HawkSearch Named #1 in Gartner(R) 2025 Critical Capabilities for Search and Product Discovery Report in the B2B Search Use Case
Bridgeline Digital (NASDAQ:BLIN) announced that its HawkSearch platform has achieved the #1 ranking in the 2025 Gartner庐 Critical Capabilities Report for the B2B Search Use Case category.
HawkSearch serves as a crucial technology partner for major B2B brands, including HP Inc., providing advanced features such as part number/SKU recognition, unit-of-measure conversions, customer-level entitlements, and AI-powered search capabilities. The platform is particularly notable for serving some of the largest electrical distributors in the U.S., operating across hundreds of localized webstores.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che la sua piattaforma HawkSearch ha ottenuto il primo posto nella classifica del Gartner庐 Critical Capabilities Report 2025 per la categoria B2B Search Use Case.
HawkSearch 猫 un partner tecnologico fondamentale per importanti marchi B2B, tra cui HP Inc., offrendo funzionalit脿 avanzate come il riconoscimento di numeri di parte/SKU, conversioni di unit脿 di misura, autorizzazioni a livello cliente e capacit脿 di ricerca potenziate dall'IA. La piattaforma 猫 particolarmente apprezzata per supportare alcuni dei maggiori distributori elettrici negli Stati Uniti, operando su centinaia di negozi web localizzati.
Bridgeline Digital (NASDAQ:BLIN) anunci贸 que su plataforma HawkSearch ha alcanzado el puesto n煤mero 1 en el Informe de Capacidades Cr铆ticas 2025 de Gartner庐 en la categor铆a de Caso de Uso de B煤squeda B2B.
HawkSearch es un socio tecnol贸gico clave para grandes marcas B2B, incluyendo a HP Inc., ofreciendo funciones avanzadas como reconocimiento de n煤meros de parte/SKU, conversiones de unidades de medida, autorizaciones a nivel de cliente y capacidades de b煤squeda impulsadas por IA. La plataforma es especialmente destacada por atender a algunos de los mayores distribuidores el茅ctricos en EE.UU., operando en cientos de tiendas web localizadas.
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Bridgeline Digital (NASDAQ:BLIN) a annonc茅 que sa plateforme HawkSearch a obtenu la premi猫re place dans le rapport Gartner庐 Critical Capabilities 2025 pour la cat茅gorie Cas d'utilisation Recherche B2B.
HawkSearch est un partenaire technologique cl茅 pour de grandes marques B2B, dont HP Inc., offrant des fonctionnalit茅s avanc茅es telles que la reconnaissance des num茅ros de pi猫ce/SKU, les conversions d'unit茅s de mesure, les droits au niveau client et des capacit茅s de recherche aliment茅es par l'IA. La plateforme est particuli猫rement reconnue pour desservir certains des plus grands distributeurs 茅lectriques aux 脡tats-Unis, op茅rant 脿 travers des centaines de boutiques en ligne localis茅es.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass seine HawkSearch-Plattform im Gartner庐 Critical Capabilities Report 2025 in der Kategorie B2B-Suche Use Case den ersten Platz erreicht hat.
HawkSearch ist ein wichtiger Technologiepartner f眉r gro脽e B2B-Marken, darunter HP Inc., und bietet fortschrittliche Funktionen wie Teile-/SKU-Erkennung, Umrechnung von Ma脽einheiten, kundenspezifische Berechtigungen und KI-gest眉tzte Suchfunktionen. Die Plattform ist besonders bekannt daf眉r, einige der gr枚脽ten Elektrogro脽h盲ndler in den USA zu bedienen, die hunderte lokalisierte Webshops betreiben.
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Insights
HawkSearch's #1 Gartner ranking validates Bridgeline's B2B search technology leadership, potentially boosting market position and sales opportunities.
Bridgeline's HawkSearch platform scoring the top position in Gartner's 2025 Critical Capabilities Report for B2B Search represents a significant competitive advantage in the specialized B2B search market. Gartner recognition carries substantial weight in enterprise software purchasing decisions, particularly for mid-to-large organizations where formal evaluation processes often incorporate analyst ratings.
The achievement specifically validates HawkSearch's technical capabilities in handling complex B2B search challenges like part number recognition, unit-of-measure conversions, and customer-level entitlements - functionalities essential for manufacturers, distributors, and wholesalers but difficult to execute well. The mention of HP Inc. as a client demonstrates enterprise-grade scalability, while references to electrical distributors show vertical market penetration.
This recognition provides Bridgeline with powerful third-party validation to differentiate from competitors in sales cycles. For investors, this suggests potential acceleration in the sales pipeline, as Gartner recognition typically leads to increased RFP invitations and shortlist inclusions. B2B search remains a critical component of digital commerce infrastructure, where specialized capabilities command premium pricing compared to generic search implementations, potentially supporting higher margins for Bridgeline's HawkSearch product line.
WOBURN, MA / / July 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that HawkSearch has been ranked #1 in the 2025 Gartner庐 Critical Capabilities Report in the B2B Search Use Case.
HawkSearch has been identified as #1 in the 2025 Gartner庐 Critical Capabilities Report in the B2B Search Use Case. Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities.
"We believe this recognition reaffirms HawkSearch's goal of delivering precision and efficiency in digital product discovery for manufacturers, distributors, and wholesalers," said Ari Kahn, CEO of Bridgeline. "To us, the Gartner recognition highlights HawkSearch's unmatched performance in handling complex B2B search from part number/SKU recognition and unit-of-measure conversions to customer-level entitlements, targeted personalization and AI-powered search. HawkSearch solves the real-world search needs B2B companies face every day. From finding exact part numbers to handling multiple units of measure, we build intelligent solutions that simplify complex buying journeys."
HawkSearch continues to serve as a critical technology partner to major B2B brands. HP Inc. relies on HawkSearch to drive product discovery across its global eCommerce presence, enabling highly personalized customer experiences and supporting significant transactional volume. Some of the largest electrical distributors in the U.S. use HawkSearch across hundreds of localized webstores, streamlining B2B purchasing and increasing efficiency for contractors and procurement teams.
Gartner, Critical Capabilities for Search and Product Discovery, By Aditya Vasudevan, Mike Lowndes, Noam Dorros, Sandy Shen, 24 June 2025
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About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
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FAQ
What ranking did HawkSearch achieve in the Gartner 2025 Critical Capabilities Report?
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