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[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

John V. Roos, a Salesforce (CRM) director, reported the receipt of equity from previously granted restricted stock units that converted into common shares. On 08/22/2025, 274 restricted stock units vested and converted one-for-one into 274 shares of common stock at no cash price, and the filing shows 15,690 shares beneficially owned by Roos following the reported non-derivative transactions. The Form 4 was signed by an attorney-in-fact on 08/25/2025. Vesting schedule disclosed indicates the original RSU grant vested in quarterly 25% tranches on 02/22/2025, 05/22/2025, 08/22/2025 and 11/22/2025.

John V. Roos, direttore di Salesforce (CRM), ha dichiarato di aver ricevuto azioni derivanti da unit脿 azionarie vincolate (RSU) precedentemente assegnate, convertite in azioni ordinarie. Il 08/22/2025, 274 RSU sono maturate e si sono convertite in misura uno a uno in 274 azioni ordinarie senza alcun corrispettivo in denaro; la comunicazione indica che Roos deteneva beneficiariamente 15.690 azioni dopo le operazioni non-derivative riportate. Il Modulo 4 猫 stato firmato da un procuratore il 08/25/2025. Il piano di maturazione rivela che la concessione iniziale di RSU prevedeva tranche trimestrali del 25% in data 02/22/2025, 05/22/2025, 08/22/2025 e 11/22/2025.

John V. Roos, director de Salesforce (CRM), inform贸 la recepci贸n de acciones derivadas de unidades de acciones restringidas (RSU) previamente otorgadas que se convirtieron en acciones ordinarias. El 08/22/2025, 274 unidades restringidas vencieron y se convirtieron a raz贸n de una por una en 274 acciones ordinarias sin pago en efectivo; la presentaci贸n indica que Roos pose铆a de forma beneficiaria 15.690 acciones tras las operaciones no derivadas notificadas. El Formulario 4 fue firmado por un apoderado el 08/25/2025. El calendario de adquisici贸n muestra que la concesi贸n original de RSU venc铆a en tramos trimestrales del 25% el 02/22/2025, 05/22/2025, 08/22/2025 y 11/22/2025.

Salesforce (CRM) 鞚挫偓鞚� John V. Roos電� 鞚挫爠鞐� 攵�鞐悳 鞝滍暅攵� 欤检嫕 雼渼(RSU)臧� 氤错喌欤茧 鞝勴櫂霅橃柎 欤检嫕鞚� 靾橂牴頄堨潓鞚� 氤搓碃頄堨姷雼堧嫟. 2025/08/22鞐� 274臧滌潣 RSU臧� 靹彪霅橃柎 1雽�1搿� 274欤检潣 氤错喌欤�搿� 鞝勴櫂霅橃棃鞙茧┌ 順勱笀 雽�臧�電� 鞐嗢棃鞀惦媹雼�. 氤搓碃靹滌棎 霐半ゴ氅� Roos電� 氤搓碃霅� 牍勴寣靸� 瓯半灅 鞚错泟 15,690欤�毳� 鞁れ鞝侅溂搿� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. Form 4電� 2025/08/25鞐� 雽�毽澑鞚� 靹滊獏頄堨姷雼堧嫟. 氩犾姢韺� 鞚检爼鞐� 霐半ゴ氅� 斓滌磮 RSU 攵�鞐姅 2025/02/22, 2025/05/22, 2025/08/22, 2025/11/22鞚� 攵勱赴氤� 25% 雼渼搿� 氩犾姢韸鸽惄雼堧嫟.

John V. Roos, administrateur de Salesforce (CRM), a d茅clar茅 avoir re莽u des actions issues d'unit茅s d'actions restreintes (RSU) pr茅c茅demment attribu茅es, converties en actions ordinaires. Le 22/08/2025, 274 RSU ont acquis le droit et se sont converties une pour une en 274 actions ordinaires sans contrepartie en num茅raire ; le dossier indique que Roos d茅tenait b茅n茅ficiairement 15 690 actions apr猫s les op茅rations non d茅riv茅es signal茅es. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 25/08/2025. Le calendrier d'acquisition r茅v猫le que l'attribution initiale de RSU 茅tait pr茅vue en tranches trimestrielles de 25 % les 22/02/2025, 22/05/2025, 22/08/2025 et 22/11/2025.

John V. Roos, Direktor bei Salesforce (CRM), meldete den Erhalt von Aktien, die aus zuvor gew盲hrten Restricted Stock Units (RSU) in Stammaktien umgewandelt wurden. Am 22.08.2025 sind 274 RSU f盲llig geworden und wurden eins zu eins in 274 Stammaktien ohne Barzahlung umgewandelt; die Einreichung weist aus, dass Roos nach den gemeldeten nicht-derivativen Transaktionen 15.690 Aktien wirtschaftlich besitzt. Das Formular 4 wurde am 25.08.2025 von einem Bevollm盲chtigten unterzeichnet. Der Vestingplan zeigt, dass der urspr眉ngliche RSU-Zuteilung viertelj盲hrlich in 25%-Tranchen am 22.02.2025, 22.05.2025, 22.08.2025 und 22.11.2025 f盲llig war.

Positive
  • Timely disclosure of RSU vesting and share conversion filed on Form 4
  • Clear vesting schedule provided showing quarterly 25% tranches for the grant
Negative
  • None.

Insights

TL;DR: Routine director RSU vesting; disclosure aligns with standard insider reporting requirements.

The filing documents a scheduled vesting event converting 274 restricted stock units into 274 shares, increasing the director's direct holdings to 15,690 shares. This is a non-discretionary, formulaic equity compensation event tied to an earlier grant with quarterly vesting tranches. From a governance perspective, timely Form 4 disclosure by an attorney-in-fact meets Section 16 filing norms and does not indicate unusual trading activity or change in control.

TL;DR: Small, non-market-moving issuance from scheduled RSU vesting; negligible impact on outstanding float.

The conversion of 274 RSUs to shares at $0 reflects standard compensation realization for a director. The magnitude (274 shares) is immaterial relative to Salesforce's market capitalization and share count. The report confirms vesting cadence and final tranche dates but contains no sales, purchases for cash, or exercised options that would materially alter share supply or signal director selling.

John V. Roos, direttore di Salesforce (CRM), ha dichiarato di aver ricevuto azioni derivanti da unit脿 azionarie vincolate (RSU) precedentemente assegnate, convertite in azioni ordinarie. Il 08/22/2025, 274 RSU sono maturate e si sono convertite in misura uno a uno in 274 azioni ordinarie senza alcun corrispettivo in denaro; la comunicazione indica che Roos deteneva beneficiariamente 15.690 azioni dopo le operazioni non-derivative riportate. Il Modulo 4 猫 stato firmato da un procuratore il 08/25/2025. Il piano di maturazione rivela che la concessione iniziale di RSU prevedeva tranche trimestrali del 25% in data 02/22/2025, 05/22/2025, 08/22/2025 e 11/22/2025.

John V. Roos, director de Salesforce (CRM), inform贸 la recepci贸n de acciones derivadas de unidades de acciones restringidas (RSU) previamente otorgadas que se convirtieron en acciones ordinarias. El 08/22/2025, 274 unidades restringidas vencieron y se convirtieron a raz贸n de una por una en 274 acciones ordinarias sin pago en efectivo; la presentaci贸n indica que Roos pose铆a de forma beneficiaria 15.690 acciones tras las operaciones no derivadas notificadas. El Formulario 4 fue firmado por un apoderado el 08/25/2025. El calendario de adquisici贸n muestra que la concesi贸n original de RSU venc铆a en tramos trimestrales del 25% el 02/22/2025, 05/22/2025, 08/22/2025 y 11/22/2025.

Salesforce (CRM) 鞚挫偓鞚� John V. Roos電� 鞚挫爠鞐� 攵�鞐悳 鞝滍暅攵� 欤检嫕 雼渼(RSU)臧� 氤错喌欤茧 鞝勴櫂霅橃柎 欤检嫕鞚� 靾橂牴頄堨潓鞚� 氤搓碃頄堨姷雼堧嫟. 2025/08/22鞐� 274臧滌潣 RSU臧� 靹彪霅橃柎 1雽�1搿� 274欤检潣 氤错喌欤�搿� 鞝勴櫂霅橃棃鞙茧┌ 順勱笀 雽�臧�電� 鞐嗢棃鞀惦媹雼�. 氤搓碃靹滌棎 霐半ゴ氅� Roos電� 氤搓碃霅� 牍勴寣靸� 瓯半灅 鞚错泟 15,690欤�毳� 鞁れ鞝侅溂搿� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. Form 4電� 2025/08/25鞐� 雽�毽澑鞚� 靹滊獏頄堨姷雼堧嫟. 氩犾姢韺� 鞚检爼鞐� 霐半ゴ氅� 斓滌磮 RSU 攵�鞐姅 2025/02/22, 2025/05/22, 2025/08/22, 2025/11/22鞚� 攵勱赴氤� 25% 雼渼搿� 氩犾姢韸鸽惄雼堧嫟.

John V. Roos, administrateur de Salesforce (CRM), a d茅clar茅 avoir re莽u des actions issues d'unit茅s d'actions restreintes (RSU) pr茅c茅demment attribu茅es, converties en actions ordinaires. Le 22/08/2025, 274 RSU ont acquis le droit et se sont converties une pour une en 274 actions ordinaires sans contrepartie en num茅raire ; le dossier indique que Roos d茅tenait b茅n茅ficiairement 15 690 actions apr猫s les op茅rations non d茅riv茅es signal茅es. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 25/08/2025. Le calendrier d'acquisition r茅v猫le que l'attribution initiale de RSU 茅tait pr茅vue en tranches trimestrielles de 25 % les 22/02/2025, 22/05/2025, 22/08/2025 et 22/11/2025.

John V. Roos, Direktor bei Salesforce (CRM), meldete den Erhalt von Aktien, die aus zuvor gew盲hrten Restricted Stock Units (RSU) in Stammaktien umgewandelt wurden. Am 22.08.2025 sind 274 RSU f盲llig geworden und wurden eins zu eins in 274 Stammaktien ohne Barzahlung umgewandelt; die Einreichung weist aus, dass Roos nach den gemeldeten nicht-derivativen Transaktionen 15.690 Aktien wirtschaftlich besitzt. Das Formular 4 wurde am 25.08.2025 von einem Bevollm盲chtigten unterzeichnet. Der Vestingplan zeigt, dass der urspr眉ngliche RSU-Zuteilung viertelj盲hrlich in 25%-Tranchen am 22.02.2025, 22.05.2025, 22.08.2025 und 22.11.2025 f盲llig war.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Roos John Victor
(Last) (First) (Middle)
415 MISSION STREET
3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/22/2025 M 274 A $0 15,690 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units $0(1) 08/22/2025 M 274 02/22/2025(2) 11/22/2025 Common Stock 274 $0 274 D
Explanation of Responses:
1. Restricted Stock Units convert to shares of common stock on a one-for-one basis.
2. These restricted stock units vest as to 25% of the original grant on each of February 22, 2025, May 22, 2025, August 22, 2025, and November 22, 2025.
Remarks:
Exhibit 24 - Power of Attorney
/s/ Sarah Dale, Attorney-in-Fact for John V. Roos 08/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What transaction did John V. Roos report on the Salesforce (CRM) Form 4?

The Form 4 reports the vesting and conversion of 274 restricted stock units into 274 shares of common stock on 08/22/2025.

How many Salesforce shares does John V. Roos beneficially own after the reported transaction?

The filing shows 15,690 shares beneficially owned by John V. Roos following the reported transaction.

Was there a cash purchase price associated with the RSU conversion?

No; the RSU conversion was reported with a price of $0, reflecting standard vesting-to-share conversion.

When did the RSU grant vest according to the filing?

The RSUs vest in four 25% tranches on 02/22/2025, 05/22/2025, 08/22/2025, and 11/22/2025.

Who signed the Form 4 filing for John V. Roos?

The Form 4 was signed by Sarah Dale, Attorney-in-Fact for John V. Roos on 08/25/2025.
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CRM Stock Data

237.37B
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Software - Application
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United States
SAN FRANCISCO