Don't Call it a Comeback! Jeep庐 Brand Reveals the All-new 2026 Jeep Cherokee at Jeep 4x4 City Camp Experience in New York, Launches 'America's Original Influencer' Advertising Campaign Starring LL COOL J
Stellantis (NYSE:STLA) unveiled the all-new 2026 Jeep Cherokee at a major event in Brooklyn's Domino Park, featuring a performance by LL COOL J. The reveal was accompanied by the launch of the "America's Original Influencer" advertising campaign, which celebrates the Cherokee's 50-year legacy in the SUV segment.
The new Cherokee hybrid model boasts best-in-class capability, increased cargo room, and over 500 miles range on a single tank. The launch event includes the Jeep 4x4 City Camp experience, a free public exhibition running August 22-23, featuring immersive installations that showcase the Cherokee's evolution through different decades, complete with heritage vehicles, food trucks, and live music.
Stellantis (NYSE:STLA) ha presentato la nuovissima Jeep Cherokee 2026 durante un evento a Domino Park, Brooklyn, con un鈥檈sibizione di LL COOL J. La presentazione 猫 stata accompagnata dal lancio della campagna pubblicitaria "America's Original Influencer", che celebra i 50 anni della Cherokee nel segmento SUV.
Il nuovo modello ibrido della Cherokee offre una capacit脿 best-in-class, maggiore spazio di carico e oltre 500 miglia di autonomia con un unico pieno. All'evento di lancio 猫 inoltre abbinata l'esperienza Jeep 4x4 City Camp, una mostra pubblica e gratuita il 22 e 23 agosto con installazioni immersive che raccontano l'evoluzione della Cherokee attraverso i decenni, insieme a vetture storiche, food truck e musica dal vivo.
Stellantis (NYSE:STLA) present贸 la nueva Jeep Cherokee 2026 en un gran evento en Domino Park, Brooklyn, con una actuaci贸n de LL COOL J. La revelaci贸n estuvo acompa帽ada del lanzamiento de la campa帽a "America's Original Influencer", que celebra los 50 a帽os de legado de la Cherokee en el segmento de SUV.
El nuevo modelo h铆brido Cherokee ofrece una capacidad best-in-class, mayor espacio de carga y m谩s de 500 millas de autonom铆a con un solo dep贸sito. El evento de lanzamiento incluye la experiencia Jeep 4x4 City Camp, una exposici贸n p煤blica y gratuita los d铆as 22 y 23 de agosto con instalaciones inmersivas que muestran la evoluci贸n de la Cherokee a trav茅s de las d茅cadas, adem谩s de veh铆culos hist贸ricos, food trucks y m煤sica en vivo.
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Stellantis (NYSE:STLA) a d茅voil茅 la toute nouvelle Jeep Cherokee 2026 lors d鈥檜n grand 茅v茅nement au Domino Park 脿 Brooklyn, avec une performance de LL COOL J. La pr茅sentation s鈥檈st accompagn茅e du lancement de la campagne publicitaire 芦 America's Original Influencer 禄, qui c茅l猫bre les 50 ans d鈥檋茅ritage de la Cherokee dans le segment des SUV.
Le nouveau mod猫le hybride Cherokee affiche une capacit茅 best-in-class, un volume de chargement accru et plus de 500 miles d鈥檃utonomie avec un seul plein. Le lancement comprend l鈥檈xp茅rience Jeep 4x4 City Camp, une exposition publique et gratuite les 22 et 23 ao没t pr茅sentant des installations immersives retra莽ant l鈥櫭﹙olution de la Cherokee au fil des d茅cennies, avec des v茅hicules patrimoniaux, des food trucks et de la musique live.
Stellantis (NYSE:STLA) enth眉llte den neuen Jeep Cherokee 2026 bei einem gro脽en Event im Domino Park in Brooklyn, bei dem LL COOL J auftrat. Die Pr盲sentation ging einher mit dem Start der Werbekampagne "America's Original Influencer", die das 50-j盲hrige Erbe des Cherokee im SUV-Segment feiert.
Das neue Cherokee-Hybridmodell bietet 产别蝉迟-颈苍-肠濒补蝉蝉-贵盲丑颈驳办别颈迟别苍, mehr Laderaum und 眉ber 500 Meilen Reichweite mit einer Tankf眉llung. Zur Markteinf眉hrung geh枚rt das Jeep 4x4 City Camp 鈥� eine kostenlose 枚ffentliche Ausstellung am 22. und 23. August mit immersiven Installationen, die die Entwicklung des Cherokee durch die Jahrzehnte zeigen, erg盲nzt durch historische Fahrzeuge, Food-Trucks und Live-Musik.
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Insights
Stellantis reveals 2026 Jeep Cherokee hybrid with marketing fanfare but lacks crucial details on pricing, production volumes, or financial projections.
Stellantis has unveiled the all-new 2026 Jeep Cherokee at a high-profile event in Brooklyn featuring rapper LL COOL J, marking the return of this storied nameplate with a hybrid powertrain. The reveal showcases Stellantis' continued commitment to the midsize SUV segment, where Cherokee has been a significant player for over 50 years.
The announcement notably mentions the new Cherokee will feature a hybrid powertrain with claimed "best-in-class capability" and "over 500 miles of adventure on a single tank," signaling Stellantis' ongoing transition toward electrification in their core lineup. This aligns with the company's broader strategy to electrify their portfolio while maintaining strong positions in profitable SUV segments.
The marketing-heavy announcement, centered around the "America's Original Influencer" campaign, demonstrates Stellantis' investment in the Cherokee nameplate, which has historically been a volume seller for the company. However, the press release is conspicuously light on critical product details - absent are specifications on powertrain options, pricing tiers, production volumes, manufacturing locations, or projected sales targets.
For Stellantis investors, the Cherokee's return represents continuation of the company's strategy to leverage heritage nameplates while modernizing their technology offerings. The midsize SUV segment remains highly competitive and profitable in North America, with Cherokee facing established rivals from Toyota, Honda, and domestic competitors. The emphasis on hybrid technology rather than full electrification suggests a measured approach to the EV transition, balancing innovation with proven market preferences.
- The all-new 2026 Jeep庐 Cherokee was revealed in
Brooklyn, New York , in front of thousands of Jeep fans, live and online, in an event that included a performance by musical artist LL COOL J听听 - 60-second "America's Original Influencer" advertising campaign, starring LL COOL J and his lyrics "Don't Call it a Comeback," introduced as Jeep Cherokee's legacy rolls on from the '70s to today听
- Jeep 4x4 City Camp experience debuted at NY event, highlighting Jeep Cherokee's 50-year heritage with immersive, photo-worthy environments and classic Jeep vehicles听
- Inaugural Jeep 4x4 City Camp experience in Domino Park features games, music and food trucks, open to the public Friday from 11a.m. to 9 p.m. ET and Saturday 9 a.m. to 9 p.m. ET
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The new "" campaign, developed in partnership with Doner, highlights the Jeep Cherokee's 50-plus-year legacy in the SUV segment, which is brought to life live this weekend, transforming Domino Square into an interactive playground of nostalgia, adventure and community. The larger-than-life Jeep 4x4 City Camp experience celebrates the return of the Jeep Cherokee, with interactive installations that capture the spirit of each era and the Jeep Cherokee models that define it.
Said LL COOL J, "I've been driving Jeep 4x4s for years - IYKYK. We go way back, so it's an honor to be part of the iconic Jeep Cherokee's return. Our bond is built on mutual respect: style, originality and always striving for the top. Not just for ourselves, but for everyone who chooses to ride with us on this journey."
"As we imagined the appropriate way to celebrate the return of an American icon like the Jeep Cherokee, it only seemed fitting to join hands with LL COOL J," said Olivier Francois, global chief marketing officer, Stellantis. "With this campaign, we acknowledge both LL's influence in music and the one Jeep Cherokee has held over the past 50 years in the automotive category."听
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The vehicle reveal was live streamed in New York Times Square and broadcast on SiriusXM LL COOL J's Rock the Bells Radio.
Jeep 4x4 City Camp 鈥� Immersive Takeover at Domino Square
This first-of-its-kind activation from the Jeep brand is free to the public this weekend, transporting guests through the Jeep Cherokee's rich history and cultural impact. Jeep 4x4 City Camp in
- Immersive, photo-worthy environments and heritage vehicles that capture the spirit of many eras of the Jeep Cherokee. Visitors can step into a 1970s campfire under the stars, hang out in a neon-lit 1980s garage, relive the early-internet-filled bedrooms of the 1990s听and hit the road at a 2000s-inspired gas station stop 鈥� each paired with the Jeep Cherokee model that defined that era
- Fans will also see products听from the all-new Jeep Cherokee Collection, which can be purchased at听
- Lawn games, food trucks, streaming SiriusXM and live music sets from DJ Perly, Friday, Aug.听22, 3 to 5听p.m. and Saturday, Aug.听23, 6 to 8听p.m. ET
- Open to the public today,听Friday, Aug. 22听from 11 a.m. to 9 p.m.听ET and Saturday from 9 a.m. to 9 p.m. ET
For more information on the all-new 2026 Jeep Cherokee, .
Jeep Brand
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
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