Ping An's Mother's Needlework Public Welfare Program Showcased at London Craft Week
Ping An Insurance (PNGAY) showcased its Mother's Needlework public welfare program at London Craft Week 2025, featuring traditional embroidery and handcrafted carpets from China's ethnic minorities. Launched in 2020, the program operates in 10 provinces across China, benefiting over 100 women from communities including Yi and Dulong.
The initiative aims to preserve cultural heritage while providing income opportunities through sustainable fashion, integrating recycled materials with traditional ethnic designs. The program helps ethnic minority women create textile products for domestic and international markets, contributing to community development and cultural preservation.
Ping An Insurance (PNGAY) ha presentato il suo programma di beneficenza Mother's Needlework durante la London Craft Week 2025, esponendo ricami tradizionali e tappeti artigianali provenienti dalle minoranze etniche cinesi. Avviato nel 2020, il programma è attivo in 10 province della Cina, beneficiando oltre 100 donne di comunità come Yi e Dulong.
L'iniziativa mira a preservare il patrimonio culturale offrendo al contempo opportunità di reddito attraverso la moda sostenibile, integrando materiali riciclati con disegni etnici tradizionali. Il programma supporta le donne delle minoranze etniche nella creazione di prodotti tessili destinati ai mercati nazionali e internazionali, contribuendo allo sviluppo delle comunità e alla conservazione culturale.
Ping An Insurance (PNGAY) presentó su programa benéfico Mother's Needlework en la London Craft Week 2025, mostrando bordados tradicionales y alfombras artesanales de las minorÃas étnicas de China. Lanzado en 2020, el programa opera en 10 provincias de China, beneficiando a más de 100 mujeres de comunidades como Yi y Dulong.
La iniciativa busca preservar el patrimonio cultural mientras ofrece oportunidades de ingresos mediante moda sostenible, integrando materiales reciclados con diseños étnicos tradicionales. El programa ayuda a mujeres de minorÃas étnicas a crear productos textiles para mercados nacionales e internacionales, contribuyendo al desarrollo comunitario y la preservación cultural.
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Ping An Insurance (PNGAY) a présenté son programme de bienfaisance Mother's Needlework lors de la London Craft Week 2025, mettant en avant des broderies traditionnelles et des tapis artisanaux issus des minorités ethniques chinoises. Lancé en 2020, le programme opère dans 10 provinces à travers la Chine, bénéficiant à plus de 100 femmes issues de communautés telles que les Yi et les Dulong.
Cette initiative vise à préserver le patrimoine culturel tout en offrant des opportunités de revenus via la mode durable, intégrant des matériaux recyclés avec des motifs ethniques traditionnels. Le programme aide les femmes des minorités ethniques à créer des produits textiles pour les marchés nationaux et internationaux, contribuant ainsi au développement communautaire et à la préservation culturelle.
Ping An Insurance (PNGAY) präsentierte sein gemeinnütziges Programm Mother's Needlework auf der London Craft Week 2025 mit traditioneller Stickerei und handgefertigten Teppichen aus Chinas ethnischen Minderheiten. Das 2020 gestartete Programm ist in 10 Provinzen Chinas aktiv und unterstützt über 100 Frauen aus Gemeinschaften wie den Yi und Dulong.
Die Initiative zielt darauf ab, das kulturelle Erbe zu bewahren und gleichzeitig Einkommensmöglichkeiten durch nachhaltige Mode zu schaffen, indem recycelte Materialien mit traditionellen ethnischen Designs kombiniert werden. Das Programm hilft ethnischen Minderheitenfrauen, Textilprodukte für den nationalen und internationalen Markt herzustellen und trägt so zur Gemeinschaftsentwicklung und Kulturerhaltung bei.
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Traditional Crafts Integrated into Sustainable Fashion, Empowering Ethnic Minority Women to Generate Income
The exhibition's diverse array of handicrafts from Chinese ethnic minorities included the intricate and vibrant Dulong Carpet from
Ethnic minority crafts are vital expressions of cultural heritage and history. However, rapid modernization threatens the survival of these skills. In 2020, Ping An launched the Mother's Needlework public welfare program to empower ethnic minority women to preserve traditional techniques and boost their incomes through innovative design and market access. The program champions sustainable fashion by integrating recycled materials with traditional ethnic designs, supporting local women to craft aesthetically pleasing and eco-friendly textile products for domestic and international markets.
The Mother's Needlework public welfare program has expanded to 10 provinces and regions across
Ping An affirms that ethnic handicrafts are not only Chinese cultural treasures but also a means to advance sustainable development and social inclusion. Through international platforms such as London Craft Week, Ping An aims to share the unique allure of
London Craft Week was established in 2015 and is supported by the King's Foundation, a charity founded by King Charles III. It is a premier global event in the fields of design, fashion, and crafts. Each year, it draws designers and artisans from around the world, fostering cross-cultural exchange and innovation through exhibitions, workshops, and forums.
About Ping An Group
Ping An Insurance (Group) Company of China, Ltd. (HKEx:2318 / 82318; SSE:601318) is one of the largest financial services companies in the world. It strives to become a world-leading provider of integrated finance, health and senior care services. Under the technology-driven "integrated finance + health and senior care" strategy, the Group provides professional "financial advisory, family doctor, and senior care concierge" services to its nearly 240 million retail customers. Ping An advances intelligent digital transformation and employs technologies to improve financial businesses' quality and efficiency and enhance risk management. The Group is listed on the stock exchanges in
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SOURCE Ping An Insurance (Group) Company of China, Ltd.