KFC庐 Begins its Comeback Era, Issues Come Back Call to Fried Chicken Fans with Free Bucket On Us* Offer
KFC (NYSE:YUM) has launched a major brand comeback initiative featuring a "Free Bucket On Us" digital offer available through KFC.com and their app. The campaign introduces a new brand direction with the return of Colonel Sanders portrayed as a "Chefpreneur" in advertising, emphasizing the company's renewed focus on its Original Recipe庐 chicken.
Led by KFC U.S. President Catherine Tan-Gillespie, the initiative follows significant operational improvements that have enhanced taste and customer satisfaction scores. The company is also introducing new menu items including fried pickles and maintaining their $7 Fill Ups program. The comeback strategy includes updated store signage, billboard advertising, and a shifted social media tone, demonstrating KFC's determination to reclaim market share in the competitive fried chicken segment.
KFC (NYSE:YUM) ha lanciato una grande iniziativa di rilancio del marchio con un'offerta digitale "Secchio Gratis Per Te" disponibile su KFC.com e nella loro app. La campagna presenta una nuova direzione del brand con il ritorno del Colonnello Sanders, rappresentato come un "Chefpreneur" nella pubblicit脿, sottolineando il rinnovato focus dell'azienda sul suo pollo Original Recipe庐.
Guidata dalla presidente di KFC USA, Catherine Tan-Gillespie, l'iniziativa segue importanti miglioramenti operativi che hanno aumentato il gusto e la soddisfazione dei clienti. L'azienda introduce anche nuovi prodotti nel menu come i cetrioli fritti e mantiene il programma $7 Fill Ups. La strategia di rilancio include nuovi cartelloni pubblicitari, segnaletica aggiornata nei punti vendita e un tono rinnovato sui social media, dimostrando la determinazione di KFC a riconquistare quote di mercato nel competitivo segmento del pollo fritto.
KFC (NYSE:YUM) ha lanzado una importante iniciativa de regreso de la marca con una oferta digital "Cubo Gratis Para Ti" disponible en KFC.com y su aplicaci贸n. La campa帽a presenta una nueva direcci贸n de la marca con el regreso del Coronel Sanders, retratado como un "Chefpreneur" en la publicidad, enfatizando el renovado enfoque de la compa帽铆a en su pollo Original Recipe庐.
Dirigida por la presidenta de KFC EE.UU., Catherine Tan-Gillespie, la iniciativa sigue a mejoras operativas significativas que han mejorado el sabor y la satisfacci贸n del cliente. La empresa tambi茅n est谩 introduciendo nuevos productos en el men煤, incluyendo pepinillos fritos, y mantiene su programa $7 Fill Ups. La estrategia de regreso incluye se帽alizaci贸n actualizada en tiendas, publicidad en vallas y un tono renovado en redes sociales, demostrando la determinaci贸n de KFC para recuperar cuota de mercado en el competitivo segmento de pollo frito.
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KFC (NYSE:YUM) a lanc茅 une importante initiative de relance de la marque avec une offre num茅rique "Seau Gratuit Pour Vous" disponible sur KFC.com et leur application. La campagne introduit une nouvelle orientation de la marque avec le retour du Colonel Sanders, pr茅sent茅 comme un "Chefpreneur" dans la publicit茅, mettant en avant le nouveau focus de l'entreprise sur son poulet Original Recipe庐.
Dirig茅e par la pr茅sidente de KFC aux 脡tats-Unis, Catherine Tan-Gillespie, cette initiative fait suite 脿 des am茅liorations op茅rationnelles significatives ayant am茅lior茅 le go没t et la satisfaction client. L'entreprise introduit 茅galement de nouveaux articles au menu tels que les cornichons frits et maintient son programme $7 Fill Ups. La strat茅gie de relance comprend une nouvelle signal茅tique en magasin, des publicit茅s sur panneaux d'affichage et un ton renouvel茅 sur les r茅seaux sociaux, d茅montrant la d茅termination de KFC 脿 reconqu茅rir des parts de march茅 dans le segment concurrentiel du poulet frit.
KFC (NYSE:YUM) hat eine umfassende Marken-Comeback-Initiative gestartet, die ein digitales Angebot "Kostenloser Eimer f眉r Dich" 眉ber KFC.com und die App beinhaltet. Die Kampagne stellt eine neue Markenrichtung vor, bei der Colonel Sanders als "Chefpreneur" in der Werbung zur眉ckkehrt und den erneuten Fokus des Unternehmens auf das Original Recipe庐 H眉hnchen betont.
Unter der Leitung von KFC US-Pr盲sidentin Catherine Tan-Gillespie folgt die Initiative bedeutenden operativen Verbesserungen, die Geschmack und Kundenzufriedenheit gesteigert haben. Das Unternehmen f眉hrt auch neue Men眉punkte wie frittierte Gurken ein und beh盲lt das $7 Fill Ups Programm bei. Die Comeback-Strategie umfasst aktualisierte Ladenschilder, Plakatwerbung und einen ver盲nderten Social-Media-Ton, was KFCs Entschlossenheit zeigt, im wettbewerbsintensiven Fried-Chicken-Marktanteil zur眉ckzugewinnen.
- None.
- Acknowledgment of declining market share in the competitive fried chicken segment
- Need for significant brand repositioning indicates previous strategy challenges
The original fried chicken chain also brings back the Colonel to its advertising as a feisty "Chefpreneur," signaling the brand's renewed obsessive pursuit of flavor
With a renewed focus on what fans love most and a flavor-obsessed mindset, KFC is doubling down on what made it iconic: freshly prepared Original Recipe庐 chicken, made with the Colonel's legendary blend of 11 herbs and spices. Following great strides in operations that have driven improvements in the brand's taste and customer satisfaction scores, KFC's kitchens are inviting customers back to taste the difference鈥攃rispy, hot, and unmistakably original.
"We're well aware of the latest fried chicken rankings and I'm fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are. If people can give their ex a million second chances, I hope our fans can give us one," said Catherine Tan-Gillespie, President, KFC
KFC is not chicken about its chicken and KFC's 听brings back its chef entrepreneur, Colonel Sanders, and his obsessive pursuit of the boldest flavor in "The Colonel Lived So We Could Chicken." Chef, restauranteur, actor and KFC fan Matty Matheson joins the Colonel as he sweats every detail in the pursuit of the best fried chicken.
The brand creative also comes to life physically. Recently, the Colonel's expression has shifted from his typical cheerful to serious in store signage and in billboards, with a shift in tone on social鈥攊ndicating KFC is serious about winning back the hearts (and stomachs) of its fans one hot, crispy, irresistible piece of Original Recipe庐 chicken at a time. "The Colonel would not be happy about our market share, and we're serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken. We won't smile until our customers do," said Catherine Tan-Gillespie, President, KFC
In menu news, fried pickles**鈥攇olden-fried dill pickle slices that are the perfect crispy bite to pair with the brand's signature Comeback Sauce or ranch鈥攋oin the menu alongside fan-favorite
Download the听KFC app听today to redeem the Free Bucket On Us offer plus other deals, and start to earn points on your KFC orders to unlock free fried chicken.****
*Only available on KFC.com or in the app for participating stores through KFC Rewards account with
听**Prices and participation may vary, whiles supplies last.
***Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions. 1pc Breast Fill Up includes 1 pc. breast, 8oz mashed potatoes & gravy, 1 biscuit, 2 Pie Poppers and med. drink. 2pc Chicken Fill Up includes 2pc dark meat chicken on the bone, 8oz mashed potatoes & gravy, 1 biscuit, 2 Pie Poppers, and med. drink. 3pc Tenders Fill Up includes 3pc tenders, 8oz mashed potatoes & gravy, 2 Pie Poppers and med. drink. Famous Bowl Fill Up includes Famous Bowl, 2 Pie Poppers and 1 med. drink. 听
KFC Rewards program only available with online orders at participating KFC restaurants in the U.S.听 Account creation required.听
About KFC
KFC Corporation, based in听Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe庐听fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy鈩�听chicken, KFC Famous Bowls庐, Pot Pies, Secret Recipe Fries, biscuits and homestyle听sides.听There are over 30,000 KFC restaurants in 150听countries and听territories around the world.听KFC Corporation is a subsidiary of Yum! Brands,听Inc.,听Louisville, Ky. (NYSE:听YUM). For more information, visit听www.kfc.com. Follow KFC on听Facebook,听Twitter,听Instagram听and听TikTok.听
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