Reborn Coffee Signs $1 Million Licensing Agreement to Expand into South Korea
Reborn Coffee (Nasdaq: REBN) has signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to expand its specialty coffee retail operations throughout South Korea. The partnership will establish Reborn's presence in the world's third-largest coffee-consuming market per capita.
The flagship location, a three-story headquarters in Seoul's Gwanghwamun area, will open this fall featuring a caf茅, roasting lab, education center, and office space. Following the flagship launch, Reborn Korea plans to expand to Gwangjin, Nami Island, Bundang, and other major provincial cities within the year.
Reborn Coffee (Nasdaq: REBN) ha firmato un accordo di licenza esclusiva da 1 milione di dollari con Reborn Korea Co., Ltd. per espandere le sue attivit脿 di vendita al dettaglio di caff猫 specialty in tutta la Corea del Sud. La partnership introdurr脿 Reborn nel terzo mercato mondiale per consumo di caff猫 pro capite.
La sede di punta, un quartier generale su tre piani nell'area di Gwanghwamun a Seul, aprir脿 questo autunno e ospiter脿 una caffetteria, un laboratorio di tostatura, un centro di formazione e spazi ufficio. Dopo l'apertura della sede principale, Reborn Korea prevede di espandersi entro l'anno verso Gwangjin, l'isola di Nami, Bundang e altre importanti citt脿 provinciali.
Reborn Coffee (Nasdaq: REBN) ha firmado un acuerdo de licencia exclusiva por 1 mill贸n de d贸lares con Reborn Korea Co., Ltd. para ampliar sus operaciones minoristas de caf茅 de especialidad en toda Corea del Sur. La asociaci贸n establecer谩 la presencia de Reborn en el tercer mayor mercado consumidor de caf茅 per c谩pita del mundo.
El local insignia, un sede de tres plantas en la zona de Gwanghwamun en Se煤l, abrir谩 este oto帽o y contar谩 con una cafeter铆a, un laboratorio de tostado, un centro de formaci贸n y oficinas. Tras el lanzamiento del local principal, Reborn Korea planea expandirse durante el a帽o a Gwangjin, la isla Nami, Bundang y otras importantes ciudades provinciales.
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Reborn Coffee (Nasdaq: REBN) a sign茅 un contrat de licence exclusif d'un million de dollars avec Reborn Korea Co., Ltd. pour 茅tendre ses activit茅s de vente au d茅tail de caf茅s de sp茅cialit茅 en Cor茅e du Sud. Le partenariat permettra 脿 Reborn de s'implanter dans le troisi猫me plus grand march茅 consommateur de caf茅 par habitant au monde.
Le site phare, un si猫ge de trois 茅tages dans le quartier de Gwanghwamun 脿 S茅oul, ouvrira cet automne et comprendra un caf茅, un laboratoire de torr茅faction, un centre de formation et des bureaux. Apr猫s le lancement du flagship, Reborn Korea pr茅voit de s'茅tendre 脿 Gwangjin, 脿 l'卯le de Nami, 脿 Bundang et 脿 d'autres grandes villes provinciales au cours de l'ann茅e.
Reborn Coffee (Nasdaq: REBN) hat mit Reborn Korea Co., Ltd. einen exklusiven Lizenzvertrag 眉ber 1 Million US-Dollar abgeschlossen, um seine Specialty-Coffee-Einzelhandelsaktivit盲ten in S眉dkorea auszubauen. Die Partnerschaft bringt Reborn in den drittgr枚脽ten Kaffeeverbrauchermarkt pro Kopf weltweit.
Der Flaggschiff-Standort, ein drei Stockwerke umfassender Hauptsitz im Gwanghwamun-Viertel von Seoul, wird diesen Herbst er枚ffnen und ein Caf茅, ein R枚stlabor, ein Ausbildungszentrum sowie B眉rofl盲chen beherbergen. Nach der Er枚ffnung plant Reborn Korea noch im Jahresverlauf eine Expansion nach Gwangjin, auf die Insel Nami, nach Bundang und in weitere wichtige Provinzst盲dte.
- Entry into South Korea, the world's third-largest coffee-consuming market per capita
- Secured $1 million exclusive licensing agreement for nationwide expansion
- Strategic location of flagship store in high-traffic Seoul Metropolitan center
- Continued global expansion following successful deals in Middle East, China, Georgia, and Armenia
- Success depends on adaptation to local Korean consumer preferences
- Requires significant investment in infrastructure and store development
Insights
Reborn Coffee's $1M South Korean licensing deal opens the third-largest coffee market per capita, with flagship store launching in Seoul's cultural hub.
Reborn Coffee's
The structure of this agreement is particularly noteworthy - it's an exclusive licensing model where Reborn Korea will handle all local operations while implementing Reborn's specialty offerings. This approach minimizes direct capital investment while allowing brand expansion, an efficient model for penetrating new markets without the full financial burden of direct operations.
The flagship location's placement in Seoul's Gwanghwamun district is strategically sound, targeting high foot traffic in a cultural hub. The three-story facility will serve multiple functions beyond retail, including roasting, education, and administrative operations, creating a comprehensive brand showcase. This multi-functional approach should generate stronger returns than a standard caf茅 model while establishing brand credibility.
The ambitious rollout plan for additional locations in Gwangjin, Nami Island, and Bundang, followed by expansion to provincial cities, demonstrates confidence in market reception. However, the timeline for achieving nationwide coverage "within the year" appears aggressive and will require careful execution.
This expansion leverages South Korea's sophisticated coffee culture, where consumers have demonstrated willingness to pay premium prices for high-quality coffee experiences. Reborn's "4th Wave" coffee positioning and specialty offerings align well with Korean consumer preferences for premium, experiential coffee products.
New Partnership Marks Continued International Expansion and Entry into a Top Global Coffee Market
BREA, Calif., Aug. 14, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a
Under the terms of the agreement, Reborn Korea Co., Ltd. will oversee all store development, operations, and local brand growth, bringing Reborn Coffee鈥檚 specialty offerings to the South Korean market. The partnership will also introduce Reborn鈥檚 signature cold brew and caf茅 menu, while adapting to Korean consumer trends and preferences.
鈥淲e are excited to partner with a strong regional team to introduce Reborn Coffee to the vibrant and influential South Korean market,鈥� said Jay Kim, CEO of Reborn Coffee. 鈥淭his marks a significant milestone in our global strategy as we continue to build a high-quality coffee experience in key international regions.鈥�
South Korea is recognized as the in the world on a per capita basis, making it a strategic location for Reborn Coffee鈥檚 premium offerings. The country鈥檚 deeply rooted caf茅 culture and demand for high-quality, specialty coffee provide an ideal platform for growth.
The flagship location will be launched in the heart of the Seoul Metropolitan center, one of the most dynamic, commercial, and cultural hubs in Asia, providing strong brand visibility and access to high-volume foot traffic.
The new three-story headquarters in front of Gwanghwamun, the main and largest gate of Gyeongbokgung Palace in Seoul and a major cultural landmark, is set to open this fall, marking Reborn Korea鈥檚 formal entry into the domestic market. Located at 24 Yulgok-ro, the flagship store will feature a multifunctional building that combines a caf茅, roasting lab, education center, and office space. The first floor will host a spacious caf茅 and bakery corner; the second floor will house a roasting research lab and sprouted coffee experience zone; and the third floor will include training rooms for baristas and bakers as well as administrative offices. Visitors will enjoy stunning views of Gwanghwamun and Bugaksan, part of the city wall that protected the capital during the Joseon Dynasty, from the rooftop and terrace.
A company spokesperson stated, 鈥淭his space will become a new landmark offering premium coffee and bakery experiences in the heart of the city, allowing guests to experience Reborn鈥檚 4th Wave coffee and artisan bakery together.鈥�
Following the launch of the flagship, Reborn Korea plans to open directly operated stores sequentially in Gwangjin, Nami Island, and Bundang, with further expansion into major provincial cities to build a nationwide network within the year. This expansion will introduce Reborn鈥檚 unique sprouted coffee and Bbang Ssaem鈥檚 baking expertise to Korean consumers while serving as a showcase to attract partners and franchisees.
This agreement reflects Reborn Coffee鈥檚 accelerating global expansion, following successful licensing deals in the Middle East, China鈥檚 Guangdong and Liaoning provinces, and recent signings in Georgia and Armenia.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are 鈥渇orward-looking statements.鈥� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management鈥檚 Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (鈥淪EC鈥�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC鈥檚 website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company鈥檚 ability to continue as a going concern as indicated in an explanatory paragraph in the Company鈥檚 independent registered public accounting firm鈥檚 audit report as a result of recurring net losses, among other things, the Company鈥檚 ability to successfully open the additional locations described herein as planned or at all, the Company鈥檚 ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
Reborn Coffee, Inc.
A photo accompanying this announcement is available at
FAQ
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