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Pure Storage, Inc. (PSTG) 鈥� Form 144 filing overview

The filing is a routine Notice of Proposed Sale of Securities pursuant to Rule 144. One unidentified insider intends to sell 18,318 common shares, originally acquired via performance-share vesting on three dates (12/20/2024, 03/20/2025 and 06/20/2025). The shares will be sold through Morgan Stanley Smith Barney LLC on the NYSE around 06/24/2025.

At the recent market price used in the form, the aggregate value of the proposed sale is $995,781.13. Relative to the company鈥檚 reported 326,831,678 shares outstanding, the transaction represents roughly 0.006 % of total shares 鈥� an amount that is generally considered immaterial to the public float.

The filer reports no other sales in the past three months, and provides the standard representation that no material non-public information is known at the time of filing. No 10b5-1 trading plan date or officer/director title is disclosed in the form, leaving the insider鈥檚 exact role unspecified.

Key take-aways for investors:

• Sale is small in absolute and percentage terms, suggesting limited market impact.
• Shares stem from performance-based equity compensation, a normal part of executive remuneration.
• Absence of additional recent sales and lack of adverse disclosures reduce concerns about negative signaling.

Overall, the filing appears to be a routine liquidity event rather than a material change in insider sentiment.

Pure Storage CFO Tarek Robbiati received significant equity awards on June 24, 2025, consisting of two major components:

Regular RSU Grant: 223,921 shares of Class A Common Stock subject to time-based vesting, with 25% vesting on September 20, 2026, and the remainder vesting quarterly over three years. The RSUs are subject to accelerated vesting under the company's Change in Control Severance Benefit Plan.

Performance-Based Award: 233,410 Long-Term Performance Incentive RSUs tied to ambitious market capitalization goals. These units will only vest if Pure Storage achieves a market cap of $40 billion by fiscal years ending in 2028-2030. The recipient must maintain continuous service through March 20, 2030. The award will be forfeited if the market cap target is not met.

These grants demonstrate Pure Storage's focus on long-term executive retention and alignment with ambitious growth targets.

Pure Storage has appointed Tarek Robbiati as its new Chief Financial Officer, effective June 23, 2025, according to a Form 3 filing. This initial statement of beneficial ownership reveals that Robbiati currently owns no securities of the company, either directly or indirectly.

Key details of the appointment:

• Position: Chief Financial Officer (CFO)
• Business Address: 2555 Augustine Drive, Santa Clara, CA 95054
• Filing Type: Individual filing (not joint)
• Beneficial Ownership: No securities owned at time of appointment

This Form 3 filing is a standard regulatory requirement for new officers of public companies, establishing a baseline for future securities ownership reporting. The document was signed by Todd Wheeler as attorney-in-fact on June 24, 2025.

Pure Storage announced the appointment of Tarek Robbiati as Chief Financial Officer, effective June 24, 2025, replacing Kevan Krysler. Robbiati brings extensive executive experience, having previously served as CEO of RingCentral and CFO of Hewlett Packard Enterprise.

Key compensation details include:

• Base salary: $650,000 annually with 100% target bonus potential
• Equity grants: 223,921 RSUs vesting over 4 years, 74,640 performance-based RSUs tied to revenue growth, and 233,410 RSUs contingent on achieving $40B market cap

Robbiati's appointment comes with participation in the company's Change in Control and Severance Benefit Plan. Former CFO Kevan Krysler will remain with the company temporarily to ensure a smooth transition of responsibilities.

Pure Storage (PSTG) Chief Revenue Officer Dan FitzSimons reported multiple insider transactions on June 28, 2025:

• On June 20, 2025: 7,386 shares were withheld by the company at $52.87 per share for tax obligations related to equity award vesting
• On June 23, 2025: Sold total of 6,000 shares through a pre-arranged Rule 10b5-1 trading plan: - 5,225 shares at weighted average price of $51.59 (range: $51.02-$52.01) - 775 shares at weighted average price of $52.03 (range: $52.02-$52.05)

Following these transactions, FitzSimons now holds 75,965 shares directly. The sales were executed under a Rule 10b5-1 trading plan established on January 16, 2025, demonstrating pre-planned nature of the transactions rather than reactive selling.