KFC® Answers the Call of Passionate Fans - Potato Wedges and Hot & Spicy Wings Make a Nationwide Comeback
KFC (NYSE:YUM) announced the nationwide return of two fan-favorite menu items starting August 18, 2025: Potato Wedges and Hot & Spicy Wings. The Potato Wedges, discontinued in 2020, are making a comeback after five years of customer demand, while the Hot & Spicy Wings return after a two-year hiatus.
The company is launching several promotional deals, including a $20 Wings & Wedges Fan Favorites Box, $3.99 KFC Chicken Sandwich, and a digital-exclusive offer of 20 Wings for $20 starting September 4. The return of these items is part of KFC's "Kentucky Fried Comeback" strategy to reinvigorate the brand and respond to customer feedback.
KFC (NYSE:YUM) ha annunciato il ritorno a livello nazionale di due preferiti del menu a partire dal 18 agosto 2025: le Potato Wedges e le Hot & Spicy Wings. Le Potato Wedges, eliminate nel 2020, tornano dopo cinque anni di richieste da parte dei clienti, mentre le Hot & Spicy Wings fanno il loro ritorno dopo una pausa di due anni.
L'azienda lancerà diverse promozioni, tra cui il $20 Wings & Wedges Fan Favorites Box, il $3.99 KFC Chicken Sandwich e un'offerta esclusiva digitale di 20 Wings for $20 a partire dal 4 settembre. Il ritorno di questi prodotti rientra nella strategia "Kentucky Fried Comeback" per rilanciare il marchio e rispondere al feedback dei clienti.
KFC (NYSE:YUM) anunció el regreso a nivel nacional de dos favoritos del menú a partir del 18 de agosto de 2025: las Potato Wedges y las Hot & Spicy Wings. Las Potato Wedges, eliminadas en 2020, vuelven tras cinco años de peticiones de los clientes, mientras que las Hot & Spicy Wings regresan después de una pausa de dos años.
La compañía lanzará varias promociones, entre ellas el $20 Wings & Wedges Fan Favorites Box, el $3.99 KFC Chicken Sandwich y una oferta exclusiva digital de 20 Wings for $20 a partir del 4 de septiembre. El retorno de estos productos forma parte de la estrategia "Kentucky Fried Comeback" para revitalizar la marca y atender el feedback de los clientes.
KFC (NYSE:YUM)읶(�) 2025� 8� 18�부� 전국적으� 고객 인기 메뉴 � 가지� 재출시한다고 발표했습니다: 포테이토 웨지(Potato Wedges)와 � � 스파이시 �(Hot & Spicy Wings). 2020년에 단종� 포테이토 웨지� 고객들의 다섯 해에 걸친 요청 끝에 돌아오며, � � 스파이시 윙은 2� 만에 재등장합니다.
사� $20 Wings & Wedges Fan Favorites Box, $3.99 KFC Chicken Sandwich � 여러 프로모션� 선보이며, 9� 4일부터는 디지� 전용 20 Wings for $20 할인� 진행합니�. 이러� 제품 복귀� 브랜드에 활력� 불어넣고 고객 의견� 응답하기 위한 "Kentucky Fried Comeback" 전략� 일환입니�.
KFC (NYSE:YUM) a annoncé le retour à l'échelle nationale de deux classiques du menu à partir du 18 août 2025 : les Potato Wedges et les Hot & Spicy Wings. Les Potato Wedges, supprimées en 2020, reviennent après cinq ans de demandes clients, tandis que les Hot & Spicy Wings font leur retour après une pause de deux ans.
L'entreprise lance plusieurs offres promotionnelles, dont le $20 Wings & Wedges Fan Favorites Box, le $3.99 KFC Chicken Sandwich et une offre numérique exclusive de 20 Wings for $20 à partir du 4 septembre. Le retour de ces produits s'inscrit dans la stratégie "Kentucky Fried Comeback" visant à revitaliser la marque et à répondre aux retours des clients.
KFC (NYSE:YUM) hat die landesweite Rückkehr von zwei beliebten Menüartikeln angekündigt, die ab dem 18. August 2025 wieder verfügbar sind: Potato Wedges und Hot & Spicy Wings. Die Potato Wedges, die 2020 eingestellt wurden, kehren nach fünf Jahren Kundenwunsch zurück, während die Hot & Spicy Wings nach einer zweijährigen Pause wieder angeboten werden.
Das Unternehmen startet mehrere Aktionsangebote, darunter die $20 Wings & Wedges Fan Favorites Box, den $3.99 KFC Chicken Sandwich sowie ein digital-exklusives Angebot von 20 Wings for $20, das am 4. September beginnt. Die Rückkehr dieser Artikel ist Teil der Strategie "Kentucky Fried Comeback", mit der die Marke belebt und auf Kundenfeedback reagiert werden soll.
- Strategic response to strong customer demand through product reintroduction
- Launch of multiple value-focused meal deals to drive sales
- Digital engagement strategy with exclusive app offers and rewards program
- Timing aligned with high-demand periods (back-to-school and football season)
- Limited-time availability of returning items ('while supplies last')
- Higher prices in certain regions (AK, HI, CA) and third-party platforms
Insights
KFC revives popular menu items and launches value deals as part of strategic comeback plan to drive customer engagement and sales growth.
KFC's reintroduction of Potato Wedges and Hot & Spicy Wings represents a strategic pivot toward consumer-led product decisions. This move addresses vocal customer demand through social media and petitions, demonstrating the brand's renewed commitment to customer feedback as part of its broader "Kentucky Fried Comeback" initiative.
The timing of this launch is particularly strategic, coinciding with two high-volume consumption periods: back-to-school season and football season kickoff. These occasions typically drive significant quick-service restaurant traffic, maximizing potential impact of the relaunch.
Beyond mere menu additions, KFC is implementing a multi-pronged value strategy with tiered pricing options ranging from $3.99 sandwiches to $20 family meals. This approach targets different customer segments while maintaining margin management through carefully structured combos and digital exclusives.
The digital engagement component is noteworthy, with KFC driving app downloads and loyalty program enrollment through exclusive offers like the $20 wings deal. This indicates a strategic focus on building first-party data capabilities while reducing third-party delivery dependency, improving long-term profitability.
For Yum! Brands, this represents a potential traffic and sales catalyst for the KFC division, which has historically underperformed compared to sister brands Pizza Hut and Taco Bell in the U.S. market. The comprehensive approach addressing product assortment, value positioning, and digital engagement suggests a well-coordinated effort to reverse recent performance trends through execution of consumer-demanded changes rather than mere discounting.
After relentless fan demand, KFC gives the people what they want
For years, KFC has heard from fans clamoring for a chance to try their famous Potato Wedges again, through thousands of social media comments and petition signatures. When KFC fired up a surprise drop of wedges in the
Joining Potato Wedges in their long-awaited return are KFC's legendary Hot & Spicy Wings. The wings pair a spicy marinade with double hand-breading in KFC's signature Extra Crispy� flour, offering just the right amount of kick in every satisfying crunch and pairing perfectly with the crispy-on-the-outside, fluffy-on-the-inside wedges. While wedges make a comeback after five years, wings make their triumphant return after nearly two years—both are available while supplies last, so get them while they're hot and crispy.
"Wedge-lovers, we heard you—and we agree it's been five long years without wedges. But the wait is over," said Catherine Tan-Gillespie, President, KFC
Customers can enjoy wedges on their own, substitute any side for wedges or try them in the new six-piece wings and wedges combo that comes with a medium drink*. Fry fans, don't fret—Secret Recipe Fries will still be available on KFC menus, for those who are "team fry."
As back-to-school routines kick in and football season heats up, KFC is serving up crave-worthy deals that bring big flavor without the big spend. Because no one does legendary taste for a legendary price like the Colonel. Whether it's fueling up the family or feeding a game-day crew, KFC's got you covered with meal deals to match the moment—and make the season finger lickin' good:
KFC Chicken Sandwich**: An Extra Crispy� chicken breast filet on a toasted brioche bun, topped with pickles and the Colonel's real mayo or spicy mayo (deal available starting Aug. 18).$3.99 Wings & Wedges Fan Favorites Box***: Weeknight dinners just got easier�10 Hot & Spicy Wings, 12 KFC Chicken Nuggets, Potato Wedges, four biscuits and four dipping sauces, offering something for everyone in the family (deal available starting Aug. 18).$20 - 20 Wings for
****: Your game day group meal unlocked—starting Sept. 4 enjoy 20 Hot & Spicy Wings and four dipping sauces of your choice for just$20 (a KFC digital exclusive offer).$20 Tuesdays: KFC's popular deal continues—your choice of eight pieces of classic fried chicken or eight Original Recipe® Tenders for just$10 on Tuesday.$10
Download the KFC app and sign up for KFC Rewards* to stay up to date on all offers and start to earn points on KFC orders to unlock free fried chicken—and don't sleep on your chance to get wings and wedges at KFC, available at KFCs nationwide while supplies last.
As KFC continues its comeback era and fights back to icon status, it asks its fans to continue to share thoughts and feedback on what they'd like to see from the brand moving forward (wedges, heard!).
*Prices and participation may vary, while supplies last. No substitutions.
**Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
***Prices and participation may vary, whiles supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions. Offer includes 10 hot & spicy wings, 12 nuggets, 4 sauces, 4 biscuits and 2 ind. wedges.
****Only available on KFC.com or in the app for participating stores through the KFC Rewards account (before taxes, tips & fees). Offer must be redeemed prior to checkout. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. No cash value. Non-transferrable. Limit 1 per transaction.
Prices and participation may vary. Offer only available on 8 pc dark meat buckets OR 8pc tenders with 4 sauces purchased on Tuesdays. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
*KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.
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