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Pega Recognized by Gartner in 2025 Critical Capabilities for Sales Force Automation Platforms

Pega Sales Automation receives highest score in B2B Sales Use Case for the fifth consecutive year

WALTHAM, Mass.--(BUSINESS WIRE)-- (NASDAQ: PEGA), The Enterprise Transformation Company鈩�, today announced Gartner Research has recognized Pega in their (1). Pega received the highest score of all vendors in the B2B Sales Use Case category for the fifth consecutive year.

In the report, Gartner predicts, 鈥淏y 2028, 75% of B2B seller/buyer engagements will take place digitally but only 30% of sales organizations will successfully implement AI agents due to challenges with data quality and organizational readiness.鈥� In order to successfully implement AI agents, enterprises will face an imminent need to transition off their legacy sales force automation systems to modern AI platforms for true transformation.

The report evaluated Pega Sales Automation鈩� and 12 other sales force automation platforms across 12 key capabilities aligned with common selling use cases. Pega believes Pega Sales Automation streamlines complex sales processes end to end鈥攁ccelerating deal cycles, strengthening customer relationships, and equipping sellers with real-time insights. Also assessed were Pega Blueprint鈩�, an AI-powered workflow design agent that allows sales operations teams to transform selling processes, and Pega Coach鈩� for Sales Automation, a generative AI assistant that delivers proactive, contextual guidance by combining organizational best practices with real-time case data. Together, these solutions help sales teams work smarter and close deals faster.

This report is among Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was recently named a Leader in The Forrester Wave鈩�: AI Decisioning Platforms, Q2 2025 (2), The Forrester Wave鈩�: Customer Relationship Management Software, Q1 2025 (3), Gartner Magic Quadrant鈩� for Process Mining Platforms 2025 (4). Last year, it was also named a Leader in the Gartner Magic Quadrant鈩� for CRM Customer Engagement Center (CEC) 2024 (5) and The Forrester Wave鈩�: AG真人官方-Time Interaction Management, Q1 2024 (6). For more background on these and additional analyst reports, visit .

Quotes & Commentary:
鈥淲hile many AI-powered sales tools promise transformation, sales teams continue to face persistent challenges like long sales cycles, inconsistent lead quality, and difficulty sustaining meaningful customer engagement,鈥� said Don Schuerman, chief technology officer, Pega. 鈥淪ales organizations are going to come to a crossroads: either transition to a modern, AI platform, or get left behind. What sets Pega apart is our ability to transform sales with AI solutions that are not only intelligent, but also consistent, auditable, and adaptable, which empowers sales teams to automate with confidence and drive measurable results. We believe this latest analyst recognition reinforces our commitment to helping organizations sell smarter, faster, and more effectively.鈥�

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1. Gartner, Inc., 鈥滳ritical Capabilities for Sales Force Automation Platforms,鈥� by Guy Wood, Steve Rietberg, Adnan Zijadic, Wendy Butler-Mafuz, August 5, 2025
2. Forrester Research, 鈥淭he Forrester Wave鈩�: AI Decisioning Platforms, Q2 2025,鈥� by Mike Gualtieri with contributions from Sudha Maheshwari, Bardia Razzaghi, and Jen Barton, June 10, 2025
3. Forrester Research, 鈥淭he Forrester Wave鈩�: Customer Relationship Management Software, Q1 2025,鈥� by Kate Leggett, with contributions from Linda Ivy-Rosser and Faith Born, March 21, 2025
4. Gartner, Inc., 鈥淢agic Quadrant for Process Mining Platforms 2025,鈥� by Tushar Srivastava, Marc Kerremans, and David Sugden, April 15, 2025
5. Gartner, Inc., 鈥淢agic Quadrant for the CRM Customer Engagement Center (CEC) 2024,鈥� by Pri Rathnayake, Wynn White, Drew Kraus, December 2024
6. Forrester Research, 鈥淭he Forrester Wave鈩�: AG真人官方-Time Interaction Management, Q1 2024鈥� by Rusty Warner, February 26, 2024

About Pegasystems

Pega is The Enterprise Transformation Company that helps organizations Build for Change庐 with enterprise AI decisioning and workflow automation. Many of the world鈥檚 most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we鈥檝e built our scalable and flexible architecture to help enterprises meet today鈥檚 customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit .

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Ilena Ryan

Pegasystems

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Source: Pegasystems Inc.