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BRP Marks 3 Years of Riding Out Intimidation with $10M+ Invested in the Cause

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BRP Inc. (NASDAQ:DOOO) celebrates the third anniversary of its global anti-bullying initiative, Ride Out Intimidation, with over CAD $10 million invested since 2022. The program has partnered with 35+ organizations across 12 countries, including notable institutions like Fondation CHU Sainte-Justine and Bully Zero.

Since February 2024, the initiative has impacted 385,000 people and supported anti-bullying efforts in 973 schools, workplaces and institutions. The company's annual Yellow Day event, held on February 13, 2025, saw participation from 3,650 employees, along with dealers, ambassadors, and community partners. The next Yellow Day is scheduled for November 21, 2025.

BRP Inc. (NASDAQ:DOOO) celebra il terzo anniversario della sua iniziativa globale contro il bullismo, Ride Out Intimidation, con un investimento superiore a 10 milioni di CAD dal 2022. Il programma ha collaborato con oltre 35 organizzazioni in 12 paesi, tra cui istituzioni di rilievo come Fondation CHU Sainte-Justine e Bully Zero.

Da febbraio 2024, l'iniziativa ha coinvolto 385.000 persone e supportato le attività anti-bullismo in 973 scuole, luoghi di lavoro e istituzioni. L'evento annuale Yellow Day dell'azienda, tenutosi il 13 febbraio 2025, ha visto la partecipazione di 3.650 dipendenti, oltre a concessionari, ambasciatori e partner della comunità. Il prossimo Yellow Day è previsto per il 21 novembre 2025.

BRP Inc. (NASDAQ:DOOO) celebra el tercer aniversario de su iniciativa global contra el acoso escolar, Ride Out Intimidation, con una inversión de más de 10 millones de dólares canadienses desde 2022. El programa ha colaborado con más de 35 organizaciones en 12 países, incluyendo instituciones destacadas como Fondation CHU Sainte-Justine y Bully Zero.

Desde febrero de 2024, la iniciativa ha impactado a 385,000 personas y ha apoyado esfuerzos contra el acoso en 973 escuelas, lugares de trabajo e instituciones. El evento anual Yellow Day de la compañía, celebrado el 13 de febrero de 2025, contó con la participación de 3,650 empleados, junto con distribuidores, embajadores y socios comunitarios. El próximo Yellow Day está programado para el 21 de noviembre de 2025.

BRP Inc. (NASDAQ:DOOO)� 2022년부� 1,000� 캐나� 달러 이상� 투자� 글로벌 반괴롭힘 캠페� Ride Out Intimidation� 3주년� 맞이했습니다. � 프로그램은 Fondation CHU Sainte-Justine� Bully Zero 같은 주요 기관� 포함� 12개국 35� 이상� 단체와 협력하고 있습니다.

2024� 2� 이후 � 캠페인은 385,000�에게 영향� 미쳤으며, 973� 학교, 직장 � 기관에서 반괴롭힘 활동� 지원했습니�. 회사� 연례 행사� Yellow Day� 2025� 2� 13일에 개최되었으며, 3,650명의 직원� 딜러, 홍보대�, 지역사� 파트너들� 참여했습니다. 다음 Yellow Day� 2025� 11� 21일에 예정되어 있습니다.

BRP Inc. (NASDAQ:DOOO) célèbre le troisième anniversaire de son initiative mondiale contre l'intimidation, Ride Out Intimidation, avec plus de 10 millions de dollars canadiens investis depuis 2022. Le programme a établi des partenariats avec plus de 35 organisations dans 12 pays, incluant des institutions renommées telles que la Fondation CHU Sainte-Justine et Bully Zero.

Depuis février 2024, l'initiative a touché 385 000 personnes et soutenu les efforts anti-intimidation dans 973 écoles, lieux de travail et institutions. L'événement annuel Yellow Day de l'entreprise, qui s'est tenu le 13 février 2025, a rassemblé 3 650 employés, ainsi que des concessionnaires, ambassadeurs et partenaires communautaires. Le prochain Yellow Day est prévu pour le 21 novembre 2025.

BRP Inc. (NASDAQ:DOOO) feiert das dreijährige Jubiläum seiner globalen Anti-Mobbing-Initiative Ride Out Intimidation, in die seit 2022 über 10 Millionen CAD investiert wurden. Das Programm arbeitet mit über 35 Organisationen in 12 Ländern zusammen, darunter namhafte Institutionen wie die Fondation CHU Sainte-Justine und Bully Zero.

Seit Februar 2024 hat die Initiative 385.000 Menschen erreicht und Anti-Mobbing-Maßnahmen in 973 Schulen, Arbeitsplätzen und Institutionen unterstützt. Die jährliche Yellow Day-Veranstaltung des Unternehmens am 13. Februar 2025 verzeichnete die Teilnahme von 3.650 Mitarbeitern sowie Händlern, Botschaftern und Partnern aus der Gemeinschaft. Der nächste Yellow Day ist für den 21. November 2025 geplant.

Positive
  • Invested over CAD $10 million in charitable contributions over three years
  • Expanded reach to 35+ organizations across 12 countries
  • Impacted 385,000 people and 973 institutions since February 2024
  • Strong employee and stakeholder engagement with 3,650+ participants in Yellow Day
Negative
  • None.

The Corporation's global initiative continues to create meaningful impact in the fightagainstbullying.

VALCOURT, QC, July 2, 2025 /PRNewswire/ - BRP Inc. (TSX:DOO) (NASDAQ:DOOO) is proud to celebrate the third anniversary of its global community engagement program, . Since its launch in 2022, BRP has invested over CAD$10million in charitable contributions to help build a world where everyone feels safe and respected. Bullying is a global issue, affecting 1 in 5 school-aged children and nearly 40% of working professionals*. BRP chose to act.

"We didn't select this cause lightly," said Elise Auvachez Millot, Vice-President, Public Affairs, Government Relations and Corporate Sustainability at BRP. "It was the result of a thorough evaluation in which we assessed dozens of social issues. We wanted a cause that was globally relevant, aligned with our values and where our investment and commitment could be meaningful and truly move the needle."

Over the past three years, BRP has teamed up with more than 35 organizations in 12 countries including (Canada),(Australia), (United Kingdom), (Canada), the (Mexico) and the . BRP also joined forces with a variety of ambassadors, such as to take a stand against bullying. Since February 2024, these initiatives have reached more than 385,000 people and helped fight intimidation in 973 schools, workplaces and institutions.

A major moment each year is Yellow Day, BRP's global awareness event that rallies employees, dealers, ambassadors and partners. Held on February 13, 2025, this year's third edition saw a great show of solidarity with more than 3,650 employees, 55 dealers, 37 ambassadors, 33 agencies and suppliers, and 25 communities, all wearing yellow and taking a stand against intimidation across social media. The fourth edition of Yellow Day will be held on November 21, 2025.

* Source:

Canada Safety Council

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.


Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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SOURCE BRP Inc.

FAQ

How much has BRP (NASDAQ:DOOO) invested in its Ride Out Intimidation program?

BRP has invested over CAD $10 million in charitable contributions through its Ride Out Intimidation program since its launch in 2022.

What is BRP's Yellow Day and when is the next one?

Yellow Day is BRP's global awareness event against bullying. The next edition will be held on November 21, 2025. The previous event saw participation from over 3,650 employees and numerous stakeholders.

How many organizations has BRP partnered with for its anti-bullying initiative?

BRP has partnered with more than 35 organizations across 12 countries, including Fondation CHU Sainte-Justine, Bully Zero, The Polar Academy, and others.

What impact has BRP's Ride Out Intimidation program achieved?

Since February 2024, the program has reached over 385,000 people and helped fight intimidation in 973 schools, workplaces and institutions.

Why did BRP choose to focus on anti-bullying initiatives?

BRP selected this cause after evaluating numerous social issues, seeking a globally relevant cause aligned with their values where their investment could make a meaningful impact. The decision was influenced by statistics showing bullying affects 1 in 5 school-aged children and 40% of working professionals.
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