CELEBRITY RIVER CRUISES TO OPEN DEPOSITS FOR INAUGURAL 2027 SAILINGS ON SEPTEMBER 3
Celebrity Cruises (NYSE:RCL) has announced the launch of Priority Booking Access for its new Celebrity River Cruises venture, starting September 3, 2025. Guests can secure their spot for 2027 inaugural sailings on the Danube and Rhine rivers with a fully refundable $500 deposit.
The new river cruise experience will feature ships inspired by Celebrity's Edge Series design, offering all-inclusive fares covering meals, drinks, Wi-Fi, onboard experiences, and daily shore excursions. The company will also offer optional pre- or post-cruise stays in Prague and Budapest when bookings open in 2026.
The expansion represents Celebrity's entry into the premium river cruise market, promising to deliver their signature service along with locally inspired experiences and cuisine.Celebrity Cruises (NYSE:RCL) ha annunciato l'apertura del Priority Booking Access per la sua nuova avventura Celebrity River Cruises, a partire dal 3 settembre 2025. Gli ospiti possono assicurarsi un posto per le navigazioni inaugurali del 2027 sul Danubio e sul Reno con un deposito completamente rimborsabile di $500.
La nuova esperienza di crociera fluviale presenter脿 navi ispirate al design della serie Edge di Celebrity, con tariffe all-inclusive che coprono pasti, bevande, Wi鈥慒i, esperienze a bordo e escursioni giornaliere a terra. La compagnia offrir脿 inoltre, quando le prenotazioni apriranno nel 2026, soggiorni opzionali pre o post crociera a Praga e Budapest.
Questa espansione segna l'ingresso di Celebrity nel mercato delle crociere fluviali premium, promettendo il loro servizio distintivo insieme a esperienze e una cucina ispirate ai territori visitati.
Celebrity Cruises (NYSE:RCL) ha anunciado el lanzamiento del Priority Booking Access para su nueva iniciativa Celebrity River Cruises, a partir del 3 de septiembre de 2025. Los hu茅spedes pueden reservar su plaza para los viajes inaugurales de 2027 por el Danubio y el Rin con un dep贸sito totalmente reembolsable de $500.
La nueva experiencia de crucero fluvial contar谩 con barcos inspirados en el dise帽o de la serie Edge de Celebrity, ofreciendo tarifas todo incluido que cubren comidas, bebidas, Wi鈥慒i, actividades a bordo y excursiones diarias en tierra. Adem谩s, la compa帽铆a ofrecer谩 estancias opcionales previas o posteriores al crucero en Praga y Budapest cuando se abran las reservas en 2026.
Esta expansi贸n representa la entrada de Celebrity en el mercado de cruceros fluviales premium, con la promesa de su servicio distintivo y experiencias y gastronom铆a de inspiraci贸n local.
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Celebrity Cruises (NYSE:RCL) a annonc茅 le lancement du Priority Booking Access pour son nouveau projet Celebrity River Cruises, 脿 compter du 3 septembre 2025. Les passagers peuvent r茅server leur place pour les croisi猫res inaugurales 2027 sur le Danube et le Rhin avec un acompte enti猫rement remboursable de 500 $.
La nouvelle exp茅rience de croisi猫re fluviale proposera des navires inspir茅s du design de la s茅rie Edge de Celebrity et des tarifs tout compris couvrant les repas, les boissons, le Wi鈥慒i, les animations 脿 bord et les excursions quotidiennes 脿 terre. La compagnie proposera 茅galement, lorsque les r茅servations ouvriront en 2026, des s茅jours optionnels avant ou apr猫s la croisi猫re 脿 Prague et 脿 Budapest.
Cette expansion marque l'entr茅e de Celebrity sur le march茅 des croisi猫res fluviales haut de gamme, avec la promesse d'un service signature accompagn茅 d'exp茅riences et d'une cuisine inspir茅es des destinations.
Celebrity Cruises (NYSE:RCL) hat den Start des Priority Booking Access f眉r sein neues Projekt Celebrity River Cruises ab dem 3. September 2025 angek眉ndigt. G盲ste k枚nnen sich mit einer vollst盲ndig erstattungsf盲higen $500 Anzahlung Pl盲tze f眉r die ersten Fahrten 2027 auf Donau und Rhein sichern.
Das neue Flusskreuzfahrtangebot wird Schiffe umfassen, die vom Design der Celebrity Edge鈥慡erie inspiriert sind, und All鈥慽nclusive鈥慣arife beinhalten, die Mahlzeiten, Getr盲nke, WLAN, Bordangebote und t盲gliche Landausfl眉ge abdecken. Wenn die Buchungen 2026 starten, werden zudem optionale Vor鈥� oder Nachaufenthalte in Prag und Budapest angeboten.
Die Erweiterung markiert Celebrities Eintritt in den Premium鈥慒lusskreuzfahrtmarkt und verspricht den gewohnten Service sowie lokal gepr盲gte Erlebnisse und K眉che.
- Entry into the premium river cruise market with new revenue stream
- All-inclusive pricing model including meals, drinks, Wi-Fi, and daily excursions
- Leveraging existing Celebrity brand recognition and service standards
- Long lead time until operations begin in 2027
- Initial capital investment required for new river cruise fleet
Insights
RCL expanding into premium river cruises with 2027 launch, strategic diversification into luxury European market segment.
Celebrity Cruises' announcement of their river cruise expansion represents a significant strategic diversification for parent company Royal Caribbean Group (RCL). By entering the European river cruise market, RCL is positioning itself to compete in the premium segment dominated by Viking, AmaWaterways, and Uniworld.
The company's approach follows the established premium all-inclusive model with fares covering meals, beverages, Wi-Fi, onboard experiences, and daily excursions. This positions Celebrity River Cruises in the upper-tier market segment, consistent with the brand's ocean cruise positioning.
What's notable is the extended timeline - taking deposits now for sailings nearly two years away indicates both confidence in long-term travel demand and a strategic cash management approach. The $500 refundable deposits will generate interest-free capital that RCL can utilize during the fleet development phase.
The expansion leverages Celebrity's existing brand equity while extending into the rapidly growing river cruise segment, which has seen strong post-pandemic recovery and appeals to high-spending travelers seeking destination-immersive experiences. By focusing on the iconic Danube and Rhine rivers, Celebrity is targeting the most established and popular European river cruise routes, minimizing market entry risk while maximizing potential booking volume.
While specific fleet details and financial projections are notably absent, this move represents RCL's commitment to diversifying revenue streams beyond traditional ocean cruising, potentially providing more resilience against ocean cruise market fluctuations.
Secure Priority Booking Access to be among the first to book a 2027 inaugural season vacation on
"We are excited to offer guests the chance to experience the first-ever Celebrity River Cruises vacations in 2027 with Priority Booking Access," shares Laura Hodges Bethge, president of Celebrity Cruises. "Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other, as we set sail on
Guests will explore historic cities aboard Celebrity's fleet of transformative river ships that blend the elevated design and sophistication of Edge Series ocean ships with European charm. Discover the Danube and Rhine with Celebrity River Cruises fares inclusive of all meals, alcoholic and non-alcoholic drinks, Wi-Fi, onboard experiences and one shore excursion each day. Guests will also have the option to add a pre- or post-cruise stay in
Celebrity River Cruises is a natural extension of Celebrity's premium offering that will bring its unique service-first approach to the river. Guests will get the keys to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and unique shore experiences 鈥� The Celebrity Way. With ships that will give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey.
To join Priority Booking Access and place a fully refundable
More information about Celebrity River Cruises, including destinations, fleet size, ship details, shore excursions and more, will be announced when we open for booking.听Visit听听to sign up to receive information first and follow @CelebrityCruises on social media. Priority Booking Access provides access to the early booking window but does not guarantee a stateroom type, ship, or sail date. Full Priority Booking Access terms and conditions available at: 听
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ocean and river ships traveling to over 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones 鈥� guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else.
Celebrity Cruises is headquartered in
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