Bath & Body Works Kicks Off Spooky Season with Viral Summerween Collection
Bath & Body Works (NYSE:BBWI) has launched its Summerween collection, featuring over 70 products that blend summer and Halloween themes. The collection includes the new I Scream Float fragrance, which sold out in one day during a limited TikTok Shop release, alongside returning favorites like Vampire Blood and Ghoul Friend.
The collection features six key fragrances and various accessories including a ghostly 3-wick candle pedestal holder, bubbling cauldron hand soap dispenser, and themed Wallflower plugs. The company's 38 million loyalty program members receive early access starting June 30, 2025, through the website and app, with nationwide store availability beginning July 7, 2025.
Bath & Body Works (NYSE:BBWI) ha lanciato la sua collezione Summerween, che comprende oltre 70 prodotti che uniscono temi estivi e di Halloween. La collezione include la nuova fragranza I Scream Float, esaurita in un solo giorno durante un rilascio limitato su TikTok Shop, insieme ai ritorni preferiti come Vampire Blood e Ghoul Friend.
La collezione presenta sei fragranze principali e vari accessori, tra cui un supporto per candele a tre stoppini a tema fantasma, un dispenser per sapone a forma di calderone fumante e spine Wallflower a tema. I 38 milioni di membri del programma fedelt脿 dell'azienda avranno accesso anticipato a partire dal 30 giugno 2025, tramite sito web e app, con disponibilit脿 nei negozi a livello nazionale dal 7 luglio 2025.
Bath & Body Works (NYSE:BBWI) ha lanzado su colecci贸n Summerween, que incluye m谩s de 70 productos que combinan temas de verano y Halloween. La colecci贸n presenta la nueva fragancia I Scream Float, que se agot贸 en un d铆a durante un lanzamiento limitado en TikTok Shop, junto con favoritos que regresan como Vampire Blood y Ghoul Friend.
La colecci贸n cuenta con seis fragancias principales y varios accesorios, incluyendo un soporte para vela de tres mechas con dise帽o fantasmal, un dispensador de jab贸n de mano en forma de caldero burbujeante y enchufes Wallflower tem谩ticos. Los 38 millones de miembros del programa de lealtad de la empresa tendr谩n acceso anticipado a partir del 30 de junio de 2025, a trav茅s del sitio web y la aplicaci贸n, con disponibilidad en tiendas a nivel nacional desde el 7 de julio de 2025.
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Bath & Body Works (NYSE:BBWI) a lanc茅 sa collection Summerween, comprenant plus de 70 produits m锚lant th猫mes estivaux et d'Halloween. La collection inclut la nouvelle fragrance I Scream Float, qui s'est vendue en un jour lors d'une sortie limit茅e sur TikTok Shop, ainsi que des favoris de retour comme Vampire Blood et Ghoul Friend.
La collection propose six fragrances principales et divers accessoires, dont un porte-bougie 脿 trois m猫ches fantomatique, un distributeur de savon en forme de chaudron bouillonnant, et des prises Wallflower 脿 th猫me. Les 38 millions de membres du programme de fid茅lit茅 de l'entreprise b茅n茅ficient d'un acc猫s anticip茅 脿 partir du 30 juin 2025 via le site web et l'application, avec une disponibilit茅 en magasin 脿 l'茅chelle nationale 脿 partir du 7 juillet 2025.
Bath & Body Works (NYSE:BBWI) hat seine Summerween-Kollektion vorgestellt, die 眉ber 70 Produkte vereint, die Sommer- und Halloween-Themen verbinden. Die Kollektion enth盲lt den neuen Duft I Scream Float, der bei einem limitierten TikTok Shop-Verkauf innerhalb eines Tages ausverkauft war, sowie beliebte Favoriten wie Vampire Blood und Ghoul Friend.
Die Kollektion umfasst sechs Hauptd眉fte sowie verschiedene Accessoires, darunter einen gespenstischen 3-Docht-Kerzenhalter, einen sch盲umenden Kessel-Handseifenspender und thematische Wallflower-Stecker. Die 38 Millionen Mitglieder des Treueprogramms des Unternehmens erhalten ab dem 30. Juni 2025 fr眉hzeitigen Zugang 眉ber die Website und App, w盲hrend die landesweite Verf眉gbarkeit in den Gesch盲ften am 7. Juli 2025 beginnt.
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Early drop of new fragrance I Scream Float sold out on TikTok Shop, highly anticipated collection also includes fan favorites Vampire Blood and Ghoul Friend
Step into Frankenstein's Bakery for whimsical gourmand scents like returning favorite Ghoul Friend and the brand new fragrance, I Scream Float. Featuring notes of fizzing cola, a scoop of vanilla, and a sprinkling of sugar, it's a fresh take on a summer favorite, and a limited-edition early drop sold out in just one day on TikTok Shop.
For a dark and moody fragrance experience with a scarier look and feel, the brand brought back Vampire Blood alongside its men's scent Immortal. Bath & Body Works unveiled Immortal just last year, and it quickly became a top seller. New for this season, the cologne comes packaged in a delightfully eerie coffin-shaped box.听
"We're fully embracing this exciting summer trend, which is now bigger than ever, with an incredible collection of fragrances and accessories which capture the true essence of the spooky season," says Betsy Schumacher, Chief Merchant at Bath & Body Works. "Halloween is one of our customers' favorite times of year and we're meeting them right where they are with the highest quality, trend-forward products to fit every mood and aesthetic."
Bath & Body Works' Summerween collection also includes a variety of accessories and decor items like its ghostly 3-wick candle pedestal holder, a bubbling cauldron hand soap dispenser, black cat-inspired Pocketbac holders and Wallflower plugs, a ghoulish Frankenstein's Bakery luminary, and so much more.
Bath & Body Works' Summerween Collection includes:
- I Scream Float (NEW):听A gourmand with a twist, this indulgent fragrance听features notes of fizzing cola, a scoop of vanilla, and a touch of spooky sweetness.
- Vampire Blood:听A returning favorite, this fragrance features red berries, night-blooming jasmine, and petrifying plum.
- Immortal:听Debuted as Bath & Body Works' first-ever men's Halloween fragrance last year, featuring moody notes of black plum, sueded saffron and aged oak. NEW this season鈥攖he cologne comes nestled in a coffin-shaped box.
- Ghoul Friend:听This popular fragrance offers a captivating blend of dark strawberries, ghostly peony, and spine-chilling citrus.
- Wicked Vanilla Woods:听Perfect for elevated vanilla fans seeking a deeper and spicier experience, bringing together notes of magical vanilla, glowing amber wood, and enchanted pink pepper.
- Candy Apple Cauldron:听This playful and sweet fragrance combines mysterious green apple, simmering sugar, and crystalized bergamot.
The brand is rewarding its more than 38 million 听members with early access to the collection on June 30 at 听and on the Bath & Body Works app. Becoming a member is free, quick and easy 鈥� fans only need an 听to get first dibs on the collection. The full Summerween collection will be available in stores and online beginning July 7.
ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances庐, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly
MEDIA CONTACT
Emmy Beach
Bath & Body Works
[email protected]听
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FAQ
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