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[Form 4] Roku, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Anthony J. Wood, a director, 10% owner and CEO/Chairman-related officer of Roku, Inc., converted 25,000 shares of Class B stock into Class A stock and sold 25,000 Class A shares on 08/11/2025 pursuant to a pre-established 10b5-1 trading plan. The sales occurred in three tranches with reported weighted-average prices of $81.79, $82.75 and $83.41. The filing lists multiple trusts through which Mr. Wood holds additional Class A shares, including 42,500 in the Wood 2020 Irrevocable Trust, 94,247 in The Anthony J. Wood 2024 Annuity Trust V-B and 143,250 in The Anthony J. Wood 2025 Annuity Trust V. All transactions are disclosed as executed under the reporting person鈥檚 10b5-1 plan.

Anthony J. Wood, amministratore, titolare del 10% e dirigente legato al ruolo di CEO/Chairman di Roku, Inc., ha convertito 25,000 azioni di Classe B in azioni di Classe A e ha venduto 25,000 azioni di Classe A in data 08/11/2025 in conformit脿 a un preesistente piano di negoziazione 10b5-1. Le vendite sono state eseguite in tre tranche con prezzi medi ponderati riportati di $81.79, $82.75 e $83.41. La comunicazione elenca diversi trust tramite i quali il Sig. Wood detiene ulteriori azioni di Classe A, tra cui 42,500 nel Wood 2020 Irrevocable Trust, 94,247 nel The Anthony J. Wood 2024 Annuity Trust V-B e 143,250 nel The Anthony J. Wood 2025 Annuity Trust V. Tutte le operazioni sono indicate come eseguite nell'ambito del piano 10b5-1 della persona che effettua la segnalazione.

Anthony J. Wood, director, propietario del 10% y ejecutivo vinculado al cargo de CEO/Chairman de Roku, Inc., convirti贸 25,000 acciones de Clase B en acciones de Clase A y vendi贸 25,000 acciones de Clase A el 08/11/2025 conforme a un plan de negociaci贸n 10b5-1 preestablecido. Las ventas se realizaron en tres tramos con precios promedio ponderados reportados de $81.79, $82.75 y $83.41. La presentaci贸n enumera varios fideicomisos a trav茅s de los cuales el Sr. Wood posee acciones adicionales de Clase A, incluyendo 42,500 en el Wood 2020 Irrevocable Trust, 94,247 en The Anthony J. Wood 2024 Annuity Trust V-B y 143,250 en The Anthony J. Wood 2025 Annuity Trust V. Todas las transacciones se declaran como ejecutadas bajo el plan 10b5-1 de la persona informante.

Anthony J. Wood電� Roku, Inc.鞚� 鞚挫偓鞚挫瀽 10% 歆�攵� 氤挫湢鞛愳澊氅� CEO/Chairman 甏�霠� 鞛勳洂鞛呺媹雼�, 攴鸽姅 25,000欤检潣 韥措灅鞀� B 欤检嫕鞚� 韥措灅鞀� A 欤检嫕鞙茧 鞝勴櫂頃橁碃 08/11/2025鞐� 25,000欤检潣 韥措灅鞀� A 欤检嫕鞚� 靷爠 靹れ爼霅� 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 毵る弰頄堨姷雼堧嫟. 毵る弰電� 靹� 彀鞐� 瓯胳硱 鞚措（鞏挫鞙茧┌ 氤搓碃霅� 臧�欷戫弶攴� 臧�瓴╈潃 $81.79, $82.75, $83.41鞓�鞀惦媹雼�. 鞝滌稖靹滊鞐愲姅 Wood 鞌皜 於旉皜搿� 氤挫湢頃� 鞐煬 鞁犿儊鞚� 旮办灛霅橃柎 鞛堨溂氅�, 鞐赴鞐愲姅 42,500欤缄皜 Wood 2020 Irrevocable Trust, 94,247欤缄皜 The Anthony J. Wood 2024 Annuity Trust V-B, 143,250欤缄皜 The Anthony J. Wood 2025 Annuity Trust V鞐� 韽暔霅橃柎 鞛堨姷雼堧嫟. 氇摖 瓯半灅電� 氤搓碃鞚胳潣 10b5-1 瓿勴殟 頃橃棎 鞁ろ枆霅� 瓴冹溂搿� 瓿奠嫓霅橃棃鞀惦媹雼�.

Anthony J. Wood, administrateur, d茅tenteur de 10% et dirigeant li茅 aux fonctions de CEO/Chairman de Roku, Inc., a converti 25,000 actions de classe B en actions de classe A et a vendu 25,000 actions de classe A le 08/11/2025 conform茅ment 脿 un plan de n茅gociation 10b5-1 pr茅alablement 茅tabli. Les ventes ont 茅t茅 effectu茅es en trois tranches avec des prix moyens pond茅r茅s d茅clar茅s de $81.79, $82.75 et $83.41. Le dossier mentionne plusieurs trusts par lesquels M. Wood d茅tient des actions suppl茅mentaires de classe A, notamment 42,500 dans le Wood 2020 Irrevocable Trust, 94,247 dans le The Anthony J. Wood 2024 Annuity Trust V-B et 143,250 dans le The Anthony J. Wood 2025 Annuity Trust V. Toutes les op茅rations sont d茅clar茅es comme ayant 茅t茅 ex茅cut茅es dans le cadre du plan 10b5-1 de la personne d茅clarante.

Anthony J. Wood, Direktor, 10% Eigent眉mer und als CEO/Chairman zugeh枚riger leitender Angestellter von Roku, Inc., wandelte 25,000 Aktien der Klasse B in Klasse-A-Aktien um und verkaufte am 08/11/2025 25,000 Klasse-A-Aktien gem盲脽 einem vorab eingerichteten 10b5-1-Handelsplan. Die Verk盲ufe erfolgten in drei Tranchen mit gemeldeten gewichteten Durchschnittspreisen von $81.79, $82.75 und $83.41. Die Meldung listet mehrere Trusts auf, 眉ber die Herr Wood zus盲tzliche Klasse-A-Aktien h盲lt, darunter 42,500 im Wood 2020 Irrevocable Trust, 94,247 im The Anthony J. Wood 2024 Annuity Trust V-B und 143,250 im The Anthony J. Wood 2025 Annuity Trust V. Alle Transaktionen werden als im Rahmen des 10b5-1-Plans der meldenden Person ausgef眉hrt angegeben.

Positive
  • Transactions executed pursuant to a 10b5-1 plan, indicating pre-arranged trading instructions
  • Conversion of 25,000 Class B shares into Class A shares is explicitly disclosed
  • Weighted-average sale prices provided for each tranche: $81.79, $82.75, $83.41
  • Substantial remaining holdings held via multiple trusts (e.g., 42,500; 94,247; 143,250 shares)
Negative
  • Reporting person sold 25,000 Class A shares, reducing immediate insider-held Class A shares
  • Aggregate sales may reduce the reporting person's liquid stake despite retained indirect holdings

Insights

TL;DR: Insider converted Class B shares and sold 25,000 Class A shares under a 10b5-1 plan; transaction appears routine and pre-planned.

The filing discloses a conversion of 25,000 Class B shares to Class A and sales totaling 25,000 Class A shares executed under a 10b5-1 plan at weighted-average prices of $81.79, $82.75 and $83.41. These prearranged sales reduce the reporting person鈥檚 immediate liquid stake but do not, on their face, indicate opportunistic trading or new company-specific information. The disclosure of multiple trust holdings suggests retention of substantial economic interest through estate planning vehicles.

TL;DR: Transaction is disclosed cleanly with 10b5-1 attribution; governance impact is limited and disclosure meets Form 4 requirements.

The Form 4 clearly identifies the reporting person, relationship to the issuer, and nature of transactions including a conversion and sales under a 10b5-1 plan. The layered trust holdings are explicitly reported, supporting transparency about indirect ownership. From a governance perspective, the filing provides the necessary investor-facing details without signaling a governance change or control shift.

Anthony J. Wood, amministratore, titolare del 10% e dirigente legato al ruolo di CEO/Chairman di Roku, Inc., ha convertito 25,000 azioni di Classe B in azioni di Classe A e ha venduto 25,000 azioni di Classe A in data 08/11/2025 in conformit脿 a un preesistente piano di negoziazione 10b5-1. Le vendite sono state eseguite in tre tranche con prezzi medi ponderati riportati di $81.79, $82.75 e $83.41. La comunicazione elenca diversi trust tramite i quali il Sig. Wood detiene ulteriori azioni di Classe A, tra cui 42,500 nel Wood 2020 Irrevocable Trust, 94,247 nel The Anthony J. Wood 2024 Annuity Trust V-B e 143,250 nel The Anthony J. Wood 2025 Annuity Trust V. Tutte le operazioni sono indicate come eseguite nell'ambito del piano 10b5-1 della persona che effettua la segnalazione.

Anthony J. Wood, director, propietario del 10% y ejecutivo vinculado al cargo de CEO/Chairman de Roku, Inc., convirti贸 25,000 acciones de Clase B en acciones de Clase A y vendi贸 25,000 acciones de Clase A el 08/11/2025 conforme a un plan de negociaci贸n 10b5-1 preestablecido. Las ventas se realizaron en tres tramos con precios promedio ponderados reportados de $81.79, $82.75 y $83.41. La presentaci贸n enumera varios fideicomisos a trav茅s de los cuales el Sr. Wood posee acciones adicionales de Clase A, incluyendo 42,500 en el Wood 2020 Irrevocable Trust, 94,247 en The Anthony J. Wood 2024 Annuity Trust V-B y 143,250 en The Anthony J. Wood 2025 Annuity Trust V. Todas las transacciones se declaran como ejecutadas bajo el plan 10b5-1 de la persona informante.

Anthony J. Wood電� Roku, Inc.鞚� 鞚挫偓鞚挫瀽 10% 歆�攵� 氤挫湢鞛愳澊氅� CEO/Chairman 甏�霠� 鞛勳洂鞛呺媹雼�, 攴鸽姅 25,000欤检潣 韥措灅鞀� B 欤检嫕鞚� 韥措灅鞀� A 欤检嫕鞙茧 鞝勴櫂頃橁碃 08/11/2025鞐� 25,000欤检潣 韥措灅鞀� A 欤检嫕鞚� 靷爠 靹れ爼霅� 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 毵る弰頄堨姷雼堧嫟. 毵る弰電� 靹� 彀鞐� 瓯胳硱 鞚措（鞏挫鞙茧┌ 氤搓碃霅� 臧�欷戫弶攴� 臧�瓴╈潃 $81.79, $82.75, $83.41鞓�鞀惦媹雼�. 鞝滌稖靹滊鞐愲姅 Wood 鞌皜 於旉皜搿� 氤挫湢頃� 鞐煬 鞁犿儊鞚� 旮办灛霅橃柎 鞛堨溂氅�, 鞐赴鞐愲姅 42,500欤缄皜 Wood 2020 Irrevocable Trust, 94,247欤缄皜 The Anthony J. Wood 2024 Annuity Trust V-B, 143,250欤缄皜 The Anthony J. Wood 2025 Annuity Trust V鞐� 韽暔霅橃柎 鞛堨姷雼堧嫟. 氇摖 瓯半灅電� 氤搓碃鞚胳潣 10b5-1 瓿勴殟 頃橃棎 鞁ろ枆霅� 瓴冹溂搿� 瓿奠嫓霅橃棃鞀惦媹雼�.

Anthony J. Wood, administrateur, d茅tenteur de 10% et dirigeant li茅 aux fonctions de CEO/Chairman de Roku, Inc., a converti 25,000 actions de classe B en actions de classe A et a vendu 25,000 actions de classe A le 08/11/2025 conform茅ment 脿 un plan de n茅gociation 10b5-1 pr茅alablement 茅tabli. Les ventes ont 茅t茅 effectu茅es en trois tranches avec des prix moyens pond茅r茅s d茅clar茅s de $81.79, $82.75 et $83.41. Le dossier mentionne plusieurs trusts par lesquels M. Wood d茅tient des actions suppl茅mentaires de classe A, notamment 42,500 dans le Wood 2020 Irrevocable Trust, 94,247 dans le The Anthony J. Wood 2024 Annuity Trust V-B et 143,250 dans le The Anthony J. Wood 2025 Annuity Trust V. Toutes les op茅rations sont d茅clar茅es comme ayant 茅t茅 ex茅cut茅es dans le cadre du plan 10b5-1 de la personne d茅clarante.

Anthony J. Wood, Direktor, 10% Eigent眉mer und als CEO/Chairman zugeh枚riger leitender Angestellter von Roku, Inc., wandelte 25,000 Aktien der Klasse B in Klasse-A-Aktien um und verkaufte am 08/11/2025 25,000 Klasse-A-Aktien gem盲脽 einem vorab eingerichteten 10b5-1-Handelsplan. Die Verk盲ufe erfolgten in drei Tranchen mit gemeldeten gewichteten Durchschnittspreisen von $81.79, $82.75 und $83.41. Die Meldung listet mehrere Trusts auf, 眉ber die Herr Wood zus盲tzliche Klasse-A-Aktien h盲lt, darunter 42,500 im Wood 2020 Irrevocable Trust, 94,247 im The Anthony J. Wood 2024 Annuity Trust V-B und 143,250 im The Anthony J. Wood 2025 Annuity Trust V. Alle Transaktionen werden als im Rahmen des 10b5-1-Plans der meldenden Person ausgef眉hrt angegeben.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Wood Anthony J.
(Last) (First) (Middle)
C/O ROKU, INC.
1173 COLEMAN AVE.
(Street)
SAN JOSE CA 95110
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO and Chairman BOD
3. Date of Earliest Transaction (Month/Day/Year)
08/11/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/11/2025 C 25,000(1) A (1) 41,441 I Wood 2017 Revocable Trust
Class A Common Stock 08/11/2025 S 10,373(2) D $81.79(3) 31,068 I Wood 2017 Revocable Trust
Class A Common Stock 08/11/2025 S 11,907(2) D $82.75(4) 19,161 I Wood 2017 Revocable Trust
Class A Common Stock 08/11/2025 S 2,720(2) D $83.41(5) 16,441 I Wood 2017 Revocable Trust
Class A Common Stock 42,500 I Wood 2020 Irrevocable Trust
Class A Common Stock 94,247 I The Anthony J. Wood 2024 Annuity Trust V-B
Class A Common Stock 18,760 I The Anthony J. Wood 2023 Annuity Trust V-B
Class A Common Stock 2,754 I Wood 2020 Nonexempt Irrevocable Trust
Class A Common Stock 173,129 I The Anthony J. Wood 2024 Annuity Trust V
Class A Common Stock 143,250 I The Anthony J. Wood 2025 Annuity Trust V
Class A Common Stock 11,953 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock $0 08/11/2025 C 25,000(1) (1) (1) Class A Common Stock 25,000 $0 16,828,111 I Wood 2017 Revocable Trust
Explanation of Responses:
1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
2. Shares sold pursuant to Mr. Wood's 10b5-1 Plan.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.25 to $82.23 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.25 to $83.24 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.25 to $83.61 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote
/s/ Renee Strandness, attorney-in-fact 08/12/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What did Anthony J. Wood disclose on Form 4 for ROKU?

Mr. Wood disclosed a conversion of 25,000 Class B shares to Class A and the sale of 25,000 Class A shares executed on 08/11/2025.

Were the sales by Anthony Wood pre-planned under a 10b5-1 plan?

Yes. The Form 4 states the shares were sold pursuant to Mr. Wood鈥檚 10b5-1 trading plan.

At what prices were the ROKU shares sold?

The filing reports weighted-average prices of $81.79, $82.75 and $83.41 for the three sale tranches, with per-tranche price ranges disclosed in footnotes.

How many shares were sold in total by the reporting person?

The Form 4 shows a total of 25,000 Class A shares sold on the reported transaction date.

Does Mr. Wood retain significant holdings after these transactions?

Yes. The filing lists multiple trusts retaining Class A shares, including 42,500, 94,247 and 143,250 in named trusts.
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Roku

NASDAQ:ROKU

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Entertainment
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United States
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