DICK'S Sporting Goods and the WNBA Renew Multiyear Partnership
DICK'S Sporting Goods (NYSE: DKS) has announced a multi-year extension of its partnership with the Women's National Basketball Association (WNBA) through the 2028 season. The company will continue as the Official Sporting Goods Retailer and Marketing Partner of the WNBA, the Chicago Sky, and Minnesota Lynx.
The expanded partnership includes new elements such as DICK'S becoming a Proud Partner of the Jr. WNBA and the integration of GameChanger, DICK'S youth sports mobile platform, as an Official Marketing Partner. The company maintains its commitment to women's sports through the It's Her Shot initiative, which has hosted 20 events in 12 WNBA markets, reaching over 3,000 young athletes and donating more than $300,000 to youth organizations.
DICK'S will continue offering WNBA merchandise at more than 300 retail locations across all 13 WNBA markets, as well as through their online platforms. The partnership includes presence in-game, on social and digital channels, across broadcasts, and at marquee WNBA events.
DICK'S Sporting Goods (NYSE: DKS) ha annunciato un'estensione pluriennale della sua collaborazione con la Women's National Basketball Association (WNBA) fino alla stagione 2028. L'azienda continuer脿 a essere il Rivenditore Ufficiale di Articoli Sportivi e Partner di Marketing della WNBA, dei Chicago Sky e dei Minnesota Lynx.
La partnership ampliata include nuove iniziative, come il ruolo di Partner Orgoglioso della Jr. WNBA per DICK'S e l'integrazione di GameChanger, la piattaforma mobile per lo sport giovanile di DICK'S, come Partner Ufficiale di Marketing. L'azienda conferma il suo impegno nello sport femminile attraverso l'iniziativa It's Her Shot, che ha organizzato 20 eventi in 12 mercati WNBA, coinvolgendo oltre 3.000 giovani atlete e donando pi霉 di 300.000 dollari a organizzazioni giovanili.
DICK'S continuer脿 a offrire merchandising WNBA in pi霉 di 300 punti vendita distribuiti in tutti e 13 i mercati WNBA, oltre che tramite le proprie piattaforme online. La partnership prevede inoltre visibilit脿 durante le partite, sui canali social e digitali, nelle trasmissioni e agli eventi principali della WNBA.
DICK'S Sporting Goods (NYSE: DKS) ha anunciado una extensi贸n plurianual de su asociaci贸n con la Women's National Basketball Association (WNBA) hasta la temporada 2028. La empresa continuar谩 como el Minorista Oficial de Art铆culos Deportivos y Socio de Marketing de la WNBA, Chicago Sky y Minnesota Lynx.
La asociaci贸n ampliada incluye nuevos elementos, como que DICK'S se convierta en Socio Orgulloso de la Jr. WNBA y la integraci贸n de GameChanger, la plataforma m贸vil de deportes juveniles de DICK'S, como Socio Oficial de Marketing. La empresa mantiene su compromiso con el deporte femenino a trav茅s de la iniciativa It's Her Shot, que ha organizado 20 eventos en 12 mercados de la WNBA, alcanzando a m谩s de 3,000 j贸venes atletas y donando m谩s de $300,000 a organizaciones juveniles.
DICK'S seguir谩 ofreciendo productos oficiales de la WNBA en m谩s de 300 tiendas f铆sicas en los 13 mercados de la WNBA, as铆 como a trav茅s de sus plataformas en l铆nea. La asociaci贸n incluye presencia durante los partidos, en canales sociales y digitales, en transmisiones y en eventos destacados de la WNBA.
DICK'S Sporting Goods (NYSE: DKS)电� Women's National Basketball Association (WNBA)鞕�鞚� 韺岉姼雱堨嫮鞚� 2028 鞁滌旯岇 雼る厔臧� 鞐办灔頃滊嫟瓿� 氚滍憸頄堨姷雼堧嫟. 鞚� 須岇偓电� WNBA, 鞁滌勾瓿� 鞀れ勾鞚�, 氙鸽劋靻岉儉 毵來伂鞀れ潣 瓿奠嫕 鞀ろ彫旄� 鞖╉拡 毽厡鞚茧煬鞚挫瀽 毵堨紑韺� 韺岉姼雱堧 瓿勳啀 頇滊彊頃� 鞓堨爼鞛呺媹雼�.
頇曤寑霅� 韺岉姼雱堨嫮鞐惖鐢 DICK'S臧� Jr. WNBA鞚� 鞛愲瀾鞀る煬鞖� 韺岉姼雱�臧� 霅樀鐢 瓴冴臣 DICK'S鞚� 觳唽雲� 鞀ろ彫旄� 氇皵鞚� 頂岆灚韽检澑 GameChanger臧� 瓿奠嫕 毵堨紑韺� 韺岉姼雱堧 韱淀暕霅樀鐢 靸堧鞖� 鞖旍唽霌れ澊 韽暔霅╇媹雼�. 須岇偓电� It's Her Shot 鞚措媹靺旐嫲敫�毳� 韱淀暣 鞐劚 鞀ろ彫旄犾棎 雽�頃� 項岇嫚鞚� 鞙犾頃橂┌, 鞚� 頂勲攴鸽灗鞚� 12臧� WNBA 鞁滌灔鞐愳劀 20臧滌潣 頄夓偓毳� 臧滌禍頃� 3,000氇� 鞚挫儊鞚� 鞝婌潃 靹犾垬霌れ棎瓴� 霃勲嫭頃橁碃 觳唽雲� 雼泊鞐� 30毵� 雼煬 鞚挫儊鞚� 旮半秬頄堨姷雼堧嫟.
DICK'S电� 13臧� WNBA 鞁滌灔 鞝勳棴鞚� 300臧� 鞚挫儊鞚� 毵れ灔瓿� 鞓澕鞚� 頂岆灚韽检潉 韱淀暣 WNBA 靸來拡鞚� 瓿勳啀 鞝滉车頃� 鞓堨爼鞛呺媹雼�. 韺岉姼雱堨嫮鞚� 瓴疥赴 欷�, 靻岇厹 氚� 霐旍韯� 毂勲剱, 氚╈啞, 欤检殧 WNBA 鞚措菠韸胳棎靹滌潣 雲胳稖鞚� 韽暔頃╇媹雼�.
DICK'S Sporting Goods (NYSE : DKS) a annonc茅 la prolongation de son partenariat pluriannuel avec la Women's National Basketball Association (WNBA) jusqu'脿 la saison 2028. L'entreprise continuera d'锚tre le d茅taillant officiel d'articles de sport et partenaire marketing de la WNBA, des Chicago Sky et des Minnesota Lynx.
Le partenariat 茅largi comprend de nouveaux 茅l茅ments, tels que DICK'S devenant un Partenaire Fier de la Jr. WNBA et l'int茅gration de GameChanger, la plateforme mobile de sport jeunesse de DICK'S, en tant que partenaire marketing officiel. L'entreprise maintient son engagement envers le sport f茅minin 脿 travers l'initiative It's Her Shot, qui a organis茅 20 茅v茅nements dans 12 march茅s WNBA, touchant plus de 3 000 jeunes athl猫tes et faisant don de plus de 300 000 dollars 脿 des organisations pour la jeunesse.
DICK'S continuera de proposer des produits d茅riv茅s WNBA dans plus de 300 points de vente r茅partis dans les 13 march茅s WNBA, ainsi que via leurs plateformes en ligne. Le partenariat inclut une pr茅sence pendant les matchs, sur les r茅seaux sociaux et les canaux digitaux, lors des diffusions et aux 茅v茅nements phares de la WNBA.
DICK'S Sporting Goods (NYSE: DKS) hat eine mehrj盲hrige Verl盲ngerung seiner Partnerschaft mit der Women's National Basketball Association (WNBA) bis zur Saison 2028 angek眉ndigt. Das Unternehmen bleibt offizieller Sportartikelh盲ndler und Marketingpartner der WNBA, der Chicago Sky und der Minnesota Lynx.
Die erweiterte Partnerschaft umfasst neue Elemente wie DICK'S als Stolzer Partner der Jr. WNBA sowie die Integration von GameChanger, der mobilen Jugend-Sportplattform von DICK'S, als offiziellen Marketingpartner. Das Unternehmen unterstreicht sein Engagement f眉r den Frauensport durch die It's Her Shot-Initiative, die 20 Veranstaltungen in 12 WNBA-M盲rkten veranstaltet hat, 眉ber 3.000 junge Athletinnen erreichte und mehr als 300.000 US-Dollar an Jugendorganisationen spendete.
DICK'S wird weiterhin WNBA-Merchandise in 眉ber 300 Einzelhandelsstandorten in allen 13 WNBA-M盲rkten sowie 眉ber seine Online-Plattformen anbieten. Die Partnerschaft beinhaltet Pr盲senz w盲hrend der Spiele, in sozialen und digitalen Kan盲len, in 脺bertragungen und bei wichtigen WNBA-Events.
- None.
- None.
Starting this season, DICK'S is also a Proud Partner of the , the WNBA's initiative dedicated to inspiring girls to play basketball in a positive and healthy way and to learn and grow beyond the game. DICK'S will have access to host local youth programming onsite at Jr. WNBA events. Also, new to this deal is , a DICK'S Sporting Goods company and youth sports mobile platform, which is joining as an Official Marketing Partner of the WNBA, and a Proud Partner of the Jr. WNBA. Through聽GameChanger, youth players, coaches and families will benefit from enhanced access to live streaming, scheduling, communications and scorekeeping for youth basketball games.
"We're proud to have been a WNBA partner for the last three years and are so thrilled to extend our partnership with the league for another four seasons," said Emily Silver, Chief Marketing and Athlete Experience Officer at DICK'S Sporting Goods. "For a long time, we've known that investing in women's sports is smart business, and we look forward to continuing to find ways to show-up for fans, new and old, and build powerful moments that support the league and its players for years to come."
"This partnership renewal with DICK'S Sporting Goods reflects our shared commitment to growing the game at every level," said WNBA Chief Growth Officer Colie Edison. "DICK'S plays an essential role in advancing our league's value of community by giving fans everywhere greater access to express their fandom. From investing in our franchises to empowering young athletes, DICK'S continues to be a vital partner in our efforts to elevate women's basketball and inspire the next generation."
In addition to its presence in-game, on social and digital channels, across broadcasts and at marquee WNBA events such as AT&T WNBA All-Star and WNBA Live, DICK'S will continue leveraging its partnership to support WNBA fans nationwide. Fans can shop a wide assortment of authentic WNBA apparel and equipment at more than 300 DICK'S locations, including all 13 WNBA markets, as well as online at 听补苍诲 via the DICK'S mobile app.
Additionally, in partnership with Nike, DICK'S is continuing its commitment to promoting youth participation in basketball with , a free, nationwide basketball initiative for girls ages 8鈥�18, offering skills clinics, pickup games and mentorship opportunities with WNBA players.聽Since its inception in 2021, It's Her Shot has hosted 20 events in 12 of the 13 current WNBA markets, reaching more than 3,000 young athletes. The program has also donated over
DICK'S is proud to make WNBA jerseys more accessible than ever before, offering fans immediate access to jerseys from top draft picks and ensuring availability across all 13 WNBA markets. By supporting jersey sales nationwide and amplifying the visibility of the league's rising stars, DICK'S continues to champion women's sports and deepen its commitment to growing the game.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in
Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on , , , 听补苍诲 on , , 听补苍诲 .
About the WNBA
Tipping off its 29th season in 2025, the WNBA celebrates and elevates the game of basketball and the culture around it. The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company's list of the World's 50 Most Innovative Companies of 2025, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners. The WNBA's commitment to societal impact is supported by the first-of-its-kind WNBA Changemaker Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league's business transformation. AT&T, Carmax, Deloitte, Google, and Nike are currently part of the WNBA Changemaker Collective.
Media Contact
DICK'S Sporting Goods 鈥� [email protected]
Category: Company
View original content to download multimedia:
SOURCE DICK'S Sporting Goods, Inc.
FAQ
How long is DICK'S Sporting Goods' renewed partnership with the WNBA?
What new elements are included in DKS's WNBA partnership renewal?
How many DICK'S Sporting Goods locations offer WNBA merchandise?
What is the impact of DICK'S It's Her Shot initiative?
Which WNBA teams is DICK'S Sporting Goods officially partnered with?
