[Form 4] Vital Farms, Inc. Insider Trading Activity
Kathryn McKeon, CMO and GM, Butter at Vital Farms (VITL), reported scheduled insider transactions in August 2025. On 08/15/2025 she sold 12,005 shares under a Rule 10b5-1 plan at a weighted average price of $47.59, reducing her beneficial holdings to 37,513 shares. On 08/18/2025 she exercised and acquired 21,442 shares under an employee stock option with a $15.31 exercise price and simultaneously sold 21,442 shares at a weighted average price of $49.08. After these transactions she beneficially owns 58,955 shares (direct). The Form 4 discloses the 10b5-1 plan was adopted on May 16, 2025, and the option vests in three equal annual installments starting 03/13/2024.
Kathryn McKeon, CMO e GM di Butter presso Vital Farms (VITL), ha comunicato operazioni programmate da insider ad agosto 2025. Il 15/08/2025 ha venduto 12.005 azioni nell'ambito di un piano ai sensi della Regola 10b5-1 a un prezzo medio ponderato di $47,59, riducendo le sue partecipazioni effettive a 37.513 azioni. Il 18/08/2025 ha esercitato e acquisito 21.442 azioni con un'opzione azionaria per dipendenti con prezzo di esercizio di $15,31 e contestualmente ha venduto 21.442 azioni a un prezzo medio ponderato di $49,08. Dopo queste operazioni possiede beneficiariamente 58.955 azioni (dirette). Il Modulo 4 indica che il piano 10b5-1 猫 stato adottato il 16 maggio 2025 e che l'opzione matura in tre rate annuali uguali a partire dal 13/03/2024.
Kathryn McKeon, CMO y GM de Butter en Vital Farms (VITL), inform贸 operaciones programadas de insider en agosto de 2025. El 15/08/2025 vendi贸 12.005 acciones bajo un plan conforme a la Regla 10b5-1 a un precio promedio ponderado de $47,59, reduciendo su tenencia beneficiaria a 37.513 acciones. El 18/08/2025 ejerci贸 y adquiri贸 21.442 acciones mediante una opci贸n sobre acciones para empleados con precio de ejercicio de $15,31 y simult谩neamente vendi贸 21.442 acciones a un precio promedio ponderado de $49,08. Tras estas operaciones posee beneficiariamente 58.955 acciones (directas). El Formulario 4 revela que el plan 10b5-1 fue adoptado el 16 de mayo de 2025 y que la opci贸n consolida en tres cuotas anuales iguales a partir del 13/03/2024.
Vital Farms(VITL)鞚� Butter CMO 瓴� GM鞚� Kathryn McKeon鞚� 2025雲� 8鞗� 鞓堨爼霅� 雮措秬鞛� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 2025-08-15鞐� 攴鸽厐電� 攴滌爼 10b5-1 瓿勴殟鞐� 霐半澕 12,005欤茧ゼ 臧�欷戫弶攴犼皜瓴� $47.59鞐� 毵る弰頃橃棳 鞁れ 氤挫湢欤检嫕鞚� 37,513欤茧 欷勳榾鞀惦媹雼�. 2025-08-18鞐愲姅 歆侅洂 鞀ろ啞鞓奠厴(頄夓偓臧� $15.31)鞚� 頄夓偓頃� 21,442欤茧ゼ 旆摑頃橁碃 霃欖嫓鞐� 21,442欤茧ゼ 臧�欷戫弶攴犼皜瓴� $49.08鞐� 毵る弰頄堨姷雼堧嫟. 鞚� 瓯半灅霌� 鞚错泟 攴鸽厐電� 鞁れ鞝侅溂搿� 58,955欤�(歆侅爲 氤挫湢)毳� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. Form 4鞐愲姅 10b5-1 瓿勴殟鞚� 2025-05-16鞐� 毂勴儩霅橃棃瓿�, 鞓奠厴鞚� 2024-03-13攵�韯� 鞐绊弶攴� 霃欖澕頃� 3須� 攵勴暊搿� 甓岆Μ頇曥爼(氩犾姢韺�)霅滊嫟瓿� 旮办灛霅橃柎 鞛堨姷雼堧嫟.
Kathryn McKeon, CMO et GM de Butter chez Vital Farms (VITL), a d茅clar茅 des transactions programm茅es d'initi茅s en ao没t 2025. Le 15/08/2025, elle a vendu 12 005 actions dans le cadre d'un plan conforme 脿 la r猫gle 10b5-1 脿 un prix moyen pond茅r茅 de 47,59 $, r茅duisant ses avoirs b茅n茅ficiaires 脿 37 513 actions. Le 18/08/2025, elle a exerc茅 et acquis 21 442 actions au titre d'une option d'achat d'actions pour employ茅s avec un prix d'exercice de 15,31 $ et a simultan茅ment vendu 21 442 actions 脿 un prix moyen pond茅r茅 de 49,08 $. Apr猫s ces op茅rations, elle d茅tient b茅n茅ficiairement 58 955 actions (directes). Le formulaire 4 indique que le plan 10b5-1 a 茅t茅 adopt茅 le 16 mai 2025 et que l'option acquiert des droits en trois versements annuels 茅gaux 脿 partir du 13/03/2024.
Kathryn McKeon, CMO und GM von Butter bei Vital Farms (VITL), meldete f眉r August 2025 geplante Insider-Transaktionen. Am 15.08.2025 verkaufte sie 12.005 Aktien im Rahmen eines Rule-10b5-1-Plans zu einem gewichteten Durchschnittspreis von $47,59 und verringerte damit ihr wirtschaftliches Beteiligungspaket auf 37.513 Aktien. Am 18.08.2025 眉bte sie eine Mitarbeiteraktienoption mit einem Aus眉bungspreis von $15,31 aus und erwarb 21.442 Aktien und verkaufte gleichzeitig 21.442 Aktien zu einem gewichteten Durchschnittspreis von $49,08. Nach diesen Transaktionen h盲lt sie wirtschaftlich 58.955 Aktien (direkt). Das Formular 4 weist aus, dass der 10b5-1-Plan am 16. Mai 2025 angenommen wurde und die Option in drei gleichen j盲hrlichen Raten ab dem 13.03.2024 vestet.
- Use of a Rule 10b5-1 plan adopted May 16, 2025, indicates pre-established, compliant trading procedures
- Option exercise at $15.31 allowed acquisition of 21,442 shares, converting compensation into equity
- Sales executed under 10b5-1 reduce potential signaling risk because trades were pre-planned
- Insider sold a total of 33,447 shares (12,005 on 08/15/2025 and 21,442 on 08/18/2025), which reduced direct holdings to 37,513 before the option exercise
- Multiple sales at high prices (weighted averages $47.59 and $49.08) represent significant monetization by an executive
Insights
TL;DR: Insider executed option exercise and contemporaneous sales under a 10b5-1 plan, net holdings increased by option exercise then partially monetized.
The transactions are routine for executives exercising vested compensation and using a pre-established 10b5-1 plan to sell shares. The exercise price of $15.31 versus sale prices near $49 indicates a substantial spread between exercise cost and sale proceeds for those optioned shares, but the sales were pre-planned which reduces informational significance. The reported post-transaction beneficial ownership of 58,955 shares should be monitored against total shares outstanding for materiality assessment.
TL;DR: Governance signals are standard: use of a documented 10b5-1 plan and attorney-in-fact signature ensure procedural compliance.
The filing documents adoption of a Rule 10b5-1 trading plan and shows sales executed pursuant to that plan, which helps the issuer and insider demonstrate compliance with insider trading rules. The presence of an attorney-in-fact signature is consistent with delegated filing practices. No departures from typical disclosure or vesting terms are evident in the Form 4.
Kathryn McKeon, CMO e GM di Butter presso Vital Farms (VITL), ha comunicato operazioni programmate da insider ad agosto 2025. Il 15/08/2025 ha venduto 12.005 azioni nell'ambito di un piano ai sensi della Regola 10b5-1 a un prezzo medio ponderato di $47,59, riducendo le sue partecipazioni effettive a 37.513 azioni. Il 18/08/2025 ha esercitato e acquisito 21.442 azioni con un'opzione azionaria per dipendenti con prezzo di esercizio di $15,31 e contestualmente ha venduto 21.442 azioni a un prezzo medio ponderato di $49,08. Dopo queste operazioni possiede beneficiariamente 58.955 azioni (dirette). Il Modulo 4 indica che il piano 10b5-1 猫 stato adottato il 16 maggio 2025 e che l'opzione matura in tre rate annuali uguali a partire dal 13/03/2024.
Kathryn McKeon, CMO y GM de Butter en Vital Farms (VITL), inform贸 operaciones programadas de insider en agosto de 2025. El 15/08/2025 vendi贸 12.005 acciones bajo un plan conforme a la Regla 10b5-1 a un precio promedio ponderado de $47,59, reduciendo su tenencia beneficiaria a 37.513 acciones. El 18/08/2025 ejerci贸 y adquiri贸 21.442 acciones mediante una opci贸n sobre acciones para empleados con precio de ejercicio de $15,31 y simult谩neamente vendi贸 21.442 acciones a un precio promedio ponderado de $49,08. Tras estas operaciones posee beneficiariamente 58.955 acciones (directas). El Formulario 4 revela que el plan 10b5-1 fue adoptado el 16 de mayo de 2025 y que la opci贸n consolida en tres cuotas anuales iguales a partir del 13/03/2024.
Vital Farms(VITL)鞚� Butter CMO 瓴� GM鞚� Kathryn McKeon鞚� 2025雲� 8鞗� 鞓堨爼霅� 雮措秬鞛� 瓯半灅毳� 氤搓碃頄堨姷雼堧嫟. 2025-08-15鞐� 攴鸽厐電� 攴滌爼 10b5-1 瓿勴殟鞐� 霐半澕 12,005欤茧ゼ 臧�欷戫弶攴犼皜瓴� $47.59鞐� 毵る弰頃橃棳 鞁れ 氤挫湢欤检嫕鞚� 37,513欤茧 欷勳榾鞀惦媹雼�. 2025-08-18鞐愲姅 歆侅洂 鞀ろ啞鞓奠厴(頄夓偓臧� $15.31)鞚� 頄夓偓頃� 21,442欤茧ゼ 旆摑頃橁碃 霃欖嫓鞐� 21,442欤茧ゼ 臧�欷戫弶攴犼皜瓴� $49.08鞐� 毵る弰頄堨姷雼堧嫟. 鞚� 瓯半灅霌� 鞚错泟 攴鸽厐電� 鞁れ鞝侅溂搿� 58,955欤�(歆侅爲 氤挫湢)毳� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. Form 4鞐愲姅 10b5-1 瓿勴殟鞚� 2025-05-16鞐� 毂勴儩霅橃棃瓿�, 鞓奠厴鞚� 2024-03-13攵�韯� 鞐绊弶攴� 霃欖澕頃� 3須� 攵勴暊搿� 甓岆Μ頇曥爼(氩犾姢韺�)霅滊嫟瓿� 旮办灛霅橃柎 鞛堨姷雼堧嫟.
Kathryn McKeon, CMO et GM de Butter chez Vital Farms (VITL), a d茅clar茅 des transactions programm茅es d'initi茅s en ao没t 2025. Le 15/08/2025, elle a vendu 12 005 actions dans le cadre d'un plan conforme 脿 la r猫gle 10b5-1 脿 un prix moyen pond茅r茅 de 47,59 $, r茅duisant ses avoirs b茅n茅ficiaires 脿 37 513 actions. Le 18/08/2025, elle a exerc茅 et acquis 21 442 actions au titre d'une option d'achat d'actions pour employ茅s avec un prix d'exercice de 15,31 $ et a simultan茅ment vendu 21 442 actions 脿 un prix moyen pond茅r茅 de 49,08 $. Apr猫s ces op茅rations, elle d茅tient b茅n茅ficiairement 58 955 actions (directes). Le formulaire 4 indique que le plan 10b5-1 a 茅t茅 adopt茅 le 16 mai 2025 et que l'option acquiert des droits en trois versements annuels 茅gaux 脿 partir du 13/03/2024.
Kathryn McKeon, CMO und GM von Butter bei Vital Farms (VITL), meldete f眉r August 2025 geplante Insider-Transaktionen. Am 15.08.2025 verkaufte sie 12.005 Aktien im Rahmen eines Rule-10b5-1-Plans zu einem gewichteten Durchschnittspreis von $47,59 und verringerte damit ihr wirtschaftliches Beteiligungspaket auf 37.513 Aktien. Am 18.08.2025 眉bte sie eine Mitarbeiteraktienoption mit einem Aus眉bungspreis von $15,31 aus und erwarb 21.442 Aktien und verkaufte gleichzeitig 21.442 Aktien zu einem gewichteten Durchschnittspreis von $49,08. Nach diesen Transaktionen h盲lt sie wirtschaftlich 58.955 Aktien (direkt). Das Formular 4 weist aus, dass der 10b5-1-Plan am 16. Mai 2025 angenommen wurde und die Option in drei gleichen j盲hrlichen Raten ab dem 13.03.2024 vestet.
FAQ
What did Vital Farms (VITL) insider Kathryn McKeon report on Form 4?
Was the 08/15/2025 sale by Kathryn McKeon part of a pre-planned trading arrangement?
How many Vital Farms shares does Kathryn McKeon beneficially own after these transactions?
What were the weighted average prices reported for the sales?
What are the key terms of the reported employee stock option?
