MySize Reports Second Quarter 2025 Financial Results; Narrows Losses and Positions Percentil as a Leader in Europe's Circular Fashion Economy
MySize (NASDAQ:MYSZ) reported Q2 2025 financial results, showing strategic progress in its European circular fashion economy initiatives. The company recorded Q2 revenue of $2.0 million, up 2% year-over-year, while significantly reducing its operating loss by 49% to $586,000.
The recently acquired Percentil platform contributed $180,000 in revenue since its May acquisition. The company maintains a solid cash position of $4.28 million with $2.90 million in inventory. MySize's strategy aligns with new EU legislation mandating sustainability in apparel, positioning Percentil as a key solution for brands requiring regulatory compliance in circular fashion.
MySize (NASDAQ:MYSZ) ha pubblicato i risultati finanziari del secondo trimestre 2025, evidenziando progressi strategici nelle sue iniziative europee per l'economia circolare della moda. La società ha registrato ricavi del 2° trimestre pari a $2,0 milioni, in crescita del 2% su base annua, riducendo nel contempo la perdita operativa del 49%, fino a $586.000.
La piattaforma Percentil, recentemente acquisita, ha contribuito con $180.000 di ricavi dall'acquisizione di maggio. L'azienda dispone di una solida posizione di cassa di $4,28 milioni e di $2,90 milioni di inventario. La strategia di MySize è allineata alle nuove normative UE che impongono sostenibilità nell'abbigliamento, rendendo Percentil una soluzione chiave per i brand che devono adeguarsi ai requisiti della moda circolare.
MySize (NASDAQ:MYSZ) presentó los resultados financieros del segundo trimestre de 2025, mostrando avances estratégicos en sus iniciativas europeas para una economÃa circular en la moda. La compañÃa registró ingresos del 2T por $2.0 millones, un 2% más interanual, y redujo significativamente su pérdida operativa en un 49%, hasta $586,000.
La plataforma Percentil, adquirida recientemente, aportó $180,000 en ingresos desde su compra en mayo. La compañÃa mantiene una sólida posición de caja de $4.28 millones y $2.90 millones en inventario. La estrategia de MySize está alineada con la nueva legislación de la UE que exige sostenibilidad en la indumentaria, posicionando a Percentil como una solución clave para las marcas que necesitan cumplir con la normativa de moda circular.
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MySize (NASDAQ:MYSZ) a publié ses résultats financiers du deuxième trimestre 2025, faisant état de progrès stratégiques dans ses initiatives européennes pour une économie circulaire de la mode. La société a enregistré un chiffre d'affaires au T2 de 2,0 millions de dollars, en hausse de 2% sur un an, tout en réduisant fortement sa perte d'exploitation de 49% à 586 000 $.
La plateforme Percentil, récemment acquise, a contribué 180 000 $ de revenus depuis son acquisition en mai. L'entreprise dispose d'une trésorerie solide de 4,28 millions $ et de 2,90 millions $ d'inventaire. La stratégie de MySize est alignée sur la nouvelle législation européenne imposant la durabilité dans le prêt-à -porter, faisant de Percentil une solution clé pour les marques devant se conformer aux exigences de la mode circulaire.
MySize (NASDAQ:MYSZ) veröffentlichte die Finanzergebnisse für Q2 2025 und zeigte strategische Fortschritte bei seinen europäischen Initiativen zur zirkulären Modewirtschaft. Das Unternehmen verzeichnete Q2-Umsatz von $2,0 Mio., ein Plus von 2% gegenüber dem Vorjahr, und reduzierte gleichzeitig den Betriebsverlust deutlich um 49% auf $586.000.
Die kürzlich übernommene Plattform Percentil trug seit der Übernahme im Mai mit $180.000 Umsatz bei. Das Unternehmen verfügt über eine solide Barposition von $4,28 Mio. sowie $2,90 Mio. an Vorräten. Die Strategie von MySize steht im Einklang mit neuer EU-Gesetzgebung zur Nachhaltigkeit in der Bekleidungsbranche und positioniert Percentil als wichtige Lösung für Marken, die regulatorische Anforderungen der zirkulären Mode erfüllen müssen.
- None.
- H1 2025 revenue declined 30% year-over-year to $3.5 million
- H1 2025 gross profit decreased 30% year-over-year to $1.5 million
- Orgad segment experiencing sales decrease due to market changes
Insights
MySize narrows losses while strategically positioning in circular fashion economy, though revenue growth remains modest with mixed financial signals.
The Q2 2025 results for MySize present a mixed financial picture with some encouraging trends amid ongoing challenges. While quarterly revenue increased by a modest
The most promising signal is the substantial improvement in operating losses, which decreased by
MySize maintains a reasonable financial cushion with
The company's strategic pivot toward Europe's circular fashion economy through Percentil represents a calculated bet on regulatory-driven market changes. The transition of Orgad to Fulfillment by Amazon appears to be a pragmatic move to reduce costs and improve operational efficiency.
Looking ahead, investors should watch for acceleration in Percentil's contribution during H2 2025, as management expects this segment to benefit from increasing regulatory compliance demands in Europe. The company's triple-revenue model (SaaS sizing, e-commerce, and resale) creates potential for diversification, but execution across these different business models will be critical for long-term success.
MySize strategically positions Percentil to capitalize on EU's mandatory circular fashion regulations, creating potential first-mover advantage.
MySize's acquisition of Percentil represents a sophisticated strategic positioning within the European regulatory landscape. The EU's Circular Economy Action Plan and upcoming Extended Producer Responsibility (EPR) for textiles create a structural market transformation that Percentil is specifically designed to address.
The timing is particularly noteworthy. Rather than waiting for full implementation of these regulations, MySize is establishing infrastructure now to capture market share as brands scramble to comply with new mandates for durability, repairability, recyclability, and traceability in apparel. This proactive approach could create significant competitive advantages as these regulations become enforced.
Percentil's operational capabilities in AI-powered product matching, garment grading, and logistics integration directly address the technical challenges brands will face under the new regulatory framework. This positions the platform as a potential turnkey solution for brands needing to implement take-back programs and lifecycle management systems.
The company correctly identifies that this regulatory shift isn't merely a compliance burden but a fundamental restructuring of the fashion industry's operating model in Europe. By framing Percentil as "infrastructure" rather than just another resale platform, management demonstrates a sophisticated understanding of how regulation is reshaping market dynamics.
The integration of Percentil with MySize's existing sizing technology creates interesting synergies for accurate product matching and returns reduction in the circular economy—both critical factors for profitability in resale operations. If executed effectively, this integrated approach could deliver technological differentiation from competitors in the increasingly crowded resale space.
New acquisition taps into EU's regulatory push for sustainable apparel
Company investing in market capture as EU legislation reshapes apparel industry
AIRPORT CITY, Israel , Aug. 15, 2025 /PRNewswire/ -- With the acquisition and launch of Percentil, MySize has strengthened its position in

"We are focused on building long-term value while delivering operational progress each quarter," said Ronen Luzon, Founder and CEO of MySize. "The EU is rewriting fashion's rulebook. Percentil is designed to help brands comply with these new standards and unlock new opportunities for growth."
Q2 and H1Â 2025 Highlights
- Revenue:
in the three months ended June 30, 2025, up$2.0 million 2% year-over-year (YoY), primarily due to the addition of Percentil; in the six months ended June 30, 2025, down$3.5 million 30% YoY, attributable to a decrease in Orgad sales due to market changes. - Gross Profit:
in the three months ended June 30, 2025, up$1.1 million 14% YoY; in the six months ended June 30, 2025, down$1.5 million 30% YoY - Operating Loss:
in the three months ended June 30, 2025, a$586,000 49% improvement from the corresponding period in 2024; in the six months ended June 30, 2025, a$1.6 million 25% improvement from the corresponding period in 2024 - Cash Position:
as of June 30, 2025, with$4.28 million in inventory.$2.90 million - Percentil Contribution:
in revenue since May acquisition, with integration milestones ahead of schedule.$180,000 - Orgad Optimization: Transition to Fulfillment by Amazon (FBA) lowered logistics costs and improved delivery efficiency.
Why Percentil Changes the Game
Percentil operates in
This is not an optional trend. It is a structural shift in the fashion industry, backed by regulation and consumer demand for sustainability. Percentil's capabilities in AI-powered product matching, garment grading, and logistics integration position it as the go-to solution for brands navigating this change.
CEO Commentary
"Some companies see regulation as a hurdle. We see it as the competitive advantage," Luzon added. "In five years, we believe European fashion resale will not be a niche � it will be the infrastructure of the industry. We intend Percentil to be at the center of that infrastructure, enabling brands to comply, delight customers, and operate profitably in a circular economy."
Strategic Highlights
- Three Complementary Segments � SaaS sizing solutions (MySizeID, Naiz Fit), fashion & equipment e-commerce (Orgad), and apparel resale (Percentil).
- Regulatory Tailwind Alignment � Designed to meet EPR, eco-design, and Digital Product Passport requirements as they roll out across
Europe . - Technology Differentiation � FirstLook Smart Mirror and Smart Catalog enhance both resale and retail experiences.
Looking Ahead
MySize is investing in long-term market capture in the European resale space, leveraging its triple-revenue model to create operational synergies and recurring cash flow. The company expects Percentil's contribution to accelerate in the second half of 2025, driven by brand partnerships and regulatory compliance demand.
About MySize, Inc.
MySize, Inc. (Nasdaq: MYSZ), an AI-powered fashion technology company operating across sizing solutions, e-commerce, and circular fashion platforms. Its portfolio includes Orgad, a fashion and equipment e-commerce business, and Percentil, a European resale platform operating at the forefront of the continent's circular fashion legislation. MySize's solutions empower retailers to increase conversion rates, boost average order value, and reduce returns, contributing to more sustainable commerce. The company's innovations include the FirstLook Smart Mirror and Smart Catalog for in-store and online personalization. Learn more at .
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Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to  strategic and business plans, technology, relationships, objectives and expectations for its business, growth. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the
Investor Contact
Oren Elmaliah, CFO
[email protected]
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SOURCE My Size Inc.