HOKA Unveils 2025 Global Brand Campaign: Together We Fly Higher
Celebrating the power of community in achieving personal progress.
CELEBRATING THE POWER OF COMMUNITY
"Together We Fly Higher鈥� features a powerful anthem film and a series of inspiring short films, that will be released throughout the coming months. The emotive campaign captures real and authentic moments between runners and their family, friends and crews during pivotal points in their running journeys. Through bold and striking visuals, HOKA鈥檚 anthem film features individuals in raw and intimate settings, highlighting how the encouragement of others helps us push past our limits, explore new challenges, and experience greater freedom and connection through sport.
In addition to HOKA鈥檚 anthem film, the campaign鈥檚 first two short films, Together: Ultra Commitment and Together: Quiet Rituals capture the nuances of a runner鈥檚 world and showcase the moments that define the running experience. These films continue to highlight the crucial role of support systems, underscoring how individuals' pursuit of progress is nurtured by the strength of their community.
TOGETHER WE FLY HIGHER
鈥淎s a brand driven by the joy of progress, we recognize the role community plays in the long road athletes take to achieve greatness. 鈥楾ogether We Fly Higher鈥� is about just that - celebrating the journey and those who got you there,鈥� said Erika Gabrielli, Vice President of Global Marketing at HOKA. 鈥淥ur individual progress is fuelled by the collective. This campaign puts a spotlight on humans supporting humans, and how this principle empowers us to push past our limits.鈥�
鈥淭ogether We Fly Higher鈥� builds upon the brand鈥檚 鈥淔LY HUMAN FLY鈥� platform, with the goal of inspiring performance driven by the joy of progress and inviting runners to experience the joy that movement brings. The new global campaign will stay true to HOKA鈥檚 core brand values as a human-first performance brand, reinforcing the brand鈥檚 commitment to inspiring connection and bringing people together鈥攚hile also motivating individuals to take bold leaps toward personal progress.
The global campaign will launch July 10, 2025, on , and will be amplified across CTV, out-of-home, digital, owned media, and paid social across HOKA-affiliated social media platforms; and .
Campaign Film (2:00 minute long form) []
About 贬翱碍础庐
贬翱碍础庐 is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG庐, KOOLABURRA庐, 贬翱碍础庐, Teva庐, and AHNU庐. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit .
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HOKA Media Contacts
Sunshine Sachs Morgan & Lylis
[email protected]
Miranda Young
HOKA Global Brand Communications
[email protected]
Source: HOKA
