Magnite Rolls Out Pause Ads as Streaming Media Owners Embrace Next-Gen Ad Formats
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has launched Pause Ads across major streaming providers including DIRECTV, DISH Media, and Fubo. This expansion follows the success of their Home Screen and Tiles ad formats.
The new Pause Ads feature delivers contextually relevant advertisements during natural viewing breaks, particularly effective during live content when audience engagement peaks. The format is compatible with automated workflows like Magnite's ClearLine and is being tested with third-party DSPs including KERV.ai, MNTN, and Yahoo DSP.
The initiative aims to create high-value ad inventory without disrupting viewer experience, offering brands new opportunities to engage streaming audiences while generating additional revenue streams for media owners.
Magnite (NASDAQ: MGNI), la pi霉 grande societ脿 indipendente di advertising lato sell-side, ha lanciato le Pause Ads su importanti piattaforme di streaming come DIRECTV, DISH Media e Fubo. Questa estensione arriva dopo il successo dei formati Home Screen e Tiles.
Le nuove Pause Ads mostrano annunci contestualmente rilevanti durante le pause naturali della visione, risultando particolarmente efficaci durante i contenuti live, quando l鈥檈ngagement del pubblico 猫 al massimo. Il formato 猫 compatibile con workflow automatizzati come ClearLine di Magnite ed 猫 in fase di test con DSP di terze parti quali KERV.ai, MNTN e Yahoo DSP.
L'iniziativa punta a creare inventory pubblicitario di alto valore senza interrompere l鈥檈sperienza dello spettatore, offrendo ai brand nuove opportunit脿 per coinvolgere il pubblico in streaming e generare entrate aggiuntive per i proprietari dei media.
Magnite (NASDAQ: MGNI), la mayor compa帽铆a independiente de publicidad del lado de venta, ha lanzado Pause Ads en importantes proveedores de streaming como DIRECTV, DISH Media y Fubo. Esta expansi贸n sigue al 茅xito de sus formatos Home Screen y Tiles.
Las nuevas Pause Ads ofrecen anuncios contextualmente relevantes durante las pausas naturales de la visualizaci贸n, siendo especialmente eficaces en contenido en vivo, cuando el engagement de la audiencia es m谩ximo. El formato es compatible con flujos de trabajo automatizados como ClearLine de Magnite y se est谩 probando con DSPs de terceros como KERV.ai, MNTN y Yahoo DSP.
La iniciativa busca crear inventario publicitario de alto valor sin interrumpir la experiencia del espectador, brindando a las marcas nuevas oportunidades para conectar con audiencias en streaming y generar flujos de ingresos adicionales para los propietarios de medios.
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Magnite (NASDAQ: MGNI), la plus grande entreprise ind茅pendante de publicit茅 c么t茅 vendeur, a lanc茅 les Pause Ads chez des fournisseurs de streaming majeurs tels que DIRECTV, DISH Media et Fubo. Cette expansion fait suite au succ猫s des formats Home Screen et Tiles.
Les nouvelles Pause Ads diffusent des annonces contextuellement pertinentes pendant les pauses naturelles de visionnage, particuli猫rement efficaces durant les contenus en direct, lorsque l鈥檈ngagement des spectateurs est maximal. Le format est compatible avec des workflows automatis茅s comme ClearLine de Magnite et est en cours de test avec des DSP tiers tels que KERV.ai, MNTN et Yahoo DSP.
Cette initiative vise 脿 cr茅er un inventaire publicitaire de grande valeur sans perturber l鈥檈xp茅rience du spectateur, offrant aux marques de nouvelles opportunit茅s pour engager les audiences en streaming et g茅n茅rer des revenus suppl茅mentaires pour les propri茅taires de m茅dias.
Magnite (NASDAQ: MGNI), das gr枚脽te unabh盲ngige Sell-Side-Werbeunternehmen, hat Pause Ads bei gro脽en Streaming-Anbietern wie DIRECTV, DISH Media und Fubo eingef眉hrt. Dieser Schritt folgt auf den Erfolg der Formate Home Screen und Tiles.
Die neuen Pause Ads liefern kontextuell relevante Werbung w盲hrend nat眉rlicher Betrachtungspausen und sind insbesondere bei Live-Inhalten effektiv, wenn die Zuschauerbindung hoch ist. Das Format ist mit automatisierten Workflows wie Magnites ClearLine kompatibel und wird mit Drittanbieter-DSPs wie KERV.ai, MNTN und Yahoo DSP getestet.
Die Initiative soll hochwertige Werbeinhalte schaffen, ohne das Zuschauererlebnis zu st枚ren, Marken neue M枚glichkeiten zur Ansprache von Streaming-Zuschauern bieten und Medieninhabern zus盲tzliche Einnahmequellen erschlie脽en.
- Introduction of non-disruptive Pause Ads format across major streaming providers
- Integration with automated workflows and third-party DSPs reduces operational complexity
- Creates new revenue opportunities for media owners in CTV ecosystem
- Partnership with major streaming providers DIRECTV, DISH Media, and Fubo
- None.
Insights
Magnite's new Pause Ads format expands high-impact ad inventory, potentially boosting publisher revenue and advertiser engagement without disrupting viewers.
Magnite's introduction of Pause Ads across major streaming platforms represents a strategic expansion of its high-impact ad solutions portfolio. This innovation follows the company's already successful Home Screen and Tiles ad formats, creating a comprehensive suite of non-disruptive advertising options for streaming media.
The new Pause Ads are particularly valuable as they target moments of peak viewer attention - when someone actively pauses content, indicating active engagement. This creates premium inventory for advertisers while maintaining a viewer-friendly experience, addressing the delicate balance streaming platforms must maintain between monetization and user satisfaction.
From a technical perspective, Magnite has ensured these ads are fully compatible with automated workflows like their ClearLine system and are undergoing DSP integration testing. This reduces operational friction - a critical factor for widespread adoption in the programmatic ecosystem where efficiency drives spending.
The partnership with major streaming providers including DIRECTV, DISH Media, and Fubo, alongside buyers and DSPs like KERV.ai, MNTN, and Yahoo DSP, demonstrates strong initial market acceptance. These partnerships provide immediate scale for the new format, increasing its chances of becoming an industry standard rather than a niche offering.
This development positions Magnite to capture additional CTV advertising revenue as streaming platforms seek non-intrusive monetization methods beyond traditional commercial breaks. By focusing on contextual relevance and seamless integration, Magnite addresses advertiser demands for engagement while helping publishers maximize the value of their content environments.
Move builds on momentum of Magnite鈥檚 Home Screen and Tiles ad formats to meet growing demand for performance-driven ad experiences
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, DISH Media, and Fubo. The move builds on the momentum of Magnite鈥檚 Home Screen and Tiles ad formats to meet the growing demand for ad experiences that drive better viewer engagement for buyers and increased value for publishers. Buyers and DSPs to leverage Pause Ads include KERV.ai, MNTN, and Yahoo DSP.
Like Tiles and Home Screen Ads, Pause Ads offer contextually relevant and seamlessly integrated opportunities to engage with viewers, but extend that innovation to the content experience itself during natural breaks in viewing. These innovative ad placements are especially impactful in live viewing scenarios when audience attention is at its peak. Fully compatible with automated workflows such as Magnite鈥檚 ClearLine and currently undergoing testing with third-party DSPs, Pause Ads help reduce operational complexity and enhance performance visibility, making it easier for brands to invest confidently in the future of CTV.
鈥淧ause Ads create a new class of high-value ad inventory without disrupting the viewer experience,鈥� said Mike Laband, Group SVP, US Revenue at Magnite. 鈥淎s buyers seek more effective ways to engage streaming audiences, we expect growing demand for ad innovations such as Pause Ads to unlock meaningful revenue for media owners as the CTV ecosystem matures.鈥�
鈥淲hen someone hits the pause button, they are directly engaging with what they鈥檙e watching, making pause ads a unique, non-disruptive opportunity for brands to reach people at a moment of peak interest,鈥� said Rose McGovern, Head of Programmatic at DIRECTV Advertising. 鈥淏y enabling this popular, high-impact ad format to be bought programmatically, Magnite is unlocking tremendous value for both traditional TV and digital advertisers looking for effective ways to get viewers鈥� attention in a highly fragmented streaming marketplace.鈥�
鈥淧ause Ads are built for how people actually watch TV 鈥� no disruption, just results,鈥� said Marwan Soghaier, Chief Product Officer at MNTN. 鈥淥ur job is to turn attention into outcomes, and this experiment into additional innovative formats is another way we鈥檙e making performance TV work harder for every brand.鈥�
About Magnite
We鈥檙e Magnite (NASDAQ: MGNI), the world鈥檚 largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
[email protected]
Investor Contact:
Nick Kormeluk
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