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STOCK TITAN

[Form 4] Wayfair Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Wayfair Co-Founder and Director Steven Conine reported significant insider sales transactions executed on June 20, 2025, through a pre-established Rule 10b5-1 trading plan from August 15, 2024.

Key transaction details:

  • Sold 28,500 shares at weighted average price of $49.40 (range: $48.73-$49.72)
  • Sold additional 1,500 shares at weighted average price of $49.99 (range: $49.73-$50.36)
  • After transactions, directly owns 439,073 Class A shares
  • Maintains indirect ownership of 22,857 shares through SK Ventures LLC

As a Co-Founder, Director, and 10% Owner, Conine's trading activity provides significant insight into insider sentiment. The structured nature of the sales through a 10b5-1 plan suggests pre-planned portfolio management rather than reactive selling.

Steven Conine, co-fondatore e direttore di Wayfair, ha comunicato importanti operazioni di vendita da parte di insider eseguite il 20 giugno 2025, nell'ambito di un piano di trading predefinito secondo la Regola 10b5-1 risalente al 15 agosto 2024.

Dettagli principali delle transazioni:

  • Vendute 28.500 azioni a un prezzo medio ponderato di 49,40 $ (intervallo: 48,73-49,72 $)
  • Vendute ulteriori 1.500 azioni a un prezzo medio ponderato di 49,99 $ (intervallo: 49,73-50,36 $)
  • Dopo le transazioni, possiede direttamente 439.073 azioni di Classe A
  • Mantiene una proprietà indiretta di 22.857 azioni tramite SK Ventures LLC

In qualità di co-fondatore, direttore e proprietario del 10%, l'attività di trading di Conine offre un'importante indicazione sul sentiment degli insider. La natura strutturata delle vendite tramite il piano 10b5-1 suggerisce una gestione del portafoglio pianificata anziché una vendita reattiva.

Steven Conine, cofundador y director de Wayfair, reportó importantes transacciones de ventas internas ejecutadas el 20 de junio de 2025, bajo un plan de trading preestablecido conforme a la Regla 10b5-1 desde el 15 de agosto de 2024.

Detalles clave de las transacciones:

  • ³Õ±ð²Ô»å¾±Ã³ 28,500 acciones a un precio promedio ponderado de $49.40 (rango: $48.73-$49.72)
  • ³Õ±ð²Ô»å¾±Ã³ adicionalmente 1,500 acciones a un precio promedio ponderado de $49.99 (rango: $49.73-$50.36)
  • Tras las transacciones, posee directamente 439,073 acciones Clase A
  • Mantiene propiedad indirecta de 22,857 acciones a través de SK Ventures LLC

Como cofundador, director y propietario del 10%, la actividad comercial de Conine brinda una visión significativa sobre el sentimiento interno. La naturaleza estructurada de las ventas mediante un plan 10b5-1 sugiere una gestión de cartera preplanificada en lugar de ventas reactivas.

Wayfair ê³µë™ ì°½ë¦½ìž� ê²� ì´ì‚¬ Steven ConineëŠ� 2025ë…� 6ì›� 20ì�, 2024ë…� 8ì›� 15ì¼ë¶€í„� 설정ë� Rule 10b5-1 거래 계íšì—� ë”°ë¼ ì¤‘ìš”í•� ë‚´ë¶€ìž� ë§¤ë„ ê±°ëž˜ë¥� 보고했습니다.

주요 거래 내역:

  • ê°€ì¤� í‰ê·  ê°€ê²� $49.40(범위: $48.73-$49.72)ì—� 28,500ì£� 매ë„
  • ê°€ì¤� í‰ê·  ê°€ê²� $49.99(범위: $49.73-$50.36)ì—� 추가ë¡� 1,500ì£� 매ë„
  • 거래 í›� ì§ì ‘ 보유 439,073 í´ëž˜ìŠ� A 주ì‹
  • SK Ventures LLCë¥� 통해 ê°„ì ‘ 보유 22,857ì£� 유지

ê³µë™ ì°½ë¦½ìž�, ì´ì‚¬ ë°� 10% 소유ìžë¡œì„� Conineì� 거래 활ë™ì€ ë‚´ë¶€ìž� 심리ë¥� ì´í•´í•˜ëŠ” ë� 중요í•� 통찰ì� 제공합니ë‹�. 10b5-1 계íšì� 통한 êµ¬ì¡°í™”ëœ ë§¤ë„ëŠ� ë°˜ì‘ì ì¸ íŒë§¤ê°€ 아닌 사전 계íšë� í¬íЏí´ë¦¬ì˜� 관리임ì� 시사합니ë‹�.

Steven Conine, cofondateur et directeur de Wayfair, a déclaré d'importantes transactions de ventes d'initiés réalisées le 20 juin 2025, dans le cadre d'un plan de trading préétabli selon la règle 10b5-1 depuis le 15 août 2024.

Détails clés des transactions :

  • Vente de 28 500 actions à un prix moyen pondéré de 49,40 $ (plage : 48,73-49,72 $)
  • Vente supplémentaire de 1 500 actions à un prix moyen pondéré de 49,99 $ (plage : 49,73-50,36 $)
  • Après les transactions, détient directement 439 073 actions de classe A
  • Maintient une propriété indirecte de 22 857 actions via SK Ventures LLC

En tant que cofondateur, directeur et détenteur de 10 %, l'activité de trading de Conine offre un aperçu significatif du sentiment des initiés. La nature structurée des ventes via un plan 10b5-1 suggère une gestion de portefeuille planifiée plutôt qu'une vente réactive.

Wayfair-Mitbegründer und Direktor Steven Conine meldete bedeutende Insider-Verkaufsaktivitäten, die am 20. Juni 2025 im Rahmen eines vorab festgelegten Rule 10b5-1 Handelsplans vom 15. August 2024 durchgeführt wurden.

Wesentliche Transaktionsdetails:

  • Verkauf von 28.500 Aktien zum gewichteten Durchschnittspreis von 49,40 $ (Spanne: 48,73-49,72 $)
  • Zusätzlicher Verkauf von 1.500 Aktien zum gewichteten Durchschnittspreis von 49,99 $ (Spanne: 49,73-50,36 $)
  • Besitzt nach den Transaktionen direkt 439.073 Class A Aktien
  • Behält indirekten Besitz von 22.857 Aktien über SK Ventures LLC

Als Mitbegründer, Direktor und 10%-Eigentümer bietet Conines Handelsaktivität wertvolle Einblicke in die Insider-Stimmung. Die strukturierte Art der Verkäufe über einen 10b5-1-Plan deutet auf eine vorab geplante Portfoliosteuerung und nicht auf reaktive Verkäufe hin.

Positive
  • None.
Negative
  • Co-Founder and 10% owner Steven Conine sold 30,000 shares worth approximately $1.48M through a pre-planned 10b5-1 trading plan

Steven Conine, co-fondatore e direttore di Wayfair, ha comunicato importanti operazioni di vendita da parte di insider eseguite il 20 giugno 2025, nell'ambito di un piano di trading predefinito secondo la Regola 10b5-1 risalente al 15 agosto 2024.

Dettagli principali delle transazioni:

  • Vendute 28.500 azioni a un prezzo medio ponderato di 49,40 $ (intervallo: 48,73-49,72 $)
  • Vendute ulteriori 1.500 azioni a un prezzo medio ponderato di 49,99 $ (intervallo: 49,73-50,36 $)
  • Dopo le transazioni, possiede direttamente 439.073 azioni di Classe A
  • Mantiene una proprietà indiretta di 22.857 azioni tramite SK Ventures LLC

In qualità di co-fondatore, direttore e proprietario del 10%, l'attività di trading di Conine offre un'importante indicazione sul sentiment degli insider. La natura strutturata delle vendite tramite il piano 10b5-1 suggerisce una gestione del portafoglio pianificata anziché una vendita reattiva.

Steven Conine, cofundador y director de Wayfair, reportó importantes transacciones de ventas internas ejecutadas el 20 de junio de 2025, bajo un plan de trading preestablecido conforme a la Regla 10b5-1 desde el 15 de agosto de 2024.

Detalles clave de las transacciones:

  • ³Õ±ð²Ô»å¾±Ã³ 28,500 acciones a un precio promedio ponderado de $49.40 (rango: $48.73-$49.72)
  • ³Õ±ð²Ô»å¾±Ã³ adicionalmente 1,500 acciones a un precio promedio ponderado de $49.99 (rango: $49.73-$50.36)
  • Tras las transacciones, posee directamente 439,073 acciones Clase A
  • Mantiene propiedad indirecta de 22,857 acciones a través de SK Ventures LLC

Como cofundador, director y propietario del 10%, la actividad comercial de Conine brinda una visión significativa sobre el sentimiento interno. La naturaleza estructurada de las ventas mediante un plan 10b5-1 sugiere una gestión de cartera preplanificada en lugar de ventas reactivas.

Wayfair ê³µë™ ì°½ë¦½ìž� ê²� ì´ì‚¬ Steven ConineëŠ� 2025ë…� 6ì›� 20ì�, 2024ë…� 8ì›� 15ì¼ë¶€í„� 설정ë� Rule 10b5-1 거래 계íšì—� ë”°ë¼ ì¤‘ìš”í•� ë‚´ë¶€ìž� ë§¤ë„ ê±°ëž˜ë¥� 보고했습니다.

주요 거래 내역:

  • ê°€ì¤� í‰ê·  ê°€ê²� $49.40(범위: $48.73-$49.72)ì—� 28,500ì£� 매ë„
  • ê°€ì¤� í‰ê·  ê°€ê²� $49.99(범위: $49.73-$50.36)ì—� 추가ë¡� 1,500ì£� 매ë„
  • 거래 í›� ì§ì ‘ 보유 439,073 í´ëž˜ìŠ� A 주ì‹
  • SK Ventures LLCë¥� 통해 ê°„ì ‘ 보유 22,857ì£� 유지

ê³µë™ ì°½ë¦½ìž�, ì´ì‚¬ ë°� 10% 소유ìžë¡œì„� Conineì� 거래 활ë™ì€ ë‚´ë¶€ìž� 심리ë¥� ì´í•´í•˜ëŠ” ë� 중요í•� 통찰ì� 제공합니ë‹�. 10b5-1 계íšì� 통한 êµ¬ì¡°í™”ëœ ë§¤ë„ëŠ� ë°˜ì‘ì ì¸ íŒë§¤ê°€ 아닌 사전 계íšë� í¬íЏí´ë¦¬ì˜� 관리임ì� 시사합니ë‹�.

Steven Conine, cofondateur et directeur de Wayfair, a déclaré d'importantes transactions de ventes d'initiés réalisées le 20 juin 2025, dans le cadre d'un plan de trading préétabli selon la règle 10b5-1 depuis le 15 août 2024.

Détails clés des transactions :

  • Vente de 28 500 actions à un prix moyen pondéré de 49,40 $ (plage : 48,73-49,72 $)
  • Vente supplémentaire de 1 500 actions à un prix moyen pondéré de 49,99 $ (plage : 49,73-50,36 $)
  • Après les transactions, détient directement 439 073 actions de classe A
  • Maintient une propriété indirecte de 22 857 actions via SK Ventures LLC

En tant que cofondateur, directeur et détenteur de 10 %, l'activité de trading de Conine offre un aperçu significatif du sentiment des initiés. La nature structurée des ventes via un plan 10b5-1 suggère une gestion de portefeuille planifiée plutôt qu'une vente réactive.

Wayfair-Mitbegründer und Direktor Steven Conine meldete bedeutende Insider-Verkaufsaktivitäten, die am 20. Juni 2025 im Rahmen eines vorab festgelegten Rule 10b5-1 Handelsplans vom 15. August 2024 durchgeführt wurden.

Wesentliche Transaktionsdetails:

  • Verkauf von 28.500 Aktien zum gewichteten Durchschnittspreis von 49,40 $ (Spanne: 48,73-49,72 $)
  • Zusätzlicher Verkauf von 1.500 Aktien zum gewichteten Durchschnittspreis von 49,99 $ (Spanne: 49,73-50,36 $)
  • Besitzt nach den Transaktionen direkt 439.073 Class A Aktien
  • Behält indirekten Besitz von 22.857 Aktien über SK Ventures LLC

Als Mitbegründer, Direktor und 10%-Eigentümer bietet Conines Handelsaktivität wertvolle Einblicke in die Insider-Stimmung. Die strukturierte Art der Verkäufe über einen 10b5-1-Plan deutet auf eine vorab geplante Portfoliosteuerung und nicht auf reaktive Verkäufe hin.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Conine Steven

(Last) (First) (Middle)
C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)
BOSTON MA 02116

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Co-Founder
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/20/2025 S(1) 28,500 D $49.4(2) 440,573 D
Class A Common Stock 06/20/2025 S(1) 1,500 D $49.99(3) 439,073 D
Class A Common Stock 22,857 I See Footnote(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 15, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.73 to $49.72, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.73 to $50.36, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Remarks:
/s/ Enrique Colbert, Attorney-in-Fact for Steven Conine 06/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Wayfair (W) shares did Steven Conine sell on June 20, 2025?

Steven Conine sold a total of 30,000 shares of Wayfair Class A Common Stock on June 20, 2025, consisting of 28,500 shares at an average price of $49.40 and 1,500 shares at an average price of $49.99.

What was the price range of Wayfair (W) shares sold by Steven Conine in the June 2025 transaction?

The shares were sold in multiple transactions at two price ranges: 28,500 shares were sold between $48.73 to $49.72, and 1,500 shares were sold between $49.73 to $50.36.

How many Wayfair (W) shares does Steven Conine own after the June 2025 sale?

After the reported transactions, Steven Conine directly owns 439,073 shares of Wayfair Class A Common Stock, plus indirect ownership of 22,857 shares through SK Ventures LLC.

Was Steven Conine's Wayfair (W) stock sale in June 2025 part of a planned transaction?

Yes, the sales were executed pursuant to a Rule 10b5-1 trading plan that was adopted by Steven Conine on August 15, 2024.

What positions does Steven Conine hold at Wayfair (W)?

Steven Conine serves multiple roles at Wayfair: Director, 10% Owner, and Co-Founder of the company.
Wayfair Inc

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