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Yatsen Announces Second Quarter 2025 Financial Results

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Yatsen (NYSE:YSG), a leading Chinese beauty group, reported strong Q2 2025 financial results with total net revenues increasing 36.8% to RMB1.09 billion (US$151.7 million). The company's Skincare Brands segment showed exceptional growth, rising 78.7% year-over-year to RMB581.3 million, representing 53.5% of total revenues.

Gross margin improved to 78.3%, while net loss narrowed significantly by 77.2% to RMB19.5 million. The company achieved a notable turnaround with a non-GAAP net income of RMB11.5 million, compared to a loss in the previous year. For Q3 2025, Yatsen expects revenues between RMB778.6-880.1 million, projecting 15-30% year-over-year growth.

Yatsen (NYSE:YSG), importante gruppo cosmetico cinese, ha pubblicato solidi risultati finanziari per il secondo trimestre 2025: i ricavi netti totali sono aumentati del 36,8% a RMB1,09 miliardi (US$151,7 milioni). Il segmento Skincare Brands ha registrato una crescita eccezionale, salendo del 78,7% su base annua a RMB581,3 milioni, pari al 53,5% dei ricavi totali.

Il margine lordo è migliorato fino al 78,3%, mentre la perdita netta si è ridotta sensibilmente del 77,2% a RMB19,5 milioni. L’azienda ha ottenuto un significativo recupero con un utile netto non-GAAP di RMB11,5 milioni, rispetto a una perdita nello stesso periodo dell’anno precedente. Per il terzo trimestre 2025, Yatsen prevede ricavi compresi tra RMB778,6 e 880,1 milioni, stimando una crescita del 15-30% su base annua.

Yatsen (NYSE:YSG), un destacado grupo de belleza chino, presentó sólidos resultados financieros del segundo trimestre de 2025: los ingresos netos totales aumentaron un 36,8% hasta RMB1.09 mil millones (US$151,7 millones). El segmento Skincare Brands mostró un crecimiento excepcional, subiendo un 78,7% interanual hasta RMB581,3 millones, representando el 53,5% de los ingresos totales.

El margen bruto mejoró hasta el 78,3%, mientras que la pérdida neta se redujo notablemente en un 77,2% hasta RMB19,5 millones. La compañía logró una recuperación destacada con un beneficio neto no GAAP de RMB11,5 millones, frente a pérdidas en el año anterior. Para el tercer trimestre de 2025, Yatsen espera ingresos entre RMB778,6 y 880,1 millones, proyectando un crecimiento interanual del 15-30%.

Yatsen (NYSE:YSG)� 중국� 대표하� 뷰티 그룹으로 2025� 2분기 견조� 실적� 발표했습니다. � 순매출은 36.8% 증가� RMB1.09�(미화 1�5,170� 달러)� 기록했습니다. 스킨케� 브랜� 부문은 전년 대� 78.7% 증가� RMB581.3백만으로 전체 매출� 53.5%� 차지하며 눈에 띄는 성장세를 보였습니�.

총이익률읶 78.3%� 개선되었�, 순손실은 77.2% 축소� RMB19.5백만으로 크게 줄었습니�. 회사� 전년 손실에서 벗어� � GAAP 기준 순이� RMB11.5백만� 달성하며 뚜렷� 반등� 이루었습니다. 2025� 3분기에는 매출� RMB778.6~880.1백만으로 전망하며 전년 대� 15~30% 성장� 예상합니�.

Yatsen (NYSE:YSG), un groupe de beauté chinois de premier plan, a publié de solides résultats pour le deuxième trimestre 2025 : le chiffre d’affaires net total a augmenté de 36,8% pour atteindre RMB1,09 milliard (151,7 M$). Le segment Skincare Brands a connu une croissance exceptionnelle, en hausse de 78,7% en glissement annuel à RMB581,3 millions, soit 53,5% des revenus totaux.

La marge brute s’est améliorée à 78,3%, tandis que la perte nette s’est fortement réduite de 77,2% à RMB19,5 millions. La société a réalisé un redressement notable avec un résultat net non-GAAP de RMB11,5 millions, contre une perte l’an dernier. Pour le troisième trimestre 2025, Yatsen prévoit des revenus compris entre RMB778,6 et 880,1 millions, anticipant une croissance annuelle de 15�30%.

Yatsen (NYSE:YSG), eine führende chinesische Beauty-Gruppe, meldete starke Finanzergebnisse für Q2 2025: der Gesamtumsatz stieg um 36,8% auf RMB1,09 Milliarden (US$151,7 Millionen). Der Bereich Skincare Brands verzeichnete ein außergewöhnliches Wachstum von 78,7% gegenüber dem Vorjahr auf RMB581,3 Millionen und machte 53,5% des Gesamtumsatzes aus.

Die Bruttomarge verbesserte sich auf 78,3%, während der Nettoverlust deutlich um 77,2% auf RMB19,5 Millionen schrumpfte. Das Unternehmen erzielte eine bemerkenswerte Wende mit einem Non-GAAP-Nettogewinn von RMB11,5 Millionen gegenüber einem Verlust im Vorjahr. Für Q3 2025 erwartet Yatsen einen Umsatz zwischen RMB778,6 und 880,1 Millionen und prognostiziert ein Jahreswachstum von 15�30%.

Positive
  • Net revenues increased 36.8% year-over-year to RMB1.09 billion
  • Skincare Brands segment grew 78.7% year-over-year
  • Gross margin improved to 78.3% from 76.7%
  • Net loss narrowed by 77.2% to RMB19.5 million
  • Achieved non-GAAP net income of RMB11.5 million vs previous loss
  • Operating expenses as percentage of revenues decreased to 83.4% from 93.7%
  • Generated positive operating cash flow of RMB77.7 million
Negative
  • Still operating at a net loss of RMB19.5 million
  • Operating loss of RMB55.5 million despite improvements
  • High operating expenses at 83.4% of total revenues
  • Selling and marketing expenses remain elevated at 66.5% of revenues

Insights

Yatsen shows strong recovery with 36.8% revenue growth, narrowed losses, and first non-GAAP profit, driven by successful skincare pivot.

Yatsen's Q2 2025 results demonstrate a significant turnaround in the company's financial trajectory. Total revenue jumped 36.8% year-over-year to RMB1.09 billion, with skincare brands leading this growth at an impressive 78.7% increase. This marks a critical pivot in Yatsen's business model, as skincare now represents 53.5% of total revenues, up from 40.9% in the prior year period.

The company's gross margin improvement to 78.3% (from 76.7%) reflects a successful shift toward higher-margin products. More importantly, Yatsen achieved a non-GAAP net income of RMB11.5 million, compared to a non-GAAP net loss of RMB74.9 million in the prior year period � marking the company's transition to profitability on an adjusted basis.

Operating leverage is beginning to materialize, with operating expenses as a percentage of revenue decreasing to 83.4% from 93.7%. Particularly noteworthy is the reduction in general and administrative expenses, which fell to 7.7% of revenue from 15.0%, demonstrating improved operational efficiency.

The company's cash position remains stable at RMB1.35 billion, and the RMB77.7 million in operating cash flow (versus RMB148.2 million cash used in the prior year period) signals substantially improved operational execution. Yatsen's Q3 2025 guidance of 15-30% year-over-year growth suggests continued momentum, though at a potentially more moderate pace than Q2's exceptional performance.

This quarter represents a potential inflection point for Yatsen, with the R&D-driven skincare strategy delivering results, color cosmetics returning to growth, and the achievement of non-GAAP profitability signaling a potential sustainable path forward. The transition from a primarily color cosmetics business to a skincare-led portfolio appears to be succeeding, though the company still faces challenges in achieving GAAP profitability.

Conference Call to Be Held at 7:30 A.M. U.S. Eastern Time on August 21, 2025

GUANGZHOU, China, Aug. 21, 2025 /PRNewswire/ -- Yatsen Holding Limited ("Yatsen" or the "Company") (NYSE: YSG), a leading China-based beauty group, today announced its unaudited financial results for the second quarter ended June 30, 2025.

Second Quarter 2025 Highlights

  • Total net revenues for the second quarter of 2025 increased by 36.8% to RMB1.09 billion (US$151.7 million) from RMB794.5 million for the prior year period.
  • Total net revenues from Skincare Brands[1]for the second quarter of 2025 increased by 78.7% to RMB581.3 million (US$81.1 million) from RMB325.2 million for the prior year period. As a percentage of total net revenues, total net revenues from Skincare Brands for the second quarter of 2025 were 53.5%, as compared with 40.9% for the prior year period.
  • Gross margin for the second quarter of 2025 increased to 78.3% from 76.7% for the prior year period.
  • Net loss for the second quarter of 2025 narrowed by 77.2% to RMB19.5 million (US$2.7 million) from RMB85.5 million for the prior year period. Non-GAAP net income[2]for the second quarter of 2025 was RMB11.5 million (US1.6 million), as compared with non-GAAP net loss of RMB74.9 million for the prior year period.

Mr. Jinfeng Huang, Founder, Chairman and Chief Executive Officer of Yatsen, stated, "With the vision of becoming a world-class pioneer in beauty innovation, we remained focused in the second quarter of 2025 on executing our strategy to deliver high-quality products and build strong brand equity, fueled by our enhanced R&D capabilities. Key products including ҲéԾ's Brightening Micro Mask, DR.WU's Purifying Renewal Essence Toner, and Perfect Diary's Translucent Blurring Setting Powder contributed to our continued growth momentum. Looking ahead, we are committed to the disciplined execution of our R&D-driven strategy, which we believe will further strengthen our position in the beauty industry."

Mr. Donghao Yang, Director and Chief Financial Officer of Yatsen, commented, "We delivered solid year-over-year growth in the second quarter, leveraging the tailwind of the June 18 shopping festival. Specifically, our color cosmetics brands have returned to a growth trajectory, while our skincare brands maintained strong performance. As operating leverage began to take effect, coupled with our efforts to improve efficiency in our operations and marketing spend, we remain on track to achieve profitable growth."

Second Quarter 2025 Financial Results

Net Revenues

Total net revenues for the second quarter of 2025 increased by 36.8% to RMB1.09 billion (US$151.7 million) from RMB794.5 million for the prior year period. The increase was primarily due to a 78.7% year-over-year increase in net revenues from Skincare Brands, combined with an 8.8% year-over-year increase in net revenues from Color Cosmetics Brands.[3]

Gross Profit and Gross Margin

Gross profit for the second quarter of 2025 increased by 39.5% to RMB850.4 million (US$118.7 million) from RMB609.4 million for the prior year period. Gross margin for the second quarter of 2025 increased to 78.3% from 76.7% for the prior year period. The increase was primarily driven by an increase in sales of higher-gross-margin products.

Operating Expenses

Total operating expenses for the second quarter of 2025 increased by 21.7% to RMB905.9 million (US$126.5 million) from RMB744.6 million for the prior year period. As a percentage of total net revenues, total operating expenses for the second quarter of 2025 were 83.4%, as compared with 93.7% for the prior year period.

  • Fulfillment Expenses. Fulfillment expenses for the second quarter of 2025 were RMB63.3 million (US$8.8 million), as compared with RMB51.2 million for the prior year period. As a percentage of total net revenues, fulfillment expenses for the second quarter of 2025 decreased to 5.8% from 6.4% for the prior year period. The decrease was primarily due to further improvements in logistics efficiency.

  • Selling and Marketing Expenses. Selling and marketing expenses for the second quarter of 2025 were RMB722.4 million (US$100.8 million), as compared with RMB544.7 million for the prior year period. As a percentage of total net revenues, selling and marketing expenses for the second quarter of 2025 decreased to 66.5% from 68.6% for the prior year period. The decrease was primarily driven by the leveraging effect of higher total net revenues in the second quarter of 2025.

  • General and Administrative Expenses. General and administrative expenses for the second quarter of 2025 were RMB84.1 million (US$11.7 million), as compared with RMB119.1 million for the prior year period. As a percentage of total net revenues, general and administrative expenses for the second quarter of 2025 decreased to 7.7% from 15.0% for the prior year period. The decrease was primarily driven by lower payroll expenses resulting from a reduction in general and administrative headcount, coupled with the leveraging effect of higher total net revenues in the second quarter of 2025.

  • Research and Development Expenses. Research and development expenses for the second quarter of 2025 were RMB36.1 million (US$5.0 million), as compared with RMB29.7 million for the prior year period. As a percentage of total net revenues, research and development expenses for the second quarter of 2025 decreased to 3.3% from 3.7% for the prior year period. The decrease was primarily driven by the leveraging effect of higher total net revenues in the second quarter of 2025.

Loss from Operations

Loss from operations for the second quarter of 2025 was RMB55.5million (US$7.7million), as compared with RMB135.2 million for the prior year period. Operating loss margin was 5.1%, as compared with 17.0% for the prior year period.

Non-GAAP loss from operations[4] for the second quarter of 2025 was RMB20.4million (US$2.8million), as compared with RMB111.9 million for the prior year period. Non-GAAP operating loss margin[5] was1.9%, as compared with 14.1% for the prior year period.

Net Loss / Income

Net loss for the second quarter of 2025 was RMB19.5million (US$2.7million), as compared with RMB85.5 million for the prior year period. Net loss margin was 1.8%, as compared with 10.8% for the prior year period. Net loss attributable to Yatsen's ordinary shareholders per diluted ADS[6]for the second quarter of 2025 was RMB0.19(US$0.03), as compared with RMB0.77 for the prior year period.

Non-GAAP net income for the second quarter of 2025 was RMB11.5million (US$1.6million), as compared with non-GAAP net loss of RMB74.9 million for the prior year period. Non-GAAP net income margin was 1.1%, as compared with non-GAAP net loss margin of 9.4% for the prior year period. Non-GAAP net income attributable to Yatsen's ordinary shareholders per diluted ADS[7] for the second quarter of 2025 was RMB0.13(US$0.02), as compared with non-GAAP net loss attributable to Yatsen's ordinary shareholders per diluted ADS of RMB0.67 for the prior year period.

Balance Sheet and Cash Flow

As of June 30, 2025, the Company had cash, restricted cash and short-term investments of RMB1.35 billion (US$188.6 million), as compared with RMB1.36 billion as of December 31, 2024.

Net cash generated from operating activities for the second quarter of 2025 was RMB77.7 million (US$10.8 million), as compared with net cash used in operating activities of RMB148.2 million for the prior year period.

Business Outlook

For the third quarter of 2025, the Company expects its total net revenues to be between RMB778.6 million and RMB880.1 million, representing a year-over-year increase of approximately 15% to 30%. These forecasts reflect the Company's current and preliminary views on the market and operational conditions, which are subject to change.

Exchange Rate

This announcement contains translations of certain Renminbi ("RMB") amounts into U.S. dollars ("US$") at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to US$ were made at a rate of RMB7.1636 to US$1.00, the exchange rate in effect as of June 30, 2025, as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System. The Company makes no representation that any RMB or US$ amounts could have been, or could be, converted into US$ or RMB, as the case may be, at any particular rate, or at all.

[1] Include net revenues fromҲéԾ, DR.WU (its mainland China business), Eve Lom and other skincare brands of the Company.

[2] Non-GAAP net income (loss) is a non-GAAP financial measure. Non-GAAP net income (loss) is defined as net income (loss) excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions, (iii) revaluation of investments on the share of equity method investments, (iv) impairment of goodwill and (v) tax effects on non-GAAP adjustments.

[3] Include Perfect Diary, Little Ondine, Pink Bear and other color cosmetics brands of the Company.

[4] Non-GAAP loss from operations is a non-GAAP financial measure. Non-GAAP loss from operations is defined as loss from operations excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions and (iii) impairment of goodwill.

[5] Non-GAAP operating loss margin is a non-GAAP financial measure, which is defined as non-GAAP net loss from operations as a percentage of total net revenues.

[6] ADS refers to American depositary shares, each of which represents twenty Class A ordinary shares.

[7] Non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS is a non-GAAP financial measure. Non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS is defined as non-GAAP net income (loss) attributable to ordinary shareholders divided by the weighted average number of diluted ADS outstanding for computing diluted earnings per ADS. Non-GAAP net income (loss) attributable to ordinary shareholders is defined as net income (loss) attributable to ordinary shareholders excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions, (iii) revaluation of investments on the share of equity method investments, (iv) impairment of goodwill, (v) tax effects on non-GAAP adjustments and (vi) accretion to redeemable non-controlling interests.

Conference Call Information

The Company's management will hold a conference call on Thursday, August 21, 2025, at 7:30 A.M. U.S. Eastern Time or 7:30 P.M. Beijing Time to discuss its financial results and operating performance for the second quarter of 2025.

United States (toll free):

+1-888-346-8982

International:

+1-412-902-4272

Mainland China (toll free):

400-120-1203

Hong Kong, SAR (toll free):

800-905-945

Hong Kong, SAR:

+852-3018-4992

The replay will be accessible through Thursday, August 28, by dialing the following numbers:

United States:

+1-877-344-7529

International:

+1-412-317-0088

Replay Access Code:

6410660

A live and archived webcast of the conference call will also be available on the Company's investor relations website at .

About Yatsen Holding Limited

Yatsen Holding Limited (NYSE: YSG) is a leading China-based beauty group with the mission of creating an exciting new journey of beauty discovery for consumers around the world. Founded in 2016, the Company has launched and acquired numerous color cosmetics and skincare brands including Perfect Diary, Little Ondine, Pink Bear, ҲéԾ, DR.WU (its mainland China business), Eve Lom and EANTiM. The Company's flagship brand, Perfect Diary, is one of the leading color cosmetics brands in China in terms of retail sales value. The Company primarily reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.

For more information, please visit .

Use of Non-GAAP Financial Measures

The Company uses non-GAAP income (loss) from operations, non-GAAP operating income (loss) margin, non-GAAP net income (loss), non-GAAP net income (loss) margin, non-GAAP net income (loss) attributable to ordinary shareholders and non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS, each a non-GAAP financial measure, in reviewing and assessing its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the management to evaluate operating performance and formulate business plans. Non-GAAP financial measures help identify underlying trends in its business, provide further information about its results of operations, and enhance the overall understanding of its past performance and future prospects. The Company defines non-GAAP income (loss) from operations as income (loss) from operations excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions and (iii) impairment of goodwill. Non-GAAPoperating income (loss) margin is non-GAAP income (loss) from operations as a percentage of total net revenues. The Company defines non-GAAP net income (loss) as net income (loss) excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions, (iii) revaluation of investments on the share of equity method investments, (iv) impairment of goodwill and (v) tax effects on non-GAAP adjustments. Non-GAAP net income (loss) margin is non-GAAP net income (loss) as a percentage of total net revenues. The Company defines non-GAAP net income (loss) attributable to ordinary shareholders as net income (loss) attributable to ordinary shareholders excluding (i) share-based compensation expenses, (ii) amortization of intangible assets resulting from assets and business acquisitions, (iii) revaluation of investments on the share of equity method investments, (iv) impairment of goodwill, (v) tax effects on non-GAAP adjustments and (vi) accretion to redeemable non-controlling interests. Non-GAAP net income (loss) attributable to ordinary shareholders per diluted ADS is computed using non-GAAP net income (loss) attributable to ordinary shareholders divided by weighted average number of diluted ADS outstanding for computing diluted earnings per ADS.

However, the non-GAAP financial measures have limitations as analytical tools as the non-GAAP financial measures are not presented in accordance with U.S. GAAP and may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages investors and others to review its financial information in its entirety and not rely on a single financial measure. Reconciliations of Yatsen's non-GAAP financial measure to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe Harbor Statement

This announcement contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs, plans, outlook and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's growth strategies; its future business development, results of operations and financial condition; its ability to continue to roll out popular products and maintain popularity of existing products; its ability to anticipate and respond to changes in industry trends and consumer preferences and behavior in a timely manner; its ability to attract and retain new customers and to increase revenues generated from repeat customers; its expectations regarding demand for and market acceptance of its products and services; its ability to integrate newly-acquired businesses and brands; trends and competition in and relevant government policies and regulations relating to China's beauty market; changes in its revenues and certain cost or expense items; and general economic conditions globally and in China. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Yatsen Holding Limited
Investor Relations
E-mail: [email protected]

YATSEN HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(All amounts in thousands, except for share, per share data or otherwise noted)



December31,



June 30,



June 30,




2024



2025



2025




RMB'000



RMB'000



USD'000


Assets










Current assets










Cash and cash equivalents



817,395




953,535




133,108


Restricted cash



-




47,048




6,568


Short-term investments



539,130




350,771




48,966


Accounts receivable, net



214,558




224,902




31,395


Inventories, net



386,054




392,323




54,766


Prepayments and other current assets



381,404




403,308




56,300


Amounts due from related parties



9,113




2,553




356


Total current assets



2,347,654




2,374,440




331,459


Non-current assets










Investments



664,579




662,961




92,546


Property and equipment, net



74,373




67,181




9,378


Goodwill, net



155,029




155,029




21,641


Intangible assets, net



559,708




579,729




80,927


Deferred tax assets



1,381




1,495




209


Right-of-use assets, net



147,501




177,681




24,803


Other non-current assets



20,642




24,744




3,454


Total non-current assets



1,623,213




1,668,820




232,958


Total assets



3,970,867




4,043,260




564,417


Liabilities, redeemable non-controlling interests and shareholders' equity










Current liabilities










Accounts and notes payable



72,090




148,184




20,686


Advances from customers



19,574




18,987




2,650


Accrued expenses and other liabilities



460,143




384,315




53,648


Amounts due to related parties



28,884




41,171




5,747


Income tax payables



20,088




17,103




2,387


Lease liabilities due within one year



39,409




48,694




6,797


Total current liabilities



640,188




658,454




91,915


Non-current liabilities










Deferred tax liabilities



103,306




108,661




15,168


Deferred income-non current



14,832




6,714




937


Lease liabilities



109,526




130,517




18,219


Total non-current liabilities



227,664




245,892




34,324


Total liabilities



867,852




904,346




126,239


Redeemable non-controlling interests



50,984




47,787




6,671


Shareholders' equity










Ordinary Shares (US$0.00001 par value; 10,000,000,000 ordinary shares authorized,
comprising of 6,000,000,000 Class A ordinary shares, 960,852,606 Class B ordinary shares
and 3,039,147,394 shares each of such classes to be designated as of December 31, 2024
and June 30, 2025; 2,096,600,883 Class A shares and 600,572,880 Class B ordinary shares
issued as of December 31, 2024 and June 30, 2025; 1,234,627,468 Class A ordinary shares
and 600,572,880 Class B ordinary shares outstanding as of December 31, 2024,
1,276,392,603 Class A ordinary shares and 600,572,880 Class B ordinary shares
outstanding as of June 30, 2025)



173




173




24


Treasury shares



(1,276,330)




(1,246,804)




(174,047)


Additional paid-in capital



12,273,767




12,279,628




1,714,170


Statutory reserve



28,147




28,147




3,929


Accumulated deficit



(8,057,297)




(8,080,268)




(1,127,962)


Accumulated other comprehensive income



86,866




112,454




15,701


Total Yatsen Holding Limited shareholders' equity



3,055,326




3,093,330




431,815


Non-controlling interests



(3,295)




(2,203)




(308)


Total shareholders' equity



3,052,031




3,091,127




431,507


Total liabilities, redeemable non-controlling interests and shareholders' equity



3,970,867




4,043,260




564,417


YATSEN HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(All amounts in thousands, except for share, per share data or otherwise noted)



For the Three Months Ended June 30,



For the Six Months Ended June 30,




2024



2025



2025



2024



2025



2025




RMB'000



RMB'000



USD'000



RMB'000



RMB'000



USD'000


Total net revenues



794,521




1,086,732




151,702




1,567,876




1,920,265




268,059


Total cost of revenues



(185,102)




(236,335)




(32,991)




(357,509)




(410,741)




(57,337)


Gross profit



609,419




850,397




118,711




1,210,367




1,509,524




210,722


Operating expenses:



















Fulfilment expenses



(51,163)




(63,288)




(8,835)




(102,611)




(115,131)




(16,072)


Selling and marketing expenses



(544,659)




(722,405)




(100,844)




(1,083,852)




(1,276,220)




(178,153)


General and administrative expenses



(119,106)




(84,072)




(11,736)




(259,205)




(148,955)




(20,793)


Research and development expenses



(29,678)




(36,116)




(5,042)




(57,604)




(58,753)




(8,202)


Total operating expenses



(744,606)




(905,881)




(126,457)




(1,503,272)




(1,599,059)




(223,220)


Loss from operations



(135,187)




(55,484)




(7,746)




(292,905)




(89,535)




(12,498)


Financial income



28,829




11,467




1,601




57,441




22,073




3,081


Foreign currency exchange (loss) gain



(3,462)




5,507




769




(11,095)




16,171




2,257


Income from equity method investments, net



12,724




877




122




16,000




3,382




472


Other income, net



13,191




17,395




2,428




19,496




21,637




3,020


Loss before income tax expenses



(83,905)




(20,238)




(2,826)




(211,063)




(26,272)




(3,668)


Income tax (expenses) benefits



(1,589)




763




107




702




1,196




167


Net loss



(85,494)




(19,475)




(2,719)




(210,361)




(25,076)




(3,501)


Net loss attributable to non-controlling interests and redeemable non-controlling interests



7,220




1,807




252




7,488




2,105




294


Net loss attributable to Yatsen's shareholders



(78,274)




(17,668)




(2,467)




(202,873)




(22,971)




(3,207)


Shares used in calculating loss per share (1):



















Weighted average number of Class A and Class B ordinary shares:



















Basic



2,043,644,209




1,854,988,850




1,854,988,850




2,092,400,120




1,846,275,864




1,861,746,795


Diluted



2,043,644,209




1,854,988,850




1,854,988,850




2,092,400,120




1,846,275,864




1,861,746,795


Net loss per Class A and Class B ordinary share



















Basic



(0.04)




(0.01)




(0.00)




(0.10)




(0.01)




(0.00)


Diluted



(0.04)




(0.01)




(0.00)




(0.10)




(0.01)




(0.00)


Net loss per ADS (20 ordinary shares equal to 1 ADS)



















Basic



(0.77)




(0.19)




(0.03)




(1.94)




(0.25)




(0.03)


Diluted



(0.77)




(0.19)




(0.03)




(1.94)




(0.25)




(0.03)




For the Three Months Ended June 30,



For the Six Months Ended June 30,




2024



2025



2025



2024



2025



2025


Share-based compensation expenses are
included in the operating expenses as
follows:


RMB'000



RMB'000



USD'000



RMB'000



RMB'000



USD'000


Fulfilment (income) expenses



(178)




93




13




(102)




191




27


Selling and marketing (income) expenses



(7,246)




1,795




251




(4,590)




2,552




356


General and administrative expenses



17,128




20,638




2,881




48,755




28,369




3,960


Research and development (income) expenses



(1,549)




1,429




199




(231)




1,469




205


Total



8,155




23,955




3,344




43,832




32,581




4,548


(1) Authorized share capital is re-classified and re-designated into Class A ordinary shares and Class B ordinary shares, with each Class A ordinary share being entitled to one vote and each Class B ordinary share being entitled to twenty votes on all matters that are subject to shareholder vote.

YATSEN HOLDING LIMITED

UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

(All amounts in thousands, except for share, per share data or otherwise noted)



For the Three Months Ended June 30,



For the Six Months Ended June 30,




2024



2025



2025



2024



2025



2025




RMB'000



RMB'000



USD'000



RMB'000



RMB'000



USD'000


Loss from operations



(135,187)




(55,484)




(7,746)




(292,905)




(89,535)




(12,498)


Share-based compensation expenses



8,155




23,955




3,344




43,832




32,581




4,548


Amortization of intangible assets
resulting from assets and business
acquisitions



15,103




11,147




1,556




30,159




21,708




3,030


Non-GAAP loss from operations



(111,929)




(20,382)




(2,846)




(218,914)




(35,246)




(4,920)


Net loss



(85,494)




(19,475)




(2,719)




(210,361)




(25,076)




(3,501)


Share-based compensation expenses



8,155




23,955




3,344




43,832




32,581




4,548


Amortization of intangible assets
resulting from assets and business
acquisitions



15,103




11,147




1,556




30,159




21,708




3,030


Revaluation of investments on the
share of equity method investments



(13,632)




(3,141)




(438)




(20,671)




(9,151)




(1,277)


Tax effects on non-GAAP
adjustments



983




(991)




(138)




(1,637)




(1,424)




(199)


Non-GAAP net (loss) income



(74,885)




11,495




1,605




(158,678)




18,638




2,601


Net loss attributable to Yatsen's
shareholders



(78,274)




(17,668)




(2,467)




(202,873)




(22,971)




(3,207)


Share-based compensation expenses



8,155




23,955




3,344




43,832




32,581




4,548


Amortization of intangible assets
resulting from assets and business
acquisitions



14,607




10,743




1,500




29,389




20,922




2,921


Revaluation of investments on the
share of equity method investments



(13,632)




(3,141)




(438)




(20,671)




(9,151)




(1,277)


Tax effects on non-GAAP
adjustments



1,039




(963)




(134)




(1,581)




(1,368)




(191)


Non-GAAP net (loss) income
attributable to Yatsen's
shareholders



(68,105)




12,926




1,805




(151,904)




20,013




2,794


Shares used in calculating loss per
share:



















Weighted average number of Class A
and Class B ordinary shares:



















Basic



2,043,644,209




1,854,988,850




1,854,988,850




2,092,400,120




1,846,275,864




1,861,746,795


Diluted



2,043,644,209




1,998,882,473




1,998,882,473




2,092,400,120




1,980,640,851




1,995,977,934


Non-GAAP net (loss) income
attributable to ordinary
shareholders per Class A and
Class B ordinary share



















Basic



(0.03)




0.01




0.00




(0.07)




0.01




0.00


Diluted



(0.03)




0.01




0.00




(0.07)




0.01




0.00


Non-GAAP net (loss) income
attributable to ordinary
shareholders per ADS (20
ordinary shares equal to 1 ADS)



















Basic



(0.67)




0.14




0.02




(1.45)




0.22




0.03


Diluted



(0.67)




0.13




0.02




(1.45)




0.20




0.03


Cision View original content:

SOURCE Yatsen Holding Limited

FAQ

What were Yatsen's (YSG) Q2 2025 revenue and growth?

Yatsen reported Q2 2025 total net revenues of RMB1.09 billion (US$151.7 million), representing a 36.8% increase year-over-year.

How did Yatsen's skincare segment perform in Q2 2025?

Yatsen's Skincare Brands segment grew 78.7% year-over-year to RMB581.3 million, accounting for 53.5% of total net revenues.

What is Yatsen's revenue guidance for Q3 2025?

Yatsen expects Q3 2025 revenues between RMB778.6-880.1 million, representing year-over-year growth of 15-30%.

Did Yatsen (YSG) achieve profitability in Q2 2025?

While Yatsen reported a net loss of RMB19.5 million, it achieved a non-GAAP net income of RMB11.5 million, showing significant improvement from the prior year.

What was Yatsen's gross margin in Q2 2025?

Yatsen's gross margin increased to 78.3% in Q2 2025, up from 76.7% in the prior year period, driven by increased sales of higher-margin products.
Yatsen Hldg Ltd

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829.05M
59.90M
3.68%
26.37%
1.75%
Household & Personal Products
Consumer Defensive
China
Guangzhou