New HFS Research Report in Partnership with Cognizant Unveils How the '15% Club' is Reaping AG真人官方 Business Value from AI
Cognizant (NASDAQ:CTSH) and HFS Research have released a comprehensive study revealing that only 15% of consumer goods companies successfully scale AI initiatives. This elite group, dubbed the "15% Club," achieves significant ROI through strong AI governance, agile funding, and business-driven implementation.
The research highlights how successful companies are achieving measurable results across multiple areas: 50% reduction in marketing production time, 25% increase in global campaign reach, and improvements in supply chain, product innovation, and customer service. The study emphasizes that 60% of AI spending now occurs outside central IT budgets, with business units driving implementation.
Key success factors include strong C-suite sponsorship, cross-functional alignment, dedicated AI budgets, and a growing focus on agentic AI for autonomous operations.
Cognizant (NASDAQ:CTSH) e HFS Research hanno pubblicato uno studio approfondito che rivela come solo il 15% delle aziende di beni di consumo riesca a scalare con successo le iniziative di intelligenza artificiale. Questo gruppo d'茅lite, chiamato "15% Club", ottiene un ROI significativo grazie a una solida governance dell'IA, finanziamenti agili e un'implementazione guidata dal business.
La ricerca evidenzia come le aziende di successo stiano ottenendo risultati misurabili in diversi ambiti: riduzione del 50% nei tempi di produzione del marketing, aumento del 25% nella portata globale delle campagne, oltre a miglioramenti nella catena di approvvigionamento, nell'innovazione di prodotto e nel servizio clienti. Lo studio sottolinea che ora il 60% della spesa per l'IA avviene al di fuori dei budget IT centrali, con le unit脿 di business che guidano l'implementazione.
I fattori chiave per il successo includono un forte patrocinio da parte del top management, l'allineamento trasversale tra funzioni, budget dedicati all'IA e un crescente interesse verso l'IA agentica per operazioni autonome.
Cognizant (NASDAQ:CTSH) y HFS Research han publicado un estudio exhaustivo que revela que solo el 15% de las empresas de bienes de consumo logran escalar con 茅xito las iniciativas de inteligencia artificial. Este grupo selecto, denominado el "Club del 15%", obtiene un ROI significativo gracias a una s贸lida gobernanza de IA, financiamiento 谩gil y una implementaci贸n impulsada por el negocio.
La investigaci贸n destaca c贸mo las empresas exitosas est谩n obteniendo resultados medibles en varias 谩reas: reducci贸n del 50% en el tiempo de producci贸n de marketing, aumento del 25% en el alcance global de campa帽as, adem谩s de mejoras en la cadena de suministro, innovaci贸n de productos y servicio al cliente. El estudio enfatiza que ahora el 60% del gasto en IA se realiza fuera de los presupuestos centrales de TI, con las unidades de negocio liderando la implementaci贸n.
Los factores clave para el 茅xito incluyen un fuerte patrocinio del equipo ejecutivo, alineaci贸n interfuncional, presupuestos dedicados para IA y un enfoque creciente en IA agentiva para operaciones aut贸nomas.
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Cognizant (NASDAQ:CTSH) et HFS Research ont publi茅 une 茅tude compl猫te r茅v茅lant que seulement 15 % des entreprises de biens de consommation parviennent 脿 d茅ployer 脿 grande 茅chelle leurs initiatives d'IA. Ce groupe d'茅lite, appel茅 le 芦 Club des 15 % 禄, obtient un retour sur investissement significatif gr芒ce 脿 une gouvernance solide de l'IA, un financement agile et une mise en 艙uvre orient茅e business.
L'茅tude met en lumi猫re comment les entreprises performantes obtiennent des r茅sultats mesurables dans plusieurs domaines : r茅duction de 50 % du temps de production marketing, augmentation de 25 % de la port茅e mondiale des campagnes, ainsi que des am茅liorations dans la cha卯ne d'approvisionnement, l'innovation produit et le service client. L'茅tude souligne que 60 % des d茅penses en IA se font d茅sormais en dehors des budgets informatiques centraux, avec les unit茅s op茅rationnelles qui pilotent la mise en 艙uvre.
Les facteurs cl茅s de r茅ussite incluent un fort parrainage au niveau de la direction, une alignement transversal, des budgets d茅di茅s 脿 l'IA et un int茅r锚t croissant pour l'IA agentive pour des op茅rations autonomes.
Cognizant (NASDAQ:CTSH) und HFS Research haben eine umfassende Studie ver枚ffentlicht, die zeigt, dass nur 15 % der Konsumg眉terunternehmen KI-Initiativen erfolgreich skalieren. Diese exklusive Gruppe, genannt 鈥�15%-Club鈥�, erzielt durch starke KI-Governance, agile Finanzierung und gesch盲ftsorientierte Umsetzung eine signifikante Kapitalrendite.
Die Forschung hebt hervor, wie erfolgreiche Unternehmen messbare Ergebnisse in mehreren Bereichen erzielen: 50 % Reduzierung der Marketingproduktionszeit, 25 % Steigerung der globalen Kampagnenreichweite sowie Verbesserungen in Lieferkette, Produktinnovation und Kundenservice. Die Studie betont, dass 60 % der KI-Ausgaben inzwischen au脽erhalb der zentralen IT-Budgets erfolgen, wobei die Gesch盲ftsbereiche die Implementierung vorantreiben.
Schl眉ssel zum Erfolg sind starke Unterst眉tzung durch das C-Level-Management, bereichs眉bergreifende Abstimmung, dedizierte KI-Budgets und ein wachsender Fokus auf agentische KI f眉r autonome Abl盲ufe.
- Elite '15% Club' companies demonstrate successful AI scaling and measurable ROI
- Marketing efficiency improved with 50% reduction in production time and 25% increase in campaign reach
- 60% of AI spending now driven by business units, showing strong operational integration
- Multiple areas showing concrete results: marketing, supply chain, product innovation, and customer service
- Development of agentic AI capabilities for autonomous operations
- 85% of consumer goods companies fail to scale AI initiatives successfully
- Significant organizational changes required for successful AI implementation
- Heavy dependence on governance and C-suite sponsorship for success
New research reveals only
The study, based on executive interviews across major North American consumer goods organizations, finds that only
"AI isn't failing because the tech doesn't work鈥攊t's failing when organizations don't change around it," said . "The
Key Findings:
The
- Strong AI governance and C-suite sponsorship, including AI councils and dedicated AI leadership roles
- Cross-functional alignment from the start, often embedding AI into broader transformation programs
60% of AI spending now occurs outside the central IT budget, driven by business units such as marketing, supply chain, and R&D- Dedicated AI budgets and agile investment models, including innovation funds and outcome-based funding milestones
- A growing focus on agentic AI, with use cases emerging in planning, reporting, and marketing automation
"At Cognizant, we empower CPG companies to become part of the elite
Where AI Is Making a Difference
Rather than focusing on the pilot trap, the report emphasizes where AI is already delivering results:
- Marketing: Generative AI tools are transforming content creation and personalization. One firm used AI to produce marketing videos in 90 languages鈥攔educing production time by
50% and increasing global campaign reach by25% , without a proportional increase in cost. - Supply Chain: AI is improving demand forecasting accuracy and inventory optimization.
- Product Innovation: GenAI is guiding new product development with speed and precision.
- Sales & Revenue Management: AI is being used for trade promotion optimization and pricing strategy.
- Customer Service: AI is accelerating the design, development and delivery of enhanced and more engaging customer experiences.
Looking ahead, leaders are laying the groundwork for agentic AI鈥攁utonomous systems that can execute multi-step processes with minimal human oversight. Early use cases include internal reporting automation, stock-level management, and intelligent order processing.
"The organizations winning with AI aren't necessarily the biggest鈥攖hey're the ones treating AI like a strategic capability, not a side hustle," said . "We're seeing AI-driven marketing personalization, content generation, and even new product innovation accelerate across the
About the Report
"The
About HFS Research
HFS is a leading global research and analysis firm trusted by major enterprises, technology providers, and business leaders. Our mission is to empower our clients to tackle challenges and make bold moves by arming them with visionary, independent insights on technology, business models, and market change.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at聽www.cognizant.com聽or @cognizant.
Forward-Looking Statements
This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative and/or agentic artificial intelligence, the effects of such artificial intelligence on the consumer goods industry and the competitive opportunities in the marketplace. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond Cognizant's control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets Cognizant and its clients compete in, and the other factors discussed in Cognizant's most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.
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FAQ
What is the '15% Club' in Cognizant's AI research report?
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