Upwork Inc. Introduces Lifted, a Subsidiary Serving Enterprises with Full Suite of Contingent Workforce Solutions
Upwork (NASDAQ:UPWK) has launched Lifted, a new wholly-owned subsidiary designed to provide comprehensive contingent workforce solutions for enterprise clients. The new platform combines talent sourcing, contracting, and workforce management capabilities across all contingent work types.
Lifted integrates with existing enterprise systems and offers a unified solution for managing independent contractors, agent of record (AOR), employer of record (EOR), staff augmentation, and statement of work (SOW) engagements. The platform is built on technology from Upwork's acquisitions of Bubty, a workforce management platform, and Ascen, a W-2 compliance solution.
The subsidiary provides access to Upwork's talent pool, including over 250,000 AI experts globally, while offering automated classification and payment infrastructure supporting various contingent workforce models.
Upwork (NASDAQ:UPWK) ha creato Lifted, una nuova controllata al 100% pensata per offrire soluzioni complete per la forza lavoro contingente alle aziende. La piattaforma riunisce ricerca di talenti, contrattualistica e gestione del personale per tutti i tipi di lavoro contingente.
Lifted si integra con i sistemi aziendali esistenti e propone una soluzione unificata per gestire lavoratori autonomi, agenti di registrazione (AOR), datori di lavoro per conto terzi (EOR), staff augmentation e incarichi basati su statement of work (SOW). La piattaforma sfrutta la tecnologia derivata dalle acquisizioni di Bubty, una piattaforma di workforce management, e Ascen, una soluzione per la conformit脿 W-2.
La controllata mette a disposizione il bacino di talenti di Upwork, inclusi oltre 250.000 esperti di IA a livello globale, offrendo inoltre infrastrutture automatizzate per la classificazione dei lavoratori e per i pagamenti, a supporto dei diversi modelli di forza lavoro contingente.
Upwork (NASDAQ:UPWK) ha lanzado Lifted, una nueva subsidiaria de propiedad total creada para ofrecer soluciones integrales de fuerza laboral contingente a clientes empresariales. La plataforma combina b煤squeda de talento, contrataci贸n y gesti贸n de la plantilla para todo tipo de trabajo contingente.
Lifted se integra con los sistemas empresariales existentes y proporciona una soluci贸n unificada para gestionar contratistas independientes, agent of record (AOR), employer of record (EOR), staff augmentation y acuerdos por statement of work (SOW). La plataforma se basa en tecnolog铆a procedente de las adquisiciones de Bubty, una plataforma de gesti贸n de personal, y Ascen, una soluci贸n de cumplimiento W-2.
La subsidiaria ofrece acceso al pool de talento de Upwork, incluidos m谩s de 250.000 expertos en IA en todo el mundo, y proporciona infraestructura automatizada para la clasificaci贸n y el pago que soporta distintos modelos de fuerza laboral contingente.
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Upwork (NASDAQ:UPWK) a lanc茅 Lifted, une nouvelle filiale d茅tenue 脿 100% destin茅e 脿 fournir aux entreprises des solutions compl猫tes pour la main-d'艙uvre contingente. La plateforme regroupe sourcing de talents, contractualisation et gestion des effectifs pour tous les types de missions contingentes.
Lifted s'int猫gre aux syst猫mes d'entreprise existants et propose une solution unifi茅e pour g茅rer les travailleurs ind茅pendants, les agent of record (AOR), employer of record (EOR), le staff augmentation et les missions bas茅es sur statement of work (SOW). La plateforme repose sur les technologies issues des acquisitions d'Bubty, une plateforme de gestion des effectifs, et d'Ascen, une solution de conformit茅 W-2.
La filiale donne acc猫s au vivier de talents d'Upwork, incluant plus de 250 000 experts en IA dans le monde, tout en offrant une infrastructure automatis茅e de classification et de paiement prenant en charge divers mod猫les de main-d'艙uvre contingente.
Upwork (NASDAQ:UPWK) hat Lifted gestartet, eine neue hundertprozentige Tochtergesellschaft, die Unternehmen umfassende L枚sungen f眉r contingent workforce bereitstellen soll. Die Plattform vereint Talentakquise, Vertragswesen und Workforce-Management f眉r alle Formen von tempor盲ren Arbeitskr盲ften.
Lifted l盲sst sich in bestehende Unternehmenssysteme integrieren und bietet eine einheitliche L枚sung zur Verwaltung von unabh盲ngigen Auftragnehmern, Agent of Record (AOR), Employer of Record (EOR), Staff Augmentation und Statement-of-Work (SOW)-Eins盲tzen. Grundlage der Plattform sind Technologien aus Upworks 脺bernahmen von Bubty, einer Workforce-Management-Plattform, und Ascen, einer W鈥�2-Compliance-L枚sung.
Die Tochtergesellschaft gew盲hrt Zugriff auf Upworks Talentpool, darunter 眉ber 250.000 KI鈥慐xpertinnen und -Experten weltweit, und stellt automatisierte Klassifizierungs- und Zahlungsinfrastrukturen bereit, die verschiedene Modelle der contingent workforce unterst眉tzen.
- Strategic expansion into enterprise-level contingent workforce management
- Access to Upwork's extensive talent pool including 250,000 AI experts
- Integration capabilities with existing enterprise systems (MSPs and VMS)
- Leverages recent strategic acquisitions (Bubty and Ascen) to enhance offering
- Potential competition with established workforce management providers
- Complex integration requirements with enterprise systems may affect adoption
Insights
Upwork's new Lifted subsidiary strategically expands its TAM by offering comprehensive contingent workforce solutions for enterprise clients.
Upwork's launch of Lifted represents a significant strategic expansion beyond its core marketplace model. By creating this subsidiary, Upwork is addressing the full spectrum of contingent workforce needs across multiple classifications - independent contractors, employer of record (EOR), agent of record (AOR), staff augmentation, and statement of work (SOW) engagements.
The key innovation here is Lifted's unified platform approach - enterprises can now source, contract, manage and pay global talent across various employment types through a single solution. This directly tackles a major pain point for large organizations that typically must navigate fragmented systems for different workforce categories.
Strategically, this move substantially expands Upwork's total addressable market. While Upwork has excelled in the freelancer marketplace, Lifted opens doors to enterprise procurement budgets previously inaccessible due to compliance constraints or integration limitations. The technology integrates with existing managed service providers (MSPs) and vendor management systems (VMS), positioning Upwork to capture revenue from enterprise workforce programs that require such partnerships.
Lifted leverages two strategic acquisitions - Bubty (workforce management platform) and Ascen (W-2 compliance solution) - demonstrating Upwork's deliberate capability building through M&A. This creates a significant competitive advantage over traditional staffing firms that lack comparable technology infrastructure and over pure-play marketplace competitors with limited enterprise compliance capabilities.
For investors, this represents Upwork's evolution into a comprehensive work infrastructure company rather than simply a marketplace, potentially driving higher-value enterprise relationships, improved retention, and expanded revenue streams in the growing contingent workforce sector.
Lifted, an Upwork company, pioneers offering to help enterprises source, contract, manage, and pay global contingent talent compliantly and at scale
PALO ALTO, Calif., Aug. 19, 2025 (GLOBE NEWSWIRE) -- (Nasdaq: UPWK), the world鈥檚 human and AI-powered work marketplace, today announced the launch of , a wholly owned subsidiary purpose-built to serve enterprise clients with a unified solution that combines talent sourcing, contracting, and workforce management across every type of contingent work. By expanding its business offerings to meet the full range of contingent hiring needs across every classification and contract type, Upwork Inc. is advancing its leadership in providing the infrastructure for flexible work in the AI era.
鈥淥ur clients have been asking for comprehensive ways to engage the highly skilled talent on Upwork for their full spectrum of contingent workforce needs, beyond independent contractor relationships,鈥� said Hayden Brown, president and CEO of Upwork Inc. 鈥淣ow we can. Legacy providers have forced businesses to choose between flexibility and compliance, speed and scale, or digital ease and enterprise rigor. With Lifted, these trade-offs are a thing of the past. Customers get unparalleled value from a digitally native, fully flexible contingent work solution that integrates into their existing ecosystems..鈥�
鈥淟arge-scale organizations are navigating increasingly complex workforce models, but the infrastructure to manage that complexity simply hasn鈥檛 kept up with requirements and expectations,鈥� said Ernesto Lamaina, general manager of Lifted. 鈥淲e created Lifted to address this challenge head-on. Our solution isn鈥檛 just another staffing vendor or employer of record. It offers the industry鈥檚 only tech-enabled platform with the visibility, compliance, and control companies need to scale their contingent workforces across borders, classifications, and procurement models. With Lifted, we鈥檙e redefining what it means to power the modern contingent workforce.鈥�
Lifted is built for compliance-driven, complex enterprise use cases. This includes a contract- and country-agnostic platform that unifies sourcing and management of independent contractors, agent of record (AOR), employer of record (EOR), staff augmentation, and statement of work (SOW) engagements. Lifted integrates seamlessly into customers鈥� existing contingent workforce programs by partnering with managed service providers (MSPs) and vendor management systems (VMS). Lifted delivers global, automated classification backed by experts and payment infrastructure that supports every contingent workforce model.
Lifted鈥檚 capabilities are underpinned by its previously announced acquisitions of , a modular workforce management platform, and , a digitally native solution for W-2 compliance and employment. Bubty provides the flexible infrastructure enterprises need to manage a wide range of engagement models in one place, while Ascen enables fast, compliant hiring across global markets. With access to the Upwork Marketplace鈥檚 unmatched talent pool, including more than 250,000 AI experts globally, Lifted gives enterprises the technology, talent, and scale to manage their extended workforces efficiently and effectively.
About Upwork Inc.
Upwork Inc. is the parent company of the and , its enterprise-focused subsidiary. Through its family of businesses, Upwork Inc. connects companies with global, AI-enabled talent across every contingent work model.
The Upwork Marketplace is the world鈥檚 human and AI-powered work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From Fortune 100 enterprises to entrepreneurs, companies rely on the trusted Upwork Marketplace platform and its mindful AI companion, 鈩�, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork Marketplace enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.
The Upwork Marketplace has facilitated more than
About Lifted, an Upwork Company
Lifted is an Upwork-affiliated company, purpose-built to meet the needs of the modern enterprise contingent workforce. It provides a contract- and country-agnostic solution built for enterprise organizations to source, contract, manage, and pay contingent talent鈥攇lobally, compliantly, and seamlessly. Lifted enables companies to scale efficiently without sacrificing quality or compliance. Built for enterprise-grade workflows, Lifted supports the full spectrum of contract types and work engagements.
More than 25,000 hiring managers trust Lifted to support their contingent workforce needs, with over 500 new projects launched every week. Through Lifted, enterprises can access on-demand talent across 10,000+ skill areas, including the most in-demand AI fields. Learn more at and follow us on .
Contact:
Elisabeth Hutchinson
[email protected]
FAQ
What is Upwork's new subsidiary Lifted and what does it offer?
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