Wayfair Accelerates Retail Expansion with New York Metro Location, Building on Strong Momentum from Chicagoland Flagship's First Year
Wayfair (NYSE: W) has announced plans to open a new large-format retail store in Yonkers, New York in early 2027, following the success of its flagship store in Wilmette, Illinois. The announcement comes as Wayfair celebrates the one-year anniversary of its Wilmette location, which has demonstrated impressive metrics:
The Wilmette store has welcomed over 720,000 visitors, achieved a 70% NPS score, created 120+ local jobs, and shown 15% higher growth in Illinois compared to the national average. Category growth in Chicago includes a 50%+ increase in impulse purchases and 35%+ increase in high-consideration purchases.
The new 114,000-square-foot Yonkers location will feature 19 departments and will be situated in Ridge Hill, offering convenient access to Manhattan and Westchester. The store's proximity to Wayfair's New Jersey fulfillment center will enable fast delivery of large items.
Wayfair (NYSE: W) ha annunciato l'apertura di un nuovo grande negozio al dettaglio a Yonkers, New York all'inizio del 2027, a seguito del successo del suo negozio principale a Wilmette, Illinois. L'annuncio arriva mentre Wayfair celebra il primo anniversario della sede di Wilmette, che ha mostrato risultati impressionanti:
Il negozio di Wilmette ha accolto oltre 720.000 visitatori, raggiunto un punteggio NPS del 70%, creato pi霉 di 120 posti di lavoro locali e registrato una crescita del 15% superiore rispetto alla media nazionale in Illinois. La crescita delle categorie a Chicago include un aumento di oltre il 50% negli acquisti d'impulso e un incremento superiore al 35% negli acquisti ad alta considerazione.
La nuova sede di 114.000 piedi quadrati a Yonkers comprender脿 19 reparti e sar脿 situata a Ridge Hill, offrendo un accesso comodo a Manhattan e Westchester. La vicinanza del negozio al centro di distribuzione Wayfair nel New Jersey permetter脿 una consegna rapida degli articoli di grandi dimensioni.
Wayfair (NYSE: W) ha anunciado planes para abrir una nueva tienda minorista de gran formato en Yonkers, Nueva York a principios de 2027, tras el 茅xito de su tienda principal en Wilmette, Illinois. El anuncio se produce mientras Wayfair celebra el primer aniversario de su ubicaci贸n en Wilmette, que ha mostrado m茅tricas impresionantes:
La tienda de Wilmette ha recibido m谩s de 720,000 visitantes, alcanzado un 70% de puntuaci贸n NPS, creado m谩s de 120 empleos locales y mostrado un crecimiento un 15% superior en Illinois en comparaci贸n con el promedio nacional. El crecimiento por categor铆as en Chicago incluye un aumento de m谩s del 50% en compras impulsivas y un incremento superior al 35% en compras de alta consideraci贸n.
La nueva ubicaci贸n de 114,000 pies cuadrados en Yonkers contar谩 con 19 departamentos y estar谩 situada en Ridge Hill, ofreciendo acceso conveniente a Manhattan y Westchester. La proximidad de la tienda al centro de cumplimiento de Wayfair en Nueva Jersey permitir谩 una entrega r谩pida de art铆culos grandes.
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Wayfair (NYSE : W) a annonc茅 son projet d'ouvrir un nouveau magasin de grande surface 脿 Yonkers, New York d茅but 2027, suite au succ猫s de son magasin phare 脿 Wilmette, dans l'Illinois. Cette annonce intervient alors que Wayfair c茅l猫bre le premier anniversaire de son magasin de Wilmette, qui a affich茅 des r茅sultats impressionnants :
Le magasin de Wilmette a accueilli plus de 720 000 visiteurs, obtenu un score NPS de 70%, cr茅茅 plus de 120 emplois locaux et enregistr茅 une croissance sup茅rieure de 15% dans l'Illinois par rapport 脿 la moyenne nationale. La croissance des cat茅gories 脿 Chicago inclut une augmentation de plus de 50% des achats impulsifs et une hausse de plus de 35% des achats 脿 forte consid茅ration.
Le nouveau magasin de 10 590 m猫tres carr茅s 脿 Yonkers comprendra 19 d茅partements et sera situ茅 脿 Ridge Hill, offrant un acc猫s pratique 脿 Manhattan et Westchester. La proximit茅 du magasin avec le centre de distribution Wayfair du New Jersey permettra une livraison rapide des articles volumineux.
Wayfair (NYSE: W) hat Pl盲ne angek眉ndigt, Anfang 2027 ein neues gro脽formatiges Einzelhandelsgesch盲ft in Yonkers, New York zu er枚ffnen, nach dem Erfolg seines Flaggschiff-Gesch盲fts in Wilmette, Illinois. Die Ank眉ndigung erfolgt zum einj盲hrigen Jubil盲um des Standorts Wilmette, der beeindruckende Kennzahlen vorweisen kann:
Das Wilmette-Gesch盲ft hat 眉ber 720.000 Besucher empfangen, eine 70% NPS-Bewertung erreicht, mehr als 120 lokale Arbeitspl盲tze geschaffen und ein 15% h枚heres Wachstum in Illinois im Vergleich zum nationalen Durchschnitt gezeigt. Das Wachstum der Kategorien in Chicago umfasst einen Anstieg der Impulsk盲ufe um 眉ber 50% und der 脺berlegungsk盲ufe um mehr als 35%.
Der neue 114.000 Quadratfu脽 gro脽e Standort in Yonkers wird 19 Abteilungen umfassen und in Ridge Hill liegen, mit bequemen Zugang zu Manhattan und Westchester. Die N盲he des Gesch盲fts zum Wayfair-Fulfillment-Center in New Jersey erm枚glicht eine schnelle Lieferung gro脽er Artikel.
- Over 720,000 visitors to Wilmette store in first year, with 50% of purchasing customers being new to Wayfair
- Strong 70% Net Promoter Score (NPS) at Wilmette location
- 15% higher growth rate in Illinois compared to national average
- Significant category growth with 50%+ increase in impulse purchases and 35%+ increase in high-consideration purchases
- Strategic location near New Jersey fulfillment center enabling fast delivery
- Creation of 120+ local jobs at Wilmette location
- None.
Insights
Wayfair's physical retail expansion shows promising early results with strong metrics from their first store, signaling potential omnichannel growth.
Wayfair's announcement of a new 114,000 square foot store in Yonkers represents a significant evolution in their omnichannel strategy, backed by impressive performance data from their Wilmette location. The first-year metrics are particularly telling: over 720,000 visitors, a customer NPS exceeding 70%, and most importantly, over 50% of purchasing customers being new to the Wayfair brand. This customer acquisition strength suggests the physical stores are functioning as effective marketing channels, not just sales outlets.
The 15% higher growth rate in Illinois compared to national averages demonstrates that physical retail presence can accelerate regional market penetration. Even more revealing is the category-specific growth: 50%+ increase in impulse purchases and 35%+ increase in high-consideration purchases in the Chicago DMA. This indicates the physical stores are capturing sales in both ends of the spectrum - small-ticket items that might have high shipping-to-value ratios online, and complex purchases where in-person browsing creates value.
The strategy of placing the Yonkers store near Wayfair's New Jersey fulfillment center demonstrates intelligent integration of their supply chain with the retail footprint. This proximity enables fast delivery of large items, creating a seamless shopping experience that leverages existing infrastructure. The Ridge Hill location in Westchester County positions Wayfair to capture affluent suburban customers while still being accessible to Manhattan residents, maximizing their potential market reach in one of the most valuable retail markets in the country.
The timing sequence of store openings (Wilmette in 2024, Atlanta in 2026, and Yonkers in 2027) suggests a measured approach to expansion, allowing for operational learnings between openings rather than an aggressive but potentially risky simultaneous rollout.
The
"Over the past year, we've seen firsthand how a thoughtfully designed physical store can deepen engagement, drive growth, and introduce the Wayfair brand to entirely new audiences," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "The upcoming
Wilmette Store Sets the Standard in Year One
Key highlights from
- Over 720,000 visitors welcomed since opening.
- Over
50% of purchasing customers were new to the Wayfair brand. - A customer Net Promoter Score (NPS) of over
70% since opening. - 120+ local jobs created, contributing to the area's economic vitality.
15% higher growth rate inIllinois compared to the national average.- Significant category growth in the Chicago DMA:
50% + increase in lower-ticket impulse purchases (e.g., candles, kitchen accessories).35% + increase in high-consideration purchases (e.g., bathroom renovations, kitchen cabinets).
- In-store events consistently attract 75+ guests, most of whom are first-time visitors鈥攎aking these events a key part of Wayfair's community marketing strategy.
- Ongoing partnership with to help create solutions that uplift the community.
Memorial Day weekend (May 24-26) will kick off celebrations of the first year anniversary of the
- Memorial Day sale offering up to
70% site-wide and an extra10% off in-store. - Birthday cake for the first 100 customers each day, Saturday, May 24 through Monday, May 26.
- Family-friendly entertainment, prizes and more.
Yonkers Store to Bring the Experience to the
The
"
The store will be located within , a modern open-air lifestyle center in
"Once again
Ridge Hill is owned by
About Wayfair
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated
Wayfair Media Relations:
Karoline Etter
[email protected]听
Wayfair Investor Relations:
Ryan Barney
[email protected]
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SOURCE Wayfair Inc.
FAQ
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