnerschaft zielt darauf ab, dentsu Total TV zu unterst眉tzen und deren Werbevision der "Algorithmischen 脛ra" voranzutreiben, mit Fokus auf Interoperabilit盲t, Automatisierung und ergebnisorientierte Planung. Die Technologie erm枚glicht es dentsu, effizientere und datenreiche Verbindungen zu Inventar herzustellen und Premium-Medienerlebnisse mit verbesserter Pr盲zision und Skalierbarkeit zu schaffen.
- Strategic expansion into EMEA markets strengthens Magnite's international presence
- Partnership with major advertising company dentsu enhances market position in CTV and video
- Technology integration through SpringServe platform provides competitive advantage in video advertising
- None.
Insights
Magnite's partnership with dentsu strengthens its position in EMEA's CTV market, potentially boosting revenue through increased ad spend access.
Magnite's expanded partnership with dentsu across EMEA represents a significant strategic advancement for the company's European market position. The collaboration centers on integrating Magnite's SpringServe video platform into dentsu's Total TV offering across multiple markets including Spain and the UK.
This partnership carries substantial business implications as dentsu is one of the world's largest advertising agencies, with approximately
Technically, the partnership leverages Magnite's SpringServe platform 鈥� a sophisticated ad server acquired by Magnite in 2021 鈥� which provides enhanced inventory management capabilities crucial for connected TV environments. This technology enables more precise audience targeting, better yield optimization, and improved transparency in the fragmented CTV ecosystem.
The timing is strategic as the industry undergoes what dentsu terms the "Algorithmic Era" 鈥� characterized by increased automation, data-driven decision making, and outcome-based planning. By embedding its technology within dentsu's workflow, Magnite positions itself to capture growing programmatic CTV budgets as linear TV spending continues its decline across European markets.
This deal strengthens Magnite's competitive position against other major supply-side platforms while creating technological dependencies that increase switching costs for dentsu, potentially leading to a more durable revenue relationship beyond the initial implementation.
The collaboration helps unlock smarter activation, greater transparency and outcome-driven media planning at scale
LONDON, July 23, 2025 (GLOBE NEWSWIRE) -- (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite鈥檚 built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the 鈥淎lgorithmic Era鈥� of advertising, where interoperability, automation and outcome-driven planning are key.
Across multiple EMEA markets, including Spain and the UK, the Magnite SpringServe video platform is empowering dentsu with more efficient, data-rich connections to inventory, enabling them to curate premium media experiences with greater precision, transparency and scale. From video and CTV to emerging formats, the partnership reflects a shared commitment to evolving how media is deployed and optimised, with client performance at the centre.
鈥淥ur relationship with dentsu is a great example of how technology and collaboration can unlock real value,鈥� said Julie Selman, SVP, Head of EMEA at Magnite. 鈥淲e鈥檙e proud to support dentsu鈥檚 vision for the future by providing the tools and insights needed to deliver stronger results and a more efficient media experience for clients and publishers alike.鈥�
鈥淚n this new era of advertising, media must work harder, smarter and faster,鈥� said Ben Angove, President, Amplifi EMEA & Chief Strategy Officer, Amplifi Global at dentsu. 鈥淎t dentsu, we are committed to building Next Gen media solutions in partnership with best-in-class technologies that ultimately enable our clients to win and grow in the Algorithmic Era. Our partnership with Magnite gives us the tools to do just that - connecting the right data with the right inventory to drive better results for our clients across the region.鈥�
Magnite鈥檚 technology plays a key role in helping dentsu move beyond transactional media buying, towards a more curated, high-performance approach. The collaboration helps dentsu gain greater visibility and control of their media buys, enabling more intelligent decision-making and unlocking new opportunities for optimisation across the media ecosystem.
Press contact
Paige Brewer, Account Executive, Bluestripe Group
About Magnite
We鈥檙e Magnite (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
FAQ
What is the new partnership between Magnite (NASDAQ: MGNI) and dentsu EMEA?
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