Jenny Martinez Launches Mesa Mia, A Vibrant New Food Brand Inspired By Authentic Latin Home Cooking, in partnership with Xcel Brands and TSC Product Lab
Xcel Brands (NASDAQ: XELB) has announced a strategic licensing partnership with TSC Product Lab to launch Mesa Mia, a new Latin food brand created by social media personality Jenny Martinez. The brand will offer a diverse product line including chips, salsas, proteins, meals, and drink mixes, combining authentic Latin flavors with convenient preparation.
The partnership leverages Xcel's omnichannel brand development expertise and TSC Product Lab's product innovation capabilities, alongside Martinez's significant social media following and authentic cooking style. Mesa Mia aims to make traditional Latin cooking accessible to home cooks across the country while celebrating cultural traditions and family connections.
Xcel Brands (NASDAQ: XELB) ha annunciato una partnership strategica di licenza con TSC Product Lab per il lancio di Mesa Mia, un nuovo marchio di cibo latino creato dalla personalit脿 dei social media Jenny Martinez. Il brand offrir脿 una gamma diversificata di prodotti tra cui chips, salse, proteine, pasti e miscele per bevande, unendo autentici sapori latini a una preparazione comoda.
La collaborazione sfrutta l'esperienza di Xcel nello sviluppo di marchi omnicanale e le capacit脿 di innovazione di prodotto di TSC Product Lab, insieme al seguito significativo di Martinez sui social media e al suo stile di cucina autentico. Mesa Mia mira a rendere la cucina latina tradizionale accessibile ai cuochi casalinghi di tutto il paese, celebrando al contempo le tradizioni culturali e i legami familiari.
Xcel Brands (NASDAQ: XELB) ha anunciado una asociaci贸n estrat茅gica de licencias con TSC Product Lab para lanzar Mesa Mia, una nueva marca de comida latina creada por la influencer de redes sociales Jenny Martinez. La marca ofrecer谩 una l铆nea diversa de productos que incluye chips, salsas, prote铆nas, comidas y mezclas para bebidas, combinando sabores aut茅nticos latinos con una preparaci贸n conveniente.
La asociaci贸n aprovecha la experiencia de Xcel en el desarrollo de marcas omnicanal y las capacidades de innovaci贸n de productos de TSC Product Lab, junto con la gran cantidad de seguidores de Martinez en redes sociales y su estilo de cocina aut茅ntico. Mesa Mia busca hacer que la cocina latina tradicional sea accesible para cocineros caseros en todo el pa铆s, celebrando a la vez las tradiciones culturales y los lazos familiares.
Xcel Brands (NASDAQ: XELB)電� 靻岇厹 氙鸽敂鞏� 鞚疙攲耄柛靹� 鞝滊媹 毵堧ゴ韹半劋歃堦皜 毵岆摖 靸堧鞖� 霛柬嫶 響鸽摐 敫岆灉霌� Mesa Mia毳� 於滌嫓頃橁赴 鞙勴暣 TSC Product Lab瓿� 鞝勲灥鞝� 霛检澊靹犾姢 韺岉姼雱堨嫮鞚� 氚滍憸頄堨姷雼堧嫟. 鞚� 敫岆灉霌滊姅 旃�, 靷挫偓, 雼氨歆�, 鞁濎偓, 鞚岆 氙轨姢毳� 韽暔頃� 雼れ枒頃� 鞝滍拡 霛检澑鞚� 鞝滉车頃橂┌, 歆勳爼頃� 霛柬嫶 毵涥臣 臧勴幐頃� 臁半Μ氩曥潉 瓴绊暕頃╇媹雼�.
鞚措矆 韺岉姼雱堨嫮鞚� Xcel鞚� 鞓措媹毂勲剱 敫岆灉霌� 臧滊皽 鞝勲靹标臣 TSC Product Lab鞚� 鞝滍拡 順侅嫚 鞐焿, 攴鸽Μ瓿� 毵堧ゴ韹半劋歃堨潣 臧曤牓頃� 靻岇厹 氙鸽敂鞏� 韺旊鞗岇檧 歆勳爼靹� 鞛堧姅 鞖旊Μ 鞀ろ儉鞚检潉 頇滌毄頃╇媹雼�. Mesa Mia電� 鞝勱淡 臧�鞝� 鞖旊Μ靷摛鞚� 鞝勴喌鞝侅澑 霛柬嫶 鞖旊Μ毳� 靿疥矊 鞝戫暊 靾� 鞛堧弰搿� 頃橂┐靹� 氍疙檾鞝� 鞝勴喌瓿� 臧�臁膘潣 鞙犽寑毳� 旮半厫頃橂姅 瓴冹潉 氇╉憸搿� 頃╇媹雼�.
Xcel Brands (NASDAQ : XELB) a annonc茅 un partenariat strat茅gique de licence avec TSC Product Lab pour lancer Mesa Mia, une nouvelle marque alimentaire latino cr茅茅e par la personnalit茅 des r茅seaux sociaux Jenny Martinez. La marque proposera une gamme diversifi茅e de produits comprenant chips, salsas, prot茅ines, repas et m茅langes pour boissons, alliant saveurs latines authentiques et pr茅paration pratique.
Ce partenariat s'appuie sur l'expertise de Xcel dans le d茅veloppement de marques omnicanales et les capacit茅s d'innovation produit de TSC Product Lab, ainsi que sur la forte audience de Martinez sur les r茅seaux sociaux et son style culinaire authentique. Mesa Mia vise 脿 rendre la cuisine latine traditionnelle accessible aux cuisiniers amateurs 脿 travers le pays, tout en c茅l茅brant les traditions culturelles et les liens familiaux.
Xcel Brands (NASDAQ: XELB) hat eine strategische Lizenzpartnerschaft mit TSC Product Lab angek眉ndigt, um Mesa Mia, eine neue lateinamerikanische Lebensmittelmarke, die von der Social-Media-Pers枚nlichkeit Jenny Martinez kreiert wurde, auf den Markt zu bringen. Die Marke wird eine vielf盲ltige Produktlinie anbieten, darunter Chips, Salsas, Proteine, Mahlzeiten und Getr盲nkemischungen, die authentische lateinamerikanische Aromen mit praktischer Zubereitung verbinden.
Die Partnerschaft nutzt die Omnichannel-Markenentwicklungsexpertise von Xcel und die Produktinnovationsf盲higkeiten von TSC Product Lab sowie Martinez' gro脽e Social-Media-Fangemeinde und ihren authentischen Kochstil. Mesa Mia hat das Ziel, traditionelle lateinamerikanische K眉che f眉r Hobbyk枚che im ganzen Land zug盲nglich zu machen und dabei kulturelle Traditionen und famili盲re Verbindungen zu feiern.
- Partnership combines Xcel Brands' omnichannel expertise with TSC Product Lab's product innovation capabilities
- Expansion into the growing Latin food market with an authentic, creator-led brand
- Leverages Jenny Martinez's established social media following and credibility in Latin cooking
- None.
Insights
Xcel Brands expands portfolio with Latin food line through licensing deal, leveraging influencer marketing to target growing Hispanic food segment.
This strategic licensing partnership between Xcel Brands and TSC Product Lab to launch Mesa Mia represents a calculated move into the growing Latin food category, estimated at over
The product assortment鈥攕panning chips, salsas, proteins, and meal solutions鈥攑ositions Xcel to capture share in multiple high-margin grocery segments simultaneously. This diversification beyond their traditional apparel and lifestyle categories could provide more stable revenue streams, as consumer packaged goods typically offer more recession-resistant performance than discretionary categories.
Most significantly, this launch leverages two powerful market trends: the mainstreaming of Latin cuisine beyond traditional Hispanic consumers and the proven power of creator-led brands to drive premium pricing and customer loyalty. The timing aligns with major retailers expanding ethnic food sections and consumers increasingly seeking authentic global flavors.
For Xcel shareholders, this represents potential upside through licensing royalties with limited capital investment, following their asset-light business strategy. However, success will ultimately depend on distribution breadth, retail placement, and whether Jenny Martinez's social following translates to actual purchasing power at scale.
NEW YORK, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. (NASDAQ: XELB), a media and consumer products company known for building influential, creator-led brands, today announced a strategic licensing partnership with TSC Product Lab to launch Mesa Mia by Jenny Martinez鈥攁 dynamic new food brand inspired by the bold flavors, rich traditions, and spirit of Latin cooking.
Mesa Mia by Jenny Martinez will offer a curated line of food products designed to bring delicious, authentic meals to the kitchens of Jenny鈥檚 fans with ease and flair. The product assortment will include chips, salsas, proteins, meals, drink mixes, and more. This collaboration unites Xcel鈥檚 expertise in omnichannel brand development with TSC Product Lab鈥檚 strength in product innovation with Jenny鈥檚 beloved cooking style.
鈥淲e are proud to partner with Jenny and TSC Product Lab to turn her passion and vibrant personality into a brand that will inspire families across the country,鈥� said Robert W. D'Loren, Chairman and CEO of Xcel Brands.
Jenny Martinez鈥擫atina home cook, social media powerhouse, and creator of the brand Mesa Mia by Jenny Martinez鈥攈as cultivated a following by sharing colorful, flavorful dishes and heartfelt stories from her kitchen. Her approachable style, combined with a deep love for family and culture, resonates with millions of home cooks seeking connection through food.
鈥淚 created Mesa Mia so everyone can bring the joy of Latin cooking into their kitchen with ease. Every Mesa Mia product is a celebration of my family鈥檚 traditions and the love we share through food,鈥� said Jenny Martinez. 鈥淭hese are the flavors I grew up with, and I鈥檓 so proud to bring a little piece of my cooking into your home.鈥�
Rick Lapine, President of TSC Product Lab, added, 鈥淢esa Mia is a celebration of culture, flavor, and connection鈥攁nd working with Jenny to bring it to life has been nothing short of inspiring. This is more than a product launch鈥攊t鈥檚 a movement rooted in love and flavor.鈥�
Mesa Mia Live by Jenny Martinez continues Xcel Brands鈥� commitment to developing creator-led businesses that speak to how people live, cook, and celebrate today. For more information, please visit and
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as social commerce. Xcel owns the Halston, Judith Ripka, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford, and a brand in development with Coco Rocha and also holds noncontrolling interests or long-term license agreements in the Isaac Mizrahi brand, Orme Live and Mesa Mia by Jenny Martinez brands. Xcel also owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing, LLC. Xcel is pioneering a true modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels to be everywhere its customers shop. The company鈥檚 brands have generated in excess of
About TSC Lab Products
The Sneaky Chef Product Lab (鈥淭SC鈥�) is a cost-effective product development and sourcing company specializing in innovative solutions for the home. The Company鈥檚 mission is to create products and brands for leading retailers. Since 2007, TSC has built a diverse portfolio of owned, private label and exclusively licensed brands and has partnered with such legacy names such as Martha Stewart, Sodastream, GreenPan and Calvin Klein. Its network of retail partners includes HSN, QVC, Walmart, Amazon and TJX Companies among others. Led by Rick Lapine, an industry veteran with decades of experience, TSC is supported by a full-time team of passionate experts, bringing over 30 years of combined expertise in sourcing and production. This team has helped establish TSC as a trusted partner for efficient product development, manufacturing, and logistics, with the capability to execute projects rapidly and reliably.
About Jenny Martinez
Jenny Martinez is well-known across social media platforms for sharing her authentic Mexican family recipes to the delight of millions of fans on TikTok and Instagram. Jenny was born in Mexico and moved to Los Angeles at age four, yet she has never lost touch with her Mexican heritage. The traditional recipes she shares with her followers have been passed down for generations in her family. Although she later mastered her culinary arts on her own, Jenny started by learning most of her mother鈥檚 recipes at the age of thirteen. Jenny considers a well-fed family the key to a happy family and believes that dinner should be celebrated every day. Food brings people together, and Jenny鈥檚 videos and recipes convey the spirit of family and community. She lives with her family in Los Angeles, California. Jenny鈥檚 first cookbook My Mexican Mesa, Y Listo! (Simon & Schuster) debuted in Spring 2024 featuring 100 recipes ranging from breakfast, appetizers & entrees to desserts, and even cocktails! Providing family-style recipes for every occasion & beautifully photographed to capture the authentic spirit of the cuisine, the cookbook is a must-have for home cooks looking for their next delicious meal. In 2024, Jenny launched her own line of cookware and dinnerware/tabletop at over 600 department stores nationally, as well as a spice line sold in grocery stores and online.
Jenny is represented by John Frierson at The Bureau New York City and managed by Lisa Shotland. Her attorney is Phil Daniels at Ginsburg Daniels Kallis LLP
For further information please contact:
Seth Burroughs , Xcel Brands
John Frierson, The Bureau New York City
FAQ
What products will Mesa Mia by Jenny Martinez offer through Xcel Brands (NASDAQ: XELB)?
Who is Jenny Martinez and what is her role in the Mesa Mia brand launch?
How does the Mesa Mia partnership benefit Xcel Brands (XELB)?
Where can consumers purchase Mesa Mia products by Jenny Martinez?
What is TSC Product Lab's role in the Mesa Mia partnership with Xcel Brands?
