Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
- Strategic partnership with Dorsia enhances brand visibility in premium hospitality sector
- Access to Dorsia's exclusive member base of high-end consumers
- Expansion of brand presence in top NYC restaurants through 'Drinks on Dorsia' program
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Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel
In partnership with Dorsia, Ketel One Vodka will reimagine the famously elusive restaurant from pop culture lore, transforming one of
Beyond the exclusive Dorsia door, Ketel One Vodka is also making other sought-after reservations easier to access through a highly coveted giveaway to three lucky winners, who will each receive a Dorsia Premium Membership, unlocking VIP reservations to world-class restaurants and cultural events. To enter, consumers must follow on Instagram, comment "IYKYK" #KetelOneSweepstakes on the giveaway post and tag a friend to have a cocktail with. Applicants must be 21+ to enter, subject to Official Rules.
"At Ketel One, we believe in creating extraordinary moments that elevate the everyday and go beyond expectations," said Ryan Hughes, Brand Director, Ketel One Vodka. "This collaboration will transform the Dorsia fantasy into a tangible experience and beyond that, offer culture and dining enthusiasts a taste of next-level hospitality centered around the art of a perfectly crafted cocktail."
To take the partnership to the next level, Ketel One Vodka is debuting the "Drinks on Dorsia" cocktail program at a curated selection of
For more information, please visit or follow along on Instagram .
About Ketel One Family Made Vodka
听is inspired by 330 years and 11 generations of the Nolet Family's distilling expertise. Ketel One is crafted using only the highest-quality ingredients, including
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance visit . Visit Diageo's global responsible drinking resource, , for information, initiatives, and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
About Dorsia
Dorsia, the global leader in the hospitality and tech space, is best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences. Dorsia was founded by CEO Marc Lotenberg, a seasoned entrepreneur and media executive renowned for leading innovative ventures in lifestyle, art and design. In an age where spontaneity and access are the ultimate luxuries, Dorsia members can touch down in any destination, from global hubs to seasonal hot spots, and immediately unlock the best dining, daylife, nightlife, and culture. Dorsia's mission is to transform the economy and experience of hospitality and events through its patented frictionless payments technology. 听// Follow on social
Media Contacts:
Diageo NA
Sydney Farrar
[email protected]
Bullfrog + Baum
Elena Dabby
[email protected]
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FAQ
What is the partnership between Ketel One Vodka and Dorsia in 2025?
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What is the 'Drinks on Dorsia' program by Ketel One?
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