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STOCK TITAN

[Form 4] SERVICENOW, INC. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Russell S. Elmer, General Counsel of ServiceNow, Inc. (NOW), reported multiple equity transactions on 08/15/2025 involving restricted stock units (RSUs) and common stock. The filing shows three separate non‑derivative acquisitions of common stock totaling 2,887 shares acquired with a $0 price (these represent vested RSUs converting to shares). The filing also reports four dispositions totaling 1,651 shares surrendered to satisfy federal and state tax withholding obligations and a related sale at $867.24 per share for a portion of shares.

The Table II entries confirm RSU vesting events linked to performance and service schedules from grants made under the 2021 Equity Incentive Plan, including performance‑based RSUs granted February 15, 2023 with vesting tied to relative TSR versus the S&P 500 and multi‑date service vesting for other awards.

Russell S. Elmer, General Counsel di ServiceNow, Inc. (NOW), ha dichiarato più operazioni su titoli il 15/08/2025 riguardanti unità azionarie vincolate (RSU) e azioni ordinarie. La comunicazione riporta tre distinti acquisti non‑derivati di azioni ordinarie per un totale di 2.887 azioni acquisite a prezzo $0 (si tratta di RSU maturate convertite in azioni). Vengono inoltre segnalate quattro cessioni per un totale di 1.651 azioni consegnate per soddisfare obblighi fiscali federali e statali e una vendita correlata a $867,24 per azione su una parte delle azioni.

Le voci della Tabella II confermano eventi di maturazione delle RSU collegati a criteri di performance e di servizio derivanti da grant concessi ai sensi del 2021 Equity Incentive Plan, incluse RSU basate sulla performance concesse il 15 febbraio 2023 la cui maturazione dipende dalla TSR relativa rispetto all'S&P 500, oltre a premi con maturazione per servizi distribuita su più date.

Russell S. Elmer, Asesor General de ServiceNow, Inc. (NOW), informó varias operaciones sobre acciones el 15/08/2025 relacionadas con unidades restringidas de acciones (RSU) y acciones ordinarias. El informe muestra tres adquisiciones no derivadas separadas de acciones ordinarias por un total de 2.887 acciones adquiridas a precio $0 (corresponden a RSU devengadas convertidas en acciones). También se informan cuatro disposiciones que suman 1.651 acciones entregadas para cubrir retenciones fiscales federales y estatales y una venta relacionada a $867,24 por acción de una porción de las acciones.

Las entradas de la Tabla II confirman eventos de devengo de RSU vinculados a objetivos de desempeño y a períodos de servicio provenientes de adjudicaciones bajo el 2021 Equity Incentive Plan, incluidas RSU basadas en desempeño otorgadas el 15 de febrero de 2023 cuya consolidación depende de la TSR relativa frente al S&P 500, y otras adjudicaciones con devengo por servicio en múltiples fechas.

ServiceNow, Inc.(NOW) 법무책임ìž� Russell S. ElmerëŠ� 2025ë…� 8ì›� 15ì� 제한주ì‹ìœ ë‹›(RSU)ê³� 보통ì£� ê´€ë � 다수ì� ì§€ë¶� 거래ë¥� 신고했습니다. 제출서류ì—는 ë³´í†µì£¼ì— ëŒ€í•� 비파ìƒ� ì·¨ë“ 3건으ë¡� ì´� 2,887주가 ê°€ê²� $0ë¡� ì·¨ë“ë� 것으ë¡� 표시ë˜ì–´ 있으ë©�(ì´ëŠ” 성숙ë� RSUê°€ 주ì‹ìœ¼ë¡œ 전환ë� 것임), ì—°ë°© ë°� ì£� 세금 ì›ì²œì§•수 ì˜ë¬´ë¥� ì´í–‰í•˜ê¸° 위해 ì–‘ë„ë� ì´� 1,651주와 ì¼ë¶€ 주ì‹ì—� 대í•� 주당 $867.24ì—� ì´ë£¨ì–´ì§„ ê´€ë � 매ê°ë� ë³´ê³ ë˜ì–´ 있습니다.

í‘� II í•­ëª©ì€ 2021 Equity Incentive Planì—� 따른 부여ì—ì„� ë°œìƒí•� 성과 ë°� ê·¼ì† ì¼ì •ì—� 따른 RSUì� 성숙 ì´ë²¤íŠ¸ë¥¼ 확ì¸í•©ë‹ˆë‹�. 여기ì—는 2023ë…� 2ì›� 15ì¼ì— ë¶€ì—¬ëœ ì„±ê³¼ 기반 RSUê°€ í¬í•¨ë˜ë©°, 해당 ì„±ìˆ™ì€ S&P 500 대ë¹� ìƒëŒ€ TSRì—� ì—°ë™ë˜ê³ , 기타 ìˆ˜ì—¬ë¶„ì€ ë‹¤ì¤‘ ë‚ ì§œì—� 걸친 ê·¼ì† ì¡°ê±´ìœ¼ë¡œ 성숙ë©ë‹ˆë‹�.

Russell S. Elmer, conseiller juridique principal de ServiceNow, Inc. (NOW), a déclaré plusieurs opérations sur titres le 15/08/2025 impliquant des unités d'actions restreintes (RSU) et des actions ordinaires. Le dépôt indique trois acquisitions non dérivées distinctes d'actions ordinaires pour un total de 2 887 actions acquises au prix de $0 (il s'agit de RSU arrivées à échéance converties en actions). Le document signale également quatre cessions totalisant 1 651 actions remises pour satisfaire des obligations de retenue fiscale fédérales et étatiques, ainsi qu'une vente connexe d'une partie des actions au prix de $867,24 par action.

Les entrées du Tableau II confirment des événements de vesting de RSU liés à des calendriers de performance et de service issus d'attributions dans le cadre du 2021 Equity Incentive Plan, incluant des RSU basées sur la performance attribuées le 15 février 2023 dont le vesting dépend de la TSR relative par rapport au S&P 500, ainsi que d'autres attributions avec vesting de service sur plusieurs dates.

Russell S. Elmer, General Counsel von ServiceNow, Inc. (NOW), meldete am 15.08.2025 mehrere Eigenkapitaltransaktionen im Zusammenhang mit Restricted Stock Units (RSUs) und Stammaktien. Die Einreichung weist drei separate nicht‑derivative Erwerbe von Stammaktien mit insgesamt 2.887 Aktien zu einem Preis von $0 aus (bei diesen handelt es sich um verfallene RSUs, die in Aktien umgewandelt wurden). Ferner werden vier Verfügungen über insgesamt 1.651 Aktien gemeldet, die zur Erfüllung bundes� und landessteuerlicher Abzugsverpflichtungen abgegeben wurden, sowie ein damit zusammenhängender Teilverkauf zu $867,24 je Aktie.

Die Einträge in Tabelle II bestätigen RSU‑Vesting‑Ereignisse, die an Leistungs� und Dienstzeitpläne aus Zuteilungen unter dem 2021 Equity Incentive Plan gebunden sind; darunter leistungsbezogene RSUs vom 15. Februar 2023, deren Vesting an die relative TSR gegenüber dem S&P 500 geknüpft ist, sowie weitere Zuteilungen mit mehrstufigem Dienst‑Vesting.

Positive
  • RSU vesting occurred, converting restricted stock units into common shares, demonstrating compensation realized under the company plan
  • Performance‑based awards cite relative TSR vs. the S&P 500, aligning part of executive pay with long‑term shareholder returns
  • Tax withholding was satisfied by share surrender, a standard and non‑dilutive method to cover withholding obligations
Negative
  • Partial sale at $867.24 per share indicates shares were sold to cover taxes, reducing the reporting person's beneficial holdings
  • Multiple disposition entries reduced net reported ownership, though magnitude appears modest relative to total outstanding shares (not disclosed here)

Insights

TL;DR: Officer reported scheduled RSU vesting and tax‑withholding share dispositions; transactions appear routine and plan‑driven.

The filing documents routine equity compensation mechanics: conversion of RSUs into shares, tax withholding via share surrender, and a partial sale at $867.24 to cover tax obligations. The performance‑based RSUs reference objective metrics (relative TSR vs. S&P 500) and a multi‑year vesting schedule, indicating alignment of long‑term executive incentives with shareholder returns. No discretionary or unusual insider trading flags are evident from the disclosed data.

TL;DR: Insider vesting and withholding actions changed the reporting person’s share count modestly; transactions are not material to company capitalization.

The reported net changes show acquisitions of vested RSUs (2,887 shares across entries) and dispositions totaling 1,651 shares for tax withholding and sale, leaving reported beneficial holdings in the low thousands per line items. The partial sale price of $867.24 provides a concrete price point for the withholding sale. These moves reflect compensation realization rather than open‑market investment shifts that would materially affect supply or signal atypical insider behavior.

Russell S. Elmer, General Counsel di ServiceNow, Inc. (NOW), ha dichiarato più operazioni su titoli il 15/08/2025 riguardanti unità azionarie vincolate (RSU) e azioni ordinarie. La comunicazione riporta tre distinti acquisti non‑derivati di azioni ordinarie per un totale di 2.887 azioni acquisite a prezzo $0 (si tratta di RSU maturate convertite in azioni). Vengono inoltre segnalate quattro cessioni per un totale di 1.651 azioni consegnate per soddisfare obblighi fiscali federali e statali e una vendita correlata a $867,24 per azione su una parte delle azioni.

Le voci della Tabella II confermano eventi di maturazione delle RSU collegati a criteri di performance e di servizio derivanti da grant concessi ai sensi del 2021 Equity Incentive Plan, incluse RSU basate sulla performance concesse il 15 febbraio 2023 la cui maturazione dipende dalla TSR relativa rispetto all'S&P 500, oltre a premi con maturazione per servizi distribuita su più date.

Russell S. Elmer, Asesor General de ServiceNow, Inc. (NOW), informó varias operaciones sobre acciones el 15/08/2025 relacionadas con unidades restringidas de acciones (RSU) y acciones ordinarias. El informe muestra tres adquisiciones no derivadas separadas de acciones ordinarias por un total de 2.887 acciones adquiridas a precio $0 (corresponden a RSU devengadas convertidas en acciones). También se informan cuatro disposiciones que suman 1.651 acciones entregadas para cubrir retenciones fiscales federales y estatales y una venta relacionada a $867,24 por acción de una porción de las acciones.

Las entradas de la Tabla II confirman eventos de devengo de RSU vinculados a objetivos de desempeño y a períodos de servicio provenientes de adjudicaciones bajo el 2021 Equity Incentive Plan, incluidas RSU basadas en desempeño otorgadas el 15 de febrero de 2023 cuya consolidación depende de la TSR relativa frente al S&P 500, y otras adjudicaciones con devengo por servicio en múltiples fechas.

ServiceNow, Inc.(NOW) 법무책임ìž� Russell S. ElmerëŠ� 2025ë…� 8ì›� 15ì� 제한주ì‹ìœ ë‹›(RSU)ê³� 보통ì£� ê´€ë � 다수ì� ì§€ë¶� 거래ë¥� 신고했습니다. 제출서류ì—는 ë³´í†µì£¼ì— ëŒ€í•� 비파ìƒ� ì·¨ë“ 3건으ë¡� ì´� 2,887주가 ê°€ê²� $0ë¡� ì·¨ë“ë� 것으ë¡� 표시ë˜ì–´ 있으ë©�(ì´ëŠ” 성숙ë� RSUê°€ 주ì‹ìœ¼ë¡œ 전환ë� 것임), ì—°ë°© ë°� ì£� 세금 ì›ì²œì§•수 ì˜ë¬´ë¥� ì´í–‰í•˜ê¸° 위해 ì–‘ë„ë� ì´� 1,651주와 ì¼ë¶€ 주ì‹ì—� 대í•� 주당 $867.24ì—� ì´ë£¨ì–´ì§„ ê´€ë � 매ê°ë� ë³´ê³ ë˜ì–´ 있습니다.

í‘� II í•­ëª©ì€ 2021 Equity Incentive Planì—� 따른 부여ì—ì„� ë°œìƒí•� 성과 ë°� ê·¼ì† ì¼ì •ì—� 따른 RSUì� 성숙 ì´ë²¤íŠ¸ë¥¼ 확ì¸í•©ë‹ˆë‹�. 여기ì—는 2023ë…� 2ì›� 15ì¼ì— ë¶€ì—¬ëœ ì„±ê³¼ 기반 RSUê°€ í¬í•¨ë˜ë©°, 해당 ì„±ìˆ™ì€ S&P 500 대ë¹� ìƒëŒ€ TSRì—� ì—°ë™ë˜ê³ , 기타 ìˆ˜ì—¬ë¶„ì€ ë‹¤ì¤‘ ë‚ ì§œì—� 걸친 ê·¼ì† ì¡°ê±´ìœ¼ë¡œ 성숙ë©ë‹ˆë‹�.

Russell S. Elmer, conseiller juridique principal de ServiceNow, Inc. (NOW), a déclaré plusieurs opérations sur titres le 15/08/2025 impliquant des unités d'actions restreintes (RSU) et des actions ordinaires. Le dépôt indique trois acquisitions non dérivées distinctes d'actions ordinaires pour un total de 2 887 actions acquises au prix de $0 (il s'agit de RSU arrivées à échéance converties en actions). Le document signale également quatre cessions totalisant 1 651 actions remises pour satisfaire des obligations de retenue fiscale fédérales et étatiques, ainsi qu'une vente connexe d'une partie des actions au prix de $867,24 par action.

Les entrées du Tableau II confirment des événements de vesting de RSU liés à des calendriers de performance et de service issus d'attributions dans le cadre du 2021 Equity Incentive Plan, incluant des RSU basées sur la performance attribuées le 15 février 2023 dont le vesting dépend de la TSR relative par rapport au S&P 500, ainsi que d'autres attributions avec vesting de service sur plusieurs dates.

Russell S. Elmer, General Counsel von ServiceNow, Inc. (NOW), meldete am 15.08.2025 mehrere Eigenkapitaltransaktionen im Zusammenhang mit Restricted Stock Units (RSUs) und Stammaktien. Die Einreichung weist drei separate nicht‑derivative Erwerbe von Stammaktien mit insgesamt 2.887 Aktien zu einem Preis von $0 aus (bei diesen handelt es sich um verfallene RSUs, die in Aktien umgewandelt wurden). Ferner werden vier Verfügungen über insgesamt 1.651 Aktien gemeldet, die zur Erfüllung bundes� und landessteuerlicher Abzugsverpflichtungen abgegeben wurden, sowie ein damit zusammenhängender Teilverkauf zu $867,24 je Aktie.

Die Einträge in Tabelle II bestätigen RSU‑Vesting‑Ereignisse, die an Leistungs� und Dienstzeitpläne aus Zuteilungen unter dem 2021 Equity Incentive Plan gebunden sind; darunter leistungsbezogene RSUs vom 15. Februar 2023, deren Vesting an die relative TSR gegenüber dem S&P 500 geknüpft ist, sowie weitere Zuteilungen mit mehrstufigem Dienst‑Vesting.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
ELMER RUSSELL S

(Last) (First) (Middle)
C/O SERVICENOW, INC.
2225 LAWSON LANE

(Street)
SANTA CLARA CA 95054

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [ NOW ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
General Counsel
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/15/2025 M 2,471 A $0 7,167 D
Common Stock 08/15/2025 F 1,329(1) D $867.24 5,838 D
Common Stock 08/15/2025 M 178 A $0 6,016 D
Common Stock 08/15/2025 F 96(1) D $867.24 5,920 D
Common Stock 08/15/2025 M 238 A $0 6,158 D
Common Stock 08/15/2025 F 128(1) D $867.24 6,030 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (2) 08/15/2025 M 2,471 (3)(4) (3)(4) Common Stock 2,471 $0 2,474 D
Restricted Stock Units (2) 08/15/2025 M 178 (5) (5) Common Stock 178 $0 1,065 D
Restricted Stock Units (2) 08/15/2025 M 238 (6) (6) Common Stock 238 $0 2,385 D
Explanation of Responses:
1. Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
2. Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
3. Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2023 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2023 until December 31, 2023, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on January 22, 2024.
4. 30% of the shares subject to the restricted stock units vested on February 17, 2024, 15% of the shares subject to the restricted stock units vested on each of August 17, 2024 and February 17, 2025, 20% of the shares subject to the restricted stock units vested on August 17, 2025, and the final vest on February 17, 2026 of 20% of the shares subject to the restricted stock units is subject to adjustment based on the Issuer's 3-year relative total stockholder return performance against the S&P 500 index for the period from January 1, 2023 to December 31, 2025, subject to the reporting person's continued service to the Issuer on each vesting date.
5. The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
6. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
Remarks:
/s/ Russell S. Elmer 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did ServiceNow (NOW) insider Russell S. Elmer report on Form 4?

The filing reports RSU vesting that converted into common stock (totaling 2,887 acquired shares across entries) and dispositions of 1,651 shares to satisfy tax withholding and a sale at $867.24 per share.

Were any of the reported RSUs performance‑based?

Yes. The filing cites performance‑based restricted stock units granted on February 15, 2023 whose final vesting is partially contingent on relative total shareholder return versus the S&P 500 for the 2023�2025 period.

Did the Form 4 indicate unusual or opportunistic trading by the reporting person?

No. The transactions disclosed—RSU vesting, share surrender for tax withholding, and a partial sale to cover taxes—are presented as routine compensation‑related actions.

How many shares remained beneficially owned after the reported transactions?

Table lines show various post‑transaction beneficial ownership figures by line item, including counts such as 7,167, 5,920, and 6,158 shares for different entries; aggregate totals are not explicitly summed in the filing.

What plan governs the RSUs mentioned in the filing?

The RSUs were granted under the issuer’s 2021 Equity Incentive Plan, per the Form 4 disclosures.
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179.97B
207.56M
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Software - Application
Services-prepackaged Software
United States
SANTA CLARA