Outdoor Wi-Fi Experiences for Homes, Businesses, and Communities Accelerate ARPU and NPS Gains for Calix-Partnered Broadband Experience Providers
Broadband providers leverage the Calix Platform and SmartLife to differentiate their offerings with outdoor Wi-Fi for homes, businesses, and entire communities. Supported by impactful, data-driven go-to-market campaigns, these outdoor Wi-Fi experiences rapidly grow revenue, subscriber satisfaction, and brand value.
BSPs are evolving into (BXPs) that deliver more than just connectivity. They are delivering experiences—including secure outdoor Wi-Fi everywhere subscribers need it. With the Calix Platform, which includes an industry-leading managed Wi-Fi portfolio, BSPs can offer a wide range of outdoor Wi-Fi systems to meet any subscriber need—no matter the environment. These include high-performance, hardened, standards-based systems like the Calix GigaSpire® u4hm and long-range GigaPro® p6dx, delivering outdoor Wi-Fi everywhere subscribers live, work, and play.
These systems work seamlessly out of the box. Because they operate on a single, cloud-enabled platform, BSPs can simplify operations, accelerate deployments, and streamline management. The same cloud capabilities also enable BSPs to easily run high-impact, personalized campaigns that drive engagement and deliver exceptional outdoor Wi-Fi experiences for backyards, coffee shops, patios, community parks, and more.
These four Calix-partnered BSPs are innovating on outdoor Wi-Fi:
- ECE Fiber lifts ARPU 10 percent with unique “Digital Trendsetter� plan for homes and an osprey camera for the community. As the internet arm of , ECE Fiber launched tailored residential offerings built on � managed services, leading to a 10 percent ARPU increase. Plans like offer high-performance outdoor Wi-Fi to enhance home broadband experiences and power local community initiatives. Partnering with local high school students, ECE Fiber used outdoor Wi-Fi to 40 feet above Rush City, Minnesota—creating a unique outdoor experience that blends education, conservation, and community.
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GVTC leverages Calix Cloud to launch successful “summer outdoor Wi-Fi� campaign to support expansive residential properties. GVTC expanded their residential offerings with outdoor Wi-Fi—delivering secure broadband to single-family homes, large suburban properties, home farms, and more. Partnering with , GVTC utilized ® insights to identify subscribers who would most benefit from premium , driving awareness through mobile notifications, social media, and email. Early deployments are ramping quickly. This data-driven approach helps GVTC retain loyal subscribers, attract new ones, and deliver outdoor coverage built for the
Texas environment. -
Exceptional outdoor Wi-Fi for homes and businesses helps Norvado triple NPS in one year. With new services that extend SmartHome experiences to backyards, boathouses, docks, and patios, Norvado is meeting residential needs while using � to become the of choice across northern
Wisconsin . This dual focus has helped Norvado triple NPS in just one year. They continue to do good for their communities by supporting a high school eSports team and local revitalization efforts through the chamber of commerce. -
Tombigbee Fiber rapidly expands SmartTown Wi-Fi to reach more schools, parks, and community centers. Tombigbee partnered with Calix Success to expand their � Wi-Fi offering and bring exceptional broadband to hundreds more public spaces across northern
Mississippi . In recent months, Tombigbee has grown SmartTown usage by 167 percent. The innovative BSP continues to activate residential GigaSpires and recently deployed 300 GigaPros to extend secure outdoor Wi-Fi to more schools, parks, , community centers, and downtown districts. Since SmartTown is fully integrated with the Calix Platform, Tombigbee has scaled with extreme efficiency—even providing free access to local .
“Outdoor Wi-Fi transforms everyday life and deepens community ties,� said Chad Young, chief executive officer at Norvado. “We have seen firsthand the excitement when subscribers realize their broadband and managed services rival that of any big city and will follow them out their front door and across their properties. From gazebos and backyards to patios and parks, Calix is helping us bring secure Wi-Fi to spaces where people live, work, and gather—amplifying exceptional broadband experiences in every corner of our communities.�
“Subscribers today expect broadband everywhere they live, work, and play,� said Michael Weening, president and chief executive officer at Calix. “Yet many providers struggle to efficiently expand their footprint outdoors—limiting their ability to grow ARPU, strengthen loyalty, and reinforce their brand. With Calix, BSPs can deploy outdoor Wi-Fi in minutes to cover homes, farmers markets, parks, stadiums, and greenways—while leveraging cloud insights to reach the right subscribers with compelling offers. This is why innovative leaders like ECE Fiber, GVTC, Norvado, and Tombigbee Fiber are seeing results like a 10 percent ARPU increase and tripled NPS. Outdoor Wi-Fi positions any BSP to transform into a broadband experience provider—owning their markets, delighting subscribers, and growing their value.�
Discover how the and integrated managed services enable providers of any size to quickly deploy outdoor services to grow, compete, and lead.
About Calix
(NYSE: CALX)—Calix is an appliance-based platform, cloud and managed services company. Broadband experience providers leverage Calix’s broadband platform, cloud and managed services to simplify their operations, subscriber engagement and services; innovate for their consumer, business and municipal subscribers; and grow their value for members, investors and the communities they serve.
Our end-to-end platform and managed services democratize the use of data - enabling our customers of any size to operate efficiently, acquire subscribers and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.
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