Ivystone Launches HawkSearch AI to Drive Multisite eCommerce Operation
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Bridgeline Digital (NASDAQ:BLIN) announced that Ivystone, a prominent home and gift distributor, has implemented HawkSearch's Multi-Engine Management across five eCommerce websites. The integration features HawkSearch's Concept Search, Recommendations, and Merchandising capabilities to enhance product discovery and drive sales. The AI-powered Concept Search technology enables intelligent product matching based on thematic queries rather than exact keywords - for example, a search for 'cozy fall d茅cor' would display relevant items like plaid blankets and pumpkin candles, even without these specific terms being searched. This implementation aims to improve customer experience and conversion rates through enhanced search functionality and personalization across Ivystone's digital platforms.
Bridgeline Digital (NASDAQ:BLIN) ha annunciato che Ivystone, un importante distributore di articoli per la casa e regali, ha implementato la Multi-Engine Management di HawkSearch su cinque siti eCommerce. L'integrazione include le funzionalit脿 Concept Search, Raccomandazioni e Merchandising di HawkSearch per migliorare la scoperta dei prodotti e aumentare le vendite. La tecnologia Concept Search basata sull'IA consente un abbinamento intelligente dei prodotti basato su ricerche tematiche anzich茅 su parole chiave esatte: ad esempio, una ricerca per "decorazioni autunnali accoglienti" mostrer脿 articoli pertinenti come coperte a quadri e candele alla zucca, anche senza l'uso di questi termini specifici. Questa implementazione mira a migliorare l'esperienza cliente e i tassi di conversione grazie a una funzionalit脿 di ricerca avanzata e personalizzazione sulle piattaforme digitali di Ivystone.
Bridgeline Digital (NASDAQ:BLIN) anunci贸 que Ivystone, un destacado distribuidor de art铆culos para el hogar y regalos, ha implementado la Gesti贸n Multi-Motor de HawkSearch en cinco sitios web de comercio electr贸nico. La integraci贸n incluye las capacidades de Concept Search, Recomendaciones y Merchandising de HawkSearch para mejorar el descubrimiento de productos y aumentar las ventas. La tecnolog铆a Concept Search impulsada por IA permite una coincidencia inteligente de productos basada en consultas tem谩ticas en lugar de palabras clave exactas: por ejemplo, una b煤squeda de "decoraci贸n oto帽al acogedora" mostrar谩 art铆culos relevantes como mantas de cuadros y velas de calabaza, incluso sin usar esos t茅rminos espec铆ficos. Esta implementaci贸n busca mejorar la experiencia del cliente y las tasas de conversi贸n mediante una funcionalidad de b煤squeda mejorada y personalizaci贸n en las plataformas digitales de Ivystone.
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Bridgeline Digital (NASDAQ:BLIN) a annonc茅 qu'Ivystone, un distributeur majeur d'articles pour la maison et cadeaux, a d茅ploy茅 la gestion multi-moteurs de HawkSearch sur cinq sites e-commerce. Cette int茅gration comprend les fonctionnalit茅s Concept Search, Recommandations et Merchandising de HawkSearch afin d'am茅liorer la d茅couverte des produits et de stimuler les ventes. La technologie Concept Search aliment茅e par l'IA permet une correspondance intelligente des produits bas茅e sur des requ锚tes th茅matiques plut么t que sur des mots-cl茅s exacts : par exemple, une recherche pour 芦 d茅coration automnale chaleureuse 禄 affichera des articles pertinents comme des plaids 脿 carreaux et des bougies 脿 la citrouille, m锚me sans utiliser ces termes sp茅cifiques. Cette mise en 艙uvre vise 脿 am茅liorer l'exp茅rience client et les taux de conversion gr芒ce 脿 une recherche am茅lior茅e et une personnalisation sur les plateformes digitales d'Ivystone.
Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass Ivystone, ein f眉hrender Distributor f眉r Wohn- und Geschenkartikel, das Multi-Engine-Management von HawkSearch auf f眉nf E-Commerce-Websites implementiert hat. Die Integration umfasst HawkSearchs Concept Search, Empfehlungen und Merchandising-Funktionen, um die Produktsuche zu verbessern und den Verkauf zu steigern. Die KI-gest眉tzte Concept Search-Technologie erm枚glicht eine intelligente Produktzuordnung basierend auf thematischen Anfragen statt exakten Schl眉sselw枚rtern 鈥� beispielsweise zeigt eine Suche nach 鈥瀏em眉tlicher Herbstdekoration鈥� relevante Artikel wie karierte Decken und K眉rbis-Kerzen an, auch wenn diese Begriffe nicht genau eingegeben wurden. Diese Implementierung zielt darauf ab, die Kundenerfahrung und die Konversionsraten durch verbesserte Suchfunktionen und Personalisierung auf Ivystones digitalen Plattformen zu optimieren.
Positive
- Implementation of AI-driven search technology across five eCommerce sites indicating significant digital expansion
- Advanced concept search capability that improves product discovery and customer experience
- Enhanced merchandising and recommendation features for better conversion potential
Negative
- None.
AI-driven concept search and multisite merchandising accelerate product discovery and conversion
WOBURN, MA / / June 5, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that Ivystone, a leading home and gift distributor, has launched HawkSearch's Multi-Engine Management across five sites within its multisite eCommerce operation.
Ivystone has launched HawkSearch to power Concept Search, Recommendations and Merchandising across five eCommerce websites. This implementation will drive sales for the distributor by ensuring efficient, consistent management of search and personalization at scale.
With HawkSearch Concept Search, IvyStone connects customer queries to broader product themes and intent, even when specific keywords are not used. A shopper searching for "cozy fall d茅cor" might be shown plaid throw blankets, rustic wood accents, and pumpkin-scented candles, products that align with the concept, rather than the literal term. This improves product discovery and encourages deeper browsing across the catalog.
"IvyStone's implementation reflects what leading distributors need from search and merchandising technology," said Ari Kahn, CEO of Bridgeline. "HawkSearch delivers the personalization, scalability, and control that modern eCommerce operations demand."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
View the original on ACCESS Newswire
FAQ
What is Bridgeline Digital's HawkSearch AI implementation at Ivystone?
Ivystone has implemented HawkSearch's Multi-Engine Management across five eCommerce sites, featuring Concept Search, Recommendations, and Merchandising capabilities to enhance product discovery and sales.
How does HawkSearch's Concept Search technology work for Ivystone?
HawkSearch's Concept Search connects customer queries to broader product themes and intent, showing relevant items even when specific keywords aren't used. For example, searching 'cozy fall d茅cor' displays items like plaid blankets and pumpkin candles.
What are the benefits of HawkSearch AI for Ivystone's eCommerce operations?
The technology ensures efficient, consistent management of search and personalization at scale, improves product discovery, encourages deeper catalog browsing, and enhances the overall shopping experience.
Who is the CEO of Bridgeline Digital (BLIN)?
Ari Kahn is the CEO of Bridgeline Digital.
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